• After 7 years of separation Mattel thought it was only fitting to reunite America’s favorite couple.

• In order to promote the 50th Anniversary of the Ken Doll Mattel launched a social campaign that included facebook, twitter, and it’s own website in order to reunite Barbie and Ken.

Programming:Programming:•Mainly social media: Facebook, Twitter, Foursquare and YouTube• Mattel launched BarbieandKen.com allowing fans to vote on whether Barbie should take Ken Back, •Barbie and Ken each had a twitter, Facebook and Foursquare account for fans to follow.

• Barbie’s social media accounts had updates about gestures from Ken, while Ken’s accounts featured info about his next moves to woo Barbie.

• http://www.facebook.com/barbie

Programming Cont’d•http://www.youtube.com/watch?v=mvz5wgPBa1M•http://www.youtube.com/watch?v=F0IQBgfphk4

Programming Cont’d• Mattel utilized Billboards and other ad spaces to promote the campaign in addition to social media.

Programming Cont’d•Just in time for Valentine’s Day, Magnolia Bakery in NYC featured custom “You’re The Only Doll For Me” cupcakes starting January 28th, 2010.

Programming Cont’d•Mattel launched a digital reality series on Hulu called “Genuine Ken: The Search for the Great American Boyfriend.”•The series featured eight episodes• The show featured challenges to test the contestants to see if they were boyfriend material, like Ken

http://genuineken.com/