barcelona fashion designers
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Conference held in Riga presenting Barcelona New Fashion designersTRANSCRIPT
Barcelona: new brand fashion designers
Kipsala International Exhibition Business Centre Alessandro Manetti
Barcelona: the City
Photographer: Eric Pamies
Why Barcelona is important for emerging
fashion?
- Cosmopolitan, open and multicultural city.
- Full of different Lifestyles: interesting for coolhunters.
- Entrepreneurial character with an high quality of life leads
to an high number of fashion realities.
- Perfect Environment for innovation and creativity.
- Capital of Mediterranean Union and bridge for Latin
American countries.
- Interdisciplinariety: clusters in Media I&CT, Design, BioTech,
EE&Mobility, Higher Education.
The city long history in the textile industry is now helping to launch established designers, firm, entrepreneurs and manufacturers on to
success as well as newly arrived businesses. It is a very important point of retail (P. de Gracia).
Three examples of important Fashion brands in Barcelona:
Mango, is a clothing design and manufacturing company.
Its goal is "to be present in every city" in the world. It has more than 2,000
stores in 103 countries.
Its first website was created in 1995 and, five years later, in the year 2000,
it opened its first online store.
Mango has over 8,600 employees, 1,850 of whom work at the Hangar
Design Centre and at its Headquarters in Palau Solità i Plegamans
(Barcelona).
H. E. by Mango is a men's line created in 2008.
Mango
Custo Dalmau is a Spanish Catalan
fashion designer. He founded the firm
Custo Barcelona with his brother David. He spent his childhood and adolescence in Barcelona, where he studied Architecture.
Custo Barcelona
It is a casual clothing brand noted for its patchwork designs, intense prints, innovative graffiti art and
flamboyant splashes of colour.
Founded in 1984 by Thomas Meyer, from Switzerland, the company has been led by Manel Adell since 2002. Desigual sells men's, women's and children's clothing
and accessories. It achieved a 60% annual growth from 2002 to 2009, and a turnover of €250 million in 2009, €440 million in 2010 and €560 million in 2011.
Desigual has a philosophy based on positivity, tolerance, commitment and fun. Each season the
Desigual 25 pp design team prepares a collection of over 1,000 items, including clothes and accessories.
In 2011 the company started collaborating with Christian Lacroix and in June 2011 Desigual signed a
partnership with Cirque du Soleil to develop a collection of 60 items of clothing and accessories.
Desigual
......but the most interesting reality in Barcelona are
the independent & emergent Fashion Designers.
The principal platforms are:
080 The Brandery
Aswoff Barcelona Bridal Week
Mango Fashion Awards Contest Changing room
Barcelona Shopping Night Fashion Schools
ModaFAD
Fahion Show and showroom for emerging designers www.080barcelonafashion.com
080 Barcelona Fashion is driven by the concepts of creativity and innovation, while acknowledging the importance of the market and of
the need to sell fashion.
080 Barcelona Fashion was founded in July 2007 with the aim of being a platform for raising the profile of independent designers and becoming a benchmark for leading-edge design and fashion at
international level.
080 Barcelona Fashion is committed to 'fashion culture' in its broadest sense and aspires to be much more than a fashion runway. It includes a
series of parallel activities and round tables that are sure to be extremely popular and bring fashion even closer to the general public.
Urban fashion show promoted by the City of Barcelona and Fira de Barcelona
www.thebrandery.com
In 2008, Diane Pernet - world-renowned fashion critic and video journalis - launched a Shaded View on Fashion Film, the world's first
fashion and film festival.
Since its launch, ASVOFF has been instrumental in promoting a new creative genre, the 'fashion film', by providing a platform for the work of filmmakers who explore the themes of fashion, through the medium of the moving image. ASVOFF has gained critical acclaim for encouraging
both young and established artists to reconsider the way that fashion is presented and for challenging the conventional parameters of film.
The first edition of A Shaded View on Fashion Film, Barcelona has
taken place at CaixaForum in January 2012.
International professional exhibition for the bridal sector.
www.moda-barcelona.com
International competition designed to promote young fashion talent
www.mangofashionawards.com
Mango Fashion Awards Contest
Private biannual initiative. www.changingroom.org
Barcelona Shopping Night Event that takes place every December when Passeig
de Gracia stores open at night www.theshoppingnight.com
Barcelona is a very important city in the fashion education field with different design and fashion
schools and universities:
IED ESDI
FELICIDAD DUCE BAU IDEP
IED Barcelona
IED Moda Barcelona trains professionals to be able to interpret fashion and its expressions. Our students acquire the skills to create a collection, to
communicate a brand, to organise a fashion show and to create marketing or business plans.
IED Fashionis the school of reference in communication and trends; it’s collaborating with fashion companies and institutions. All the teachers are
active professionals (designers, stylists, photographers, coolhunters…). Fashion labs are completely news, equipped with the best sourcing machines and
stockman mannequins.
The Fashion School is also offering Bachelor of Arts (Hons) of three-year in Fashion Design and Fashion Marketing and Communication, both validated by
the prestigious University of Westminster, as well as a three-year course (Diploma IED) in Marketing and Fashion Communication, taught in Spanish.
IED Fashion School
It is the association of image and fashion of the fad, an international shuttle of emerging designers, with the objective to transform
Barcelona into the most seductive city in the European environment and promote and give
exposure to the young designers of experimental, interdisciplinary and avant-garde
fashion for the city and beyond.
The ModaFAD activity consists of the international showing of emerging fashion
designers to boost the interdisciplinary, drive the concept of the designer and promoted, and
encourage the relationship between the design schools, the young designers, the specialized modes of communication, and the industry.
Modafad makes up part of the Barcelona Fashion Week, which represents the emergency,
the risk, the talent and the independent investigation and occupy the first line in the fashion world with daring proposals far from
stereotypes.
Modafad is: creation, liberty, and contemporary multidisciplinary.
ModaFAD
What Remains is Future - 01/2010 Sub ModaFAD - 06/2010
Football Fashion Fever - 07/2010 Sub ModaFAD - 05/2011
On Wheels FAD Fest - 07/2011 Apocalipsi - 01/2012
ModaFAD: the last editions
January 2010
WHAT REMAINS IS FUTURE
January 2010
WHAT REMAINS IS FUTURE
July 2010
Football Fashion Fever
July 2010
Football Fashion Fever
July 2010
Football Fashion Fever
July 2011
ON WHEELS FADFEST
January 2012
Apocalipsi
January 2012
Apocalipsi
5 young designers emerged during the last Barcelona
Fashion Week:
Ana Balboa
A combination of sophistication, femininity and an exquisite taste in all creative levels, from line to
volume and rich materials, without losing freshness and
surprise in a romantic, poetic and mixed collection.
Arnau P. Bosch
Anecdotal becomes capital, lucidity in playful and a medley of custom printing, color abrasives and cross-bordering on the line. He defines a new suburbs luxury
full of little treasures.
Alejandra Anglada
A coherent collection of an impeccable styling made by
different garments that reach unity by being added up, and
they contribute with controlled risk, intelligence
and good taste on their own. An inviting refinement, sharp
and radical.
Luis Manteiga
A surprising management of volume and line in contemporary man, because of the risky cut of
clothing and the freshness in color and materials, creating
unexpected non gravitational sculptures.
Mercedes Fernandez
Menswear to which the enriching practice of craftwork is added up, thanks
to manual interventions in fabric’s aspect and the increasingly valued detail
of hand-made things. A new image for young men from the very near future,
primitivism and the main essence of arts from a contemporary language applied
to the most modern.
Some fashion trends emerged during the last Barcelona
Fashion Week:
Ethical Fashion 2nd Hand Clothes Customisation
DIY Fashion Sport Fashion Inspiration
Burlesque Revival