barek gola democam
TRANSCRIPT
![Page 2: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/2.jpg)
How not to become a businessmanGuide for dummies
23.10.2010 Poznań
![Page 3: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/3.jpg)
![Page 4: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/4.jpg)
Why do you want to run your own business?
![Page 5: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/5.jpg)
A more certain way to earn good money is a career in a „big company”.
Concern is associated with better status and prestige, social benefits.
.The first years of company's operation bring about the feelings of fear and "overwhelmness", to which you will have to accustom yourself.
You will be tormented with guilt towards yourself, your family, your loved ones - you will devote them (yourself) too little time.
After five years, you may have to start things over
![Page 6: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/6.jpg)
If your only drive is money, surely, you will not succeed.
![Page 7: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/7.jpg)
The only chance for success is to believe that your idea will bring a significant change to
the lives of its users
I apologize for the lofty tone
![Page 8: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/8.jpg)
„An entrepreneur is someone who dares to dream the dreams and is foolish enough to
try to make those dreams come true.”Vinod Khosla
![Page 9: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/9.jpg)
![Page 10: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/10.jpg)
How to become an entrepreneurGuide for dummies
![Page 11: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/11.jpg)
One says that every journey begins with the first step. How does any good
business start?
![Page 12: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/12.jpg)
In the beginning, there is always an idea
![Page 13: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/13.jpg)
What is this idea?
![Page 14: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/14.jpg)
What can not be called an idea?
![Page 15: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/15.jpg)
Technology or a technological solution does not constitute an idea .
An idea is neither a description of a function nor a technical specification.
An idea is not a visualization of a product or a model of a web service.
An idea is not a description of our competitive advantages.
An idea does not represent the number of Clients, who you wish to obtain.
![Page 16: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/16.jpg)
Define your idea as a benefit; as a reason for which people will choose your
product.Consumers do pay for benefits.
![Page 17: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/17.jpg)
Let's assume that you have an idea. Do you need a strategy to implement it?
![Page 18: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/18.jpg)
The fundamental dilemma remains: tactics vs. strategy
http://speedblog.pl/2010/08/31/taktyka-vs-strategia
![Page 19: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/19.jpg)
Operational excellence vs. Strategy
![Page 20: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/20.jpg)
What, then, cannot be called a strategy ;-)
![Page 21: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/21.jpg)
A strategy is not a multi-page document which you keep aside to present it to the Supervisory Board from time to time.
Strategy does not define operational goals of a company.
Strategy is not a list of procedures which are being followed in a company.
Strategy does not describe the Boards' vision of a company.
Strategy is not a marketing plan or sales plan.
![Page 22: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/22.jpg)
Consider a strategy as a system of resource allocation, so as to effectivelly
produce and provide benefits (the reason for which your company exists)
![Page 23: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/23.jpg)
Just a few words about marketing ...
![Page 24: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/24.jpg)
Let us begin with a traditional approach ;-)
![Page 25: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/25.jpg)
What can not be called marketing
![Page 26: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/26.jpg)
Marketing is not an advertisement or an advertising strategy of your business.
![Page 27: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/27.jpg)
Marketing – “the management process responsible for identifying, anticipating and satisfying customer requirements
profitably”.
![Page 28: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/28.jpg)
Business model
![Page 29: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/29.jpg)
According to „our” traditional approach...
![Page 30: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/30.jpg)
...No, not this time ;-)
![Page 31: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/31.jpg)
A Business Model is the way you monetize the feelings evoked in your
Clients.
![Page 32: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/32.jpg)
Be extremely conservative when constructing a business model, even though you are an innovator.
Remember, costs are inevitable, revenues are only predictions.
Do not assume to attain even half of your goals regarding the sources of revenue.
Diversify your sources of income.
Top-down thinking vs. bottom-up thinking(let me explain ;-)).
![Page 33: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/33.jpg)
Dear Entrepreneur, your problems have just started, now you need to ...
![Page 34: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/34.jpg)
... write a Business plan
![Page 35: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/35.jpg)
Business plan is a comprehensive list of tasks we have been discussing since the
beginning of this meeting.
![Page 36: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/36.jpg)
What constitutes a business plan?
1. Purpose and reason– say why do you launch your own company (preferably in one sentence)
2. Problem– what "bothers" your potential Clients– how do they cope with this problem
3. Solution– What benefits do you offer to your Clients; why would they choose you– present situations in which the product / service will be used.
4. Why now?– do trends favour you, remember: „trend is your friend”
![Page 37: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/37.jpg)
What constitutes a business plan?
5. Market size– define your Client's profile– what is the market potential (try to estimate how much money there is in the pot)
6. Competition– list your competitors– what are their competitive advantages
7. Product– description of functionality– development schedule
8. Business Model– revenue streams– pricing policy– sales and distribution plan– NBP (New Business Pipeline)
![Page 38: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/38.jpg)
What constitutes a business plan?
9. Team– description of people involved in the project
10. Finances– P&L – cost and revenue plan– cash flow projection
![Page 39: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/39.jpg)
![Page 40: Barek Gola Democam](https://reader036.vdocuments.net/reader036/viewer/2022062419/558c535bd8b42ace428b4583/html5/thumbnails/40.jpg)