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Business Analytics Research Initiative - BARI

Connecting academic and business researchers across domains

Business Analytics Research Initiative’s mission objectives

The objective of the Business Analytics Research Initiative (BARI) is to connect academic researchers and business researchers (the members).

With this collaboration, the BARI members identify, analyze and solve practical business issues in the light of state-of-the-art academic research.

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Regular seminars, workshops and projects facilitate the exchange of ideas, methodologies, know-how, best practices, cases, and data between the BARI members.

These exchanges aim at improving the general knowledge on methodologies and solutions in the area of business analytics and on developing the expertise of the BARI members.

Business Analytics uses data to generate managerial insights and support decision making

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Business facts and data

Expert knowledge

Quantitative models and analyses

Managerial Insights and decision making aid

A cross-functional (sales, marketing, supply chain, purchasing, information systems, controlling, …) approach is needed to realize the full potential of our solutions!

Improve the baseline

The added-value of bringing together academic and business researchersFor business researchers:

– Exchange of ideas and best practices with other researchers (business and academic)

– Know-how and methodologies from state-of-the-art science

– Possibility to shape the research agenda on business analytics

For academic researchers:

– Exchange ideas and best practices with other researchers from science and industry

– Access to information, cases, and data from a variety of industries

– Possibility to be challenged for one’s research results and solutions

Membership is free and by invitation only

– Members may decide on a per-case basis to contribute to the initiative (e.g. hosting meetings, contributing knowledge or data, ...)

– Every member decides level of confidentiality and with who to share data 4

The BARI process: from business issues to analytics solutions using real-business data

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BARI members identify a topic at the intersection of business and scientific research

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Business members provide process details and data

Academic members develop innovative solution approaches

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Development of an analytical solution

Close interaction between business and academics ensures applicability of solution

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Diversity is a key success factor of BARI

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Cross-industry

Cross-functional

Cross-culturalCross

compe-tence

Consumer goods Financial sector Telecommunications …

Information systems Marketing Purchasing

Supply chain …

Belgium France

Germany Switzerland …

Statistics Informatics Data mining Operations research …

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Felix Papier, Professor, ESSEC Business School (France) Focus on supply chain management and purchasing management PhD in operations research, University of Cologne (Germany) 5 years experience as management consultant (McKinsey &

Company, Thonemann GmbH)

Jan Ondrus, Professor, ESSEC Business School (France) Focus on information systems, innovation, and new technologies Co-Director of the ESSEC Media & Entertainment Chair PhD in information systems, HEC Lausanne (Switzerland)

Nicolas Glady, Professor, ESSEC Business School (France) Focus on strategic marketing and marketing analytics PhD in applied economics, K.U. Leuven (Belgium) Active in the industry as an analyst, project manager and consultant

since 2003

BARI – Members: a multidisciplinary team

Martine George, Head of Marketing Analytics & Research, BNP Paribas Fortis (Belgium)

MBA, Edinburgh Business School (U.K.) and PhD in Physics, Free University of Brussels (Belgium)

Managed numerous projects and directed teams in the field of Strategic Data-driven Marketing, in the sector of financial services, logistics and telco.

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Yassine El Ouarzazi, Marketing Sciences Manager, Mars Inc. (Belgium)

Focus on Marketing, Media and Sales Effectiveness. Leads the Management Sciences team of Mars Inc. (Catalyst), and

animates an internal and external scientific research network.

Patrick Luciano, Market Intelligence Manager, Orange Business Services (France)

Focus on strategic marketing, market sizing, forecasting and analysis for Telecom and IT in B2B environments

Lecturer of Marketing at Telecom ParisTech since 2007 and at ESSEC since 2010.

BARI – Members: a multidisciplinary team

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Kai Hoberg, Professor, Kuehne Logistics University Hamburg (Germany)

Focus on business analytics in supply chain and operations PhD in supply chain management, University of Cologne (Germany) 4 years experience as supply chain strategy consultant for Booz &

Company

Bart Baesens, Professor, K.U. Leuven (Belgium) Focus on predictive analytics, data mining, CRM, web analytics,

credit scoring and fraud detection. PhD in Applied Economic Sciences, K.U. Leuven (Belgium) Regularly tutor and provide consulting services to the industry.

Peter Comhaire, EAME seed production planning group lead, Syngenta Crop Protection AG (Switzerland)

Focus production and supply chain planning Six Sigma Certified Black Belt and LEAN practitioner Europe 8 years experience in the chemicals and agricultural industry

BARI – Members: a multidisciplinary team

Current pipeline of research projects (July 2012)

1. Impact of Electronic Word-Of-Mouth on Sales

– Working paper, conference presentation: SAS Analytics 2012 (Cologne)

2. Capacity management in vehicle rental

– Journal articles: Operations Research 2010, Transportation Science 2008

3. How to split the pie? Supply allocation in supply chains

4. Customer Lifetime Value Scoring and Value-based Segmentation

5. Go-to-Market Strategies: Defining Brand Growth Metrics

6. …

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Future topics to be defined

by BARI members

Upcoming activities (planned)

Annual BARI meeting

– Where to go? Identification of research topics

– Networking and exchange of ideas

BARI knowledge center

– Member website with access to shared solutions and data pools

– Linkedin group?

BARI focus workshops (potential topics):

– Sales forecasting and its impact on supply chain and market performance

– Short-term vs. long-term metrics: How to find a balance?

– The impact of new technologies on business analytics

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Contact information

BARI Coordinator Nicolas Glady

E-Mail Glady@essec.edu

Phone +33 1 34 43 2895

ESSEC Business School

Avenue Bernard Hirsch

95021 Cergy-Pontoise

France

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