Matt Meeker Henrik Werdelin

Carly Strife

Wholesale Growth PlanPresented by: Matthew Lunetta

The Growth Strategy

Move Fast & Break

Things

°Ground Work °Allies °Innovations

The Competition/

•Social Media Campaign

create interactive campaigns that enhance social capital efforts and increase brand awareness.

Ground Work/

Establish distribution guidelinesEstablish SKU performance guidelines

Develop product mix

•Pop-Ups & BarkLive

create a buzz through connectedness. communicate brand initiatives through native & non-native channels to tie in events w/ strategic lifestyle partnerships

‘Let the dogs do the barking’

Allies/

Non-Industry Partnerships • establish well-curated collection for strategic

partnerships that is supported by completely vertically-integrated sales initiatives including both online and in-store sales distribution, on-going SKU management and collaborative marketing efforts.

***lifestyle brands, drug stores, super markets are perfect collaborations

Industry Partnerships • offer full suite of products for B&M

distribution & drop ship for internet orders.

• increase non-native distribution.• manage collaborative store.

relationships to maximize sell through potential.

Innovations/• Market customization

• urban vs. suburban based lines

• More robust interface = more robust marketing

• profile based to incorporate entire Bark & Co portfolio

• input dog’s preferences for each product category

• Additive Manufacturing offering unique and completely customizable products

• eg: Feetz meets BarkShop • ***personal pain point as a “bully” breed

owner

Since Bark & Co core competency is developing products that foster the health and happiness of dogs, my vision is steeped in an effort to bridge our offerings to meet the particular demands of an increasingly connected, educated customer. To achieve wholesale marketshare, Bark & Co must drive organic growth from the ground up, rejoicing one happy dog at a time.