Presented by: Ravindra Lattoo(44)Digvijay Kalal(16)Neha Sharma(35)

BARLEY WATER

ContentsAbout Barley WaterFlavors at Barley Water@ available priceInteraction with Barley FranchiseSoda@BarleyWaterBarleyWater to be located @?Operations@BarleyWaterProfit/glassSales(units) in various seasonsCustomer preference for flavorsLPP for Barley WaterNon-measurable constraintsRecommendations and Suggestions

About Barley WaterBarley Water was started by First-generation Enterpreneur

Ashok Bhai Upadhyay in 2007.

Locations of Barley WaterVijay Char rasta,Vastrapur Ahmedabad.Infocity,Supermall 2,GandhinagarAmrapalli Complex,Bopal Amli Circle,Ahemadabad.

Barley Water is the only drink to be introduced in the IIM-A Food Festival and not even branded soft drinks are given place in the festival which is considered to be major achievement of Barley Water till date.

Flavors Barley Water at available price

Flavors PriceBarley Water 15

Fruit Beer 10Cola 10

Orange 10RimZim 10

Lemon(sweet) 10Green Apple 10

Blueberry 10Phudina+Lemon 10

Lichi 10Kala khata 10

Phudina masala 10Jira 10

Masala soda(Salty) 10Jaljira 10

Mozeto 15

Interaction with Barley FranchiseOur Team interacted with Mr. Ketan

Rathore,the Franchise owner of the shop regarding operations of the Barley water.

Mr. Ketan Rathore Started the Franchise of Barley Water in Infocity,Gandhinagar on 1st September,2011 with an initial investment of 5 lakh rupees.

Barley Water is dedicated to Customers and is open for all 7 days from 10 A.M. to 10 P.M.

Once the Franchise Fee is paid, the over-all profit earned goes to Mr. Ketan Rathore.

Break-even depends on the sale of the Soda glass and it is roughly estimated to be 1.6 years.

Soda@Barley WaterSoda=CO2+Water+Flavor(+Masala+Jal-

jira+Lemon)What differentiates Barley Water Soda from

other sodas?QualityNatural ingredients in the preparation of

flavor(Strictly to be purchased from Main Barley Franchise as a part of agreement)

Medicinal benefits specially for Stone problem in kidneys(3 Customers have reported to Barley Water that they got their stone problem resolved in 22 days by drinking Barley Water 3 times a day)

Premium Pricing .

Barley Water to be located@?Mediocre Soda shops can be located

anywhere which is not the case with Barley Water.

Barley Water needs to be located wherePeople having awareness towards Barley

WaterAffordable to pay premium pricesFlock of Rich and Middle Class people

Operations@Barley WaterSingle Man Job either Franchise owner or an EmployeeStarts @10 A.M.Cleaning Activities

MachineWater TankRO Water Machine

Starting of the Soda Machine and CO2 Bottle@pressure of 50-52 Kgs.

Inventory Check of Raw materialsOrdering of Raw materials more focused on Flavor which

would be received latest by Evening to Franchise.Squeezing lemons and preparing juice beforehand.Dealing with customers and providing Sodas.Closes@10 P.M.

Profit/GlassProfit of Soda/Glass

For Rs.10-Rs7-8/GlassFor Rs 15-Rs11/Glass.

Sales (Units) in various SeasonsSummer

Weekdays—200-250 GlassesWeekends--- 300 Glasses

WinterWeekdays---100-150 GlassesWeekends---200-250 Glasses.

Customer Preference for flavorsOrange/Green Apple-Children

Barley Water-Youngsters

Masala Soda- Aged People

Green Apple/Mozeto-Girls

LPP for Barley WaterPlease refer the excel Sheet for LPP

Non-measurable ConstraintsAwareness of Barley Water as a Health

Drink.Premium pricing

Shifting loyalty among consumers towards mediocre sodas.

Substitutes ConsumptionPreference for the Branded Carbonated/Non-

carbonated Soft drink or Ice-cream available at the same price(Rs.10/15).

Lack of Efficiency while serving Sodas to Customers.Slight extra filling of Flavor, Soda in 200ml

glass of Soda generating loss @volume level increasing the use of raw materials

Recommendations and SuggestionsMore Awareness through Words of Mouth

Marketing.Tieing up with Doctors to promote Barley as

Health Drink.Advertising @Pharma stores by pasting small

eye-catching color banners outside the Pharma shop visible to customers.

Promote Barley Water on networking Sites, micro-blogging sites.

Promote Google Ad-word and Google Ad-sense at the most searched pages in Ahmedabad.

Recommendations and SuggestionsCollect Testimonials for Barley Water from

Customers who recovered from Stone problem drinking Barley Water.

Leaflet marketing for nearby areas around the Barley Franchise

Tieing up with companies of Infocity and bagging orders of Soda for corporate parties and events.

Advertising in local papers and magazines.

Recommendations and SuggestionsTraining an Employee to fill the glass of 200 ml

with accurate proportion of Soda and Flavor and not extra.

Use Transparent disposable glasses with 200 ml marking on it to avoid extra filling.

Train an Employee to do Face to face CRM and maintain an record of his name,mobile number,email-id and promote Barley Water through mobile marketing and E-mail marketing.

Recommendations and SuggestionsIn winter when the sales of Soda decrease,

introduce Vending machie based Hot-choclate,Tea and Coffee.

Introduce Pop-Corn,Nachos, Wheat Mamra, kori bhel to be given in small packs priced economically(Rs10-15) which can be consumed in proportion with the consuming speed of Soda.