BA (Hons) GRAPHIC DESIGN, YEAR 1

ARJUN HARRISON-MANN

CENTRAL SAINT MARTINS

* arjunharrisonmann549@gmail.com * 07502227772

* Design for Barnard & Westwood Universal Greetings Card

AIM

When looking at this brief my interpretation of it was to create a innovative greetings card that could be universally used across all occasions, events and

situations. Whilst doing this it would have to be in keeping with Barnard & Westwoods branding and should

demonstrate how you can use the printing/proccesses available to help communicate your message in a way

that will help it stand out from the crowd thanks to the expertise and skill available at B&W.

Therefore when looking at how to do this I was interested with using die cutting to create another layer

of the greetings card. This would make it more interactive amongst the viewer and help engage and make Barnard

& Westwood a memorable company when it comes to printing and bookbinding.

* Front cover of the greetings card when it acts as a blank canvas to help it be universal amongst the viewers.

DESIGN / CONCEPT

COLOURS / PROCESSES

To do this made the front cover fully interactive by die cutting these right angular shapes out of the paper so

that they are still foldable as seen in the picture on the left. I then repeated this so there is a sort of grid like structure occuring meaning that the viewer/customer

can create their own custom front cover within the constraints of the grid. By doing this the greetings card

can be used for all occasions and can be personalised whilst mainting a proffesional look and feel.

Another aspect of this deisgn is that the greetings card folds out so it is 3 times the length of the card and the middle of it is where the cutsomer can fill in the

information. i.e. To... From... etc. The bottom section of the net is where the gold printed block of colour will be

placed so that the front cover can have the intended effect.

Lithography for overall printing - Die cutting for front cover -

Gold & Black for Colour choices -

* Front cover being interacted with. Die cuts being folded to create letters/icons that are personal to the recipient.

* 100’s of possible outcomes.

DIE CUT DASHED LINES

BARNARD & WESTWOODLOGO IN TRADITIONAL BLACK AND GOLD.

GOLD SQUARE(THIS IS TO ACT AS A BACKGROUND FOR THE FOLDED DIE CUT COVER.)

DIE CUT RECTANGLE

FOLDED TAB

100 MM 104 MM 102 MM

NET // FRONT

DIE CUT DASHED LINES

GUIDLEINES FOR WHERE TO ADD TYPE FOR THE UNIVERSAL GREET-INGS CARD.

GOLD SQUARE(THIS IS TO ACT AS A BACKGROUND FOR THE FOLDED DIE CUT COVER.)

DIE CUT RECTANGLE

FOLDED TAB

100 MM 104 MM 102 MM

NET // BACK

* arjunharrisonmann549@gmail.com * 07502227772