barnes & noble digital strategy: textbooks, ebooks, & #getpopcultured
TRANSCRIPT
BARNES & NOBLEDigital Strategy
Textbooks, eBooks, & #GetPopCultured
Kelly Turner
Image from barnesandnobleinc.com
CAMPAIGN IDEA
TARGET AUDIENCE
Image from bncollege.com Image from bncollege.com
Image from shatteredhaven.com.com
KPI METRICS
SOCIAL MEDIA
SOCIAL MEDIA, CONT.
INTERNET MARKETING
MOBILE STRATEGY
BUDGET
CONCLUSION