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    Redesign Plan

    Product Name

    Target Group

    Brief History

    Big Idea

    Barqs Old yme Root Beer

    Te target market or Barqs Famous Old yme Root Beer is broad and universal. It is a wellknow type o root beer with all ages, male and emale. Te only restriction would be, childrenmay not drink this type as root beer as much because o the caffeine. It is very amous in theUnited States, but we want to expand our horizons and share it with the world.

    Barqs Famous Old yme Root Beer was introduced in 1898 and has been known to be one o theew rootbeers to be caffeinated. Te name came rom the creators, brothers Edward and GastonBarq. Tese brothers co-owned a company called Barqs Brothers Bottling Company, which theystarted in 1890. Tey created carbonated water and soda, they even won a gold medal or theirorange-flavored soda, Orangine. Te Barqs Famous Old yme Root Beer is now owned and

    produced by the Coca-Cola company.

    Barqs Famous Old yme Root Beer has been around or a very long time, which shows theproduct quality and how much consumers like it. It is one o the most popular and timely rootbeers that is on the shel today, which makes or a great selling point. Te design or BarqsFamous Old yme Root Beer has been changed minimal times. Te original design ages the

    product and is not appealing compared to the other sodas on the shel.

    o help the products sales and increase awareness o it, we will redesign the product. o makethe product pop, we will include a variety o colors and some killer graphics. We want to keepthe old-ashioned look, but modernize it so it is up to date. We want the product to look as goodas it tastes!

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    Style Guide

    Colors

    Dark Brown

    CMYK: 53, 68, 75, 66RGB: 62, 41, 30Pantone: 2 CHex: #3E291E

    Brown

    CMYK: 43, 61, 77, 34RGB: 113, 81, 57Pantone: 7568 CHex: #715139

    Light Brown

    CMYK: 36, 58, 81, 23RGB: 140, 97, 61Pantone: 7575 CHex: #8C613D

    Grey

    CMYK: 37, 33, 52, 2RGB: 165, 155, 128Pantone: 7536 CHex: #A59880

    Maroon

    CMYK: 32, 99, 100, 49RGB: 108, 5, 0Pantone: 7623 CHex: #6C05000

    Fonts

    Bad Grunge

    Regular Style

    Titles 72 pt

    Minion ProRegular & Bold StyleSub-headings 18 ptBody Copy 14 pt

    Cream

    CMYK: 7, 9, 18, 0RGB: 235, 225, 206Pantone: 7527 CHex: #EBE1CE

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    Logos

    Barqs root beer will use thecolor scale logo or a majorityo the time. Te gray scalelogo will only be used whenabsolutely necessary. Tecolor logo o Barqs root beeris preerred over the grayscalelogo. Te color logo will staythe dark brown, to symbolize

    the actual root beer and willbe used on all packaging andmarketing. Te placement othe logos on the packagingshould be between 1/4and 3/4 rom surroundingelements. Te logo o Barqsroot beer is importantbecause it is a dominating

    element. Te logo will rangein size, depending on where itis placed. Te average size willbe 65pts.

    Barqs

    Barqs

    C

    C

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    Package design

    OLD

    TYMEROOTBEER

    www.barqs.com

    ProductofCocaCola

    NOREFILL

    PLEASE

    RECYCLE

    Since

    1898C

    Barq

    s

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    Product Photos

    Beore

    Afer

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    Bus Advertisement

    BarqsOld Tyme Root BeerAvaliable at every stop


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