SPEED’s Barrett-Jackson Fantasy Bid game was launched at the 2005 Barrett-Jackson Collector Car auction in Scottsdale. It has grown to be the most successful integrated promotion in the history of the network generating millions of Fantasy Bids & millions of dollars in advertising revenue.

SPEED’s Fantasy Bid Game lets viewers compete against each other in guessing the final auction price of a variety of collector cars before they go on the auction block. Fantasy Bid cars are announced 10 minutes prior to hitting the block so the action stays fast and furious on all platforms: on the stage, on-air, online & mobile.

In 2011 SPEED worked with Ford to give away a custom GT500 Mustang generating 1.6m Fantasy bids via 200k unique players. Hagerty received a positive brand association to the thousands of fans who compete online and by mobile phone for dozens of prizes during every live auction.

Barrett-Jackson --- SPEED Fantasy Bid

In addition to SPEED Fantasy Bid game SPEED added LIVE Barrett-Jackson Auction streaming coverage. SPEED delivered every moment of drama and exhilaration through the second screen, a complete 360 integrated experience.

Working with SPX to enhance the LIVE coverage, viewers were provided with three different camera cameras to watch and choose from. Whether online, or through their tablets and mobile phones, viewers were brought closer to the amazing cars than ever before.

SPEED.com Homepage Promotion

LIVE Stream Video Player with Multiple Camera Angles

Barrett-Jackson --- Multi-cam Streams

CONTENT(Expanded Multi-Platform Offerings)

Fantasy Bid

• Web/Wireless entry– 1.6m fantasy bids– Avg 60k bids per car– Website bids– SMS text bids– 55% mobile SMS/45% web

• Other– Daily “Best of” video clips – Live alternate camera angles web streams (website + iDevices & Android)– Live chat– Collector Car Trivia

• Use social media to promote & drive site traffic

Barrett-Jackson --- Multi-platform Sponsor Integration