barry c. mclawhorn experience and creative vita

3
Barry C. McLawhorn Phone (404) 964 – 6595 Private, Skype ID: MarketingThatWorks.TV e-Mail: [email protected] Top 10% Sales Pro in 3 Different Industries Law of Attraction and “Scripting” Master Influence – Cialdini’s “6 Weapons…” Guru Social Media Awareness Skilled Purposeful and Evaluative Listener Who Creates and Leverages Value to My Client’s Business Assets and Lives through Exceptional Research and Product Knowledge. Business Development Consultant to Major Organizations and Marketers. Client Referral Acquisition Master, Simple Scientific Sales Systems Trainer, and Producer by Example. Expert Level Skills and Knowledge o Top 10%+ Sales Pro o Sales Manager/Motivator o Headline & Copywriting o I Speak Geek o Expert Interviewer o Scientific Sales Management o Split-Testing o SEO / Article Writing o Award Winning Speaker o Sales Automation o Business Growth o WordPress/Meta Expert o Referral Marketing Master o Simplifying & Training o Influence Leveraging o High Net Worth Sales Career Highlights http://www.SocialMediaMags.com – November 2011 – Present Free-Lance International Reporter and Social Media Innovation Curator o Interviewed Brian Solis – Social Media author, speaker and thought leader (insert link) o Covered 2011 Digital Capital Week event (#DCWEEK) for Social Media Magazines and GSG WorldMedia, Inc. o Interviewed Dr. Robert Cialdini - #1 Leading Expert on Influence in the world (http://www.InfluenceAtWork ) and was chosen by Dr. Cialdini to be an integral part in the product launch strategy for his upcoming book Integration Marketing & Strategic Marketing Consultant o Private Advisor to GSG WorldMedia, Inc. Founder and CEO, Larry Genkin o Strategic Advisor with Regards to Internet Marketing Industry, InfoProducts, and Integration Marketing International Independent Senior Business Development Specialist o Closed a major 12 month advertising contract with Internet marketer Willie Crawford ($48,000 Sale), over the phone in just 10 minutes that no other sales person had been able to close (in spite of numerous extended attempts) o Solicited, closed, and curated over a dozen expert authors on topics such as SEO, sales automation, article marketing, video marketing, mobile marketing and other hot trends in social media http://www.GetUWired.US – November 2011 – Present Independent Business Development Specialist and Strategic Partner Barry C. McLawhorn - 2012 1

Upload: barry-mclawhorn

Post on 12-Apr-2017

183 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Barry C. McLawhorn Experience and Creative Vita

Barry C. McLawhornPhone (404) 964 – 6595 Private, Skype ID: MarketingThatWorks.TV

e-Mail: [email protected]

Top 10% Sales Pro in 3 Different Industries

Law of Attraction and “Scripting” Master

Influence – Cialdini’s“6 Weapons…” Guru

Social MediaAwareness

Skilled Purposeful and Evaluative Listener Who Creates and Leverages Value to My Client’s Business Assets and Lives through Exceptional Research and Product Knowledge. Business Development Consultant to Major Organizations and Marketers. Client Referral Acquisition Master, Simple Scientific Sales Systems Trainer, and Producer by Example.

Expert Level Skills and Knowledge

o Top 10%+ Sales Pro o Sales Manager/Motivator

o Headline & Copywriting

o I Speak Geek

o Expert Interviewer o Scientific Sales Management

o Split-Testing o SEO / Article Writing

o Award Winning Speaker

o Sales Automation o Business Growth o WordPress/Meta Expert

o Referral Marketing Master

o Simplifying & Training o Influence Leveraging o High Net Worth Sales

Career Highlights

http://www.SocialMediaMags.com – November 2011 – Present Free-Lance International Reporter and Social Media Innovation Curator

o Interviewed Brian Solis – Social Media author, speaker and thought leader (insert link)o Covered 2011 Digital Capital Week event (#DCWEEK) for Social Media Magazines and GSG

WorldMedia, Inc.o Interviewed Dr. Robert Cialdini - #1 Leading Expert on Influence in the world

(http://www.InfluenceAtWork) and was chosen by Dr. Cialdini to be an integral part in the product launch strategy for his upcoming book

Integration Marketing & Strategic Marketing Consultanto Private Advisor to GSG WorldMedia, Inc. Founder and CEO, Larry Genkino Strategic Advisor with Regards to Internet Marketing Industry, InfoProducts, and Integration Marketing

International Independent Senior Business Development Specialisto Closed a major 12 month advertising contract with Internet marketer Willie Crawford ($48,000 Sale),

over the phone in just 10 minutes that no other sales person had been able to close (in spite of numerous extended attempts)

o Solicited, closed, and curated over a dozen expert authors on topics such as SEO, sales automation, article marketing, video marketing, mobile marketing and other hot trends in social media

http://www.GetUWired.US – November 2011 – Present Independent Business Development Specialist and Strategic Partner

o Organized a 12 month series of expert articles on sales automation and social media integration with Lee Goff http://www.GetUWired.US Founder (Chief Web Officer for Jay Conrad Levinson’s Guerrilla Marketing)

o Organized an integration marketing ad campaign with http://www.SocialMediaMags.com (also consulted on the design of the display ad and landing page)

o Panelist/Speaker

http://www.HausmanMarketingLetter.com/ - April 2010 – November 2011 Independent Business Development Specialist and WordPress Blog Strategic Advisor

o Masterminded “Business Authority Blog” for Dr. Angela Hausman Howard University School of Business

Barry C. McLawhorn - 2012 1

Page 2: Barry C. McLawhorn Experience and Creative Vita

o Conducted keyword research, created SEO strategic plan for HausmanMarketingLetter.org elevating it to the top 100,000 Alexa.com rankings and number 51 of the Top 100 Small Business Blogs on http://www.Technorati.com in less than 5 months

Barry C. McLawhorn – Continued

http://www.HausmanMarketingLetter.com/ - April 2010 – November 2011 (Continued) Strategic Video Marketing and Social Media Integration Consultant

o Created and syndicated a series of simple videos under the brand “The Definition of Marketing Series”

o http://www.slideshare.net/angelahausman/definition-of-marketing-animated (achieved the #2 search engine result on Google for “The Definition of Marketing” (Second only to the American Marketing Association definition)

o http://www.slideshare.net/angelahausman/definition-of-marketing-strategy (Currently on Page 1 Google Search Results as the #6 Organic Listing), see also - http://www.slideshare.net/angelahausman/presentations

Influence and Authority Leveraging Advisor and Facilitatoro Created an online “Ask a Marketing Expert” Forum that attracted engagement from Michael Seltzer

(http://www.SocialMediaExaminer.com), Eugene Ware (http://www.MarketSamurai.com), Steve Wiideman (www.Top10SEOTips.com), Mark Eduljee (Microsoft), Brian Solis, Scott Monty (Ford), Dr. Robert Cialdini and dozens of other thought leaders in the world of marketing, social media, and influence.

Successfully published content to Wikipedia.org citing Dr. Hausman linked to video “The Definition of Marketing”

http://www.MILTOURS.com (the official web site of Military Historical Tours, Inc.) – 2009 Created the entire “Social Media Jumpstart” and “SEO Strategy Blueprint” for

http://www.MILTOURS.com Re-Wrote the “About Us” description by Crafting 2 Sentence Fragments in 10 Minutes that leveraged the

exclusivity and authority of Military Historical Tours and thus generated 59 Page 1 Google search results and 29 Unique #1 Google Search Engine Results for keyword phrases including: Iwo Jima, Wake Island, Military Tours, Military History, etc.

Created a “Military Battles and Resources” category (currently the #1 search result for the keyword combination phrase) on the http://www.MILTOURS.com web site as search engine “Spider Bait”

Strategized and deployed interactive “ Battlefield Worldwide Map ” linked to the applicable Military Historical Tours sales pages, to leverage both search engine results and tour sales.(Note: Web site displayed by these URLS is NOT the site and features that I designed and developed. Military Battles and Resources navigation tab and the Battlefield Worldwide Map (GEO Interactive Map) features have been deactivated by current webmaster).

BedRock Viral Marketing & Associates - 1997 – Present Created the largest Integration Marketing deal in Internet Marketing/InfoProduct Marketing history by placing

reciprocal “One Time Offers” on the “Thank You Pages” of every web site owned by two top Internet Marketing “Gurus”

Showed Willie Crawford Internet marketing legend How to Increase His 2012 – 2013 Revenue by “In the High 7 Figures”

Increased online lead capture rate by 900% in Less than 60 days for a luxury auto dealer in 2000-2001 (before Google was well known)

Created a simple “plug-in” tool for another car dealer that both increased online lead capture, filtered leads, and segmented leads based upon their relative value, thus increasing sales dramatically.

Created the concept of the “Business Authority” WordPress blog driven by a proprietary processes virtually guaranteeing that I can put any “Remarkable Business Expert” or “Remarkable Business” in the Top 100,00 web sites in the world within 90 days or less (and keep their rankings rising after that achievement)

Created my first web site (a mini-site) and Successfully Reached The Top 100,000 Sites worldwide in Less Than 6 Weeks

Barry C. McLawhorn - 2012 2

Page 3: Barry C. McLawhorn Experience and Creative Vita

Wrote a “Fear of Loss” based viral article (“Poisons In Your Cupboard’) that was forwarded to 40,000 people around the world (based upon or measureable e-mail tracking) and that helped enroll 10,000 people into a business opportunity (PureTec International, Inc.) in less than 90 days

Created an online marketing campaign for NetCert Education Centers, LLC that sold $250,000 worth of Information Technology (IT) Training (Microsoft MCSE, Novell CNA, and Comptia A+ Computer Technical Certification Courses) in a single weekend

Sales, Business Development, and Professional Consultative Sales – 1973 - Present Top 10% Plus Sales Producer for 3 Different Billion Dollar Corporations

o A. L. Williams – “NSD Special Hero Award” and Mentored Personal Development by Ronnie Barnes, NSD

o Clayton Mobile Homes – “Clayton Circle Award” Winner for Sales Excellence o Value City Furniture / American Signature Furniture – 6 Times “Sales Matrix” Award Winner

#1 Sales Manager, District Manager, Regional Manager Consistently for 2 Years for a Leading Financial Services Firm

Top 10% Sales Producer Manufactured Housing Leading Sales Assistant (Pre-Closer) for a Large Northern VA/Washington, DC area Custom Home Builder

($120,000,000)

Barry C. McLawhorn - 2012 3