barry tomalin

04/11/2023 (c) COPYRIGHT Barry Tomalin 2011 (www.culture-training.com)

1

THE THIRD SPACE

Barry TomalinInternational House

London


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THE MESSAGE

• B2 PLUS• BUSINESS FIRST• LANGUAGE SECOND


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WHY?

• NEW REPORTING LINES• NEW MARKETS • NEW LANGUAGE

(English)


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THE BUSINESS ENGLISH CONTRACT

• I’m a business English teacher.

• I supply the business English.

• You supply the business knowhow

• I’m a business executive.

• I work internationally in English.

• You give me the English.• I’ll provide the business

application.


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THE ‘BRAVE’ NEW WORLD

• I’m a business executive.

• I’m reporting internationally.

• My managers are in Mexico City and Delhi.

• I don’t know them.• I don’t know how they

operate.• HELP!


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‘BUSINESS PLUS’

BUSINESSCOMMUNICATION STRATEGIES

BUSINESSLANGUAGE


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WHEN DO I USE‘BUSINESS PLUS’?

• THE TRAINING CIRCUIT

THE TEMPLATECEFR Stages A, B, CThe A STAGE A 1-A2 Language acquisitionThe B STAGELanguage and BusinessBusiness skills PLUSThe C STAGEC1-C2Business skills in English


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WHAT KIND OF STRATEGIESDO THEY NEED?

• PRESENTATIONSHow to present yourselfHow to structure and

make a presentation• MEETINGSHow to intervene in a conf

callHow to make your pointHow to disagree

• NEGOTIATIONSWhere people are in a

negotiationHow to get from DEBATE

to PROPOSALNETWORKINGActive listeningQuestions you can askCultural fault lines


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IS THERE A BUSINESS MODEL DO WE CAN USE?

• The ‘ANGLO-SAXON’ model still dominates world business communication in the multinational world.

• Under challenge but still dominant.


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HOW?

• Teach the key business strategies.

• Teach the English they need to deploy those strategies successfully.

• At B2 level PLUS – business strategies first.

Language skills support.


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How to present yourself

NAMEJOB TITLECOMPANYLOCATIONWHAT YOU DO !

WHAT THEY NEED TO KNOW


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HOW TO PRESENT A PROJECT

Most people are not good at describing projects precisely.

We suggest using PAPO ©• P – Project• A – Purpose• P – Process• O - Outcome


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HOW TO STRUCTURE A PRESENTATION

• SIGNPOSTTopic, duration, main points,

questions• SIGNALGREEN – My first point is..RED – That was my first point.• SUMMARISESummarise key points,conclude, invite questions.SAY ‘THANK YOU!’


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HOW TO GIVE F.A.C.E.‘The moments he’s with you it’s like

no-one else is in the room.’

Give F.A.C.E time.• Focus• Acknowledgment• Clarify• Empathise"Being president is like running a

cemetery: you've got a lot of people under you and nobody's listening." –Bill Clinton


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OUTCOMESFOCUS

At B2 PLUS• International Business strategies• The Language to achieve them

RESULTS• Optimised international

performance

• Application of language knowledge to specific

operational goals


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FOLLOW-UP

(E) [email protected](W) www.culture-training.comTHE IH BUSINESS CULTURAL TRAINERS

CERTIFICATEPARIS: November 30 –DEC 2nd [email protected]: Visit

www.ihlondon.com/executive-centre/cultural-training for 2012 courses

mailto:[email protected]


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barry tomalin

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