bart lorang - don't be a grinfucker
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Don’t be a #grinfuckerBart Lorang@lorangb
MeMy Phone
The Fucking Pyramids
My Fiancée
600Krepins on
500Kunique visitors
in 48 hours
0
125,000
250,000
375,000
500,000
Page Views
All of Bart’s Posts CombinedSarah’s First Post
Grin-fucked:
“In business when someone smiles and shakes your hand assuring you that they have heard and will act upon your recommendation or concerns when in truth you have already been ignored and dismissed.”
“Don’t get grinfucked by your users”
25Kunique visitors
in 48 hours
Source: Experian
$1Kper month in AdSense Revenue
“The Grinfucking Guy”
“Apple Pie Baked in Apples Girl”
How we avoid getting grinfucked at
“Get out of the Building”
“It’s Just Data”
How disappointed would you be if you could no longer use
_____ ?
“Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%”
Sean EllisFounder, Startup Marketing
5%5%
63%
26%
Very DisappointedSomewhat DisappointedNot Disappointed (It isn’t useful)N/A - I don’t use it.
api
4%
24%
49%
22%
Very DisappointedSomewhat DisappointedNot Disappointed (It isn’t useful)N/A - I don’t use it
iPhone App
How likely are you to recommend _____
to a friend or colleague?
On a scale of 0-10, How likely are you to recommend _____ to a friend or colleague?
+72%
+32%api
Average
9.05
5%iPhone Average
7.7
What is one thing we can do to
improve?
10 - Extremely Likely to Recommend
Very Disappointed
“It didn’t really work at all, but we want to work with you guys and hope that you will help us get into TechStars, so I’m going to
give you high ratings anyways”
-‐ A Guy Who Didn’t End Up GeBng into TechStars
10 - Extremely Likely to Recommend
Very Disappointed
“Nothing honey, you’re doing great. We’re so proud of you. Love, Mom.”
“Your Mom is not a Valid Test Market”
Disagree?
Don’t grinfuck me.