O n l i n e - P e r s u a s i o n

O n l i n e - P e r s u a s i o n . c o m

o n d i . m e / h m c 2 0 1 2

@ B a r t S

Your toolkit is fully equipped!

Your toolkit is fully equipped!

Your toolkit is fully equipped!

Continuous learning & optimization

?

Yo u r p r o s p e c t

Yo u r p r o s p e c t i s a b r a i n …

H o w t o p e r s u a d e a b r a i n …

Yo u r p r o s p e c t i s a b r a i n …

C u s t o m e r C e n t r i c i t y ?

B r a i n C e n t r i c i t y !

O n l i n e P e r s u a s i o n

O n l i n e P s y c h o l o g y

O n l i n e P s y c h o l o g i s t s ?

G r o w y o u r k n o w l e d g e o f t h e

b r a i n ?

Behavioral

economics

Economic

psychology

Consumer psychology

Neuro

psychology

Neuromarketing

science

Behavioral

finance

Consumer Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist

Psychologist Psychologist

Psychologist

Psychologist

Psychologist

Psychologist @ B a r t S

Consumer

psychologist

P e r c e p t i o n

M e m o r y

D e c i s i o n m a k i n g

Can you count?

Can you spot the gori l la?

Perception

Vision

Vision

Visual tuning

Visual tuning

Visual Cueing

Visual Cueing

5 0 % > < 5 0 %

Visual Cueing

2 5 % > < 5 %

Gaze Cueing

Gaze Distract ion

Gaze Cueing

Gaze Cueing

Perception

Hyper efficiënt information processing:

• 11.000.000 pieces of information / second

• 40 reach your clients consciousness

Incongruency

@BartS

M e m o r y

A t a l e o f m u l t i p l e M e m o r i e s

Experiencing self

Remembering self

The experiencing self

The experiencing self

The experiencing self

The experiencing self

The experiencing self

The remembering self

The remembering self

The remembering self

Unlimited

Forever

Peak-end rule

Peak-end rule

D e c i s i o n m a k i n g

Rational i ty <-> Emotions

How wonderful is our ratio… really?

Low capacity: Maximum of 3 - 5 pieces of

information

Unreliable: (lying brain)

Evolution of ratio

The first brain: +/- 500 million years ago

Evolution of ratio

15 seconds

Our consciousness can’t handle more than 5

choices.

1 choice: “do I click, … or not?”

2-5 choices: “do I click A, or, or …?

> 5 keuzes: “OMG…”

Choice Paradox

Choice Paradox

Emotions

Essential

First

How wonderful are our emotions…

… and how important!

Emotion Affect

Emotion Affect

Emotions @Work

Saturday

Emotions @Work

Monday

Emotions @Work

n l i n e P e r s u a s i o n

P e r c e p t i o n

M e m o r y

D e c i s i o n m a k i n g

O n e m o r e t h i n g

P e r s u a d i n g c u s t o m e r s o n l i n e ?

Yo u r c u s t o m e r i s a b r a i n !

W o r l d W i d e W a l h a l l a

f o r s c i e n t i s t s & b u s i n e s s e s

Consumer Brain insights

Tune

Test your dialogue

Analyze the influencers

G r o w y o u r k n o w l e d g e o f t h e b r a i n

A n d y o u … … w i l l b e a p s y c h o l o g i s t

Thank you!

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ondi.me/hmc2012

A n d y o u … … w i l l b e a p s y c h o l o g i s t

@BartS

bart@onlinedialogue.com Want more? Check: =>

www.online-persuasion.com

www.wheel-of-persuasion.com