barton school of business strategic plan june 2014 · 1. barton school of business . strategic plan...
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Barton School of Business Strategic Plan
June 2014 Mission, Vision, Core Values, and Goals .....................................................................................................................1 Goal 1: Objectives and Action Items.............................................................................................................................3 Goal 2: Objectives and Action Items.............................................................................................................................9 Goal 3: Objectives and Action Items...........................................................................................................................12 Goal 4: Objectives and Action Items...........................................................................................................................24 Goal 5: Objectives and Action Items...........................................................................................................................25 Strategic Planning Process Description.......................................................................................................................32
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Mission, Vision, Core Values, and Goals Mission The Barton School prepares students for lifelong learning and success in the global marketplace, advances the knowledge and practice of business, and supports economic growth through research, outreach and knowledge transfer. Vision The Barton School strives to be internationally recognized as a model of research, knowledge transfer, and applied business learning. Core Values The Barton School values:
• Being student centered and business driven • Fostering integrity and intellectual curiosity • Celebrating the development of critical thinking, innovation, and an entrepreneurial mindset • Honoring diversity of culture, thought, and experience
Goals
1. To provide an applied learning or research experience that increases employability for every Barton School student by August 2016.
2. To revise and adopt the appraisal and incentive systems by December 2016 to enhance a Barton School culture that values performance, accountability, engagement, and professional development.
3. To increase the Barton School national ranking by 2019. 4. To increase Barton School intellectual contributions and their impact by December 2019. 5. To increase and expand Barton School outreach and its impact in the areas of professional development,
service, consulting, and business development by December 2019.
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Goal 1: To provide an applied learning or research experience that increases employability for every Barton School student by August 2016
Objective 1.1: Develop a program to improve student professionalism Action Item Deadline Person
Responsible Meet with Co-op and Career Services to determine interest in participation and start considering topics (completed) March 2014 Jim Clark
Talk with David Kidd about acquiring ID scanners to program attendance tracking (completed) March 2014 Jim Clark
Put together planning committee to develop program ideas and organization; hold initial meeting April 2014 Jim Clark
Based on meeting, start work on designing programs for AY2015 Summer 2014 Jim Clark Acquire an ID scanner; experiment with scanner for class attendance tracking Summer 2014 Jim Clark
Objective 1.2: Establish an Office of Applied Learning by Spring 2015
Action Item Deadline Person Responsible
Select a director. Fall 2014 Executive committee of BSB
Develop a system to capture information about the type of projects that can be conducted in class or as independent study along with time frame.
Spring 2015 Director of OAL
Collect information about project capabilities and host the information on a website. Spring 2015 Director of OAL /
GA Collect information about prior projects conducted in classes and host it on the website as a showcase. Spring 2015 Director of OAL /
GA Objective 1.3: Develop a six-credit data analysis sequence of courses to prepare students for living in a
world of "big data" and consider changes to current BSB math requirements to facilitate these courses Action Item Deadline Person
Responsible Organize a task group of faculty interested in developing data analysis courses Spring 2014 Jim Clark
Initial task group discussion(s), to include identification of appropriate local employers, current, and former students to contact about useful course content
Spring 2014 Jim Clark
Identify similar course offerings from other universities Summer 2014 Jim Clark Contact local employers, current and former students, and any other parties identified by task force; collect initial ideas about needed course content
Summer 2014 Jim Clark
Convene task force to plan further work Fall 2014 Jim Clark Survey faculty on current uses of math in classes, and perceived student weaknesses Spring 2014 Jim Clark
Hold initial discussions with Buma Fridman, Math Chair, Steve Brady MATH 111 coordinator) and business calc coordinator, about possibility of changes to MATH 111 or MATH 144, based on faculty survey (if appropriate)
Summer 2014 Jim Clark
Hold open faculty meeting to discuss changes to math requirement; form task group of math and BSB faculty to develop course modifications (if appropriate, and given Math's willingness to participate)
Fall 2014 Jim Clark
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Goal 1: To provide an applied learning or research experience that increases employability for every Barton School student by August 2016
Objective 1.4: CEDBR will explore the potential for supervising a directed study student each fall and spring semester
Action Item Deadline Person Responsible
Explore potential student projects March 2015 Pattie Bradley, Linda Mendy and Mike Busch
Identify requirements for directed study March 2015 Mike Busch
Identify target students April 2015 Pattie Bradley, Linda Mendy and Mike Busch
Estimate resources needed April 2015 Pattie Bradley, Linda Mendy and Mike Busch
Revaluate and plan for implementation May 2015
Pattie Bradley, Linda Mendy, Mike Busch and Jeremy Hill
Objective 1.5: Explore options for providing research experiences and applied learning where appropriate
in courses offered by CEDBR staff. Action Item Deadline Person
Responsible
Identify opportunities for applied learning Ongoing Pattie Bradley and Mike Busch
Identify opportunities for research Ongoing Pattie Bradley and Mike Busch
Implement changes to class schedule Fall 2015 Pattie Bradley and Mike Busch
Objective 1.6: CEDBR will begin a student mentorship program connecting students to professionals on
the WAOT during the Economic Outlook Conference Action Item Deadline Person
Responsible Develop the structure of the mentoring program May 2014 Linda Mendy Ask WAOT members about interest in mentoring EOC Scholarship recipients during the EOC May 2014 Jeremy Hill
Contact interested WAOT mentors to inform them about expectations and roles as mentors May-August 2014 Linda Mendy
Ice breaker: EOC scholarship recipients and WAOT mentors meet at the WAOT meeting in September September 2014 Linda Mendy and
Rosemary Hedrick EOC Scholarship recipients sit with their mentors during EOC conference October 2014 Rosemary Hedrick
EOC Scholarship recipients and WAOT mentors recognition October 2014 Jeremy Hill
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Goal 1: To provide an applied learning or research experience that increases employability for every Barton School student by August 2016
Objective 1.7: Provide opportunities to Barton School students for the Economic Outlook Conference Action Item Deadline Person
Responsible Prepare announcement flyer 8/1/2014 Rosemary Hedrick E-mail flyer to Dean’s office for distribution to students and faculty 9/2/2014 Rosemary Hedrick
Review scholarship submissions and determine winners 10/1/2014 Rosemary Hedrick Notify and register winners 10/1/2014 Rosemary Hedrick
Objective 1.8: Provide an applied research competition for Barton School students
Action Item Deadline Person Responsible
Develop requirements and parameters January 2015 Pattie Bradley Identify rewards January 2015 All staff Investigate potential connections with GRASP and New Venture Competitions January 2015 Pattie Bradley
Investigate potential sponsors January 2015 Jeremy Hill E-mail information to Dean’s office for distribution to students and faculty February 2015 Rosemary Hedrick
Review submissions and determine winners May 2015 Pattie Bradley and Mike Busch
Notify winners and provide rewards June 2015 Pattie Bradley and Rosemary Hedrick
Objective 1.9: CMD will continue to employ one student as a working staff member to expose the student
to a professional work environment for increased employability
Action Item Deadline Person Responsible
Develop appropriate job description 08/01/14 Melissa Donham, Wemberly Rodriguez
Post job position 08/01/14 Wemberly Rodriguez
Interview applicants
09/01/14
Melissa Donham, Wemberly Rodriguez
Select qualified applicant 09/15/14 Melissa Donham, Wemberly Rodriguez
Mentor assigned to student 1st day of employment Pat McLeod
Evaluation of student Every 90 days of employment
Pat McLeod, Melissa Donham and Wemberly Rodriguez
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Goal 1: To provide an applied learning or research experience that increases employability for every Barton School student by August 2016
Objective 1.10: CMD will explore opportunities to connect students to organizations CMD provides training services
Action Item Deadline Person Responsible
Develop flyer to pass out at CMD programs Fall 2014 Paula Seiwert
Identify opportunities for student engagement Ongoing Pat McLeod, Paula Seiwert
Follow-up with organizations Ongoing Pat McLeod Objective 1.11: Provide opportunities to Barton School students to attend CMD professional development
seminars Action Item Deadline Person
Responsible Prepare announcement flyer Fall 2014 Paula Seiwert E-mail flyer to Dean’s office for distribution to students and faculty Fall 2014 Paula Seiwert
Follow-up with students desiring to attend Fall 2014 Paula Seiwert Notify students of class, date and location Ongoing Staci Bryer
Objective 1.12: Offer more applied Economics research courses and engage students in research activities
Action Item Deadline Person Responsible
Offer data analysis courses such as Econ 403, Business and Economic Forecasting, once a year Fall 2014 Jen-Chi
Cheng/Mike Busch
Increase students’ participation in GRASP and URCAF by 20% Fall 2014 Jen-Chi Cheng/William Miles
Objective 1.13: Expand Economics tutoring service to the new dorm
Action Item Deadline Person Responsible
Investigate offering tutoring service in Shocker Hall Fall 2014 Jodi Pelkowski
Implement new tutoring service in Shocker Hall Spring 2015 Jen-Chi Cheng
Objective 1.14: Create strong connections between the Economics Department faculty and students outside
of the classroom Action Item Deadline Person
Responsible Increase the proportion of economics majors that participate in departmental mentoring plan to meet with the undergraduate advisor or department chair at least once per semester for advice and career counseling
Fall 2014 Jodi Pelkowski/Jen-Chi Cheng
Increase the proportion of economics graduate students that participate in departmental mentoring plan to meet with the graduate advisor or department chair at least once per semester for advice and career counseling
Fall 2014 Phil Hersch/Jen-Chi Cheng
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Goal 1: To provide an applied learning or research experience that increases employability for every Barton School student by August 2016
Objective 1.15: Engage in off-site and on-site recruitment of high school students Action Item Deadline Person
Responsible Develop a written script for faculty to use when recruiting for quantitative courses Spring 2014 Jodi Pelkowski
Continue to partner and expand our participation with KCEE competition events Fall 2014
Jodi Pelkowski/Jan Wolcutt
Make faculty available to talk with high school student visitors on campus Spring 2014
Jen-Chi Cheng/Jodi Pelkowski/Jan Wolcutt
Objective 1.16: Establish an Economics alumni engagement process
Action Item Deadline Person Responsible
Develop a data bank and engagement plan with economics alumni Fall 2014
Philip Hersch/Jodi Pelkowski
Objective 1.17: Provide an applied learning or research experience that increases employability for every
HRM major Action Item Deadline Person
Responsible
Maintain active learning elements in all core courses (466 and 600s) December 2015
Gery Markova, Bobbie Knoblauch, David Yoon
Encourage students to take co-ops and internships December 2015
Bobbie Knoblauch
Mentor and grow the WSU chapter of the Society for Human Resource Management
December 2016
Bobbie Knoblauch
Implement projects for non-for-profit and other volunteer based organizations
December 2019 Gery Markova
Outline ways to incorporate practical collaboration in classes May 2015 Gery Markova Identify potential community partners May 2016 Gery Markova
Objective 1.18: Provide an applied learning or research experience for all Management majors
Action Item Deadline Person Responsible
Add a question to the WSU and/or Barton exit survey, “My program stressed applications of theory and concepts” to benchmark and identify improvement areas
December 2014 Steve Farmer
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Goal 1: To provide an applied learning or research experience that increases employability for every Barton School student by August 2016
Objective 1.19: The Marketing department will: • provide an applied learning or research experience to every student who graduates with
a degree in Marketing • aid in the development of skills that increase employability for Marketing students • require majors to create an ePortfolio of their applied learning and research experiences
Action Item Deadline Person Responsible
Provide students with applied projects for a client and research experiences in Marketing class
Ongoing in MKT 403 and MKT 607
Assigned instructor
Build a Marketing Advisory board December 2014 Stephen Porter Require majors to create an ePortfolio of their applied learning and research experiences Spring 2016 Marketing
instructors Supervise the organization of the Shocker Student Marketing Association Fall 2014
Objective 1.20: Collaborate with NetApp to develop curriculum that includes content on storage area
networks Action Item Deadline Person
Responsible Coordinate with NetApp university to gain access to online course material Spring 2014 Khawaja / Steve
Helm
Select the courses that will include NetApp material Spring 2014 Khawaja / Steve Helm
Reconfigure the curriculum in the classes Fall 2014 / Spring 2015
Khawaja / Steve Helm
Formalize the sequence and structure of the classes to be offered on a regular basis Summer 2015 MIS faculty
Objective 1.21: Reconfigure MIS classes such that students will be able to attempt the NetApp Storage
Associate Certification Action Item Deadline Person
Responsible Evaluate the requirements for the certification program Fall 2014 MIS faculty Coordinate with NetApp university to setup a process for accessing on line simulators which students can use in the classes to gain hands on experience
Fall 2014 MIS faculty
Initiate a program that will enable students to attempt the certification examination Spring 2015 MIS faculty
Objective 1.22: Reevaluate the MIS advisory board and implement a regular meeting schedule
Action Item Deadline Person Responsible
Reevaluate and finalize the membership of the MIS advisory board Summer 2014 MIS faculty
Implement a regular meeting schedule Fall 2014 MIS faculty
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Goal 1: To provide an applied learning or research experience that increases employability for every Barton School student by August 2016
Objective 1.23: Provide an applied learning or research experience that increases employability for every Accounting major by August 2016
Action Item Deadline Person Responsible
Work with Career Services and COOP to increase the number of internship and coop placements with firms in the greater Wichita area. We would like to expand these placements to eventually include the greater Kansas City area
ongoing Accounting department
Have in-class and electronic announcements by faculty encouraging students to participate in Career Day activities ongoing Accounting
department Have in-class and electronic announcements by faculty encouraging students to participate in Meet the Firms activities ongoing Accounting
department Utilize the Office of Career Services to moderate and sponsor Accounting Major Career Choice Panels in all ACCT 210 sections that meet on the main campus
ongoing Accounting department
Implement Enterprise Resource Planning (ERP) in both undergraduate and graduate accounting information systems courses
ongoing Accounting department
Have ACCT 560 students complete a series of Microsoft Access case assignments to gain hands-on experience with relational database software
ongoing Accounting department
Have ACCT 860 students complete a series of IDEA case assignments to gain hands-on experience with data analytics software
ongoing Accounting department
Have ACCT 840 students complete a series of realistic audit work paper case assignments to gain hands-on experience with tasks practicing auditors perform
ongoing Accounting department
Have a financial statement analysis of a not-for-profit (NFP) required of all ACCT 610 students. ongoing Accounting
department Require a semester-long applied, integrated audit simulation be completed by each student enrolled in ACCT 640 ongoing Accounting
department
Objective 1.24: Provide an applied learning and research experience that takea advantage of the Koch Trading Center
Action Item Deadline Person Responsible
Require every undergraduate finance major to devise a project where each student selects and monitors an investment portfolio that they create, manage and evaluate using real market data
Fin 620 instructor
Require every MBA student with a concentration in finance to devise a project where each student selects and monitors an investment portfolio that they create, manage and evaluate using real market data
Fin 865 instructor
Require MIS students to devise a that creates database models using real market data MIS instructors
Expand the trading related internship and coop opportunities available to our finance and MIS majors Finance and MIS
faculty
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Goal 2: To revise and adopt the appraisal and incentive systems by December 2016 to enhance a Barton School culture that values performance, accountability, engagement, and professional development.
Objective 2.1: Develop and implement a program to engage local business to partner with the Office of Applied Learning by Spring 2015
Action Item Deadline Person Responsible
Develop a system / forms to capture project requirements from companies. Spring 2015 Director of OAL
Induct companies participating in the BusinessWeek program as initial members of the Office of Applied Learning with opportunity to do one project a year.
Fall 2015 Director of OAL
Develop a formal paid membership system and expand the membership. Starts in Fall 2015
Director of OAL / GA / WSU Foundation
Objective 2.2: Each CEDBR employee attends one professional development training each fiscal year
Action Item Deadline Person Responsible
Select training option 2 months prior Employee attending
Prepare out of state travel form in applicable 2 months prior Rosemary Hedrick
Register for event, secure hotel, airline, etc. 1 month prior Employee attending
Submit expense receipts and expense requisition Following Rosemary Hedrick
Objective 2.3: CEDBR will implement an annual team building retreat for all staff
Action Item Deadline Person Responsible
Identify the type of event we would like to have. August 1, 2014 All staff
Make arrangements for the event January 1, 2015 Rosemary Hedrick
Have event March 2015 All staff
Objective 2.4: Each CMD employee will attend (funding available) a professional development seminar/workshop each year
Action Item Deadline Person Responsible
Select seminar/workshop 3 months prior Employee attending
Prepare necessary paperwork for possible “HR Tuition” payment 2 months prior Employee
attending Register for workshop and make any necessary travel arrangements. 1 month prior Employee
attending
Submit all approved expenses for reimbursement At conclusion of event Pat McLeod
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Goal 2: To revise and adopt the appraisal and incentive systems by December 2016 to enhance a Barton School culture that values performance, accountability, engagement, and professional development.
Objective 2.5: CMD staff will engage in teambuilding exercises twice a year. For cost savings, one will be with one of our own trainers and one will be an organized retreat for all staff
Action Item Deadline Person Responsible
Identify the teambuilding exercise and select instructor September 1, 2014 All staff Make arrangements for the event December 1, 2014 Pat McLeod Have event January 2015 All staff Retreat: Identify type of retreat and location January 2015 All staff Make arrangements March 2015 Pat McLeod Have event June 2015 All staff
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Goal 3: To increase the Barton School national ranking by 2019 Objective 3.1: Offer an accredited online General Business major for transfer students with an associate’s
degree beginning in the Fall 2016 semester. Action Item Deadline Person
Responsible Feasibility Analysis
Meet with advisors and faculty of the 19 Kansas community colleges and the director of eduKan to discuss the concept
August 2014
Spurgeon & Perry
Discuss concept with Dodge Community College Dean of Enrollment
completed Spurgeon
Survey current Kansas community college business students (and alumni, if possible) to assess their interest in a Barton School degree completion program
August 2014 Spurgeon & Perry
Offer an online section of the following courses - Upper-division Prerequisites
BADM 301 Fall 2015 Jensen PHIL 306 TBD TBD
- Business Core Requirements MKT 300 completed McKee ENTR 310 Fall 2016 Broberg
IB 333 Fall 2014 Kung-McIntyre
FIN 340 Fall 2016 Ward
DS 350 completed Barut & Abdinnour
MGMT 360 Summer 2014 Knoblauch MIS 395 completed Helm BLAW 431 completed Spurgeon MGMT 681 Spring 2015 Perry
- General Business Requirements MKT 405 Fall 2014 McKee MGMT 462 completed Graham HRM 466 completed Knoblauch IB 600 Fall 2016 Chand
- Directed Elective Requirements FIN 610 completed Spurgeon FIN 632 completed Boehme TBD TBD TBD
Determine how to give online students priority to online sections Fall 2016 Perry
Promote the program to the 19 Kansas community colleges Spring 2016 Spurgeon & Perry
Objective 3.2: Operationalize the Office of Applied Learning and disseminate information to local
businesses about completed projects (if the companies approve) by Spring 2016 Action Item Deadline Person
Responsible Develop and execute a standard process for engagement between the company and the groups in classes working on the project.
Fall 2015 Director of OAL
Host information about completed projects on the website. Spring 2016 Director of OAL / GA
Set up a yearly best project award. Fall 2016 Director of OAL
Develop a plan so that classes from each core business area are exposed to the program. Fall 2016
Director of OAL / Department Chairs
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.3: Define the Barton School’s critical partnership role in the WSU Innovation Ecosystem
Action Item Deadline Person Responsible
Assemble a group of Barton School champions interested in determining how to partner with and provide services to the Innovation Ecosystem
Fall 2014 Dean, Barton School of Business
Engage in philosophical discussions with Engineering Dean, Fine Arts Dean, VP ORTT, VPAA Spring 2015
Dean, Barton School of Business (and Barton School champions)
Develop a plan to harness the resources of the Barton School of Business to partner with and provide services to the Innovation Ecosystem
Spring 2015
Dean, Barton School of Business (and Barton School champions)
Objective 3.4: Decide on the best way to deliver the “first year experience” for freshmen with a business
major declared Action Item Deadline Person
Responsible Investigate alternatives Spring 2014 UPC Recommend delivery method to propose to faculty Spring 2014 UPC Determine delivery method to propose to faculty Spring 2014 Cindy Claycomb Prepare materials for faculty vote Summer 2014 Jim Clark Faculty vote September 2014 Jim Clark
Implement new delivery method (or continue as is) Fall 2015
Cindy Claycomb / others depending on outcome
Objective 3.5: Decide on the best way to deliver the “first year experience” for transfer students with a
business major declared Action Item Deadline Person
Responsible Investigate alternatives Fall 2015 UPC Recommend delivery method to propose to faculty Fall 2015 UPC Determine delivery method to propose to faculty Fall 2015 Cindy Claycomb Prepare materials for faculty vote Spring 2016 Jim Clark Faculty vote Spring 2016 Jim Clark
Implement new delivery method (or continue as is) Fall 2016
Cindy Claycomb / others depending on outcome
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.6: Create strong connections between the Barton School of Business faculty and students
outside of the classroom Action Item Deadline Person
Responsible Gain agreement from departments for every Barton School student to meet with a faculty member at least once per year for advice, career counseling, and mentoring
March 26, 2014 Cindy Claycomb
Develop plans for every Barton School student to meet with a faculty member at least once per year for advice, career counseling, and mentoring
Spring 2014
Cindy Claycomb (in concert with Department Chairs)
Implement college plans for student engagement Fall 2014 Department Chairs
Objective 3.7: Increase the employability of students by establishing a process for students to create
project portfolios in support of their resumes
Action Item Deadline Person Responsible
Establish purpose of student portfolios Spring 2014
Cindy Claycomb (in concert with department chairs)
Explore methods for creating a process for students to create portfolios (involve Career Services) Summer 2014
Cindy Claycomb (in concert with department chairs)
Establish a process for student creation of portfolios Fall 2014
Cindy Claycomb (in concert with department chairs) and Career Services
Implement process for student creation of portfolios Spring 2015 Department Chairs
Objective 3.8: Redesign the Barton School website based on best practices
Action Item Deadline Person Responsible
Determine changes to website that can be accomplished using WSU Department Tools May 2014 Steve Helm
Meet with Barton School departments to decide consistent website layout for Barton School departments May 2014 Steve Helm
Make changes to website September 2014 Steve Helm Determine desired changes to website based on best practices October 2014 Steve Helm Investigate options for implementing changes to website with University Relations Fall 2014 Steve Helm
Make changes to website Spring 2015 Steve Helm
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.9: Redesign video, print, campus TV, and social media marketing materials
Action Item Deadline Person Responsible
Determine target markets March 31, 2014 Steve Porter Determine message for each target market March 31, 2014 Steve Porter Approval of target markets and messages April 2014 Cindy Claycomb Provide target market identification and messages to Media Resource Center April 2014 Steve Porter
Engage MBA801 Marketing class to conduct a Marketing Audit May 2014 Bob Ross Provide recommendations to Barton School regarding areas of emphasis for promotional activities, unique selling proposition(s), specific media to use, method of evaluation of campaign efficacy
May 2014 Steve Porter
Evaluate results of Marketing Audit Summer 2014 Cindy Claycomb and Marketing Department
Develop Barton School promotion video(s) August 2014 Tonya Witherspoon
Determine Barton School Marketing Plan implementation August 2014 Cindy Claycomb Engage MBA801 Marketing class to further refine Marketing Plan December 2014 Bob Ross
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.10: Engage in off-site recruitment of high school students
Action Item Deadline Person Responsible
Meet with Bobby Gandu, Admissions, to develop a recruitment plan January 27, 2014
Cindy Claycomb (with Barton School Admissions and Enrollment group)
Develop a written script for faculty to use when recruiting for quantitative courses Spring 2014 Paul Harrison
Set schedule with Bobby Gandu to visit local high schools (Bishop Carroll and Kapaun Mt. Carmel) – quantitative script Summer 2014 Paul Harrison
Visit local high schools (Bishop Carroll and Kapaun Mt. Carmel) – quantitative script Fall 2014 Paul Harrison
Meet with Bobby Gandu to evaluate results Fall 2014
Cindy Claycomb (with Barton School Admissions and Enrollment group)
Revise quantitative script Fall 2014 Paul Harrison
Develop a written script for faculty to use when recruiting for qualitative courses Fall 2014
Cindy Claycomb (Selected members of Barton School Admissions and Enrollment group)
Set schedule with Bobby Gandu to visit local high schools (Bishop Carroll and Kapaun Mt. Carmel) – qualitative script Fall 2014
Cindy Claycomb (Selected members of Barton School Admissions and Enrollment group)
Visit local high schools (Bishop Carroll and Kapaun Mt. Carmel) – qualitative script Fall 2014
Barton School Admissions and Enrollment group
Rollout recruiting trips to additional high schools Spring 2015
Cindy Claycomb and Bobby Gandu (with Barton School Admissions and Enrollment group)
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.11: Engage in on-site recruitment of high school students
Action Item Deadline Person Responsible
Evaluate Spring 2014 campus visits experiment July 2014 Dotty Harpool, Cindy Claycomb
Determine departments’ role in campus visits July 2014
Cindy Claycomb, Dotty Harpool, department chairs
Redesign campus visits August 2014 Dotty Harpool, Cindy Claycomb
Implement changes to campus visits August 2014
Dotty Harpool (with departments, as needed)
Objective 3.12: Establish an alumni engagement process
Action Item Deadline Person Responsible
Meet with Debbie Kennedy, Alumni Association, to develop ideas for alumni engagement process June 2014
Cindy Claycomb (with department chairs)
Meet with Jill Pletcher, Career Services, to develop plan to collaborate with Career Services in alumni data collection June 2014
Cindy Claycomb (with department chairs)
Determine data ownership and management (discuss with David Wright) July 2014 Cindy
Claycomb
Explore services to utilize LinkedIn to find alumni July 2014
Cindy Claycomb (with department chairs)
Develop a plan to establish an alumni engagement process (see ideas below) Fall 2014 Department
chairs (or reps) Objective 3.13: Increase credit hours produced by Entrepreneurship by 5% (2015), 10% (2016), 10%
(2017) Action Items Deadline Person
Responsible
Develop more opportunities to develop applied learning experiences.
Start discussions with Steve Skinner and other involved parties about time frame. 2014/15
Chris Broberg, Gaylen Chandler
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.14: Make better use of ENTR faculty resources
Action Items Deadline Person Responsible
Reevaluate curriculum with the objective of potentially eliminating low demand offerings.
Summer/Fall 2014/15
Gaylen Chandler, Jim Wolff, Chris Broberg, Don Hackett
Objective 3.15: Increase enrollment in ENTR graduate courses
Action Items
Support college efforts to increase overall MBA enrollment. Summer/Fall 2014
Gaylen Chandler, Jim Wolff, Chris Broberg
Work with Coleman Fellows and directors of other graduate programs to make graduate students across campus aware of the graduate Entrepreneurship Certificate.
Summer/Fall 2014
Gaylen Chandler, Jim Wolff, Chris Broberg
Objective 3.16: Increase focus on technology entrepreneurship and be a key participant in the university’s
technology transfer efforts Action Items Deadline Person
Responsible Technology Innovation and Healthcare Innovation awards created and funded for Shocker New Venture Competition for 2014. Sponsors will have to be renewed or new ones identified for 2015 and beyond
Spring 2014 Lou Heldman
Work closely with Coleman Entrepreneurship Fellows and other faculty and administration to earlier promote, educate and encourage Shocker New Venture Competition entries from colleges outside business and from universities statewide
2014-15 Lou Heldman, Chris Broberg, Tia Bodine
Foster strong working relationships with internal constituencies including WSU Ventures (ORTT) and College of Engineering to promote the Center for Entrepreneurship’s role in technology entrepreneurship. One important issue to be determined is what role CFE might play in university incubator or accelerator activities.
2014 and beyond Lou Heldman and Barton School Dean
Foster strong working relationships with external constituencies such as Wichita Metro Chamber of Commerce Leadership Council and Tech Alliance, Wichita Technology Corp. and Startup Wichita, to promote the Center for Entrepreneurship’s role in technology entrepreneurship.
2014 and beyond
Lou Heldman and Barton School Dean
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.17: Reconfigure the schedule of the MBA program to make it flexible and conducive to
working professionals by Fall 2015 Action Item Deadline Person
Responsible Select six courses that can be moved to 8 week hybrid format. Summer 2014 Khawaja Engage faculty teaching those courses to gauge their interest in transitioning their classes to the new format. Summer 2014 Khawaja
Work with MRC to provide instructional consultation for transitioning the selected courses to 8 week hybrid format. Fall 2014
Khawaja / MBA faculty/ MRC
Begin offering 8 week hybrid classes. Spring 2015 Khawaja Offer all six courses as 8 week hybrid classes. Fall 2015 Khawaja
Objective 3.18: Develop and implement a balancde score card system to monitor the performance of the
MBA program by Spring 2015 Action Item Deadline Person
Responsible Select key performance indicators that can be used to monitor performance. Summer 2014 Khawaja
Identify sources from where the data needs to be collected on a regular basis. Summer 2014 Director
Develop the initial scorecard and implement a process to review it at the end of each semester. Fall 2014 Khawaja /
Director Objective 3.19: Develop and execute a recruitment plan for the MBA program by Spring 2015
Action Item Deadline Person Responsible
Develop a message that reflects the Barton School MBA program brand. Fall 2014 Khawaja /
Director/ GPC Develop a list of companies that need to be targeted for information sessions. Summer 2014 Director /
CMD Develop an advertising plan that can be funded and executed on a yearly basis. Spring 2015 Khawaja /
Director Develop and implement plan for information sessions that will be conducted at the Barton School. Spring 2015 Khawaja /
Director
Schedule and undertake company visits for information sessions. Fall 2015
Khawaja / Director / Dean / CMD
Objective 3.20: Improve the national ranking of the MBA Program by 2019
Action Item Deadline Person Responsible
Evaluate and select the part-time MBA ranking that is the most suitable for the program. Summer 2014 Khawaja /
Director Assess the key aspects of the ranking criteria on which improvements can be made and develop a set of initiatives. Fall 2014 Khawaja /
Director
Implement the initiatives and track the impact on a yearly basis. Continuous Khawaja / Director / GPC
Complete the information requirements for the ranking on a yearly basis. Continuous Director
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.21: Restructure the EMBA program to emphasize themes for each cohort by Fall 2015
Action Item Deadline Person Responsible
Evaluate potential themes and select the theme that will be emphasized throughout the duration of the program. Fall 2014 Khawaja /
Director Select theme immersions that will be implemented at different stages of the program. Summer 2014 Khawaja /
Director
Set up a meeting schedule for faculty who teach in the program to discuss how theme concept will be implemented in their classes.
Fall 2014
Khawaja / Director/ EMBA Faculty
Implement the concept with the new cohort Fall 2015 Khawaja / Director
Objective 3.22: Implement curriculum EMBA changes by Fall 2015
Action Item Deadline Person Responsible
Review course outlines / syllabus with faculty Fall 2014 Director / Faculty
Revise course titles Spring 2015 Director Develop a schedule to have an expert from the industry deliver a lecture in each course. Fall 2015
Objective 3.23: Develop and execute a recruitment plan for the EMBA program by Spring 2015
Action Item Deadline Person Responsible
Develop a message that reflects the Barton School EMBA program brand. Fall 2014 Khawaja /
Director Engage alumni to participate in the information sessions that will be conducted at the Barton School Fall 2014 Khawaja /
Director Develop a list of companies that need to be targeted for information sessions. Summer 2014 Khawaja /
Director Develop an advertising plan that can be funded and executed on a yearly basis. Spring 2015 Khawaja /
Director Develop and implement plan for information sessions that will be conducted at the Barton School. Spring 2015 Khawaja /
Director Schedule and undertake company visits for information sessions. Spring 2015 Khawaja /
Director Objective 3.24: Improve the national ranking of the EMBA Program by 2019
Action Item Deadline Person Responsible
Evaluate and select the EMBA ranking that is the most suitable for the program. Summer 2014 Khawaja /
Director Assess the key aspects of the ranking criteria on which improvements can be made and develop a set of initiatives. Fall 2014 Khawaja /
Director
Implement the initiatives and track the impact on a yearly basis. Continuous Khawaja / Director / GPC
Complete the information requirements for the ranking on a yearly basis. Continuous Director
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.25: Increase Human Resource Management credit hours 30% by 2019
Action Item Deadline Person Responsible
Participate in university and college recruitment activities December 2015
Gery Markova and David Yoon
Social media initiatives
December 2015
Gery Markova, David Yoon, Bobbie Knoblauch
Open house for the program .
December 2016
Gery Markova
Create and maintain database of current HRM major/minor May 2015 Gery Markova Develop a plan for the open house – invitees, sponsors, activities May 2015 Gery Markova Summer camp in human resource management with high school student
December 2017 Gery Markova
Develop a plan and initial description of the summer camp May 2015 Gery Markova Initiate contact with potential sponsors, including Wichita SHRM board May, 2016 Bobbie
Knoblauch
Engage in marketing and initial recruitment activities May, 2016 Bobbie Knoblauch, Gery Markova
Objective 3.26: Increase the HRM program visibility/recognition within the community
Action Item Deadline Person Responsible
Participate in Kansas SHRM conference to increase the visibility of the program beyond Wichita
December 2017
Bobbie Knoblauch, Gery Markova
Engage students as volunteers for the SHRM State Conference May 2015 Bobbie Knoblauch
HRM faculty and SHRM students attend the conference May, 2016 Bobbie Knoblauch
HRM faculty to actively participate in Wichita SHRM leadership. .
December 2015
Bobbie Knoblauch, Gery Markova
Create and maintain HRM Alumni group December 2015
Bobbie Knoblauch
Create a database of former SHRM students May, 2015 Initiate contact with alumni May 2015
Create an advisory board for the HRM program December 2016 Gery Markova
Outline the purpose and functioning of the board May 2015 Gery Markova Identify member qualifications &potential members May 2016 Gery Markova Initiate conversations with potential members May 2016 Gery Markova Expand the outreach of HRM faculty to local businesses and community organization.
December 2019
Gery Markova, Bobbie Knoblauch
Outline forms of collaboration relevant to faculty research and interests May, 2015 Gery Markova Identify potential community partners May 2016 Gery Markova
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.27: Hire a Barton Distinguished Chair in International Business
Action Items Deadline Person Responsible
Priority to fill Dr. Clyde Stoltenberg (deceased) Chaired position, & Barton Distinguished Professor in International Business
Fall 2016 Dharma DeSilva
Objective 3.28: Strengthen CIBA-WTC-Industry connections
Action Items Deadline Person Responsible
Strengthen the CIBA-WTCouncil and Business/Industry connections, internships and job opportunities for students
Fall 2016 Dharma
DeSilva
Increase student attendance at WTCouncil functions by offering financial Already started
Dharma De Silva Steve Farmer
Solicit additional co-op or internship opportunities for IB students Fall 2014 Masud Chand
Objective 3.29: Update and improve IB curriculum and teaching by continuously monitoring student
performance in key sub-areas of IB Action Item Deadline Person
Responsible
Collect data in IB 333 for AACSB assessment Spring 2014, ongoing All IB faculty
Collect data in IB 600 for HLC assessment Spring 2014, ongoing All IB faculty
Use assessment data to identify weakness areas and make quality improvements
Spring 2014, ongoing
Masud Chand, Kate King-McIntyre
Compile and provide annual assessment report Spring 2014, ongoing Masud Chand
Objective 3.30: Improve connections/jobs for IB students
Action Item Deadline Person Responsible
To achieve above goals, enhance marketing self-knowledge and motivation, Brian Rawson will give a one hour seminar each semester in Dr. Chand’s IB 600 class. The seminar will help students develop networking skills and etiquette. Dr. Chand will poll his class to assess usefulness and desire for additional facilitative instruction, and updates/changes will stem partly from that feedback.
May 2014 Brian Rawson
Offer financial incentives to students to attend WTCouncil functions
Already started
Dharma De Silva Steve Farmer
Solicit additional co-op or internship opportunities for IB students Fall 2014 Masud Chand
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Goal 3: To increase the Barton School national ranking by 2019
Objective 3.31: Increase credit hours produced by Management by (5%) (2015), 10% (2016), 10% (2017)
Action 1 Deadline Person Responsible
Offer the Management major online to increase credit hours Fall 2016 John Perry and
Steve Farmer
Management major feasibility analysis Spring 2014 John Perry and Steve Farmer
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Goal 4: To increase Barton School intellectual contributions and their impact by December 2019
Objective 4.1: Have all of the Accounting department’s tenured and tenure-track faculty academically qualified in accordance with the AACSB’s new classification system
Action Item Deadline Person Responsible
Monitor, on an annual basis, the intellectual contributions and other activities performed by each tenure and tenure-track faculty member
ongoing Accounting department
Objective 4.2: Increase the quality of the academic research generated by the Accounting department’s
tenured and tenure track faculty. Action Item Deadline Person
Responsible Monitor, on an annual basis, the intellectual contributions and other activities performed by each tenure and tenure-track faculty member
ongoing Accounting department
Collect journal ranking lists from publications with articles devoted to this topic ongoing Accounting
department Collect journal lists from other schools of accountancy and business schools
ongoing Accounting department
Consult Cabell’s Directory and any other sources that document peer-reviewed publishing opportunities
ongoing Accounting department
Objective 4.3: CEDBR will provide a faculty research grant each summer
Action Item Deadline Person Responsible
Inform the dean’s office about available funding June 1 Jeremy Hill Review applications and make a recommendations October Jeremy Hill Assist with research Ongoing Jeremy Hill
Objective 4.4: CEDBR will seek out more cross-discipline research opportunities on campus
Action Item Deadline Person Responsible
We will build awareness of CEDBR’s services through University Relations Ongoing Jeremy Hill
Objective 4.5: Hire an econometrician to assist faculty research
Action Item Deadline Person Responsible
Pending budget, replace the econometrician position left open by Chu-Ping Vijverberg with a new faculty member
Fall 2015 Jen-Chi Cheng
Objective 4.6: Develop an Economics department plan for increasing grant and research funding
Action Item Deadline Person Responsible
Identify opportunities of grant and research funding Fall 2014 Jen-Chi Cheng/Jodi Pelkowski
Develop a department plan for increasing grant and research funding Spring 2015
Jen-Chi Cheng/Jodi Pelkowski
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Goal 4: To increase Barton School intellectual contributions and their impact by December 2019
Objective 4.7: Increase Economics department research by twenty percent by December 2019 Action Item Deadline Person
Responsible Review rankings of economic journals Fall 2014 Jen-Chi Cheng Monitor faculty research output to ensure the department meets/exceeds the college goal December 2019 Jen-Chi Cheng
Objective 4.8: Increase the research productivity and professional recognition of HRM faculty by 20%.
Action Item Deadline Person Responsible
Increase the number and quality of publications. December 2019
Gery Markova, David Yoon
Establish a consistent presence in the profession.
December 2015
Gery Markova, David Yoon
Actively seek internal and external grant opportunities December 2016
Gery Markova, David Yoon
Identify and share internal (school, university) grant opportunities May 2015 Gery Markova Identify and share external grant opportunities May 2016 Gery Markova Increase grant knowledge and improve grant writing skills May 2016 Gery Markova
Objective 4.9: Maintain the number of elite and high-quality journal articles published (per capita) by
Management faculty over the next five years Action Item Deadline Person
Responsible Establish a research production baseline December 2014 John Perry
Compute annual Management faculty research production
each February (2015-2019), following annual faculty reviews
John Perry
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Goal 5: To increase and expand Barton School outreach and its impact in the areas of professional development, service, consulting, and business development by December 2019
Objective 5.1: Develop a Barton School of Business Outreach E-Newsletter Action Item Deadline Person
Responsible
Assign a person to develop outreach e-newsletter June 2014 Cindy Claycomb
Develop e-newsletter September 2014 Cindy Claycomb
Identify e-newsletter distribution September 2014 Cindy Claycomb
Send first e-newsletter Fall 2014 Cindy Claycomb
Establish process for e-newsletter updates and distribution Fall 2014 Cindy Claycomb
Objective 5.2: CEDBR will engage with the Wichita Area Outlook Team four times a year
Action Item Deadline Person Responsible
Schedule WAOT quarterly meeting dates January 1 Jeremy Hill and Rosemary Hedrick
Reserve meeting rooms January 1 Rosemary Hedrick
Secure speakers and prepare agenda 1 month prior Jeremy Hill and Rosemary Hedrick
Send member meeting notices 2 weeks prior Rosemary Hedrick
Objective 5.3: CEDBR will provide fiscal cost benefit analysis to local governments
Action Item Deadline Person Responsible
Provide analysis as requested Ongoing Pattie Bradley Make contact with potential clients Ongoing annually Pattie Bradley
Objective 5.4: CEDBR engage in private contracts for business research
Action Item Deadline Person Responsible
Provide analysis as requested Ongoing
Mary Jane Townsend, Linda Mendy, Mike Busch, Pattie Bradley
Objective 5.5: CEDBR will engage in contracts for Accelerated Business Research
Action Item Deadline Person Responsible
Provide analysis as requested Ongoing Linda Mendy
Promote ABR by e-mail, direct contact and trade shows Ongoing Linda Mendy and Jeremy Hill
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Goal 5: To increase and expand Barton School outreach and its impact in the areas of professional development, service, consulting, and business development by December 2019
Objective 5.6: CEDBR will provide annual Wichita Economic Outlook Conferences Action Item Deadline Person
Responsible
Secure date and venue 1 year prior Rosemary Hedrick
Prepare and secure food bid March 1 Rosemary Hedrick
Confirm print and video graphics March 1 Rosemary Hedrick
Schedule marketing and materials March 1 Rosemary Hedrick
Send save-the date notifications April 1 Rosemary Hedrick
Seek and secure sponsorships April 1 Jeremy Hill and Rosemary Hedrick
Seek and secure speakers July 1 Jeremy Hill
Prepare and initiate registration process July 1 Rosemary Hedrick
Send WAOT packets August 1 Rosemary Hedrick
Prepare and mail brochure August 1 Rosemary Hedrick
Coordinate videos with MRC September 1 Rosemary Hedrick
Hold pre-production meeting September 15 Jeremy Hill and Rosemary Hedrick
Prepare other print materials October 1 Rosemary Hedrick
Set up facility Day before Rosemary Hedrick and Staff
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Goal 5: To increase and expand Barton School outreach and its impact in the areas of professional development, service, consulting, and business development by December 2019
Objective 5.7: CEDBR will provide annual Regional Economic Outlook Conferences Action Item Deadline Person
Responsible
Secure date and venue April 1 Rosemary Hedrick
Confirm print and video graphics April 1 Rosemary Hedrick
Schedule marketing and materials April 1 Rosemary Hedrick
Seek and secure sponsorships July 1 Jeremy Hill and Rosemary Hedrick
Seek and secure speakers July 1 Jeremy Hill
Prepare and initiate registration process July 1 Rosemary Hedrick
Coordinate videos with MRC September 1 Rosemary Hedrick
Prepare other print materials October 1 Rosemary Hedrick
Set up facility Day before Rosemary Hedrick and Staff
Objective 5.8: CEDBR will respond to information requests from students, faculty, staff, government and
the public Action Item Deadline Person
Responsible Respond to media requests in a timely manner Ongoing All staff
Objective 5.9: CEDBR will develop relationships for future economic outlook conferences in Topeka and
Kansas City Action Item Deadline Person
Responsible Provide background information about the forecast model to respective organizations April 2015 Jeremy Hill
Invite key decision makers to the Wichita Area Economic Outlook Conference April 2015 Jeremy Hill
Objective 5.10: CEDBR will develop and implement a Kansas Economic Outlook Team similar to the
Wichita Area Outlook Team Action Item Deadline Person
Responsible Finalize the requirements of the Kansas Economic Outlook Team May 2015 Jeremy Hill
Engage and inform the past participants at the regional conferences May 2015 Jeremy Hill
Develop and provide regularly scheduled meetings Ongoing Jeremy Hill
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Goal 5: To increase and expand Barton School outreach and its impact in the areas of professional development, service, consulting, and business development by December 2019
Objective 5.11: CEDBR will provide applied research about the regional economy and distribute that information via the website and monthly newsletter
Action Item Deadline Person Responsible
Develop monthly applied research Ongoing All staff Maintain website Ongoing All staff
Send out monthly newsletter Ongoing Mary Jane Townsend
Objective 5.12: CEDBR will include summaries of faculty research within the monthly newsletter
Action Item Deadline Person Responsible
Meet with Dotty Harpool about the current process April 2014 Jeremy Hill Develop expectations and qualifications for submittal May 2014 Jeremy Hill
Implement November 2014 Mary Jane Townsend and Jeremy Hill
Objective 5.13: CEDBR will participate and integrate current services within the WSU “Innovation
Ecosystem” Action Item Deadline Person
Responsible Participate in meetings Ongoing Jeremy Hill Align the Accelerated Business Research product within the “Innovation Ecosystem” Ongoing Jeremy Hill
Provide business research services to the “Innovation Ecosystem” Ongoing
Jeremy Hill and Linda Mendy
Objective 5.14: Increase attendance and revenue for CFE outreach programs
Action Items Deadline Person Responsible
Utilize new Kansas Family Business Forum Innovation Hub to draw programs and participants to the Center for Entrepreneurship.
2014-15 Kirk Ring, Diane Belden, Lou Heldman
Examine existing outreach programs and renew or replace them. Meritrust is signed on to sponsor the Entrepreneurship Forum series and the Business Booster program through spring 2016. AGH, Intrust and Martin Pringle are the financial grantors of the Kansas Family Business Forum on a year-to-year basis. Network Kansas is the principal underwriter of the Growing Rural Businesses program. It renews for each location and has already committed to Colby in Fall 2014.
2014 and beyond Lou Heldman, Wendy Veatch
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Goal 5: To increase and expand Barton School outreach and its impact in the areas of professional development, service, consulting, and business development by December 2019
Objective 5.15: CMD will offer approximately 90 public (open enrollment) training sessions Action Item Deadline Person
Responsible
Develop annual professional development calendar September of each year Pat McLeod
Work with Alumni to secure training room September of each year
Melissa Donham
Schedule instructors September of each year Pat McLeod
Accurate and consistent registrations of participants Ongoing Staci Bryer
Complete collection of fees Ongoing Staci Bryer, Melissa Donham
Objective 5.16: CMD will actively market training services to area businesses/organizations for on-site
delivery of professional development seminars/workshops and certificate programs Action Item Deadline Person
Responsible Constant update of website Ongoing Paula Seiwert
Follow-up of inquiries from website Ongoing Pat McLeod/ Paula Seiwert
Constant update of mailing list Ongoing Wilma Hart Email blasts Ongoing Paula Seiwert
Objective 5.17: CMD will promote all services to the business community in and outside the state of
Kansas Action Item Deadline Person
Responsible
Monthly brochures developed, proofed and printed 7-10 weeks prior to 1st class Paula Seiwert
Brochures mailed to current mailing list 6 weeks prior to 1st class
7-10 weeks prior to 1st class
Objective 5.18: CMD will focus on increasing on-line classes
Action Item Deadline Person Responsible
Determine appropriate topics Ongoing Pat McLeod Select instructors Ongoing Pat McLeod
Provide training as needed to instructor Ongoing Pat McLeod / MRC
Roll-out test program Ongoing Pat McLeod Evaluate customer response Ongoing Pat McLeod
Objective 5.19: Explore an instructor succession plan for CMD
Action Item Deadline Person Responsible
Develop an instructor mentoring program Ongoing Pat McLeod
Objective 5.20: Research new and/or additional revenue ideas for CMD Action Item Deadline Person
Responsible Investigate what other like Centers are doing Ongoing Pat McLeod Options for “webinars” Ongoing Pat McLeod
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Goal 5: To increase and expand Barton School outreach and its impact in the areas of professional
development, service, consulting, and business development by December 2019
Objective 5.21: Establish an Economics department advisory board Action Item Deadline Person
Responsible
Investigate the possibility of establishing an advisory board and identify at least six members of the board Spring 2014
Jen-Chi Cheng/Martin Perline
Formalize the board and call for the first meeting Spring 2015
Jen-Chi Cheng/Martin Perline
Objective 5.22: Increase Economics faculty participation in activities sponsored by CEDBR, KCEE and
KEC Action Item Deadline Person
Responsible
Identify opportunities for faculty participation at CEDBR, KCEE and KEC Spring 2014
Jen-Chi Cheng/Jan Wolcutt/Jodi Pelkowski
Implement and increase faculty participation in CEDBR, KCEE and KEC activities Fall 2014
Jen-Chi Cheng/Jan Wolcutt/Jodi Pelkowski
Objective 5.23: Increase outreach to Management students and alumni
Action Item Deadline Person Responsible
Develop a Management LinkedIn site Sp14 and ongoing Kate Kung-McIntyre Kirk Ring
Create stronger relationship with the Cooperative Education and Work-Based Learning Office Sp14 for first year Steve Farmer
Objective 5.24: Increase and expand Marketing Department Outreach in the area of professional
development, service, consulting, and business development by 20% Action Item Deadline Person
Responsible Publish the annual Airline Quality Report (AQR) ongoing Dean Headley Serve as editor of the Journal of Services Marketing ongoing Charles Martin Provide non-profit organizations support with the development of their marketing strategy and research ongoing Marketing
instructors Supervise Marketing students in co-operative education programs ongoing Stephen Porter
Offer Marketing CMD classes ongoing Dotty Harpool, Stephen Porter
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Goal 5: To increase and expand Barton School outreach and its impact in the areas of professional development, service, consulting, and business development by December 2019
Objective 5.25: increase and expand Accounting Department outreach in the areas of professional development, service, consulting, and business development by twenty percent by December 2019
Action Item Deadline Person Responsible
Ensure the visibility of School of Accountancy accomplishments. ongoing Accounting
Department
Periodically update the School of Accountancy web site. ongoing Accounting Department
Maintain the current level of personal contacts within the accounting profession. ongoing Accounting
Department
Maintain current level of Board of Advisors meetings. ongoing Accounting Department
Promote interactions with the School of Accountancy’s professional constituency. ongoing Accounting
Department
Encourage classroom presentations by professionals. ongoing Accounting Department
Maintain level of surveys and monitor results. ongoing Accounting Department
Maintain current level of meetings by the faculty with professional constituency. ongoing Accounting
Department Encourage faculty to pursue faculty in residency programs with public accounting firms and manufacturing companies that complement their teaching and research areas.
ongoing Accounting Department
Encourage faculty to pursue consulting engagements that complement their teaching and research areas. ongoing Accounting
Department Sponsor the Accounting and Auditing Conference and encourage faculty participation. ongoing Accounting
Department Encourage alumni participation in School of Accountancy programs. ongoing Accounting
Department Encourage alumni participation in the Accounting and Auditing Conference. ongoing Accounting
Department Encourage alumni participation on the Accounting and Auditing Conference advisory board. ongoing Accounting
Department
Objective 5.26: Increase Barton School faculty and student research using data available from the Trading Center
Action Item Deadline Person Responsible
Use the Trading Center data for scholarly research Interested faculty and students
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Strategic Planning Process Description
During the 2012-13 academic year, the Wichita State University Strategic Planning Committee developed Phase 1 of a new university plan. In the following year, the Barton School developed a new college plan as part of Phase 2 of the Wichita State University strategic planning initiative. The Barton School’s new strategic plan was designed to align with the WSU strategic plan. To launch the Barton School strategic planning initiative, in August 2013, Dean Claycomb created a Strategic Planning Committee. The committee’s task was to develop a strategic planning process, and facilitate the college-wide development of a 5-year plan. The first step in the planning process involved reexamining the Barton School vision, mission, and values.
- A college-wide survey was conducted about the Barton School vision, mission, and values. - A college-wide meeting was held to discuss the vision, mission, and values. - Based on the survey results and meeting, the Barton School developed the new vision, mission,
and values. The second step in the planning process involved conducting strategic analyses.
- To analyze the Barton School’s external environment, internal environment, and competitors, the Strategic Planning committee developed and used a set of analysis guidelines.
- The committee developed three reports based on the analyses: an environmental analysis report, an internal analysis report, and a competitor analysis report. In analyzing the Barton School’s internal environment and competitors, the committee surveyed the Barton School students, staff, and faculty.
The third step in the planning process involved developing goals based on the Barton School’s vision, mission, and values, the results of the strategic analyses, and the WSU goals
- The committee proposed an initial set of goals - A college-wide meeting was conducted to discuss the goals - The committee modified the proposed goals based on the college-wide meeting - Another college-wide meeting was conducted and the proposed goals were further modified and
voted-on The fourth step in the planning process involved brainstorming ideas of how to accomplish the goals. Note that this step occurred while the goals were being refined
- A 5-step brainstorming process was used to generate, discuss, and evaluate ideas (“proposals”). This process involved creating, reviewing, modifying, presenting, and evaluating proposals.
- 63 proposals were developed - After discussing the proposals, an online evaluation form for each proposal was sent to every
Barton School member. - The Barton School Executive Team reviewed the proposals and evaluation results at the end of the
Fall 2013 semester and determined which proposals should be further developed in the Spring 2014 semester.
- The Strategic Planning committee reviewed the proposals to determine if there were “missing pieces” – goals for which proposals had not been developed
o The committee determined that there had been no proposal related to the development of revised Barton School appraisal and incentives systems (Goal 2) and no proposal related to which national business school ranking(s) should be benchmarked (Goal 3)
o Dean Claycomb asked the committee to lead an effort to develop and propose revised appraisal and incentives systems in
the Spring 2014 semester select which national business school ranking(s) should be benchmarked
The fifth and sixth steps of the planning process involved developing objectives that support the goals, and creating a list of action items for each objective.
- Teams of individual members of the Strategic Planning committee and proposal leaders were developed for each proposal that was approved for further development.
- The proposal teams were charged to develop objectives and action items (detailed proposals).
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- The Barton School departments, major centers, and graduate program were also charged to develop objectives and action items (detailed proposals) that supported the new goals
- The Strategic Planning committee led an effort to develop revised appraisal and incentive systems. To do so, the committee:
o Examined the appraisal and incentive systems of other universities o Conducted an appraisal and incentive survey of all Barton School members o Created two recommendations for revised appraisal and incentive systems
Recommendations for the unclassified appraisal and incentive processes Key aspects of a revised faculty performance evaluation process
o Objectives and action items have not yet been created relative to the revision of the Barton School appraisal and incentive systems
- The Strategic Planning committee selected two national business school rankings to benchmark for Goal 3.
o The rankings are the US News & World Report Part-Time MBA Program ranking and the US News & World Report Undergraduate Business School ranking
o Objectives and action items have not yet been created relative to the goal of increasing the Barton School’s US News & World Report rankings