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BASF – The Chemical Company Shaping the future in the crisis
11th Plenary Meeting of the Sector Social Dialogue Committee of the European Chemical Industry
4th May 2010
Mathias Schöttke
HR Governance BASF SE, Ludwigshafen
BASF SE - Mathias Schöttke Shaping the future in the crisis 2
Agenda
1. BASF at a glance
2. Impacts of the crisis
3. Measures in tough times
4. Conclusion
BASF SE - Mathias Schöttke Shaping the future in the crisis 3
Agenda
1. BASF at a glance
2. Impacts of the crisis
3. Measures in tough times
4. Conclusion
BASF SE - Mathias Schöttke Shaping the future in the crisis 4
BASF – The Chemical Company The world´s leading chemical company
� Chemistry is about every aspect of life.
� We are connected to deliver intelligent and sustainable solutions.
� Sales 2009: €50,693 mill.
� EBIT 2009: €3,677 mill.
� Employees (December 31, 2009): 104,779
� About 1,300 new patents filed
� 6 Verbund sites and about 380 production sites
BASF SE - Mathias Schöttke Shaping the future in the crisis 5
BASF Segments focusing on six different areas
C h
em ic
al s
P la
st ic
s
Performance Polymers
Polyurethanes
Crop Protection Oil & Gas
P er
fo rm
an ce
P ro
d u
ct s
Paper Chemicals
Dispersions & Pigments
Care Chemicals
Performance Chemicals
Inorganics
Petrochemicals
Intermediates F
u n
ct io
n al
S o
lu ti
o n
s
Construction Chemicals
Coatings
Catalysts
A g
ri cu
lt u
ra l
S o
lu ti
o n
s
O il
& G
as
BASF SE - Mathias Schöttke Shaping the future in the crisis 6
Europe – BASF’s home market with two Verbund sites
� Sales 2009: €28.5 billion by location of customer
� Employees: 67,621 as of December 31, 2009
� Regional facts: � BASF’s home market � Ludwigshafen –
site of the company’s global headquarters
� Verbund sites in Ludwigshafen, Germany and Antwerp, Belgium
Verbund site
ANTWERP LUDWIGSHAFEN
Selected production site
Regional Headquarter
BASF SE - Mathias Schöttke Shaping the future in the crisis 7
Agenda
1. BASF at a glance
2. Impacts of the crisis
3. Measures in tough times
4. Conclusion
BASF SE - Mathias Schöttke Shaping the future in the crisis 8
The crash of the industrial production
80
90
100
110
120
130
2007 2008 2009 2010 2011 2012 2013 2014 2015
Industry production 2007 = 100 Source: internal
Western Europe
North America
World Emerging Countries in Asia
BASF SE - Mathias Schöttke Shaping the future in the crisis 9
Some figures illustrating the situation in 2009
BASF SE - Mathias Schöttke Shaping the future in the crisis 10
Agenda
1. BASF at a glance
2. Impacts of the crisis
3. Measures in tough times
4. Conclusion
BASF SE - Mathias Schöttke Shaping the future in the crisis 11
Crisis management and long term issues rely on strong labor relations
� Balancing crisis management and long term issues
� Enhancing strong labor relations
Long term issues
Crisis ManagementLabor relations
Sustainability Trust
Reliability Motivation
BASF SE - Mathias Schöttke Shaping the future in the crisis 12
Gradual crisis management as part of our approach
Our approach: Gradual crisis management
Short-time work / Site Closures
Temporary personnel transfers Temporary transfer of employees in Antwerp and Ludwigshafen Qualification of employees
Flexible use of HR-instruments Reduction of time accounts and annual leave Reduction of leased workers, contractors and employees with limited contract
Strict cost discipline Reduction in costs for catering, travelling, events etc. Reduction in provisions for residual leave and time accounts etc.
Adjust capacities Plant cutback and shutdowns Reduction of stock levels
Reduce costs
Increase efficiency
Save employment
BASF SE - Mathias Schöttke Shaping the future in the crisis 13
�Reduction in costs for catering �Strict use of internal service providers �Reduction in expenditures on events �Reduction in expenditures on foregoing business trips
Personnel Measures
�Reduction in number of leased workers, contractors and employees with limited contract �Flexible use of working-time instruments (e.g. annual leave 2009, overtime) �Reduction of external hiring �Personnel transfers
Crisis Management at BASF SE in Ludwigshafen
Efficiency Measures
�Reduction in expenditures
�Reduction in provisions
�No losses of permanent jobs
�Short-time work
BASF SE - Mathias Schöttke Shaping the future in the crisis 14
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
M io
. €
2008
2009
BASF SE Ludwigshafen 37% lower expenditures on business trips in 2009
BASF SE - Mathias Schöttke Shaping the future in the crisis 15
BASF SE Ludwigshafen 50% reduction in leased workers in 2009
Jan 08
Mrz 08
Mai 08
Jul 08
Sep 08
Nov 08
Jan 09
Mrz 09
Mai 09
Jul 09
Sep 09
Nov 09
N u
m b
er o
f le
as ed
w o
rk er
s
Mar 08
May 08
Mar 09
May 09
BASF SE - Mathias Schöttke Shaping the future in the crisis 16
2007 2008 2009
20 % of total leave 19 % of total leave 4 % of total leave
M io
. € BASF SE Ludwigshafen 80% less provisions for residual leave in 2009
BASF SE - Mathias Schöttke Shaping the future in the crisis 17
BASF SE Ludwigshafen 600 personnel transfers at the Verbund Site in 2009
� 600 employees transferred in Ludwigshafen
� 160 production plants belonging to one legal entity
� Verbund Coordination Committee as decision-making body
BASF SE - Mathias Schöttke Shaping the future in the crisis 18
2117
3009
4424
2759
1220
97
3663
6696116
22132145
5782
1134
29301030
2127
2568
2066
3084
3662
4034
2673
1965
283
636
197
0
1000
2000
3000
4000
5000
6000
Feb March April May June July Aug Sept Okt Nov Dec Jan Feb
Europe, incl. Ciba
thereof Germany, incl. Ciba
thereof BASF SE
20102009
BASF Group in Europe Nearly 6000 employees in short-time work in 2009 / 2010
BASF SE - Mathias Schöttke Shaping the future in the crisis 19
Agenda
1. BASF at a glance
2. Impacts of the crisis
3. Measures in tough times
4. Conclusion
BASF SE - Mathias Schöttke Shaping the future in the crisis 20
Shaping the future in the crisis
� Measures to adjust capacities and increase efficiency are crucial to tackle economical crisis and have been implemented successfully at BASF.
� However, short-term measures must be in balance with a continuous and long-term oriented improvement of the structures in a company, such as flexible HR-instruments.
� Both – long term topics as well as short term measures in times of crisis – rely on strong labor relations which must be built up and fostered in the long run.
BASF SE - Mathias Schöttke Shaping the future in the crisis 21
Thank you for your attention
BASF SE - Mathias Schöttke Shaping the future in the crisis 22
Back Up
BASF SE - Mathias Schöttke Sha