BASFBASFBadische Anilin- & Soda-FabrikBadische Anilin- & Soda-Fabrik

“Helping Make Products Better”“Helping Make Products Better”

Luke DhuyvetterLuke Dhuyvetter

Lee DunfordLee Dunford

Kelli MoeKelli Moe

IntroductionIntroduction

Introduction- KelliIntroduction- Kelli

History- LukeHistory- Luke

SWOT Analysis-LukeSWOT Analysis-Luke

Industry Analysis- LeeIndustry Analysis- Lee

Competitor Analysis-LeeCompetitor Analysis-Lee

Future Outlooks- KelliFuture Outlooks- Kelli

Recommendations- KelliRecommendations- Kelli

HistoryHistory

1865 - 1901:1865 - 1901: Founding of BASF - the age of Founding of BASF - the age of dyes dyes 

1901 - 1925:1901 - 1925: The age of fertilizers   The age of fertilizers   1925 - 1945:1925 - 1945: New high-pressure syntheses   New high-pressure syntheses   1945 - 1953:1945 - 1953: Reconstruction and new Reconstruction and new

beginning  beginning   1953 - 1965:1953 - 1965: The beginning of the plastics The beginning of the plastics

age  age   1965 - 2005:1965 - 2005: From Ludwigshafen to the From Ludwigshafen to the

world  world  

SWOT AnalysisSWOT Analysis

StrengthsStrengths Good Reputation Good Reputation Has a positive public appearance. Has a positive public appearance. Variety of different productsVariety of different products

WeaknessesWeaknesses Hitler made the company help his Hitler made the company help his

armies out which is a reason some armies out which is a reason some people might not want to use BASF’s people might not want to use BASF’s products. products.

Lots of competitionLots of competition

SWOT AnalysisSWOT Analysis

OpportunitiesOpportunities The advancement of technology The advancement of technology Possibility of cheaper transportationPossibility of cheaper transportation

ThreatsThreats High cost of shipping goods High cost of shipping goods More strict emissions lawsMore strict emissions laws

Industry ProfileIndustry Profile

ChemicalsChemicals PlasticsPlastics Performance ProductsPerformance Products Agricultural ProductsAgricultural Products Oil & GasOil & Gas

ChemicalsChemicals

Produces chemicals Produces chemicals ConstructionConstruction AutomotiveAutomotive ElectricalElectrical ElectronicsElectronics Health & NutritionHealth & Nutrition

ChemicalsChemicals

Produces a carbonyl iron powder that Produces a carbonyl iron powder that is used in electric motorsis used in electric motors

Chemicals for the lumber industryChemicals for the lumber industry Sells laminated flooringSells laminated flooring

Production SitesProduction Sites Germany, Belgium, Louisiana, Texas, & Germany, Belgium, Louisiana, Texas, &

ChinaChina

PlasticsPlastics

Worlds Leading Plastic ProducerWorlds Leading Plastic Producer 50 years ago selling 3 Million50 years ago selling 3 Million To now selling 150 Million metric tons To now selling 150 Million metric tons

a yeara year Sales for 2005 11718 million in eurosSales for 2005 11718 million in euros

Performance ProductsPerformance Products

Coating & PolymersCoating & Polymers Sells a chemical for waterproofingSells a chemical for waterproofing Produces a chemical for clear coating Produces a chemical for clear coating

and under coating carsand under coating cars

Agricultural ProductsAgricultural Products

Sells to 60 different countriesSells to 60 different countries Sells spray for over 150 different Sells spray for over 150 different

cropscrops Specializes in fruits and vegetablesSpecializes in fruits and vegetables

Sells over 1000 different productsSells over 1000 different products Markets 13 natural occurring Markets 13 natural occurring

vitaminsvitamins

Gas & OilGas & Oil

Has oil reserves in Libya & GermanyHas oil reserves in Libya & Germany Has 14 different wells in Libya aloneHas 14 different wells in Libya alone

CompetitorsCompetitors

Bayer AGBayer AG

Dow Chemical Company Dow Chemical Company

Total SA. Total SA.

Future OutlooksFuture Outlooks

June 2006June 2006 BASF received the Federation of BASF received the Federation of

German Industry (BDI) Award for German Industry (BDI) Award for the Environmentthe Environment

Future OutlooksFuture Outlooks

Jan 2007Jan 2007 #1 position in manager magazine's #1 position in manager magazine's

Good Company RankingGood Company Ranking

Other AwardsOther Awards April 2005-April 2005- Awarded the Environmental Awarded the Environmental

Reporting AwardReporting Award June 2005-June 2005- Honored with the Presidential Green Honored with the Presidential Green

Chemistry Challenge Award for UV-curable primerChemistry Challenge Award for UV-curable primer September 2005-September 2005- Received Best Corporate Received Best Corporate

Reporting of the yearReporting of the year September 2005-September 2005- Received Award for family- Received Award for family-

friendly policy in Germanyfriendly policy in Germany December 2005-December 2005- Received Best Corporate Received Best Corporate

Citizenship Award in ChinaCitizenship Award in China April 2006April 2006-Nominated for EU Commission’s -Nominated for EU Commission’s

Environmental AwardEnvironmental Award

RecommendationsRecommendations

Earn a premium on their cost of Earn a premium on their cost of capitalcapital

Help their customers to be more Help their customers to be more successfulsuccessful

Form the best teamForm the best team Ensure sustainable developmentEnsure sustainable development

Any Questions?Any Questions?