basf – products for packaging applications... · basf – products for packaging applications...
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BASF Products for packaging applicationsBASF BASF Products Products for packaging applicationsfor packaging applicationsDr. Axel GrimmBASF AktiengesellschaftEUM/MBMarketing Support Branches and Industries30 May 2007
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BASF The Chemical Company
The worlds leading chemical company
Offers intelligent solutions and high-quality products for almost all industries
Uses new technologies to open up additional market opportunities
Combines economic success with environmental protection and social responsibility
BASF The Chemical CompanyBASF The Chemical CompanyAt a glance
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BASF worldwideBASF worldwide
Major production siteVerbund site
Nanjing
Kuantan
Geismar
Freeport
LudwigshafenAntwerp
Overview
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Providing impulses for innovation: requirements from technology, the market and societyProviding impulses for innovation: requirements from technology, the market and society
SocietySocietye.g. sun protectione.g. sun protection
Market, e.g. UV absorbersMarket, e.g. UV absorbers
TechnologyTechnologyee.g. nanotechnology.g. nanotechnology
Implementation
Idea
Marketing: Marketing: e.g. marketinge.g. marketing
strategiesstrategiesProduction/technologyProduction/technologye.g. process engineeringe.g. process engineering
Demand
Research andResearch anddevelopmentdevelopmente.g. producte.g. productpropertiesproperties
Teamwork: innovation and research
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Plastics34%
Metal20%
Glass10%
Paper/Cardboard36%
Overview Global Packaging MarketOverview Global Packaging Market
Source: Berndt&Partner, Packaging Magazine
World packaging materials consumption, value [%]
Plastic and Paper are the dominant packaging materials worldwide
BASF and Packaging
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Plastics flexible (PA, PS, PU, Ecoflex, Styroflex, Flexible Films)
Adhesive Raw Materials(Dispersions, Resins)
Paper chemicals(Process Chemicals, Binders, Coatings)
Light stabilizers (UV absorbers,
HALS)
BASF offers a broad product portfolio to the packaging industryBASF offers a broad product portfolio to the packaging industry
Pigments, Dyes, Resins, Waxes, Preparations for Graphic Arts and Plastics
Plastics Rigid (PS/PA and Copolymers,
PU+EPS/PS-Foams, Superabsorbents)
Chemicals/Additives(e.g. Monomers, Inorganics, Plasticizers)Dispersions(PS- and Acrylic Copolymers)
BASF and Packaging
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Competitive edge through differentiation, for brand owners and BASFCompetitive edge through differentiation, for brand owners and BASF
Brand OwnerFood, beverage, cosmetic, Pharma,...
BASF
Packaging producerConverter
material/Product Marketing/POS
ME, CP (Direct) KT, EV, ED, KS...(Indirect)
Packaging with an increasing importance for the buying decision (Sensorik)
BASF and Packaging
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The Packaging Network TeamThe Packaging Network TeamBASF and Packaging
Cross-business and cross-functional team
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AdvantagesNo offensive smellNo processing problemsNo migration at the tool
Success story: Uvinul 5050 Hfor Vegetable Boxes and Bottle CratesSuccess story: Uvinul 5050 Hfor Vegetable Boxes and Bottle Crates
1. Light Stabilizers
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Uvinul 5050 H for shrink filmUvinul 5050 H for shrink film1. Light Stabilizers
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1
2
3
45
6
7
8
9 0
PR53
PR48:3PR48:4
PY183
PY183PY139
PY139
PY138PY138
PR29
PR179
PR149
PR178
PB15PB15:1
PB15:3PB15:4
PG7
PG36
PBr24PBr24
PB36
PB36PB36
PB28PB36
PG50PG50PG50
PR101PR101
PY119
PBr29
PBl27
PY34
PY34
PR104PR104
PY53
PY164PY164
PY184
2. Pigments and DyesPigments and Dyes for plastic packagingBASF pigment portfolioPigments and Dyes for plastic packagingBASF pigment portfolio
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Pigments and Dyes for plastic packagingFashion Cosmetics Packaging KitPigments and Dyes for plastic packagingFashion Cosmetics Packaging Kit
2. Pigments and Dyes
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Interactive Tool for effect pigment visualizationInteractive Tool for effect pigment visualization
2. Pigments and Dyes
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OverviewOverview3. Resins for Printing Inks
Broad portfolio with good market positions: Waterbased - JONCRYL
Radiation curing - LAROMER
Three main production sites: Heerenveen (NL)
Schwarzheide (D)
Ludwigshafen (D)
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Market segmentsMarket segments
Printing Inks(Image)
Pigment Dispersions
Packaging
Publication
Industrial
Overprint Varnishes(Ink protection/esthetics)
Functional Coatings(Substrate enhancement)
3. Resins for Printing Inks
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Market sharein water-based markets
BASF Resins
Others
Water-based represents about 40% of the liquid ink & opv marketsEstimate share in UV resin market is 6%
We are the #1 global supplier of water-based polymers
Estimated share in Europe is 60%
Market share estimates JONCRYLMarket share estimates JONCRYL
Application End-Use
Ink Polymers
OPV Polymers
Pigment Dispersion
3. Resins for Printing Inks
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4. WaxesLuwax and Poligen Printing InksLuwax and Poligen Printing Inks
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Printing ink with Luwax AF 30 Printing ink without wax
Excellent rub resistance: Poor rub resistance:
Waxes are used in printing inks mainly
to improve mechanical resistance
(rub fastness).
4. WaxesLuwax and Poligen Printing InksLuwax and Poligen Printing Inks
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Trends in paper & board packagingTrends in paper & board packaging
Functionality, convenience
Eco-friendly material & life-cycle
Shelf ready packaging
Multi-sensory experience
Aseptic & hygienic packaging
Smart packaging
Traceability
Brand protection
Visually appealing
Global branding
6. Paper Chemicals
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Visual appeal
Printability
Processability
Tactile experience
Eco-efficiency
Global quality standards
Security
Visible Success: What we add to paper & boardVisible Success: What we add to paper & board
6. Paper Chemicals
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BASF product portfolio for paper & board productionBASF product portfolio for paper & board production
Paper making
Paper coating
6. Paper Chemicals
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Luredur:Making strong board more eco-friendlyLuredur:Making strong board more eco-friendly
Less natural resources: Use of Luredur technology helps saving energy of 20% during board production.Higher productivity:Production increases of more than 10%.Higher quality:Luredur technology makes board even stronger.
6. Paper Chemicals
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Whats Styroflex 2G66?Whats Styroflex 2G66?
Polystyrenehard
Styrene Butadiene Copolymersoft
Polystyrenehard
Thermoplastic Elastomer with unique properties:
Processability Polarity Mechanics Transparency Breathability
7.2 Styroflex
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Recovery DemonstrationRecovery Demonstration7.2 Styroflex
Styroflex Film 50 m
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Additive for improved
film mechanics
Compounds, Toys, 2-K,Profiles,
Household
Pure or ViaCompounding
Toughness, Processability,Transparency, Polarity Compatibility, Elasticity
Toughness modifier for:PE and PP films
Softness, Polarity,Toughness, Elasticity,Surface properties
Styroflex2G66
Flexible Film
Styroflex
7.2 Styroflex
Applications: Styroflex 2G66Applications: Styroflex 2G66
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Characteristics of Styroflex -fresh meat filmCharacteristics of Styroflex -fresh meat film
Product concept: Coextrusion with EVA as outer layers
Excellent transparency, high gloss
Optimal protection due to high toughness and puncture resistance
No marks on packages due to excellent recovery
Condensation prevention through use of additives
Oxygen permeability allows retention of aestheticallyattractive red color of the meat
Utilization of Styroflex film possible for manual and automatic packaging
Density advantage compared to plasticized PVC
No environmental concerns
7.2 Styroflex
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Polyamid 6 in Packaging ApplicationsPolyamid 6 in Packaging Applications7.3 Ultramid
Transparency Aroma barrier Gas barrier Puncture resistance
Thermoformable Chemical resistance High heat resistance
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Polyamid 6 in Packaging ApplicationsPolyamid 6 in Packaging Applications7.3 Ultramid
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Ecovio and Ecoflex by BASFEcovio and Ecoflex by BASF7.4 Ecoflex and Ecovio
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Ecoflex is the biodegradable film resin from BASF. Ecoflex can be processed without predrying on existing PE blown film lines and chill roll lines
Ecoflex meets the requirements of the European standard for biodegradable polymers, DIN EN 13432.
7.4 Ecoflex and Ecovio
BiodegradabilityBiodegradability
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EcovioEcovio7.4 Ecoflex and Ecovio
Unique in its variety, tear resistance and environmental compatibility
Certified globally as 100% biodegradable in compost(European standard EN 13432)
45 % renewable source and 100 % biodegradable in compost
Suitable for flexible film in combination with Ecoflex and Ecoflex Masterbatches
Suitable for rigid packaging in combination with PLA
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BASF Plastics in cosmetics
Exclusive, attractive and seductive, a sensory delight
Polystyrol
Terluran
BASF Plastics for attractive packaging of cosmeticsBASF Plastics for attractive packaging of cosmetics
9.2 Styrene Polymers
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Terlux for exclusive and attractive packaging of cosmetics
- Excellent transparency- Brilliant surfaces- High toughness and rigidity- Outstanding resistance- Easy to process- Exceptional depth of color
BASF Plastics Unrivaled resistancegreatest transparencyBASF Plastics Unrivaled resistancegreatest transparency
Dio
r Lip
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Mak
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9.2 Styrene Polymers
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Polystyrol for variety
- Excellent transparency- High gloss- High flowability- Resistant to cosmetic ingredients
Polystyrol
BASF Plastics Good colorabilityNumerous possible usesBASF Plastics Good colorabilityNumerous possible uses
Pude
rdos
e M
annh
atte
n
mad
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m P
olys
tyro
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lkla
ppen
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Pol
ysty
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9.2 Styrene Polymers
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Terluran
Terluran for visual appeal
- High toughness and rigidity- Scratchproof- Outstanding surface quality- Coloring in particularly intense colors- Easily printable and metalizable
BASF Plastics Good colorabilityNumerous possible usesBASF Plastics Good colorabilityNumerous possible uses
Mas
cara
-Stif
t m
ade
from
Ter
lura
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dysh
aver
m
ade
from
Ter
lura
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9.2 Styrene Polymers
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Laco
ste
m
ade
from
Lur
anLi
ppen
stift
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from
Lur
anPf
lege
mitt
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Lur
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Lur
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uran
Luran for elegance
- Exclusive and brilliant surface- Easily printable- Design variety and color variety- Resistant to cosmetic ingredients
BASF Plastics Brilliant surface Great depth of colorBASF Plastics Brilliant surface Great depth of color
9.2 Styrene Polymers
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Effective Moisture Management in Food PackagingEffective Moisture Management in Food Packaging
Superabsorbent polymers effectively absorb and bind excess fluids in meat traypadsDelicate food stays fresh longer and looks more attractive
Benefits of Luquasorb FP 800Good absorption under pressureHigh absorption capacityFDA approval for indirect food contact
Luquasorb FP 800
approved for indirect food contact by theGerman Federal Agency for Risk Assessment (BfR) and the US Food and Drug Administration (FDA).
The approval includes the use for meat, poultry, fish, vegetables and fruit.
10. Superabsorbents
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Luquafleece the superabsorbent fabricLuquafleece the superabsorbent fabric
Luquafleece is an innovative textile that combines the high absorption capacity ofsuperabsorbent polymers with the handling advantages of a non-woven.
Luquafleece has the unique ability to absorb enormous amounts of aqueous fluids and vapour.
Luquafleece is delivered as a roll-good
10. Superabsorbents
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Applications in packagingApplications in packaging
Transport PackagingLuquafleece is used as a highly absorbent inlay in transport packages that takes up potential leakage of fluids.
During the transport and storage of potted plants a pre-moistened Luquafleece ensures the freshness of the plants by constantly releasing humidity.
During shipment of moisture-sensitive goods in oversea containers Luquafleece balances humidity levels and reduces the risk of corrosion.
10. Superabsorbents
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Sustainability and Packaging -a life cycle viewSustainability and Packaging -a life cycle view
Product
Choice of packaging material, size, design,
Product delivery
Product use
Packaging recovery /biodegradation
Eco-efficiency Analysis as helpful instrument
EnergyMaterialEmissionsCosts
11. Services - Ecoefficiency
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Eco-Efficiency PortfolioPackaging for milk based drinksEco-Efficiency PortfolioPackaging for milk based drinks
Example: Milk based drinks
Chemicalsynthesis
High eco-efficiency
-1,0
1,0
3,0-1,01,03,0
costs (normalized)
Envi
ronm
enta
leffe
ct (n
orm
aliz
ed)
High eco-efficiency
Low eco-efficiency
Glass bottle
Plastic tubs
Composit cartons
CustomerBenefit:
Packagingand consumptionof 500 ml milk based drinks
(Study for Mller-Milch)
Cups made of plastics such as Polystyrene proved to be more eco-efficient than reusable glass jars and laminated carton!
11. Services - Ecoefficiency
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Food containers used for meals served off site and in the canteenFood containers used for meals served off site and in the canteen
Portfolio-2,0
-0,5
1,0
2,5
4,0-2,0-0,51,02,54,0
Costs (normalized)
Envi
ronm
enta
l Im
pact
(n
orm
aliz
ed)
Portfolio
-1,0
0,0
1,0
2,0
3,0-1,00,01,02,03,0
Costs (normalized)
Envi
ronm
enta
l Im
pact
(n
orm
aliz
ed)
Off site event Indoor event
Service packaging: PolystyreneService packaging: CardboardRe-usable crockery 1% breakage rate Re-usable crockery 3% breakage rate Re-usable crockery 5% breakage rate
11. Services - Ecoefficiency
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BASF Packaging Portalhttp://www.packaging.basf.comBASF Packaging Portalhttp://www.packaging.basf.com
11. Services