basic 2-d design concepts. what is it? what does it describe?
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Basic 2-D design concepts
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What is it? What does it describe?
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What is two dimensional design?
• How you communicate your visual ideas effectively via a flat surface, be it paper or canvas or a brick wall or an advertising page. How you convey mood, tone, inspiration.
• How do you best organize a space?
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This is called Accumulation. Why?
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What are the dots doing here?
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Vocabulary
• Line – a point moving through space• Dot – a single point in space
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What kind of sky is this? How is the effect achieved?
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What is this line doing? Interpret this ad.
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Using only dots
• Convey the idea: UP• Show me: squashed• Show me: rain• Love
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Using only line(s)
• Illustrate the idea “Frenetic” (very excited! Energetic, uncontrolled)
• Calm• Sleeping• Awake
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Vocabulary
• Shape – a contour that describes an enclosed space
• Volume – the description of a three dimensional space.
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Why are these shapes important? What is the meaning of this?
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How is the artist using dot, line, shape to
convey an Equinox?
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Vocabulary
• Pattern – the repetition of an element in a composition
• Composition – the organization of visual elements on a surface
How is this balanced?Is it symmetrical?What is the repeated element? Why is there a big diagonal line here?
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Radial composition
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Symmetrical, why is that
essential here?
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asymmetrical: how does that affect the viewer?