Changing the marketing industry

Augmented Reality

who am I?• Four years with Foxtons

• Seven years with Atlas International

• Believer of using modern technology to enhance staff and client journey

• Started working with and understanding AR on May 6th 2010 - "all agents need to look at how this sort of technology could enhance their own marketing stance and it could add huge secondary publicity as well"

what is AR?• "It is the combination of several technologies

that work together to bring digital information into visual perception" and must:

• Combine real and virtual information

• Be interactive in real time

• Operate and be used in a 3D environment

explosion of interest

source: Google Trends

forms of AR

“SIMPLE” AR

Videos Audio informationEmail functions

Call optionsSMS options

Calendar reminders

“SIMPLE” AR

Videos Audio informationEmail functions

Call optionsSMS options

Calendar reminders

“COMPLEX” AR

3D ModellingGeo-Layering

Live interactivity

“COMPLEX” AR

3D ModellingGeo-Layering

Live interactivity

Demonstration time...

This slide is where I demonstrated some uses of AR which obviously cannot be shown here.

However please visit the following YouTube links to see some examples of using AR:

3D Car – http://www.youtube.com/watch?v=g16e9kT7CWA

3D Property – http://www.youtube.com/watch?v=Hx4DeBmgeCY

General Use for AR – http://www.youtube.com/watch?v=RQjvTkpOnkg

how do people know?

how can we help?

costs?

• Set up fee from £250

• Per “page” cost from £75 - unlimited links

• Bulk discounts available

• “AR design” available

Special offer for

£50 set up fee and

£40 per page

£50 set up fee and

£40 per page