Basic Elements ofBasic Elements ofCommunicationCommunication

CommunicationCommunicationCommunication

CommunicationCommunicationThe sharing of information between two or more The sharing of information between two or more

individuals or groups to reach a common individuals or groups to reach a common understanding.understanding.

An important aspect of behavior means speaking An important aspect of behavior means speaking or writing or sending a message to another person or writing or sending a message to another person ensuring that it has reached the target audience and ensuring that it has reached the target audience and able to understand, interpret and respond to the able to understand, interpret and respond to the message received.message received.

Role of Communication in BusinessRole of Communication in BusinessRole of Communication in Business

Strengthen a mutual sense of commitmentStrengthen a mutual sense of commitment

Helps to bridge the gap between people who have Helps to bridge the gap between people who have misunderstandingmisunderstanding

Plays a critical role in all phases of interpersonal Plays a critical role in all phases of interpersonal relationsrelations

Holds an organization togetherHolds an organization together

Role of Communication in BusinessRole of Communication in BusinessRole of Communication in Business

It is the tool that brings about changes in the attitudes and views of

our associates, motivate them and establish and maintain relations with

them.

Business CommunicationBusiness CommunicationBusiness Communication

Letters, reports, memos, notices, interviews, meetings, conferences,

presentations, negotiations, ompanymeeting are the examples of business

communication.

Attributes of CommunicationAttributes of CommunicationAttributes of Communication

Communication is unintentional as well as intentional

It is a dynamic process

It is systemic

It is both interaction and transaction

“ Communication is a process of passing information and understanding from one person to another.”

Keith Davis

“Communication is any behavior that results in an exchange of meaning.”

The American Management Association

“Communication is the process by which information is passed between individuals and/or organizations by

means of previously agreed symbols.”Peter Little

5 Key Terms in the Definition5 Key Terms in the Definition

Social, Process, Symbols, Meaning, & Social, Process, Symbols, Meaning, & EnvironmentEnvironment

The Elements or factors involved in the process of communication are: Source/Sender, Audience/Receiver, Goal/purpose, Message/Content,

Medium/Channel, feedback and Environment/Context

One Way Communication Process

Two Way Communication Process

Idea Message Received Message IdeaEncoding Medium Decoding

Tx(Transmitted)

Rx(Received)

Idea Message Received Message IdeaEncoding Medium Decoding

Tx(Transmitted)

Rx(Received)

Feedback

Message conceived 1

Message encoded 2Appropriate medium

selected: Letter, e-mail, interview,

Meeting, telephone

Feedback supplied 6Signals passed to sender/oral

or written reply/non-verbal signals

Medium selected 3Appropriated language

Chosen oral, written word, Picture, or non-verbal

communication

Message decoded 4Language is decoded from

knowledge of terms, vocabulary, previous

information

Message interpreted 5

Interpretation understandingUnderlying as well as

explicit meaning

Decision to send messageas a result of thought

process or external stimuli

1. Intrapersonal Level

2. Interpersonal Level

3. Level of public Communication