basic prospect iq web service workflow
DESCRIPTION
Visual overview of how the PIQ system validates a lead, appends information, and scores all in real-time.TRANSCRIPT
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Higher Education Lead Generation Helping EDU lead buyers, marketers, & lead generators
First name
Last name
Phone
Address
City
State ZIP
Will
Smith
955 American Ln.
Schaumburg
IL 60173
Assign a propensity
score with data models:
Use your own method
to increase conversion
rates:
Propensity score: A
Likely to convert
Scored by EDU
program, client
provided attributes,
geography, lead buyer
tiers, types of students,
and more depending on client
+
Validate & Match
555-123-4567
Score & Prioritize
Append: Age, Income,
Education, Occupation
Append: Contactability,
Best time to call,
Relevant demographics
Data for better CRM
segmentation
Geography, i.e.
rural vs. metro
Equity estimates
Language preference
Summarized credit data
+
“Look at Me Now”
Behavioral
Marketing Segments
Do not call (TCPA)
Mobile vs. Landline
Channel Receptive
(Email, Phone, Direct Mail)
Verify Name/Address/Phone
+
Append Lead Data