basic social media premier for promotions

22
Local Promotions though Twitter and Facebook Social Media Workshop

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Post on 05-Dec-2014

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A very basic overview on how to sign up and get on Twitter and use Facebook for promotions. In this case, the presentation was hosted by the Emerson Spa and Resort to first time SMM users in order to help promote the Village of Phoenicia as on of the USA's Top 10 Coolest Small Towns. The Recorded Live Stream experinced epic sound failure and is, sadly, not available.

TRANSCRIPT

Page 1: Basic Social Media Premier for Promotions

Local Promotions though

Twitter and Facebook

Social Media Workshop

Page 2: Basic Social Media Premier for Promotions

Twitter

What is Twitter? • The basic idea behind Twitter is a short

concise message answering the question “What are you doing?”

• You have only 140 characters to answer this question, so Twitter is fast and easy.

• The answer, called a Tweet, is broadcast out into the Twittersphere for anyone to see.

Page 3: Basic Social Media Premier for Promotions

Twitter Basics

Does Everyone Have a Twitter Account?

• Go to http://twitter.com/

• Click the “Sign In Button

Page 4: Basic Social Media Premier for Promotions

Twitter Set Up

Page 5: Basic Social Media Premier for Promotions

Twitter Set Up

Prove you are Not a robot!

Page 6: Basic Social Media Premier for Promotions

Twitter Set Up

Then, we are going to skip all the rest.

But now go and check your emails and confirm your new Twitter account!

Then come on back and sign into Twitter!

Page 7: Basic Social Media Premier for Promotions

Follow Me!

Who are these People and why do they keep following me??

Now the only people that WILL see your Tweets are “Followers”. Followers are other Twitter users who have decided that they might be interested in what you have to say. People will follow you for any number of reasons, but usually it is friends, other folks in your industry, fans, clients, etc.

For today……

Page 8: Basic Social Media Premier for Promotions

Follow Me!

Everyone here should be following:

• http://twitter.com/#!/emersonresort

• http://twitter.com/#!/PhoeniciaTop10

• http://twitter.com/#!/BudgetTravel

Page 9: Basic Social Media Premier for Promotions

@PhoeniciaTop10

From 50 followers to….

• http://twitter.com/#!/emersonresort

• http://twitter.com/#!/PhoeniciaTop10

• http://twitter.com/#!/BudgetTravel

Page 10: Basic Social Media Premier for Promotions

Now Tweet!!

Why do you love Phoenicia and why it should be a coolest town?

Page 11: Basic Social Media Premier for Promotions

Cool Twitter Tricks

Hashtags # aka the pound sign Helps to follow topics

#Catskills

Page 12: Basic Social Media Premier for Promotions

Tagging People

Use the @ to TAG other twitter accounts!@emersonresort@PhoneiciaTop10

The @ and # become links!

Page 13: Basic Social Media Premier for Promotions

Facebook

Don’t be Afraid!

Page 14: Basic Social Media Premier for Promotions

Facebook

Personal Profiles

• You are the center

of your personal network

oFriendsoFamily

oCoworkers

Page 15: Basic Social Media Premier for Promotions

Facebook

Public Pages

First “like” things

Page 16: Basic Social Media Premier for Promotions

Facebook

Public Pages• Sharing from a

public page or on your stream allows the message to be seen by your network.

Page 17: Basic Social Media Premier for Promotions

Facebook

Public Pages• You can add

your own message for your network.

Page 18: Basic Social Media Premier for Promotions

Facebook

Public Pages “Like” Also helps populate

and share information.

Page 19: Basic Social Media Premier for Promotions

Facebook

Tagging on FacebookWhen you like a

page or friend a person, you can tag them like twitter.. With the @

On FB, a drop down menu comes up!

Page 20: Basic Social Media Premier for Promotions

Facebook

The pages or people tagged will become links to their pages and show up on their walls.

Page 21: Basic Social Media Premier for Promotions

Short Links

http://bit.ly/coolestsmalltown

http://bit.ly/VoteCool

Page 22: Basic Social Media Premier for Promotions

Questions?