basic type
DESCRIPTION
Basic introduction to typography.TRANSCRIPT
BASICTYPOGRAPHY
COLOR
IMAGE
LAYOUT
FORMAT
HISTORYBRIEF WALKTHROUGH
CLASSIFICATIONTYPE SYSTEM
Block Gothic
Roman Script
CHOOSINGWHICH FONT
Sans Serif
Serif
SIZE & LAYOUTWHICH FONT
Fibonacci numbers0+1=1, 1+1=2, 1+2=3, 2+3=5, 8, 13, 21, 34, 54, 88, 142…
CONTrast
ANATOMYOF THE CHARACTER
Acend
er
Decen
der
Baseli
ne
x-Heig
ht
Typography x-Height1.2. 3.
4.
5.
6. 7.
8.
1. Serif
2. x-høyde (x-hight)
3. Grunnstrek/Stamme
4. Underlengde (decender)
5. Overlengde (acender)
6. Bunse
7. Hårstrek (hairline)
8. Modulering
PARAMETERSDIGITAL TOOL BOX
}• Font (Helvetica NEUE)
• Style (45 Thin)
• Size (31 pt)
• Leading (37,2 pt)
• T r a c k i n g• Kerning (WA)
• Alignment (left)
• Indents
Character
Paragraph
COMPUTER FONTSDIGITAL SUITCASE
Type 1 (PostScript)
TrueType Font
OpenType Font
Font Book Font Explorer X
DON’T DO...TYPE RULES
• Only 3 fonts
• Don’t stretch / squeeze
• Capital letters for heading
• Read the text
• Careful with centered text
• Spelling, stupd
LEGIBILITYCROSS PUBLISHING
PAPIR – MOBIL – SCREEN – FAX
Resources
I love typographyhttp://ilovetypography.com/
Typophilehttp://www.typophile.com/
DaFonthttp://www.dafont.com/
What typehttp://new.myfonts.com/WhatTheFont/