basics for beginners: getting started with social media tools
DESCRIPTION
So you’ve heard about Facebook, Twitter, and other online social networking sites. You know your organization should use social media, but you’re not sure where to start. If this sounds familiar, you won’t want to miss TechSoup’s free online event and webinar.Join hosts, John Haydon, social media coach for nonprofits, and blogger and Internet marketing consultant, Chris Garrett, as they demonstrate how to get started with social media and the value this can bring your organization. They’ll explain the best first steps for getting started and help beginners understand how these emerging technologies can help libraries and nonprofits conduct outreach, raise funds, create community, and share ideas.Following the webinar, TechSoup will host a free, day-long online event, where you can post additional questions to the expert event hosts in the TechSoup Community forums: http://www.techsoup.org/go/web2basics. The forums event is asynchronous (not live) and no registration is required, so just show up and post!TRANSCRIPT
talks!
Beginner’s Guide to Social Media
Audio is only available by calling this number:Conference Call: 866-740-1260Access Code: 6339392
Sponsored by
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand
• Mute = *6, Unmute = *7
• If you lose your internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Continue the conversation
• Twitter hashtag: #ts-basics• Following the webinar, TechSoup will
host a free, day-long online event, where you can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• This seminar will be available on the TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
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talks!
Beginner’s Guide to Social Media
Facilitator: Kami Griffiths, TechSoup
Presenters: John Haydon, Chris GarrettSponsored by
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Volunteer: Chris Peters, TechSoup
Kami GriffithsTechSoup
John Haydoncorporatedollar.org
Chris Garrettchrisg.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Agenda
• Introductions• Presentation: John & Chris• Audience Q&A• About the Community Forums Event• About TechSoup
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What is Social Media?
• Web 2.0 is not a Version• Many to Many• User generates content• Conversations
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
NonProfitWorkshop.com
Benefits of Social Media?
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Social media are the tools that empower your fans!
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What is the best way to get started with social media?
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Remarkable content is key
• Traditional marketing “push” is dead.• You no longer have “control”.• Raving fans will even create their own
blogs, Facebook Groups and campaigns without any direction from you.
• Content now trumps big budgets• Hint: People care way more about the
cause or issue than your non-profit.NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Remarkable Rocket!
• What would it look like if your non-profit was so amazing that people couldn’t stop talking about you?
• What would the community be saying?
• How would it look if you did the opposite of what everyone else was doing?
• What are the edges?NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
What sites should we start with?
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
How much time should we spend?
NonProfitWorkshop.com
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Attract, Retain, Recruit
BLOG
EmailRSSTwitter
ReferralForwards
Re-tweets
SEOSocialLinks
PR
NonProfitWorkshop.com
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Social Media Journey
• Take your audience on a journey
Visitor
Return Visitor
Subscriber
“Converted”
Advocate
NonProfitWorkshop.com
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Content & Writing
What you
know
What readers
want
Blog ThisNonProfitWorkshop.com
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Hub Model
Your Email List
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Social Media “Post-it” note
• Seek to give before seeking to get• Listen before talking• Trust your staff with social media• Trust your fans and your “enemies”• Trust yourself • Learn by doing• Stupid questions rule!
NonProfitWorkshop.com
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
More Resources
• wearemedia.org• hildygottlieb.com• nonprofitworkshop.com• socialactions.com
NonProfitWorkshop.com
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talks!
Questions?Submit your questions using the chat box.
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Following the webinar, TechSoup will host a free, day-long online event that is asynchronous (not live) and no registration is required. You can post additional questions in the TechSoup Community forums: www.techsoup.org/go/web2basics
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center
– Request donated software, hardware, and online services
– Join our community forums to learn from your colleagues
– Browse upcoming events and conferences
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Beginner’s Guide to Social MediaConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
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talks!
Thank you! For more information contact:
Kami Griffiths [email protected] 415-633-9392 www.techsoup.org
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