basics of typography hierarchy
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Basics of Typography
Basics of Typography
Anatomy of Type
Historic Families of Type and Classification
Type / Typeface / Font / Families of Type
Studying a Typeface
Kerning, Leading, Tracking, Measuring Type
Type Hierarchy
What is Type Hierarchy?Typographic Hierarchy is a system for organizing type that establishes an order of importance within the data, allowing the reader to easily find what they are looking for and navigate the content
It helps guide the readers eye to where a section begins and ends, whilst enabling the user to isolate certain information based on the consistent use of style throughout a body of textType Hierarchy
A Simple Example 1
Type Hierarchy
As you can see in the example, the title, date, and descriptions are all styled uniquely, consistently and isolated by using paragraph spacing
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type HierarchyStyling Techniques
There are a few basic methods for establishing a visual typographic hierarchy
SizeWeightColorPositionType ContrastType Hierarchy
SizeThis is the easiest & most common method for establishing hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
WeightSimply using a bolder weight of a font can help isolate.Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
ColourColour plays a big role in what our eye sees as primary & secondary. Generally speaking; warm colors pop, cooler colours recede.
Type Hierarchy
Type Hierarchy
Type Hierarchy
Type Hierarchy
Texture & ToneHierarchy based on type is usually shaped by relationships of visual texture and tone; that is, letterforms, words and lines of type come together to formdifferent tonal values & varying characteristics of patterns or texture.
Type Hierarchy
Type Hierarchy
PositionWhere sections of information are positioned in relationship to each other can establish a hierarchy
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Type Hierarchy
Type Hierarchy
Contrasting TypefacesA great way to achieve hierarchy is to use contrasting typefaces
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Type Hierarchy
CombinationAs mentioned previously, these methods can be most effective when used in combination with one another. This is the fun part deciding what combination is right for your content and layout!
Type Hierarchy
Spacing MattersOne of the most important concepts in type design is spacing. Its one of the most difficult concepts to grasp for beginning designers, yet it is also one of the most visually obvious. Proper typographic spacing is critical in establishing hierarchy; it can make the difference between confusion and clarity. Type Hierarchy
Spacing MattersThe rule ofproximityin design generally states that related items should appear closer to each other than items that are not related.
However, proper spacing involves more than just a hard return between sections of type. Generally, a hard return creates too much space between content in the context of a paragraph.
Paragraph spacing either before or after should be used. This typically allows the group of content to hold together while providing an adequate division of content within it.Type Hierarchy
Type Hierarchy
Type Hierarchy