basin ilanlari
DESCRIPTION
Basın İlanlarıTRANSCRIPT
![Page 1: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/1.jpg)
Anı yakala...
![Page 2: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/2.jpg)
Prodüksiyonu TV’ye göre ucuzdur.
İletişim bilgisi vermek kolaydır.
Daha rafine bir hedef kitlesi vardır.
Basın İlanlarının Avantajları
![Page 3: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/3.jpg)
Az kişiye ulaşır.
Sadece göze hitap eder.
Anlık etki bırakır.
Basın İlanlarının Dezavantajları
![Page 4: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/4.jpg)
Gazete ilanları heterojen, dergi ilanlarıysa homojen bir kitleye hitap eder.
Kullanılan kağıt kalitesi nedeniyle dergi ilanları daha estetiktir.
Dergi ilanları, periyodik olmaları nedeniyle daha kalıcıdır.
Gazete ilanları, bilgilendirici ve satış türü ilanlara daha uygundur.
Gazete vs Dergi İlanları
![Page 5: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/5.jpg)
Slogan: Kısa ve dikkat çekici cümle veya sözcük.
Alt metin: Markanın içeriği, vaadi veya önerisi gibi konuları anlatan kısa metin.
Görsel: Konsepte uygun fotoğraf ya da çizim.
Logo
Basın İlanlarının Bileşenleri
![Page 6: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/6.jpg)
Dikkat çekici olun.
Sadece tek ana tema üzerinde durun.
Basit, sade, anlaşılır bir anlatımı benimseyin.
Göstergebilimden yararlanın.
Görselliğinizi güçlü tutun.
İyi Basın İlanı Yazmanın 5 Şartı
![Page 7: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/7.jpg)
Ne hakkında yazacağınızı iyi bilin.
İlgi çekici olun.
Görsellik her zaman sözden daha etkilidir. Görüntü ile verdiğiniz bir mesajı sözle tekrar etmeyin.
Hedef kitlenizi etkileyecek tarzda yazın.
Komikseniz gerçekten komik, düşündürücüyseniz gerçekten düşündürücü olun.
Dramatik öğe veya karakterlerinizin reklamın önüne geçmesine izin vermeyin.
Basın İlanı Yazarken Dikkat edin…
![Page 8: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/8.jpg)
Adamlar yapmış...
![Page 9: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/9.jpg)
![Page 10: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/10.jpg)
![Page 11: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/11.jpg)
![Page 12: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/12.jpg)
![Page 13: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/13.jpg)
![Page 14: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/14.jpg)
![Page 15: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/15.jpg)
![Page 16: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/16.jpg)
![Page 17: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/17.jpg)
![Page 18: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/18.jpg)
![Page 19: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/19.jpg)
![Page 20: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/20.jpg)
![Page 21: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/21.jpg)
![Page 22: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/22.jpg)
![Page 23: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/23.jpg)
![Page 24: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/24.jpg)
![Page 25: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/25.jpg)
![Page 26: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/26.jpg)
![Page 27: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/27.jpg)
![Page 28: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/28.jpg)
![Page 29: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/29.jpg)
![Page 30: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/30.jpg)
![Page 31: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/31.jpg)
![Page 32: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/32.jpg)
![Page 33: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/33.jpg)
![Page 34: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/34.jpg)
![Page 35: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/35.jpg)
![Page 36: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/36.jpg)
![Page 37: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/37.jpg)
![Page 38: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/38.jpg)
![Page 39: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/39.jpg)
![Page 40: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/40.jpg)
![Page 41: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/41.jpg)
![Page 42: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/42.jpg)
![Page 43: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/43.jpg)
![Page 44: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/44.jpg)
![Page 45: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/45.jpg)
![Page 46: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/46.jpg)
![Page 47: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/47.jpg)
![Page 48: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/48.jpg)
![Page 49: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/49.jpg)
![Page 50: Basin ilanlari](https://reader034.vdocuments.net/reader034/viewer/2022051413/5596f8ec1a28ab76228b4658/html5/thumbnails/50.jpg)