0gemba Sports & Entertainment Report - China ©©©© GEMBA GROUPGEMBA GROUPGEMBA GROUPGEMBA GROUP

SPORTS ENTERTAINMENT

CHINA JAN 2010

gemba SPORTS AND ENTERTAINMENT REPORT Jan 2010 © Gemba Group

1gemba Sports & Entertainment Report - China ©©©© GEMBA GROUPGEMBA GROUPGEMBA GROUPGEMBA GROUP

Amongst Chinese Males aged 16-24, Basketball has a dominant position in the Chinese market in terms of Passionate Fans

77%

47% 47% 46% 44%39% 38%

31%

23%17%

Basketball Badminton Table Tennis Billiards Football Swimming Running /

Jogging

F1 Diving Tennis

CHINACHINACHINACHINA

Males 16Males 16Males 16Males 16----24 24 24 24

Source: gSER China Jan 2010

2gemba Sports & Entertainment Report - China ©©©© GEMBA GROUPGEMBA GROUPGEMBA GROUPGEMBA GROUP

Basketball also has strong connections with key brand image attribues

EXCITINGEXCITINGEXCITINGEXCITINGEXCITINGEXCITINGEXCITINGEXCITING

ON THE WAY UPON THE WAY UPON THE WAY UPON THE WAY UPON THE WAY UPON THE WAY UPON THE WAY UPON THE WAY UP

65%65%65%65%65%65%65%65%

50%50%50%50%50%50%50%50%

15%15%15%15%15%15%15%15%

21%21%21%21%21%21%21%21%

29%29%29%29%29%29%29%29%

29%29%29%29%29%29%29%29%

11%11%11%11%11%11%11%11%

30%30%30%30%30%30%30%30%

52%52%52%52%52%52%52%52%

37%37%37%37%37%37%37%37%

TABLE TENNISTABLE TENNISTABLE TENNISTABLE TENNISBADMINTONBADMINTONBADMINTONBADMINTON FOOTBALLFOOTBALLFOOTBALLFOOTBALLBILLIARDSBILLIARDSBILLIARDSBILLIARDSBasketballBasketballBasketballBasketball

1111 2222 3333 4444 5555

%%%%

CHINACHINACHINACHINA

Males 16Males 16Males 16Males 16----24 24 24 24

Source: gSER China Jan 2010

3gemba Sports & Entertainment Report - China ©©©© GEMBA GROUPGEMBA GROUPGEMBA GROUPGEMBA GROUP

Basketball also has the added benefit of reaching a large proportion of Chinese who watch Football

Source: gSER China Jan 2010

BasketballBasketballBasketballBasketball BadmintonBadmintonBadmintonBadminton FootballFootballFootballFootballTable Table Table Table TennisTennisTennisTennis

SwimmingSwimmingSwimmingSwimming

BasketballBasketballBasketballBasketball 25% 33% 36% 25%

BadmintonBadmintonBadmintonBadminton 55% 25% 56% 40%

FootballFootballFootballFootball 70% 25% 100% 44% 32%

Table TennisTable TennisTable TennisTable Tennis 57% 41% 33% 100% 39%

SwimmingSwimmingSwimmingSwimming 51% 37% 31% 49% 100%

Pe

op

le w

ho

wa

tch

, re

ad

, list

en

to

…..

…also watch, read, listen to

Watch, Read, Listen Last 7 Days Watch, Read, Listen Last 7 Days Watch, Read, Listen Last 7 Days Watch, Read, Listen Last 7 Days ---- Male 16Male 16Male 16Male 16----24242424CHINACHINACHINACHINA

4gemba Sports & Entertainment Report - China ©©©© GEMBA GROUPGEMBA GROUPGEMBA GROUPGEMBA GROUP

gemba Hong Konggemba Hong Konggemba Hong Konggemba Hong Kong

15151515thththth FFFF

100 Queens Rd100 Queens Rd100 Queens Rd100 Queens Rd

CentralCentralCentralCentral

t: + 852 3180 9386

M: +852 6385 0676

e:sarah@thegembagroup,com