baskin robbins - brand identity and perception
TRANSCRIPT
![Page 1: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/1.jpg)
Baskin RobbinsBrand Perception & Identity
Ankan Pratik RoyFashion Communication | Semester VI
![Page 2: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/2.jpg)
About
• It’s a global chain of ice cream parlors founded by Burt Baskin and Irv Robbins in 1953 in California.
• It claims to be the world's largest ice cream franchise, with more than 5,800 locations across the globe.
• In 1993, the first store opened in Mumbai, today it is across the country with more than 300 outlets in 61 cities.
![Page 3: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/3.jpg)
Stores Visited
• A-1, August Kranti Marg, Defence Colony, Main Market, New Delhi
• G-64, Agarwal City Mall,RoadNo-44,Opp-M2K, Pitampura,
• Block-A, Metro Walk Mall, Rithala
![Page 4: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/4.jpg)
Stores/Facade
![Page 5: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/5.jpg)
Visual Identity
Old Logo
New Logo Colour Scheme
![Page 6: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/6.jpg)
Lights• Ambient Lighting• Fluorescent Lights
Fixtures• No fixed fixtures• All kiosk based stalls• Less space taking
![Page 7: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/7.jpg)
Materials
Acrylic Board Glass-Refridgerator
![Page 8: Baskin Robbins - Brand Identity and Perception](https://reader031.vdocuments.net/reader031/viewer/2022021418/58850ec21a28abd05e8b4f21/html5/thumbnails/8.jpg)
Thank You