bat presentation - team 2
TRANSCRIPT
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CSR Initiatives
• Donations
• Taxes
• UK First International Center for CSR (University of Nottingham)
• Education in Africa
• Approach with stakeholder
• Audited Social Report
• CSR Committee
• Stakeholder engagement
• 140 Million Trees
• Strategic CSR
• R&D to create less harm products
• Sustainable Supply Chain
• 45% CO2 Reduction
• Leader of the Down Jones Sustainability Index
2010 - 20152005 - 20102000 - 2005Before 2000
Defensive Compliance Managerial Strategical
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Which Company Is It?
Tobacco
British American Tobacco Company
200 Countries
£30 Billion
57,000 Employees
100,000 Farmers
1000 Technicians
5.700 Billion Cigarettes
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DefensiveCompliance Managerial Strategical
Latent
Emerging
Consolidating
Institutionalized
Why they need CSR
Society has become more mature
Public Smoking Bans
Smoking Ads are Banned
Anti-smoking campaigns on TV
1st Surgeons Report
Why this Evolution?
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Why they need CSR
The 5 CSR Drivers Boosted this Evolution
Affluence
Sustainability
Globalization
Media
Brand
Recognized 200 countries
Anti-smoking campaigns
Cigarettes Vs. E-cigarettes
Corrodes the soil
Harmful Product affects Brand Image
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Why they need CSR
They Have All the Arguments
Ethical
Moral
Rational
Economical
Need to create a good social impact
Achieve social validation
Long-Term Viability
Reduce operations/financial restrictions
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Strategy Formulation
Stakeholders
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CSR Strategy
CSR Initiatives
Harm Reduction Sustainable AgricultureCorporate Behavior
• Less toxic products
• New Product Regulation
• Scientific Research
• Supporting Farmers
• Environmental impacts of
tobacco crops
• Support U.N. Principles on
Business and Human Rights
• Marketing Practices
• Youth Smoking Prevention
• Tobacco Trafficking
• Health and Safety
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Strategy Mission• Inform
Consumers• Commitment to
society
Vision• Satisfying
consumer needs
• Tobacco and beyond
CSR Filter
Tactics• Donations• Grants
• Responsible
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Company Strategy
Growth
Winning Organizatio
nSustainability• Natural Resources
• Infrastructure & Resources
• Reduce CO2 Emissions
• Skills, Knowledge and Labour
• £65 million Investment
• Develop Brands• Meet Customer
needs
• Recognition
• E - cigarettes• Low Toxicant
Smokeless tobacco• Nicotine Products
• Sustainable Leaders Awards 2014
• Great Place to Work Award
CSR is embedded in their own Strategy
They are in the Strategical Stage
Harm Reduction
Sustainable AgricultureCorporate Behavior
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But
Is It GreenWash?
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The Facts Are
“$500 Billion lost”
“100.000 New Addicted”
Lobbying against Anti-Smoking Laws
“Impact Boosting” - enhances nicotine absorption
5.3 Million Ha Lost - that could feed up to 20 million people
50 Million Tons wasted in Packaging
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It Gives Addiction
1.3 Billion smokers
Die 14 Years Earlier
6 Million Deaths per Year - 10% Are Non-smokers
8 Million Deaths in Developing Countries by 2030
Green Tobacco Sickness
1 Death Every 6 Seconds
200 per Presentation
“It is an inherent contradiction - as industry’s core functions are in conflict with the goals of public health policies with
respect to tobacco control.” the WHO”
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So should we stop doing it?
Will people stop smoking?
Won’t another company jump-in?
Will another company practice CSR?
What will happen to the farmers and retailers?
Haven’t we seen this before?
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Let’s be Civil
This is the Challenge
What about the developing countries?
The focus has been on Prohibition - It needs to shift
Smoking to oppose regimesNo respect for the ones around you
Need for Education - Need for Responsibility
Drink Responsibly
It’s time we start to teach
Smoke Responsibly
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CSR Perspective
Enforce this promises
Make the world a better place
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Key Takeaways
Academics criticize BAT - To halt their operations
It’s more complicated - Integrated Network
Convenience shops have 30% of their profit coming from this product Nowadays this is of extreme relevance
Negative branding is not enoughCriticize is not enough
Cessation won’t make a positive difference - It will only create havoc
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Winograd, D. (n.d.). 12 Things The Tobacco Industry Doesn't Want You To Know http://www.huffingtonpost.com/2013/07/01/tobacco-industry-e-cigarettes_n_3453821.html
Tobacco Control Tactics. http://tctactics.org/index.php/Main_Page
Tobacco use by Indian adolescents http://www.tobaccoinduceddiseases.com/content/1/2/111
Werther, W., & Chandler, D. (2006). Strategic corporate social responsibility: Stakeholders in a global environment. Thousand Oaks: SAGE Publications.
Delivering today. Investing in tomorrow, Annual Report 2013 – British American Toabacco Company,http://www.bat.com/group/sites/uk__9d9kcy.nsf/vwPagesWebLive/DO9DCL3B/$FILE/medMD9HEGPT.pdf?openelement
British American Tobacco Company Sustainability Summary 2014 Valued Shared. (n.d.). Retrieved from,http://www.bat.com/group/sites/UK__9D9KCY.nsf/vwPagesWebLive/DO9UYJL4?opendocument
What Is the Average Gross Revenue of a Convenience Store? (n.d.). Retrieved April 28, 2015, from http://smallbusiness.chron.com/average-gross-revenue-convenience-store-35712.html
Corporate social responsibility and the tobacco industry: Hope or hype? (n.d.). Retrieved April 28, 2015, from http://tobaccocontrol.bmj.com/content/13/4/447.full
The truth about the tobacco industry …in its own words. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/media/en/TobaccoExplained.pdf
References
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References
The evolution of anti-smoking campaigns - CNN Video. (n.d.). Retrieved April 28, 2015, from http://www.cnn.com/videos/health/2015/04/02/anti-smoking-campaigns-history-orig.cnn
ASH. Action on smoking and health. (n.d.). Retrieved April 28, 2015, from http://www.ash.org.uk/files/documents/ASH_741.pdf
Tobacco industry vs. anti-smoking ads. (n.d.). Retrieved April 28, 2015, from http://news.temple.edu/news/tobacco-industry-vs-anti-smoking-ads
Group accuses British American Tobacco of misleading police on tobacco law - Premium Times Nigeria. (2014, August 18). Retrieved April 28, 2015, from http://www.premiumtimesng.com/news/166912-group-accuses-british-american-tobacco-of-misleading-police-on-tobacco-law.html
Promotion of smoking cessation in developing countries: A framework for urgent public health interventions. (n.d.). Retrieved April 28, 2015, from http://thorax.bmj.com/content/59/7/623.full
Corporate social responsibility and the tobacco industry: Hope or hype. (n.d.). Retrieved from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1747956/pdf/v013p00447.pdf
Largest-ever tobacco study finds 'urgent need' for policy change - CNN.com. (n.d.). Retrieved April 28, 2015, from http://www.cnn.com/2012/08/16/health/world-smoking-study/
Tobacco and the developing world. (n.d.). Retrieved April 28, 2015, from http://bmb.oxfordjournals.org/content/52/1/206.full.pdf
A brief history of the War on Smokers. (n.d.). Retrieved April 28, 2015, from http://www.nycclash.com/ArticlesFolder/Brief_History.htm
US: Child Workers in Danger on Tobacco Farms. (n.d.). Retrieved April 28, 2015, from http://www.hrw.org/news/2014/05/14/us-child-workers-danger-tobacco-farms
Fooks, G., & Gilmore, A. (n.d.). Corporate Philanthropy, Political Influence, and Health Policy. Retrieved April 28, 2015, from http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3842338/
CSR Strategy. (n.d.). Retrieved April 28, 2015, from http://www.tobaccotactics.org/index.php/CSR_Strategy
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References
Global Smoking. (2011, February 8). Retrieved April 28, 2015, from http://www.cdc.gov/healthcommunication/toolstemplates/entertainmented/tips/globalsmoking.html
Is smoking tobacco really addictive? (n.d.). Retrieved April 28, 2015, from http://www.cancer.org/cancer/cancercauses/tobaccocancer/questionsaboutsmokingtobaccoandhealth/questions-about-smoking-tobacco-and-health-is-tobacco-addictive
THE MILLENNIUM DEVELOPMENT GOALS AND TOBACCO CONTROL. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/publications/mdg_final_for_web.pdf
TOLL OF TOBACCO AROUND THE WORLD. (n.d.). Retrieved April 28, 2015, from http://www.tobaccofreekids.org/research/factsheets/pdf/0366.pdf
Curbing the Epidemic: Governments and the Economics of Tobacco Control. (n.d.). Retrieved April 28, 2015, from http://documents.worldbank.org/curated/en/1999/05/437174/curbing-epidemic-governments-economics-tobacco-control
WHO REPORT on the global TOBACCO epidemic, 2008. (n.d.). Retrieved April 28, 2015, from http://www.who.int/tobacco/mpower/mpower_report_full_2008.pdf