bata rejuvenation

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Bata’s Rejuvenation Struggle… By: Ankit Gupta Ashish diwedi Bhuvnesh varshneya Chiteresh girdhar Adipden Aakash Jain

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Page 1: Bata Rejuvenation

Bata’sRejuvenation

Struggle…

By:Ankit GuptaAshish diwediBhuvnesh varshneyaChiteresh girdharAdipdenAakash Jain

Page 2: Bata Rejuvenation

2

BATA’s BEGINNING…

NO ONE KNOWS SHOES BETTER THAN US.

.1894 •Thomas, Anna & Antonin bata started Bata.

1897 •"Baťovka", was introduced.

1931 •Bata India Limited incorporated at Calcutta.

1988 •Launched Adidas collection.

Page 3: Bata Rejuvenation

3

CONT…

1991 • Promotional brand `Tigre'

was launched.

1997 • Marketing tie-up with

Nike.

1999• Premium segment,

Women's range, ‘Sundrops’ launched.

2006• Modernization of

Batanagar factory complex.

NO ONE KNOWS SHOES BETTER THAN US.

Page 4: Bata Rejuvenation

4

MONEY MATTERSBata celebrated the platinum jubilee.

80.8 % increase in profit before tax.

17% increase in net turnover.

NO ONE KNOWS SHOES BETTER THAN US.

Page 5: Bata Rejuvenation

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BATA’s SALES TURNOVER, NET PROFIT & TOTAL INCOME

DEC'03

DEC'04

DEC'05

DEC'06

DEC'070

200

400

600

800

1000

Sales turnover in Crore

NO ONE KNOWS SHOES BETTER THAN US.

DEC'03

DEC'04

DEC'05

DEC'06

DEC'07-200

0

200

400

600

800

1000

Net ProfitTotal Income

Profit & Income In Crore

Page 6: Bata Rejuvenation

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OFFERINGS…

NO ONE KNOWS SHOES BETTER THAN US.

Bubblegummers Power Marie Claire Weinbrenner Comfit

Page 7: Bata Rejuvenation

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CONT…

NO ONE KNOWS SHOES BETTER THAN US.

Unique selling Preposition.Unique buying preposition.

Page 8: Bata Rejuvenation

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SWOT ANALYSIS

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Weaknesses

Strengths

Page 9: Bata Rejuvenation

9

SWOT CONTD…

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LEVIS, PROVOGUE

Page 10: Bata Rejuvenation

10

MAJOR HURDLES…

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Identity Crisis

Positioning

Internal Imbalance

Page 11: Bata Rejuvenation

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CURRENT STRATEGIES & MARKET ANALYSIS

Store Concept.

Trading Requirements.

Commitments.

NO ONE KNOWS SHOES BETTER THAN US.

Page 12: Bata Rejuvenation

12

CORPORATE SOCIAL RESPONSIBILITY & ACHIEVEMENTS.

Save the Ganga Project.

Afforestation Programme.

Collabration with WWF.

Awards

NO ONE KNOWS SHOES BETTER THAN US.

Page 13: Bata Rejuvenation

13

FUTURE ASPECTS/ SCENARIO…

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Reliance & Bata tie up.

Strengthening Retail Network.

Opening of New Stores.

Market Oriented Collection.

Online Shops.

Page 14: Bata Rejuvenation

14

BATA“SHRINKING THE COMMERCIAL GLOBE”

NO ONE KNOWS SHOES BETTER THAN US.

Page 15: Bata Rejuvenation

15

THANK YOU.

NO ONE KNOWS SHOES BETTER THAN US.