bata shoe presentation
TRANSCRIPT
1
WELCOME
BATA SHOE COMPANY
BUSINESS PLAN
TEAM PAANDULIPI NAME ID
NAHID HASAN RIFAT 127
JANNAT-E-JAHAN 25
AFRA ANIKA MOITREE 31
TRIQUR RAHMAN MIRAZ 49
NURUJJAMAN KAJOL 52
SUMAIYA ISLAM BRISTY 67
MD. NAEEM MIAH 70
RUHUL AMIN 130
RUBINA AKTER 184
MD. ABDULLAH ---
BATA COMPANY Company Description
Industry Analysis
Marketing mix
OperationsManagerial process
STP ( Segmentation , Targeting ,
Positioning )
Competitors analysis
Market Research
Customer Service
Recommendations
Conclusion
BATA COMPANY DESCRIPTION
Known as “ Bata Shoe Organization”
Founded in 1894 in today’s Czech Republic
Founder’s name Thomas Bata
The Company Serves its customers worldwide and the headquarter located in Switzerland
Main Products are footwear, Clothing and fashion accessories
Bata has more than 5,000 retail stores worldwide
Bata has 265 retail outlets all over the country
Different types of outlets like 1 . Bata City Stores 2. Bata Bazar
3. Bata Family Stores
It has ,13 wholesale depots covering Bangladesh
Corporate office is at Tongi
Bangladesh’s regional headquarter located in Singapore .
Vision. To make great shoes accessible to everyone
Mission . To help people look and feel good . To be the customer’s destination of choice
. To attract and retain the best people . To remain the most respected footwear company
INDUSTRY ANALYSISIts global business comprises of :• Shoe factories• Tanneries• Engineering plants
Product Based Share holding• 70% market share in canvas shoes• 60% market share in leather shoes• 10% market share in Hawaii
LIBERTY
1%
APEX1.5%
MARKET SHARE
Identifying Internal And External Factors
Threats of Bata • Political instability affects
• Uncontrolled counterfeit of Bata products
• Rapid market expansion
Weakness of Bata • Insufficient promotional activities
• Inability to catch the present trend In time
Strengths of Bata • Image of the company
• Quality Product• Differentiated line of product• Strong distribution channel
• Brand loyalty at mass level
Opportunities of Bata
• middle-class is coming up with reasonable buying power.
• Consumers like differentiated products.
BATA MARKETING MIX (4P’S)Products• Bata Comfit (comfort shoes)• Ambassador (classic men's shoes) • Marie Claire (women's shoes) • Bubblegummer (children's shoes) • Baby Bubbles (children's shoes)
Price
• BATA Best Price Range(TK)• Men’s 995-1695• Women’s 250-550• School 200-330• Children 130-195• Sport 695-995• Non-Sport 50-100
Promotion• Billboards
• Adds on local newspaper• Tag lines • Print Adds• CELEBRITY ENDORSER
PLACE
SEGMENTATION
BANGLADESH A (14%, includes high
disposable income group)
BANGLADESH B (50%, includes people middle class and middle class
group)
BANGLADESH C (36%, lower income class
group)
OPERATIONS OF BATA
OPERATIONS Potential Expantion
• Product Innovation• Market expansion
• Human resource Management• Add new retail store• Renovate the old stores
Customer services• Service Attitudes
• Compliant process• Feedback mechanism
Other issues• Safety & Health• Insurance & legal
• License• Environmental Concern & permits
Managerial Process
MANAGERS OF BATA• Name Designation Mr. Muhammad Qayyum Company Manager
Mr. M.Habibur Rahman Head of Human Resource
Mr. Bishwajit Roy Retail manager
Mr. Minhaj Ahmed Chowdhury Production Manager
Mr. Yee Siew NG Chief Financial Officer
Mr. Ruhul Amin Molla Wholesale Manager
Mr. Qayyum Khan Mahbub Purchasing Manager
Mr. Carlos Arturo Zuluaga Sachez Product Development Manager
Mr. Iraz Ahmed Chowdhury Merchandising Manager
COMPETITORS ANALYSIS
BATA
APEX
LIBERTY
REBOOK
PEGASUS
MARKET RESEARCH Frequency distribution of Bata shoe
co. compare with other :
Bata’s quality v/s price
BATA CUSTOMER SERVICES• In case of any problem simply return the pair of shoes within 30 days of purchase.
• The purchase must be supported by the cash memo.
• The shoes must be returned to the same store of purchase.
• It must be ascertained that shoes have been appropriately used.
• They offer free repair services in case of minor defects.
• Proof of purchase is required for exchange.
Recommendations
Large loyal customer
Reflect upon the changeable fashion
market Focus on promotional
activity
CONCLUSION
Market leader
Serving its customer with wide assortment
Emerging shoe stores
Bata Shoe Company is in a better position in the
market place
Loyal customers group
Not need to go through any major
overhauls
THANK YOU