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2. Bath & Body Works
What Bath & Body Works is..
http://vimeo.com/groups/8432/videos/16256812
The Company Launched in 1990 in New Albany, OH
A brand was launched under the Umbrella of the Limited Company.
3. Products Solds
4. Company Size
Total Stores = 1606
United States
Canada
Middle East
Total Selling Sq Feet= 3,850,000
Company Net Sales (in millions)= $2,515
5. Who is the Target Customer?
Primary: Women age 18-44
Product categories target specific customer based on the products
Secondary: Men and Children
Products specifically geared
6. Current Marketing Srategy
Integrated Marketing
Bounce-Back Coupons
Direct Mail
Email Capture
Mobile Coupons
Facebook
YouTube
7. YouTube
Online Web Commercials to introduce new products
Customer get to share reviews, how to use coupons to get the best deal
http://www.youtube.com/user/bathandbodyworks?blend=7&ob=5
8. Facebook
Fans get exclusive free gifts
Customers also have chances to Facebook Chat with creators of the products
Fans get a chance to review products and talk about their Bath & Body Works experiences
http://www.facebook.com/bathandbodyworks
9. SWOT Analysis
Strengths
Reasonable Price
Recognized Brand Image
Strong Customer Loyalty
Weakness
Large box company that carry same type of products
Unsuccessful promotion of new natural products
10. SWOT Analysis Cont.
Opportunity
E-Commence- better understanding of target market
Social Media Optimization
Twitter
Promote and educate natural products
Threats
Reduced Spending due to economy
Competition form other body care shops
11. New Digital Marketing Strategy
Stronger presence on Twitter
Social Shopping on Website