batman & hotwheels: comedy tips for marketing inspired by your inner kid by kathy klotz guest
TRANSCRIPT
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Marketing Inspired by Your Inner Kid
BATMAN & HOTWHEELS:
Kathy Klotz-Guest
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SPONSORED BY
YOUR INNER CHILD
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Mash-Ups!
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Humor is Human and Pattern Disruption Deivce
Source: Pen Waggener, CC 2.0keepingithuman
Exaggeration Contrast
Status Shifts
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Go to Unexpected Places
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SAFE IS THE NEW RISKY
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Comedy Is Truth on Steroids
Source: Andrew Magill
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All rights reserved 2015. Klotz-Guest 7Source: gratisography.comkeepingithuman
Smart Phone: Put to Other Uses
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‘Yes, and: You don’t have to marry the idea.
Just take it out for a few drinks.’
@kathyklotzguest
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opposite, unexpected situations,incongruities
All rights reserved 2015. Klotz-Guest 10Source: Michael Russell, CC 2.0
Contrast2
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Fish Out of Water
Take Your Company’s Main Product
Put It In A Different Time Period
What would people do with it?
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Take one minute
Status Shift / Role Reversal
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keepingithumanScreen capture “Girl in a Country Song”
Your Turn
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Storytelling: Create a status shift or role reversal with your customers, employees and /or executives
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Have customers or kids explain your product in their words
Have customers run your company. What would they build?
Have executives switch places with customers or employees
Exaggeration | Contrast | Status
Play Like a 7-yr-old!Go to Unexpected Places
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Q&
A
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I have finally become the adult my inner child would
approve of.
Play like your inner childdepends on it.
www.keepingithuman.com ©2015
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Thank You!
Kathy Klotz-Guest MA, MBA
Storyteller
Marketer
Comic Improviser
[email protected]@kathyklotzguest
408.578.8040
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