bau-gamification of marketing-14.11.2015
TRANSCRIPT
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The Game,
Gamification,
GAME BASED LEARNING
Ercan Altug YILMAZ
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Oyun,
Oyunlaştırma,
Oyun Tabanlı Eğitim
Ercan Altug YILMAZ
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Oyun
The Game
Ercan Altug YILMAZ
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Title and Content Layout with List
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Title and Content Layout with List
• Add your first bullet point here
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Title and Content Layout with List
• Add your first bullet point here
• Add your second bullet point h
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Title and Content Layout with List
• Add your first bullet point here
• Add your second bullet point h
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@mikemcdonald89
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@mIkemcdonald89
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Oyun
The Game
Ercan Altug YILMAZ
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’’ İnsanoğlu’nun varolduğundan bu yana onunla varolan tek şey : Oyun ’’
Johan Huizinga
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Oyun ve oyunla öğrenme insanoğlunun doğasında olan bir içgüdü.
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Oyun ve oyunla öğrenme insanoğlunun doğasında olan bir içgüdü.
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Toffler Dalgaları ve Dijital Devrim
1.Dalga : Tarım devrimi sonrası Avcı-Toplayıcı toplum yerine geçen toplumdur. 2.Dalga : Sanayii devrimi sonrası oluşan toplumdur. 1600-1900’ler. 3.Dalga : Bilgi Çağı olarak adlandırılabilen teknoloji ve dijitalleşmeyle değişen toplumdur. 1950+
Alvin Toffler
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Baby Boomers,X,Y,Z,Alpha Jenerasyonları
Baby Boomers : 1960’lı yıllara kadar doğum yılı olan,savaş dönemlerinde doğmuş nesil. X Jenerasyonu : 1960-1980 yılları arası doğan gelenekselci nesil. Y Jenerasyonu : 1980-1990 yılları arası doğan X jenerasyonun yetiştirdiği yenilikçi nesil. Z Jenerasyonu : 1990-2000 yılları arası doğan,doğduğu andan bu yana interneti kullanan nesil.Alpha Gen. : 2000 yılları sonrası doğumlu tüm hayatı bir ekran üzerinde akan dijital nesil.
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Bartle Player Types
Dijital Devrim ve Toffler Dalgaları
X,Y,Z,Alpha Jenerasyonları
Oyun sektörü ve Oyuncu İstatistikleri
Oyuncu profilleri / Bartle Player Types
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Bartle Player Types
Dijital Devrim ve Toffler Dalgaları
X,Y,Z,Alpha Jenerasyonları
Oyun sektörü ve Oyuncu İstatistikleri
Oyuncu profilleri / Bartle Player Types
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Oyunlaştırma
GAMIFICATION
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‘’2015’e kadar Global 2000 kurumlarının %70’i den az bir tane
oyunsallaştırılmış uygulamaya sahip olacak.’’
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‘’ 2015 sonunda Oyunlaştırma uygulamalarının yüzde 80′i başarısız olacak ‘’
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« Oyun oğelerinin ve oyun tasarımı tekniklerinin oyun dışı alanlarda kullanılması.»
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1-) Bir topluluğa ait hissetmek2-) Farkedilmek3-) Başarmak4-) Eğlenmek5-) Statü sahibi olmak6-) Yarışmak7-) Oyunda etkin olduğunu hissetmek8-) Arkadaş kazanmak9-) Öğrenmek ve gelişmek, vs.
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https://www.youtube.com/watch?v=pEDsERv-rFA
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Gamification of Marketing 1.0 Loyalty
Müşteri BağlılığıDışsal Motivasyonla Ödüller
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Gamification of Marketing 2.0 ROI
Müşteri Etkileşimi ve Satışİçsel Motivasyonla Kazanımlar
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https://www.youtube.com/watch?v=pEDsERv-rFA
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Jakob Nielsen
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MİHALY CSİKSZENTMİHALYİ
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Oyun Tabanlı Öğrenme
GAME BASED LEARNING
Ercan Altug YILMAZ / Turkcell
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http://www.bunchball.com/gamification
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#Gamification
@ercanaltug