bay east facebook class
DESCRIPTION
Explore Facebook from getting started to creating a business page and marketing your brand.TRANSCRIPT
Path to MasteryMonday, December 17, 12
Agenda
• Welcome to Facebook
• Using Facebook
• Build a business page
• Facebook Ads and Analytics
Monday, December 17, 12
Monday, December 17, 12
Section 1: Setting the Foundation
Monday, December 17, 12
• Social network for connecting with other community members
• Started in 2004
• Originally closed system
• Fastest growing user population on the planet
Monday, December 17, 12
Facebook Vocabulary
• Edge Rank - algorithm used by facebook to determine what shows in newsfeeds
• News feed - aggregate view of users friend and brands
• Page - official presence for public figure, brand, or company
Monday, December 17, 12
Personal vs Business
• Profiles are meant for people, and Pages are meant for businesses.
• Do not create personal page for your business.
• Pages are public which allow them to rank in search.
• Pages allow for multiple admins
Monday, December 17, 12
Monday, December 17, 12
Section 2: Getting Started
Monday, December 17, 12
Facebook Anatomy
Monday, December 17, 12
Facebook Anatomy
Sidebar: containing yournews feed, inbox, friend listsand quick access to groups
and apps.
Monday, December 17, 12
Facebook Anatomy
News Feed: Friends andpages you follow most
recent posts, photos, etc..
Monday, December 17, 12
Facebook Anatomy
Notification Icons: New friend requests,
messages and other notifications including comments
Monday, December 17, 12
Facebook Anatomy
Publisher Space: Add a status update;
share a video, link or photo and have them appearin friend’s newsfeed.
Monday, December 17, 12
Facebook Anatomy
Newsfeed Filter: Filter your newsfeed byFacebook edgerank or
by latest posts
Monday, December 17, 12
Facebook Anatomy
Chat & Activity Feed: Chat with your friends
including group andvideo chat!
View friends activity that may have not made it into your
newsfeed.
Monday, December 17, 12
Facebook Anatomy
Account Settings: Privacy, app settings,account managementand switch between
page and profile mode
Monday, December 17, 12
Create a Facebook Account
Visit facebook.com and fill out the form to get startedMonday, December 17, 12
Create a Facebook Account
Visit facebook.com and fill out the form to get startedMonday, December 17, 12
Complete the Wizard
Monday, December 17, 12
Complete the Wizard
Monday, December 17, 12
Complete the Wizard
Monday, December 17, 12
Edit Your Profile
Visit your profile and click the update info button to editMonday, December 17, 12
Edit Your Profile
Visit your profile and click the update info button to editMonday, December 17, 12
Edit Your Profile
Visit your profile and click the update info button to editMonday, December 17, 12
Facebook Privacy
• Facebook privacy tools are designed to give maximum control and flexibility
• You can define custom groups or use broad categories such as everyone, friends, or friend of friends
• Friend lists are one of the most powerful tools in your privacy toolbox
Monday, December 17, 12
Accessing Privacy Settings
From any page click the down arrow next to homeMonday, December 17, 12
Accessing Privacy Settings
From any page click the down arrow next to homeMonday, December 17, 12
Accessing Privacy Settings
From any page click the down arrow next to homeMonday, December 17, 12
Privacy Settings in Detail
Monday, December 17, 12
Privacy Settings in Detail
Public: Shares your item withthe internet at largenot just friends or
people on facebook
Monday, December 17, 12
Privacy Settings in Detail
Friends: Shares your item with
only your friends
Monday, December 17, 12
Privacy Settings in Detail
Custom: You can choose friends,
friends of friends, yourselfor a custom list. You can
also use this exclude
Monday, December 17, 12
Privacy Settings in Detail
Monday, December 17, 12
Privacy Settings in Detail
Define access to you:
Who can see your contact information.
Who can send you friend requests
Who can send you messages
Monday, December 17, 12
Privacy Settings in Detail
Define access to your wall:
Who can post on your timeline aka wall
Who can see what others post on your wall.
Review tags before they appear in your timeline.
Review tags made on your posts.
Monday, December 17, 12
Privacy Settings in Detail
Limit ad access to your data:
App settings and old version of FB mobile
Is your data carried with friends
Review your personalization settings
Facebook timeline in search engine results
Monday, December 17, 12
Privacy Settings in Detail
Change access to past posts:
Timeline introduced a bunch of new tools for managing your privacy. This option lets you retroactively apply the new settings to past posts.
Monday, December 17, 12
Privacy Settings in Detail
Block people and apps:
This tool lets you manage blocking of invites from apps, requests for information or apps displaying on your wall. You can also use this to block specific people from your information or seeing your posts in their newsfeed.
Monday, December 17, 12
Accessing Friend Lists
In the sidebar find friends and hover over the title a more link will appear
Monday, December 17, 12
Accessing Friend Lists
In the sidebar find friends and hover over the title a more link will appear
Ninja Tip:
If you don’t see friends
click more at the
bottom of the sidebar!
Monday, December 17, 12
Accessing Friend Lists
In the sidebar find friends and hover over the title a more link will appear
Monday, December 17, 12
Managing Friends
• Create list to add a new list
• Click link to see your friend list activity
• Click pencil to add remove friends from list
Monday, December 17, 12
Monday, December 17, 12
Section 3: Building a Business Page
Monday, December 17, 12
Facebook Page Keys to Success
• A page is similar to a profile except it is public.
• Users can fan a page without the page admin’s approval
• Pages are completely free and allow for advanced analytics and other powerful tools to market your brand
• You can create multiple pages per account but are limited to one profile per email.
• You can assign admins to a page thereby distributing the load for maintaining a page.
Monday, December 17, 12
Building the Page
Visit www.facebook.com/pages/create.php and select a category to begin. You have to be logged in to create a page.
Monday, December 17, 12
Building the Page
Visit www.facebook.com/pages/create.php and select a category to begin. You have to be logged in to create a page.
After you select your category it will ask you some simple questions to get started.
Monday, December 17, 12
Building the Page
Visit www.facebook.com/pages/create.php and select a category to begin. You have to be logged in to create a page.
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Building the Page Wizard
Monday, December 17, 12
Your Page is Almost DoneAt this stage your page is about 80% complete to to achieve 100% you will want to take the following steps:
• Like your page
• Invite friends to follow your page
• Make your first post
Monday, December 17, 12
Your Page is Almost DoneAt this stage your page is about 80% complete to to achieve 100% you will want to take the following steps:
• Like your page
• Invite friends to follow your page
• Make your first post
• Like your page
Monday, December 17, 12
Your Page is Almost DoneAt this stage your page is about 80% complete to to achieve 100% you will want to take the following steps:
• Like your page
• Invite friends to follow your page
• Make your first post
• Invite friends to follow your page
Monday, December 17, 12
Your Page is Almost DoneAt this stage your page is about 80% complete to to achieve 100% you will want to take the following steps:
• Like your page
• Invite friends to follow your page
• Make your first post• Make your first post
Monday, December 17, 12
Add a Cover Photo
Our profile is looking good but it could be better. A cover image can add pop to your page.
Just don’t make it an overt call to action.
https://www.facebook.com/help/276329115767498/Monday, December 17, 12
Add a Cover Photo
Our profile is looking good but it could be better. A cover image can add pop to your page.
Just don’t make it an overt call to action.
https://www.facebook.com/help/276329115767498/
You can find a good template at shortstack.com
http://www.shortstack.com/2012/11/cover-photo-template-for-facebook/
Monday, December 17, 12
Monday, December 17, 12
Section 4: Edgerank & Insights
Monday, December 17, 12
Understanding Edge RankMonday, December 17, 12
Understanding Edgerank• Edgerank is an algorithm developed by
facebook to determine what is displayed and where in your newsfeed.
• Edgerank works by measuring distances, between relationships, groups and shares.
• Understanding edgerank can give your brand an edge
Monday, December 17, 12
Breaking it Down
• Affinity is a measuring of relative closeness of a brand and a fan. Actions such as sharing, clicking and commenting can influence this edge.
• Weight measures the value of one action vs another. For example a like is valued less than a comment which is in turn valued less than a share.
• Time decay is simply a measure of time since an action occurred.
Monday, December 17, 12
Edgerank work for you
• Leverage photos - these get the highest engagement weight.
• Ask questions and use polls where it makes sense.
• Encourage fans to get the word out by sharing.
• Post frequently and on a regular schedule.
Monday, December 17, 12
Understand Insights
• Properly used Facebook insights let you know when and what to post
• Requires 30 users
• Should be checked regularly (information is updated in real time)
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
The reach tab gives you demographic and location information about people who see your content. This is where you will
also find the page views count.
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
The reach tab gives you demographic and location information about people who see your content. This is where you will
also find the page views count.
The Talking About This tab gives you demographic and location information about people who share or comment on your
content.
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
The reach tab gives you demographic and location information about people who see your content. This is where you will
also find the page views count.
The Talking About This tab gives you demographic and location information about people who share or comment on your
content. To Export your analytics data click export data
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
The reach tab gives you demographic and location information about people who see your content. This is where you will
also find the page views count.
The Talking About This tab gives you demographic and location information about people who share or comment on your
content. To Export your analytics data click export data
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
The reach tab gives you demographic and location information about people who see your content. This is where you will
also find the page views count.
The Talking About This tab gives you demographic and location information about people who share or comment on your
content. To Export your analytics data click export data
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
The reach tab gives you demographic and location information about people who see your content. This is where you will
also find the page views count.
The Talking About This tab gives you demographic and location information about people who share or comment on your
content. To Export your analytics data click export data
Page level gives you data as it relates to your page
Monday, December 17, 12
The overview tab gives you an overview of all your datapoints.The likes tab gives you demographic and location information
about people who like your page. Additionally there is information on the source of the likes.
The reach tab gives you demographic and location information about people who see your content. This is where you will
also find the page views count.
The Talking About This tab gives you demographic and location information about people who share or comment on your
content. To Export your analytics data click export data
Post level gives you data per post.
Monday, December 17, 12
Monday, December 17, 12
Section 5: Bringing it all together
Monday, December 17, 12
Creating a Welcome Tab
• Adding apps to your business page can add new layers of depth and interactivity.
• We are going to explore building a simple welcome tab.
• Caution we will talk code but it is pretty straight forward.
Monday, December 17, 12
Setup a Developer Account
Visit http://developers.facebook.com/
Monday, December 17, 12
Setup a Developer Account
Visit http://developers.facebook.com/Click login
Monday, December 17, 12
Setup a Developer Account
Visit http://developers.facebook.com/Login with your facebook account
Monday, December 17, 12
Setup a Developer Account
Visit http://developers.facebook.com/Login with your facebook account
Monday, December 17, 12
Create the AppClick the Apps link
Monday, December 17, 12
Create the AppClick Create New App
Monday, December 17, 12
Create the AppClick Create New App
Monday, December 17, 12
Create the AppClick Create New AppThe name of the app, using no more than 32 characters and no
less than 3. Please make sure that your app name does not violate the trademark or other rights of a third party. Otherwise, we may be forced to remove your app.
Monday, December 17, 12
Create the AppClick Create New AppThe app namespace is used for defining custom Open Graph
actions and objects (e.g., namespace:action) and for the URL for Apps on Facebook (e.g., http://apps.facebook.com/namespace)
Monday, December 17, 12
Create the AppClick Create New AppHeroku and Facebook have teamed up to provide free hosting for
apps developed on Facebook at no cost. One of the great things about Heroku is it is a flexibile platform for developers supporting Ruby, Node.js, Python and PHP.
Monday, December 17, 12
Create the AppClick Create New App
After we have filled out the form click continue.
Monday, December 17, 12
Create the AppClick Create New App
Answer the captcha question. Click continue.
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
At this stage your app will be very basic but a good demonstration of what you can do with it. Clicking the “Learn
how to Edit This App” takes you to a step by step guide.
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
At this stage your app will be very basic but a good demonstration of what you can do with it. Clicking the “Learn
how to Edit This App” takes you to a step by step guide. Select Page Tab
Your page tab name is the name you want to see on your page.
Your app urls are the link to your app on
heroku
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
At this stage your app will be very basic but a good demonstration of what you can do with it. Clicking the “Learn
how to Edit This App” takes you to a step by step guide. Select Page Tab
Your page tab name is the name you want to see on your page.
Your app urls are the link to your app on
heroku
Once you are satisfied you will want to add your app to your page as a tab. To do so you will use the following special URL.
https://www.facebook.com/dialog/pagetab?app_id=[ APP ID ]&next=[ URL TO YOUR APP ]
So for the demo app it is
https://www.facebook.com/dialog/pagetab?app_id=442189935848838&next=https://frozen-
sierra-4291.herokuapp.com/
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
At this stage your app will be very basic but a good demonstration of what you can do with it. Clicking the “Learn
how to Edit This App” takes you to a step by step guide. Select Page Tab
Your page tab name is the name you want to see on your page.
Your app urls are the link to your app on
heroku
Once you are satisfied you will want to add your app to your page as a tab. To do so you will use the following special URL.
https://www.facebook.com/dialog/pagetab?app_id=[ APP ID ]&next=[ URL TO YOUR APP ]
So for the demo app it is
https://www.facebook.com/dialog/pagetab?app_id=442189935848838&next=https://frozen-
sierra-4291.herokuapp.com/Visiting the URL will take you to this page. Select your business page and click “Add Page Tab”
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
At this stage your app will be very basic but a good demonstration of what you can do with it. Clicking the “Learn
how to Edit This App” takes you to a step by step guide. Select Page Tab
Your page tab name is the name you want to see on your page.
Your app urls are the link to your app on
heroku
Once you are satisfied you will want to add your app to your page as a tab. To do so you will use the following special URL.
https://www.facebook.com/dialog/pagetab?app_id=[ APP ID ]&next=[ URL TO YOUR APP ]
So for the demo app it is
https://www.facebook.com/dialog/pagetab?app_id=442189935848838&next=https://frozen-
sierra-4291.herokuapp.com/Visiting the URL will take you to this page. Select your business page and click “Add Page Tab”
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
At this stage your app will be very basic but a good demonstration of what you can do with it. Clicking the “Learn
how to Edit This App” takes you to a step by step guide. Select Page Tab
Your page tab name is the name you want to see on your page.
Your app urls are the link to your app on
heroku
Once you are satisfied you will want to add your app to your page as a tab. To do so you will use the following special URL.
https://www.facebook.com/dialog/pagetab?app_id=[ APP ID ]&next=[ URL TO YOUR APP ]
So for the demo app it is
https://www.facebook.com/dialog/pagetab?app_id=442189935848838&next=https://frozen-
sierra-4291.herokuapp.com/Visiting the URL will take you to this page. Select your business page and click “Add Page Tab”
Monday, December 17, 12
Working on the AppAt this stage you will need to confirm your email address and development environment. If you are planning on just a simple
HTML page select PHP. Click create to confirm.
At this stage your app will be very basic but a good demonstration of what you can do with it. Clicking the “Learn
how to Edit This App” takes you to a step by step guide. Select Page Tab
Your page tab name is the name you want to see on your page.
Your app urls are the link to your app on
heroku
Once you are satisfied you will want to add your app to your page as a tab. To do so you will use the following special URL.
https://www.facebook.com/dialog/pagetab?app_id=[ APP ID ]&next=[ URL TO YOUR APP ]
So for the demo app it is
https://www.facebook.com/dialog/pagetab?app_id=442189935848838&next=https://frozen-
sierra-4291.herokuapp.com/Visiting the URL will take you to this page. Select your business page and click “Add Page Tab”
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
• Fill out Facebook App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Feel Free to use my demo page
https://developers.facebook.com/apps
1
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
• Fill out Facebook App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Feel Free to use my demo page
Click Create New App
2
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
• Fill out Facebook App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Feel Free to use my demo page
Fill in the App Name Click Continue
3
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
• Fill out Facebook App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Feel Free to use my demo page
Answer Captcha Click Continue
4
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
• Fill out Facebook App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Feel Free to use my demo page
Find and click Page Tab in the List
5
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
• Fill out Facebook App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Feel Free to use my demo page
Fill in the form and click save changes
6
Note the https here
Monday, December 17, 12
• Create a page using my single page twitter bootstrap layout. http://bit.ly/T4CyiD
• Rename the file to welcome.html or whatever you want to call it.
• Add the file to dropbox public folder
• Right click the file and select copy public link.
• Fill out Facebook App Tab form
Alternative Method Using Dropbox
• Fill out Facebook App Tab form
http://dl.dropbox.com/u/7898741/code/welcome.html
Feel Free to use my demo pageActivation URL
https://www.facebook.com/dialog/pagetab?app_id=YOUR_APP_ID&next=YOUR_URL
Visit Activation URL and Select Your Page and click Add Page Tab
7
Monday, December 17, 12
Improve Engagement• Post every day - the magic number appears
to be between 3 - 5 times daily
• Focus on engagement - ask questions, post tips, link to articles (even if they are not your own)
• Use a call to action - ask for the like, share or click.
• Use an 80/20 rule with 80% of posts fun, interesting etc.. and 20% sales related
Monday, December 17, 12
Tips for Success
• Be fun and interactive
• Use video and photos
• Connect with your site
• Run contests
• Incorporate your email campaigns
• Use content from other sites
• Like other business pages
• Post frequently and regularly
Monday, December 17, 12
Talk to me I Crave Attention
http://fb.com/mark.flavin
http://twitter.com/psynewave
Mark Flavin Bay East IT Director
Monday, December 17, 12