bay street brochure

Proudly Presented by:

TO MAKE A DIFFERENCE

APRIL 18, 2015BUCKINGHAM ARENA,

TORONTO

HOMELESSNESS IN TORONTO,

We want to invite you to join us in our efforts in the fight against homelessness by supporting

our Bay Street Tournament.

By sponsoring a Hockey Helps the Homeless Tournament, you are joining a dedicated team of fundraisers, hockey pros, event specialists, passionate advocates and

determined cause champions. We envision a future where every Canadian has a place to call home. And we see you being a part of it.

Your sponsorship with Hockey Helps the Homeless provides:

VISIBILITY FOR YOUR BRAND

INSPIRATION FOR YOUR EMPLOYEES

POSITIVE IMPACT IN THE COMMUNITY

SPONSORSHIP OPPORTUNITIES

Net Proceeds Support:

FACT: Approximately 20% of the homeless are young people between the ages of 16-24

FACT: There are an estimated 2,000 homeless youth in Toronto each night

FACT: 50% of homeless youth come from middle and upper income families

FACT: Almost 70% of homeless youth identify physical, psychological or sexual abuse as reasons for leaving home

30 000PEOPLE IN CANADAARE HOMELESS ON ANY GIVEN NIGHT

OF FAMILIESDO NOT HAVE ENOUGHMONEY TO MEET THE MOST BASIC NEEDS

10PERCENT50 000PEOPLE ON ANY GIVEN NIGHT ARE CONSIDERED “HIDDEN HOMELESS;”COUCH SURFING, OR SLEEPING IN POOR OR UN-AFFORDABLE HOUSING

$$

250 000CANADIANS ACCESS HOMELESS EMERGENCY SERVICES OR SLEEP OUTSIDE IN A GIVEN YEAR

THE WEALTHIEST CANADA IS ONE OFNATIONS IN THE WORLD

HOMELESSNESS IN CANADA

MAKE A PLAY

FOR YOUR COMMUNITY

DINNER SPONSOR $12 000

•Company logo where possible in all local media campaigns•Company logo on tournament micro-site •Company logo highly visible on each tournament jersey •Individual banner/sign recognizing sponsorship level •Visibility on welcome and thank you banners•Company logo on table cards, menu card/banquet program •Company logo on banquet A/V presentation

•4 VIP seats at reception



POSITIVE IMPACT IN THE COMMUNITY“I can finally talk to my parents now. After sessions learning how to better communicate and resolve conflict, I now can clearly express myself to my parents. My relationship with them strengthened and they have started to take me more seriously.”

– an Eva’s Initiatives’ Program Participant

•Company logo where possible in all local media campaigns•Company logo on tournament micro-site •Company logo highly visible on each tournament jersey •Individual banner/sign recognizing sponsorship level •Visibility on welcome and thank you banners •Company logo in locker room and scoreboard

•3 VIP seats at reception




DIVISION SPONSOR $10 000

•Volunteer opportunities for employees

•Volunteer opportunities for employees

“My life... I probably wouldn’t have it today. Or my job... or anything for that matter if not for Eva’s Phoenix and the employment and housing teams. There is absolutely nothing like this place... and no one can do what they do with the lost, discarded, confused and abused youth of our city.”

– Joshua, former Eva’s Phoenix resident

Confirm your commitment to buy a franchiseBegin recruiting your playersSubmit your completed Roster FormBegin Fundraising

VIP TREATMENT•Prior to the Tournament, Private Board of Governors meeting at the Mattamy Athletic Centre (Former Maple Leaf Gardens) with Alumni & Olympians•Meeting includes Dinner, Drinks and Draft Party

STEP 1:STEP 2:STEP 3:STEP 4:

PROFILE RECOGNITION•Team Owner Plaque•Ownership Profile with link to business on our website•Tournament day signage package

CUSTOM KEEPSAKES•Customize your own jersey and logo •Exclusive Board of Governors “gear”•Photo keepsake of HHTH Team Expansion Draft Night

OWN A TEAM FRANCHISE $7500

FRANCHISE PRIVILEDGES

“I like Phoenix’s program of helping me save money to assist with rent (first & last month) for when I am ready to secure housing.”

– Bursary award winner

EXCLUSIVE VIP DRAFT NIGHTPICK YOUR 2 PROS! A Private Board of Governors meeting with NHL Alumni and Olympians will be held in February 2015. As a Team Franchise Owner you will participate in a "Draft" to pick your two pros. Draft order will be based on Team Fundraising Rankings. The night will include great food and wines, hockey celebrities and plenty of excitement as we unveil our full plans for the Bay Street Tournament.

•Company logo where possible in all local media campaigns•Company logo on tournament micro-site •Company logo on custom jersey •Individual banner/sign recognizing sponsorship level •Visibility on welcome and thank you banners •Company logo in locker room

•2 VIP seats at reception•Volunteer opportunities for employees




TEAM FRANCHISE BENEFITS

Visit www.hockeyhelpsthehomeless.comDonna-Lee Waymann Committee [email protected]

Charlie [email protected]

Alanna [email protected]

Blake [email protected]

A VICTORY FOR ALL

– Eva’s Intiatives’ Program Participant

“Eva’s has helped by giving me a safe place to sleep, somewhere I feel comfortable and have ease of mind. At Eva’s I feel I have the support that I need to feel more secure about my wellbeing.”

“I learned about my ability to adapt a bit better without my usual vices.” – A youth who participated in a canoe trip to Northern Ontario

•Company logo on tournament micro-site •Individual banner/sign recognizing sponsorship level •Visibility on welcome and thank you banners

•Company as Hot Stove Session Sponsor•1 VIP seat at reception•Volunteer opportunities for employees




LUNCH SPONSOR $4000

•1 VIP seat at reception•Volunteer opportunities for employees





BREAKFAST SPONSOR $3000

IT TAKES A WHOLE TEAM

“Eva’s Place helped me to understand and recognize my goals and what I would like to do in the future. I think Eva’s was the place where I learned more about myself and helped me realize what relationships I really want and how I would like to pursue my future.”

– Eva’s Intiatives’ Program Participant



PARTICIPATING SPONSOR $1000

“Eva's has helped me more than I can say – understanding what I am and what other youth go through. I wish there were more people in the world like Eva's staff.”

–Eva’s Intiatives’ Program Participant



ASSOCIATE SPONSOR $2000




•Company logo on tournament micro-site •Visibility on welcome and thank you banners




Past Media Coverage

Examples of Editorial Coverage and Event Day Visibility:

BRAND VISIBILITY

Sponsorship LevelDinner$12 000

(1)

Division$10 000

(2)

Team$7500

(7)

Lunch$4000

(1)

4 3 2 1 1 1VIP Seats at Reception

Company logo on tournament micro-site

Visibility on welcome and thank you banners

Associate$2000

Unlimited

Participating$1000

Unlimited

Company logo highly visible on each tournament jersey

Company logo where possible in all local media campaigns

Individual banner/sign recognizing sponsorship level

Logo on table cards, menu card and A/V presentation at Dinner

Breakfast$3000

(1)

1

THE BREAKDOWN

Eva’s Initiatives provides safe shelter and diverse programs to help over 4,000 homeless and at-risk youth (aged 16-24) each year reach their full potential. The three shelters – Eva’s Place, Eva’s Satellite, and Eva’s Phoenix – engage and support 114 homeless youth each night to help them transition out of homelessness and on to independent living.

SPONSORSHIP SUBCOMMITTEE

Eva’s Initiatives is an innovative and award winning organization that operates three unique facilities in Toronto, providing safe shelter and diverse programs and services to help homeless and at-risk youth reach their potential to lead productive, self-sufficient and healthy lives.

They are known as leaders within the sector for providing award-winning programs and services that are being replicated across the country. They are leading the charge in ensuring the specific issues facing homeless youth are being brought to the forefront of local and nation-wide strategies around homelessness.

THE IMPACT YOU’LL MAKE

Charitable Number 865580146 RR0001www.hockeyhelpsthehomeless.com

Donna-Lee Waymann Committee [email protected]

Alanna [email protected]

National Founding Sponsor


Blake [email protected]

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