bayern munich vs brussia dortmund

Business Modelsin comparison:

Football Clubs of the German Bundesliga

not as serious

vs.

FC Bayern MunichGerman Champion 2010/11 & 2011/12

Winner „German Classico“ 2012

Borussia Dortmund

http://fa.ltings.de/









vs.

On 26.02.11 there was the top game of two generations of Bundesliga football team business models.

After the record-breaking season of Borussia Dortmund,with two wins against the "record champion" FC Bayern Munich, the resulting current 16 point lead - with only one-third budget - it was time to compare the concepts of success....

KEY RESOURCES

KEY ACTIVITIES VALUE PROPOSITION

CHANNELS

CUSTOMER RELATIONSHIPKEY PARTNER CUSTOMER SEGMENTS

REVENUE STREAMSCOST STRUCTURE

„Mir san mir“(We are

THE BEST!)

„At least

two +tles

per season“

The business model of FC Bayern Munich

KEY RESOURCES


CHANNELS




THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


KEY RESOURCES


CHANNELS



Stadium

TV


THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


KEY RESOURCES


CHANNELS



Admission & TV

RightsSponsorship Merchandis

e

Stadium

TV


THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Devo+on

Envy of eternal bridesmaid


THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Buy best players

of the others Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Buy best players

of the others

Superstars

Master coach

Stadium

Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Buy best players

of the others

Superstars

Master coach

Stadium

Athlete'sAgent

German Football League (DFL)

Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Buy best players

of the others

Superstars

Master coach

Stadium

Athlete'sAgent


High

transfer fees

Stadium Management

Expensive Star Ensemble

Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


Media

Great and successful model, so what is the problem?

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Buy best players

of the others

Superstars

Master coach

Stadium

Athlete'sAgent


High

transfer fees

Stadium Management


Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Buy best players

of the others

Superstars

Master coach

Stadium

Athlete'sAgent


High

transfer fees

Stadium Management


Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


Does not make friends,

and is expensive in the long run!

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors


Clever Talent Scouts

Find the best

talent and

develop them

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+on



THE BEST!)

„At least

two +tles

per season“

Fans

Football Friends

in-‐crowd

Sponsors



Find the best

talent and

develop them

Apears silly when you

fail.

Makes a bad mood with the

participants, because it is not often achievable.

And it's expensive, since new "master coaches" and even more expensive

players are needed.

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+on


Fans

Football Friends

in-‐crowd

Sponsors



Find the best

talent and

develop them

We offer aQrac+ve aQacking

Football and see what it achieves

„We are Football!“

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+on


Fans

Football Friends

in-‐crowd

Sponsors



Find the best

talent and

develop them




Makes it fun the long term?

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+onFans

in-‐crowd

Sponsors



Find the best

talent and

develop them




Ungrudgingly AcknowledgmentFootball Friends

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+onFans

in-‐crowd

Sponsors



Find the best

talent and

develop them





They don‘t provide

atmosphere in the stadium!

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+onFans

Sponsors



Find the best

talent and

develop them





Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV

Superstars

Master coach

Stadium


High

transfer fees

Stadium Management


Devo+onFans

Sponsors



Find the best

talent and

develop them





They are capricious,

sometimes fed, easily predictable as an opponent and if they are absent, it's stupid too!

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV


High

transfer fees

Stadium Management


Devo+onFans

Sponsors



Find the best

talent and

develop them





Enthusias+c

talents

Master coach

Stadium

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV


High

transfer fees

Stadium Management


Devo+onFans

Sponsors



Find the best

talent and

develop them





Enthusias+c

talents

Master coach

Stadium

MediaWell...

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV


High

transfer fees

Stadium Management


Devo+onFans

Sponsors



Find the best

talent and

develop them





Enthusias+c

talentsTrue expert& mo+vator

Stadium

Media

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV


High

transfer fees

Stadium Management


Devo+onFans

Sponsors



Find the best

talent and

develop them





Enthusias+c


Stadium

Media

Capital-intensive. Doomed to

endless victories.

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV


Stadium Management

Devo+onFans

Sponsors



Find the best

talent and

develop them





Enthusias+c


Stadium

Media

Scou+ngSalaries of a young team

KEY RESOURCES


CHANNELS



Admission & TV


e

Stadium

TV


Stadium Management

Devo+onFans

Sponsors


Find the best

talent and

develop them





Enthusias+c


Stadium

Media

Scou+ngSalaries of a young team

The successful business model 2010/11

29

Congratulations to the successful business model 2010/11!

The Result:German Football Champions 2010/11German Football Champions 2010/12

„German Classico“ DFB Cup Winner 2012Five consecutive wins against FC Bayern Munich

Business Model Canvas for illustration

by Alexander Osterwalder

www.businessmodelhub.com

You've made it this far.Thanks for your attention and sharing!

Thorsten FaltingsBusiness Innovation & Development Consultant

Happy to help you through today's Business Revolution

Any Questions?Twitter: @faltings

Email: [email protected]: http://de.linkedin.com/in/faltings

Website: http://fa.ltings.de/

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