bayou city art festival memorial park 2011 wrap book

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Bayou City Art Festival Memorial Park 2011 Wrap Book


  • Bayou City Art Festival Wrap Book Memorial Park 2011

  • Contents

    ART COLONY ASSOCIATION Executive Statement Board of Trustees and Staff BAYOU CITY ART FESTIVAL OVERVIEW Festival Overview Goals Accomplished Community Involvement Award Winners Judges Artists Map

    VOLUNTEERS AND COMMUNITY PARTNERS 2011 Nonprofit partners Sponsor Acknowledgements

    PUBLICITY AND PRINT PIECES PUBLICITY & MEDIA WRAP Media Coverage Recap Media Highlights Press Releases

  • Art Colony Association

  • Board of Trustees and Staff Board of Directors Mike Piana, President Nadia Troutenko, Vice President Julie Pettit, Secretary Mary Paulette, Treasurer Laquita Cyprian John Daniel Nicola Parente Joe Pogge Bien Tran Bart Truxillo Emeritus Jay Hollyfield, Founder Richard Fluhr

    Art Colony Association Staff Kim Stoilis, Executive Director Kelly Kindred, Operations Manager Wendy Harshbarger, Accounting Elizabeth Cleveland, Community Relations Coordinator Katie Odermatt, Media Coordinator Olga Cusco, Projects Coordinator Joe McKinney, Festival Assistant

    Art Festival Support Staff Virginia Ariza, Graphic Designer Ben DeSoto, Photographer Robin Cavanaugh, Sponsorships Sarah Williams House, Creative Zone Coordinator Shari Okin, Media Specialist Robbie Robinson, Production Manager Melange Catering & Special Events Greg Bess & Linda West Concessions Management

  • Bayou City Art Festival Overview

  • Overview & Economic Impact Established in 1972, the Art Colony Association (ACA) is a Texas non-profit organization dedicated to producing high quality art festivals and events to provide financial support to local non-profit organizations and FAR (Festival Artist Relief Fund). To date, the ACA has donated over $2.6 million to Houston charities from the proceeds of 70 festivals. The ACA produces the Bayou City Art Festival Downtown and the Bayou City Art Festival Memorial Park.

    What started in 1971 as a way for retail owners and Montrose-area residents came together to start a community arts and crafts festival to raise money for the beautification of lower Westheimer has blossomed in to two-world renown Art Festivals.

    In the spring of 2011, Bayou City Art Festival commemorated its 40th year in Houston with Bayou City Art Festival Memorial Park on March 25 27, 2011 raising $150,000. Bayou City Art Festival Downtown will complete this celebratory and historic year over the weekend of October 8 9, 2011.

    The Bayou City Art Festival Memorial Park (BCAFMP) and the Bayou City Art Festival Downtown (BCAFD) are two of the top ranking fine art festivals in the country. Both Festivals have ranked in the top 10 Best Art Festivals by American Style Magazine for 3 consecutive years, ranked top 3 in the nation in 2009.

    In 2009 the Bayou City Art Festival downtown was named the 3rd best juried Fine Arts festival in the country from the over 800 art festivals in the country. Both festivals have ranked among Sunshine Artists Top 50 fine art festivals for 12 consecutive years, with the downtown festival debuting among the national Top Ten Fine Art Festivals in 2009 and Sunshine Artists Most Creative Concept 2011 for the Spring 2010 poster. The quality of the visual arts and the astute art buyers are attracting more and more fine artists from all over the United States--from Maine to Hawaii and internationally as far as Europe, Asia and Israel. Many of the artists participating in the BCAFs are represented at numerous galleries, and in the collections of museums, corporations and private collectors.

  • As a juried fine art event, ACA receives over 2000 artist applications each year. Most recently, 1500 fine artists applied for the 2011 Memorial Park Festival and 1800 for the 2011 Downtown festival vying for the coveted 300 positions per festival. The artist must be present at the festivals and sell their own original and limited prints. No wholesale or artist representatives are allowed. This gives the festival patrons the opportunity to meet and familiarize themselves with the artists and purchase their work directly.

    The festival jury panel for artist selection is composed of seven - ten art professionals and/or collectors. Each festival is juried separately. The jury meets twice annually in the Museum of Fine Arts Houstons American General Meeting Room. The jurors represented a cross section of expertise on media. Each artist presents through Zapplication four original art images and one booth display image.

    The ACA and the BCAFMP was the first ever online jury on the new online application and jury system. Utilizing the latest in high definition image projection and technology the jurors experienced the artist images in detail and definition. Online the categories were scored by the jurors and a cumulated score was tallied. The top 300 scores in the 15 media categories were awarded artist positions in the festival. Media categories include: Clay, Drawing/Pastel, Fiber/Textiles, Furniture, Glass, Jewelry, Leather, Metal, Mixed Media 2d, Mixed Media 3d, Painting, Photography, Printmaking, Sculpture, and Watercolor.

    In being recognized as renowned Fine Art festivals, the both the Memorial and Downtown Festival place Houston in the forefront of the independent artist and bring to Houston some of todays best fine art from across the country and the world. Art Festival enthusiasts and art collectors come to Houston for this top event. Nationally the festivals have a reputation for being some of the best organized and promoted visual arts festivals and many visitors come to Houston twice a year to enjoy the celebration of art.

    Overview & Economic Impact

  • { The mission of Art Colony Association is to produce art events to promote art, which provides art awareness and funding for designated local 501(c)3 organizations.

    { Over the past 40 years, both Bayou City Art Festivals have raised $2.6 million for local non-profit organizations. The festival has been ranked as one of the Top Ten art festivals in the U.S. by readers of AmericanStyle Magazine and is supported by sponsors as diverse as Capital One Bank, Cadillac, Texas Monthly, Finger Furniture, Aetna, etc. In 2011 Bayou City Art Festivals won Sunshine Artists Most Creative Concept for the Spring 2010 Poster.

    { ACA/BCAF is committed to supporting working artists and takes no percentage of festival exhibiting artists sales. Artist exit polls suggest the average sales made per artist is $10K per festival, translating to another $300K in positive economic impact.

    { Annually ACA/BCAF significantly funds arts and service organizations, including but not limited to: Art League Houston, Bering Omega Community Services, Buffalo Bayou Partnership, Center for Hearing and Speech, City ArtWorks, DiverseWorks, Downtown YMCA, Heritage Society, Houston Center for Photography, Houston Center for Contemporary Craft, Lawndale Art Center, MECA (Multicultural Education & Counseling through the Arts,) MFAH (Museum of Fine Arts, Houston,) MOCAH (Museum of Cultural Arts, Houston,) OH! (Opera in the Heights,) Orange Show Center for Visionary Art, Several Dancers Core, SNAP (Spay-Neuter Assistance Program) and SPARK.

    Overview & Economic Impact

  • | Over the weekend, 13,000 volunteers and over 25,000 patrons came out to enjoy fine art, food and fun as well as celebrate our 40th anniversary!

    | Bayou City Art Festival announces Capital One Bank as the title sponsor for the 40th Annual Bayou City Art Festival Memorial Park on January 27, 2011

    | The 40th Annual Capital One Bank Bayou City Art Festival raised over $150,000 which will benefit our 18 local nonprofit partners

    | Apache Corporations Frist Look Friday provided $10 tickets for 2755 of festival patrons and generated $27,550 in revenue.

    | FAR (Festival Artist Relief Fund) developed this past year as The Bayou City Art Festival recognized the financial needs of their invited artists

    | Valet Parking sold 282 space and raised a total of $6,160.00 for the festival

    | VIP gala events Sunday in the Art generated $15,730 revenue and over $30K in additional media and PR for Art Colony Associations nonprofit partners and Festival Artist Relief Fund.

    | Ruby Slipper Breakfast membership drive increased Colonista membership.

    | Featured works by 315 fine artists from Houston and around the world. Received a record number of applicants for the Downtown 2011 festival jury selection over 1500.

    Overview & 2011 Goals Accomplished

  • | High profile media partnerships continue with KTRK (ABC affiliate) and the Houston Chronicle increased exposure regionally. Historic airing of a half-hour special chronicling the history of the event and profiling the upcoming festival on ABC affiliate, broadcast twice to an audience of 157,852. Average Household rating 7.7. Production and filming currently underway for a thirty minute special highlighting our 40 years of service to artists and the art community.

    | Expanded festival experience for patrons by partnering with Wine and Food Week presenting the Art of Wine featuring wine tastings and free chef demonstrations.

    | Sponsors include Capital One Bank, Apache Corporation, Broadway Across America, Cadillac, City of Houston, Community Coffee, Costco, Culturemap, Fast Frame, Finger Furniture, Gexa Energy, Glacial, Icelandic, Houston Arts Alliance, Houston Chronicle, Kolache Factory, KTRK 13, Memorial Park Conservancy, My Fit Foods, New York Times, Omni Hotel, Parks Department, Pinot's Palette, Silver Eagle / Select 55, Silverleaf Resorts, Sweet Leaf Tea, Texas Monthly, TMS Transportation, Wine and Food Week.