baystate parent media kit

THEULTIMATEINTARGETMARKETINGOur readers are 90% female; 79% are between 25-44 years old.

They are affluent, well educated and active.

baystateparent117 Elm Street • Millbury, MA 01527 • 508-865-7070 • Fax 508-865-7979

[email protected] • www.baystateparent.com • massfieldtrips.com • campguidebaystateparent.com

• 68% of our readers earn $50,000 or more per year. (national average = 60%) 29% earn over $100,000!

• 89% of our readers have some college education or degree.• 57% of our readers spend 30 minutes or more reading a typical issue. (national average = 48%)

Our incredible readership even outpaces the national averages for

parenting publications.

91% of our readers use baystateparent

to make purchasing decisions.

Can you afford not to be seen in baystateparent?

Our readers’ children are involved in:

•Team Sports 60%• Swimming 46%

• Music 28%• Dance 26%

• Gymnastics 28%• After-School Care 18%

• Martial Arts 19%

To learn more about the incredible readership behind Massachusetts’ Premier Magazine for Familes, contact:

Our readers’ children are:• Under 2 years 20%

• 2-4 years 45%• 5-9 years 55%

• 10-12 years 22%• 13 years or older 14%

• 62% will send their children to at least one camp• 78% are either enrolled or considering an

independent or private schoolSource: Readex Research 2009 PPA Survey

portr

ait s

impl

e

• Panera Bread• CoCo Key Water Resorts• iParty• McDonald's• Shaws• Stop & Shop• CVS• Boston Children’s Museum

• Rite-Aid• Finagle A Bagel• Hannafords’• Honey Farms Convenience• New England Aquarium• PortraitSimple• Toys R Us• Babies R Us

• Child Care Centers• Doctors & Dentist offices• Libraries• Health Care Facilities• Malls• Price Chopper• Restaurants• Retail Stores• Schools• Rugged Bear

Prominent Displays At

Fairhaven

Mattapoisett

Bonus distribution of 15,000+ copies annually at local events such as

family expos,KidsFest

at Wachusett Mountainand many more.

allis

on c

ottri

ll

ActonArlingtonAshburnhamAshlandAuburnAyerBedfordBellinghamBelmontBerlinBoltonBostonBoxboroughBoylstonBraintreeBrightonBrooklineCambridgeCantonCharltonChestnut HillClintonDanversDedhamDouglas

DoverDudleyFitchburgFraminghamFranklinGardnerGraftonGrotonHarvardHinghamHoldenHollistonHopedaleHopkintonHudsonLancasterLeicesterLeominsterLexingtonLincolnLittletonLunenburgMarlboroMansfieldMaynard

MedfordMedwayMendonMilfordMillburyMillisMiltonNatickNeedhamNewtonNorthboroNorthbridgeNorwoodOxfordPaxtonPrincetonQuincyRutlandSharonSherbornShirleyShrewsburySouthboroSouthbridgeSpencer

SterlingStowSturbridgeSudburySuttonTownsendUptonUxbridgeWaylandWebsterWellesleyWest BoylstonWest RoxburyWestboroWestfordWestminsterWestonWestwoodWeymouthWinchendonWinchesterWorcesterWrentham


[email protected] • www.baystateparent.com • massfieldtrips.com • campguide.baystateparent.com

Reach Your Market

More than 50,000 copies every month reaching more than 100,000 parents!

is now available at more than 1,000 locations across more than

200 cities and towns!We are truly Massachusetts' Premier

Magazine for Families.

baystateparent

EDITORIALCALENDAR20112011 Monthly Features Include:

In Every Issue

Each month, baystateparent features the following editorial pieces:

Junkdrawers: a little of this, a little of that on the people, products and places of Massachusetts

Adoption: our award-winning section includes a "Finally, Forever" feature story, Circle of Friendsadoption events and monthly foster child

Moms Rock: an award-winner and reader favorite: profile of an inspiring local mom

Take Good Care: health topics pertaining to parents of all ages as well as newborns through pre-teens

Let's Roll: Massachusetts daytrips and other family adventures

Special Needs: We regularly fea-ture stories on special families and the issues they face.

Oh, the Places You'll Go: award-winning and comprehensive calendar of events offering a day-by-day activity planner, music and theatrical family performances, upcoming and ongoing fun things to do, and pull-outs on special seasonal events

Something Specialbaystateparent offers compelling, trendy and smart feature stories as well as product features. We also regularly publish special sections on topics such as the arts, baby and daytrips. baystateparent also features fashion several times a year ranging from hot looks for back to school to maternity wear and beyond.

For Questions or Story Ideas, Contact Editor Carrie Wattu [email protected].

baystateparent

January:February:

March:April:May:June: July:

August:September:

October:

November:

December:

EducationCelebrationsBaby-liciousCampThe HomeSummer GuideHealth & WellnessBack-to-SchoolThe ArtsExtracurricularThinkPinkHalloween

Special NeedsThe HolidaysThe Holidays

steve

n ki

ng

paul

a sw

ift

allis

on c

ottri

ll

117 Elm Street • Millbury, MA 01527 • 508-865-7070 • Fax 508-865-7979 [email protected] • www.baystateparent.com • massfieldtrips.com • campguide.baystateparent.com

DEADLINESANDSPECIFICATIONS

CHANGES• Remote ad requiring any changes must be resubmitted by the agency or customer.

SIZING• All ad sizes (electronic or hard copy) must match size(s) booked.

RESOLUTIONS• Halftone Line Screen: 85 lip• Photo Resolution: 200 dpi• Line Art Resolution: 600 dpi

COLOR• All spot colors must be built in cyan (unless otherwise noted),while all four-color ads must be built in CMYK.

PLATFORM• All ads will be processed on a Macintosh platform.

ACCEPTED FILE TYPESPDF• Must be created with Adobe Acrobat Distiller.• PDFs created with Adobe PDF Writer or Adobe Photoshop are not usable.• Fonts must be embedded.• Color components must be converted to CMYK values.• Color ads must be complete files - not multi-plate separations.

InDesign CS3

EPS/JPG/TIF/PSD/AI• Should be created with Adobe Photoshop, Adobe Illustrator, or Adobe Acrobat.• Resolution: Color/Greyscale: - 170 dpi, Line art - 600 dpi• JPEG & TIF files from digital cameras are acceptable.• Text in Illustrator files must be converted to outlines• Color files should be in CMYK mode or use CMYK values.

Microsoft Word (Doc)• Accepted for text only.• Complete ads cannot be used and will be recreated in InDesign.

allis

on c

ottri

ll

paul

a sw

ift p

hoto

grap

hy


[email protected] • www.baystateparent.com • massfieldtrips.com • campguide.baystateparent.com

Ad Deadlines

IssueJanuary

FebruaryMarch

AprilMayJuneJuly

AugustSeptember

October NovemberDecember

January 2012

Space Reservations/Ad Material

December 14January 13February 14March 16April 14May 13June 15July 14August 16September 14October 14November 14December 14

1/4 V1/16

V1/16

V

1/16 H

1/16 H

1/4 H

4 7/8 X 1 3/8

2 3/8 X 2 7/8

10 X 2 7/8

4 7/8 X 5 15/16

1/16H 1/16V 1/4H1/4V

1/2 V

10 X 12 1/8

4 7/8 X 12 1/8

Full Page 1/2V

JR.

7 3/8 X 9 1/2Junior Page

1/2 H

1/8 H

1/8 H

1/8 V1/8 V

4 7/8 X 2 7/8

2 3/8 X 5 15/16

10 X 5 15/16

1/8H 1/8V 1/2H

Party Planner

Single

Double (Horizontal)

Double (Vertical)

Single

Double (Vertical)

2 X 2 1/2

4 1/2 X 2 1/2

2 X 5 1/2

1 3/4 X 2

1 3/4 X 4 1/4

Bulletin Board

Massachusetts’ Premier Magazine for Families

Party Planner

SINGLE DOUBLE 6 Months..........$70. per month $135. per month

12 Months..........$65. per month $125. per month

Advance payment required for all Party Planner. One copy change per agreement.

Bulletin Board

SINGLE 6 Months.............$60. per month

12 Months.............$55. per month

DOUBLE $110. per month

$105. per month

Advance payment required for all Bulletin Board. One copy change per agreement.

AD SIZESFull PageJunior Page1/2 Page1/4 Page1/8 Page1/16 Page

12 x*

$920.720.585.380.275.180.

6-9 x*

$1050.800.650.425.300.205.

3-5 x** $1250.

935.770.525.375.275.

Display Advertising

Black & White Display AdsApril 2010

ColorSpot Color..........................Contract $75. 1X................$90.Four-Color (Process)...............Contract $270. 1X.............$295.

1 x$1600.1150.975.650.475.325.

*Within 12 months **Within 6 months

Ad SizesDisplayFull Page (4 Col)............10 X 12 1/8

Junior Page (3 Col)...........7 3/8 X 9 1/2

1/2H (4 Col)...........10 X 5 15/16

1/2V (2 Col).........4 7/8 X 12 1/8

1/4H (4 Col)..............10 X 2 7/8

1/4V (2 Col)........4 7/8 X 5 15/16

1/8H (2 Col)...........4 7/8 X 2 7/8

1/8V (1 Col)........2 3/8 X 5 15/16

1/16H (2 Col)...........4 7/8 X 1 3/8

1/16V (1 Col)...........2 3/8 X 2 7/8

Party PlannerSingle ...........................................2 X 2 1/2

Double (Horizontal)..........4 1/2 X 2 1/2

Double (Vertical).....................2 X 5 1/2

Bulletin BoardSingle.............................................1 3/4 X 2 Double (Vertical).................1 3/4 X 4 1/4

WIDTH & HEIGHT(in inches)

Guaranteed PlacementGuaranteed Placement ads must be 1/4 page

minimum and are subject to availability.

• inside Front...........................................Add 20%• Inside Back............................................Add 20%• Center Spread..........................Call for Details• All Special Placement......................... Add 15%• Back Cover...........................................Add 25%

inserts available upon request.


baystateparent

All display ads in baystateparent are automatically placed online at baystateparent.com (unless requested otherwise) and billed $10 per month. Link to your web site included free.

Web Advertising

FREE

Voted Best Parenting Publication in North America 2004, 2006, 2007 and 2008

JULY

2010baystateparent

WIMPY GOES WIDESCREEN!

FENWAY ON BUDGETA BUDGET

SYNCHRONIZED SWIMMINGPRETTY, INTENSE

Massachusetts’ Premier Magazine For Families

OH,THE

PLACESYOU’LL

GO• THE BERSHIRES• FALL RIvER• NEWBURYPORT• AND MORE!

mic

helle

car

ral

lison

cot

trill

cher

yl s

tein

hoff

allis

on c

ottri

ll

Prior to joining baystateparent magazine in July 2009, Stephanie was an account executive at skirt!

magazine in Boston. Stephanie loves combining her

first love - being a mom to her daughter - with her

professional passion. She works with her clients to

develop smart, strategic advertising programs and a real

“focus group” perspective as she is part of our advertisers’ target demographic.

Stephanie M. Pearl774.364.0296

[email protected]

Meet

Stephaniebaystateparent’s

Sales and Business Development

Manager

baystateparent

Stephanie M. Pearl

SALES AND BUSINESS DEVELOPMENT MANAGER


117 Elm Street, Millbury, MA 01527

508-865-7070 main office • 774-364-0296 cell phone

508-865-7979 fax

[email protected]

www.baystateparent.com • www.massfieldtrips.com

baystateparent


As a young girl Staci’s bedroom was filled with stacks of magazines, so it is no surprise to her friends and family that

she loves her career in the magazine industry. After graduating from the University of Alabama in 2003 with a Bachelors in

Communications, Staci moved to New England to pursue a career in the field of journalism. After working as a writer Staci decided to incorporate more of her creative skills and focus her career on marketing and advertising. Before joining baystateparent in the summer of 2009, Staci worked as an account executive at skirt!

Magazine in Boston. Staci loves helping small and large businesses reach their marketing goals and she believes in the value of

customer service. As the oldest of five, Staci is excited to start her own family. Staci and her fiance are planning an October wedding.

Staci LaTurno774.364.5073

[email protected]

Meet

Stacibaystateparent’s

Account Executive

baystateparent

Staci LaTurno

account executive


117 elm Street, Millbury, Ma 01527

508-865-7070 main office • 774-364-5073 cell phone

508-865-7979 fax

[email protected]


baystateparent


Before coming to baystateparent, Anne was the owner of Thirty Petals

Boutique in Belmont for 15 years, and also an advertiser in the

magazine. As a mom of one boy, she became an avid reader.

Why not join the team? She loves doing anything outdoors

and relies on baystateparent Magazine to find fun, recreational

activities for her family.

Anne Bridge617.620.9402

[email protected]

Meet

Annebaystateparent’s

Account Executive

baystateparent

Anne Bridgeaccount executive

117 elm Street, Millbury, Ma 01527

508-865-7070 office • 617-620-9402 cell phone

[email protected]


baystateparentMassachusetts’ Premier Magazine For Families


baystate parent media kit

Documents

readers children

years old

school care

massachusetts premier

incredible readership

national averages

babies r

issueeach month