bazeley, portfolio_designstrategy-usa, roger bazeley, consultant
DESCRIPTION
Roger Bazeley, Industrial Designer, Transportation/Traffic Safety Consultant's PORTFOLIO sample of Design, Marketing, and Safety projects for both private sector and public sector clients. These include Transportation: BRT/Rapid Bus Research, Public Safety-Pedestrain Safety, Police Identity/Branding, Community Policing, School Traffic Safety, Corporate Identity/Branding Programs including; Shipping lines, Airlines, Banks/Financial Institutions, Manufacturers, High-teck...RETAIL: Optical Stores, Restaurants, Historic Preservation/Multi-use Urban Renewal Projects Design/Branding, Apartments/TOD Housing/Condo.TRANSCRIPT
2/14/2011 DesignStrategy-USA 1
DesignStrategy-USA: Portfolio
Roger Bazeley
Project Portfolio
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DesignStrategy-USA: Portfolio
Roger M. Bazeley, M.S.T.M., M.S.I.D., C.T.S.M.
Corporate Design/Brand Marketing (IDSA)Transportation: Planning, Policy, Design, Safety and Marketing
USA: San Francisco, San Diego, New York (Associates)Europe/Asia: London, Tokyo, Athens (Affiliates/Representatives)
USA Contact: Roger M. Bazeley1000 Green Street-Suite 501, SF CA 94133415.673.3652, [email protected]
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DesignStrategy-USA
GOAL: To develop strategic positive marketing communications programs, branding, and industrial design services to improve client products, communications, and service delivery.
Consulting Experience
Corporate IdentityCorporate Marketing CommunicationsProduct Design-PackagingIndustrial Design – Human FactorsTransportation: Policy, Planning, Design and MarketingSchool and Community Pedestrian and Traffic SafetyRetail Store Design and Transit Oriented Development
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Mission Statement
To create positive, effective, and clear marketing communications and innovative product design for our clients which result in improved products, services, and profitability growth driven by motivated employees and satisfied customers.
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DesignStrategy-USA: ExperienceRoger Bazeley, IDSAM.S.T.M., M.S.I.D., C.T.S.M.
Marketing Communications - Industrial Design Consultant
30 Years of International Design Experience – MarCom, ID, CI, Architecture, Transportation Design
Developed over $2.5 Billion in profitable new products and expanded worldwide markets by launching over 2,000 new products including: MarCom/Advertising Programs, Urban Safety Design
Projects Included: NYPD Identity Program, NYC MTA MarCom Program, Pan Am, Atlantic Avenue NYC Urban Renewal Projects, The School Traffic and Pedestrian Safety Improvement Project – SF/PTA Director
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Industrial Design Professional
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Who’s Who
Roger M. Bazeley – Director & Design/Marketing ConsultantNoriko Nakagomi – Partner & VP Finance, SF/Tokyo George Komodikis, Representative – New York/London/Athens Affiliate MadisonHoldings, Ltd. – Venture Capital Partner/ConsultantAlan Polanger, CPA – Finance/AuditorYasaunari Nakagomi – Design Associate/Artist - Tokyo
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Public Safety Product Designs/Concepts
Design/Photos: Roger Bazeley
Signal-Stat’s “DualCom”Emergency Aerodynamic Modular Light rack system
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NYC Urban + Public Safety Designs/Concepts
Designed and implemented public safety Identification and fleet markings for NYC’s NYPD, FDNY, EMS, and Traffic Enforcement Agency.
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FDNY – Graphic Concepts/Fleet
Current Application
Current Application
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Transportation Concepts/Design
Specified/designed 3M red ”Scotchlite” reflective fleet safety markings for SFMTA’s MUNI bus fleet. NYC MTA new Long Island Rail identity and lead engine design, subway noise and heat reduction system, and subway container urban deliver concepts.
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Transportation ResearchBRT/Rapid Bus Impacts on Transit Corridor Businesses
A Business Impact Survey and Comparison of Implemented BRT/Bus Improvements on:
AC Transit’s Alameda City, Webster Street, Route 61 Corridor AC Transit’s San Pablo Avenue Rapid Bus R72, Route 123 Corridor LA Metro’s Wilshire Blvd. Metro Rapid 720, CorridorSF MUNI, Proposed Geary Blvd. Corridor BRT, Pre-BRT Impact Survey
Mineta Transportation Institute - Roger McKean Bazeley, M.S.T.M. Research Project 2007Author & Principal Investigator
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Corporate Identity:Lexington Marine Transport, Charter Bank, Pan Am, NART/MTA
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Corporate IdentityLexington Marine Transport
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Corporate IdentityCharter New York Bank/Irving Trust, NYC
CI Design Elements & New Office Interior Graphics
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Corporate IdentityPAN AM – JFK Airport Signage Program, Fleet Graphics
Design Audit, Graphic CI Elements Installed
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Corporate IdentityMTA – NYC/NART Signage/Fleet Graphics Concept Design
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Corporate IdentityCalifornia Financial - San Francisco
Logos, Signage, Print/AD, Interiors: 2,500 sq. ft.
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Corporate IdentityMADISON HOLDINGS, Ltd., NYC, London, Athens
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Corporate IdentityGROUPE SCHNEIDER, USA, INC. NYC, Paris, Montreal
Corporate CI, Signage, Interior Elements
Project Manager/Consultant
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Corporate IdentityElbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU
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Corporate IdentityElbrus Technologies: San Rafael/CA, Moscow, St. Petersburg, Novosibirsk/RU
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Corporate IdentityAGI, Aqua-Tec
AGI-Audio General Inc. Product Design, Branding and Corporate Identity Program
Aqua-Tec Packaging and Corporate Identity Program
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Corporate Exhibit DesignWARNER HOME VIDEO
Designed and Installed: CES Las Vegas 2,500 Sq. Ft. exhibit area $250K
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Packaging DesignConcepts, Prototypes, Mock-ups,
Watercolor kits/toys
Post-Cereal in a single serving thermo-formed container/print foil top. Multi-pack (6) units
Video Game Packaging
Soap Packaging, Natural ingredients Non-allergic
Acrylic Prototypes
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Corporate Identity/RetailTriangleSports: Brooklyn, New York (Urban Renewal Project)
Original 1875 Building Pre-Renewal; Project Sponsor: Brooklyn Union Gas
4 Locations: Design/Project PM—Sales Increased 25%-36%
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Retail: Store Design L’espirt d’homme: Brooklyn, New York
Store Renovation: Graphics, Logo—Sales up 36%
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Retail: Wm. Newman Gifts Wm. Newman Gifts: Oakland, California (Kaiser HQ)
Store Design:
Construction PM HVAC, Signs, Plans, Logo/Graphics, Custom displays—
Budget $100,000
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Retail: Store Design/CILumenKraft: Brooklyn, New York
Store Design, Graphics, Interiors, Displays, Print/AD, Construction PM---Sales increased 45%
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Retail: Restaurant DesignChicken Gourmet: New York, New York
Designed: multiple store locations: CI/Graphics, Neon, Menu, Interiors, Construction PM—Sales up 200% at primary location.
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Retail: Restaurant DesignThe Garden/Mediterranean Cuisine: Novato, CA (Marin)
Designed: CI/Graphics, Menu, Interiors, Construction PM—Sales up 75%
*Building was a former converted Gas Station
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Retail: Restaurant DesignThe Garden/Mediterranean Cuisine: Novato, CA (Marin)
Designed: CI/Graphics, Menu, Exterior/Interior, Construction PM—Sales up 75%
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Retail: Restaurant DesignOn The Bridge: Japan Town-San Francisco (Japanese)
Designed: Theme: Anime Jazzy Café”CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM—Sales up 35%
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Retail: Restaurant DesignOn The Bridge: Japan Town-San Francisco (Japanese)
Designed: Theme: Anime Jazzy Café”CI/Graphics, Menu, Advertising, Signs, Fixtures, Displays, Exterior/Interior, Construction PM—Sales up 35%
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Retail: Trapp OpticalTrapp Optical: Scarsdale, New York
Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior. Construction PM. 964 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store built in 5 weeks for $69,000. Sales up - $1.2M annually (2nd year).
*First Installation: Major Construction (Historic Building) Published 20/20 Optical Magazine
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Retail: Trapp OpticalTrapp Optical: Scarsdale, New York (Second Installation)
Designed: CI/Graphics, Custom Optical Displays, Architectural Design store. Exterior/Interior. Construction PM. 964 sq. ft. store contained retail sales, dispensing, and fitting stations, customer waiting area, lab area for lens edging and repair, employee bathroom, HVAC system. Store re-furbished 12 years from it’s original installation to expand frame displays, storage, and new “natural look”. Sales up 50% from original sales volume
*Second Installation: New Custom Displays, carpet, and paint
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Retail: Trapp OpticalTrapp Optical: Greenwich, Connecticut
Designed: CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $3.2M up 50% from original sales volume. 1,600 sq. ft. (store width 10’, multi-level) contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam rooms, contact lens area, testing area, children's area. lab area for lens edging and repair, bathroom, HVAC system. $147,000
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Retail: A.R. Trapp OpticalTrapp Optical: Madison Avenue, New York
Designed/Renovated: Branding Theme-Polo by Ralph Lauren; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales $2.2M up 50% from original sales volume. 964 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas (3), customer waiting area, lab area for lens edging and repair, bathroom. Budget $47,000
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Retail: Trapp OpticalTrapp Optical: Mamaroneck, New York
Designed/Renovated: Branding Theme “Accent on Eyewear”; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 38% from original sales volume. 1,200 sq. ft. (store width 16’) contained retail sales, dispensing, and fitting areas, customer waiting area, exam area, lab area for lens edging and repair, bathroom. Budget $57,000, Equipment $47,000.
Published: 20/20, Retail Merchandising
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Retail: SP OpticalSP Optical: Yonkers, New York
Designed/Renovated: Branding Theme “High-Tech Optical on a Budget””; CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior, Construction PM—Sales up 42% from original sales volume. 1,475 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, exam area, lab area for lens edging and repair, bathroom, HVAC. Budget $37,000, Equipment $47,000.
Published 20/20
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Retail: Manhattan OpticalManhattan Optical: Chinatown, New York City
Designed/Renovated:
CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior
Branding Theme “Manhattan Optical –Making More out of Less”. Optical business downsized from 5,000 sq. ft. into a space one third in size within Chinatown. Customer base shifted to Asian and Latino customers.
Sales up 32% from original sales volume. The new 1,375 sq. ft. space contained retail sales, dispensing, and fitting area, customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, HVAC, basement storage, break-room, lab.
Budget $67,000, Equipment $47,000.
Published 20/20
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Retail: Manhasset OpticalManhasset Optical: Manhasset, New York
Designed/Renovated:
CI/Graphics, Custom Optical Displays, Architectural Design store Exterior/Interior
Branding Theme “High-Tech Optical – Putting Business On the “tech Track” Optical renovation of existing business
Sales up 28% from original sales volume. 1,675 sq. ft. contained retail sales, dispensing, and fitting areas (3), customer waiting area, 2 exam rooms, lab area for lens edging and repair, bathroom, Budget $37,000, Equipment $57,000.
Published 20/20
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Urban Multi-use/HousingALANTIC GARDENS, Brooklyn, NY “Preservation Project”
14 Buildings Saved, Housing plus Retail
Photos: Roger Bazeley
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Retail Development/DesignSpring-Hill Village, Grass Valley-CA
Project: Architectural Design, Building Renovation and New Construction specifications, project management, signs-logo/identity design, local zoning board approvals. Results: $10M Project increased land value, retail rentals, community use.
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Retail Development/DesignSpring-Hill Village, Grass Valley-CA (2nd Renovation)
Second phase: project renovation, expansion improvement and repaint with new “Serra Gold Country”color scheme. 10th
year maintenance plan implemented.
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New Development/MarComSilverado Crest Estates, Napa Valley-CA
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New Development/MarComSilverado Crest Estates, Napa Valley-CA
Build-out Completed with a total of 26 Lots $345K-$575K
Executive Custom Homes $1.2M-$4.5M
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COOP/Luxury Pied-à-terreScelzo Loft COOP, Greenwich Village, New York City
Design/Interior
2,400 Sq. Ft. Loft 2 floors $480,000
Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co.
Published In:
Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home…
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COOP/Luxury Pied-à-terreScelzo Loft COOP, Greenwich Village, New York City
Design/Interior: 2,400 Sq. Ft. Loft 2 floors $480,000; Custom Furniture, Fixtures, $14,000 in Custom Neon Designed by RMB and fabricated by “Let There Be Neon” a famous NYC Neon Co.
Published In:
Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Style for Living-Whitney Books, Newsday, Home…
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COOP/Luxury Pied-à-terreSherman M.D. Multi-Media COOP, New York City
Design/Interior
1,400 Sq. Ft. 1 Bedroom $1.4M
Custom Furniture, fixtures, $140,000. Custom Neon Designed by RMB and fabricated by “Let There Be Neon” famous NYC Neon Co.
Published In:
Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media Magazine…
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COOP/Luxury Pied-à-terreSherman M.D. Multi-Media COOP, New York City
Design/Interior: 1,400 Sq. Ft. 1 Bedroom $1.4M Published In: Interior Design Magazine, DOMUS Magazine of Architecture-Italy, Multi-Media…
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R E A C T I O N + P E R C E P T I O N = R E S P O N S E
PUBLIC SAFETY: DESIGN, POLICY and COMMUNITY RELATIONS Programs: NYPD, SFPD
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NYPD: Identity + Safety Program
Implemented Program Results: $25M annual savings, increased safety and positive community relations. *Note: Project initiation based on Pratt Institute M.S.I.D. Thesis Research Project
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NEW NYPD-Patrol Car: Blue + White3M Reflective Decals/Stripe 72-97
R.M. BazeleyR.M. Bazeley--Designer/Consultant: NYPD Designer/Consultant: NYPD Vehicle Fleet 3MVehicle Fleet 3M--Graphics and SignalGraphics and Signal--Stat Stat
““DualDual--ComCom”” Light Rack DesignLight Rack Design
RESULTS: New SignalStat “Dual-Com”emergency Light-rack competed successfully against Federal-Sign’s unit: Product-line sales up 26%
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NYPD-Vehicle Safety DesignReflective 3M Decals + New Emergency Light Racks
Concept to ImplementationConcept to Implementation
Roger Bazeley, DesignerRoger Bazeley, Designer
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NYPD – Police Vehicle 1972-97
Japanese Model of New NYPD Patrol Car based on NYPD implemented Fleet Graphics Design
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NYC – Implemented City Public Safety - 74
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NYPD – Vehicle FleetBefore and After New Design
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NYPD Blue – Vehicle Fleet
““NYPD BlueNYPD Blue”” Fleet Graphic Design 25 Year lifespan before 2000 Fleet Graphic Design 25 Year lifespan before 2000 Blue Graphics on White Format RevisionBlue Graphics on White Format Revision
Photos: Roger Bazeley
COST SAVINGS:
$25M Annually Maintenance, Repairs, Accident Reduction, Traffic Pedestrian Liability, Downtime…
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NYPD - Emergency Service + Aviation Units
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NYPD 2000 Design Traffic UnitAll White Body + Blue reflective Decals
Photos: Roger Bazeley
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NYPD – White Vehicles + BlueReflective Decals and Markings
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NYPD-2004 NYC Night & Day
Photos: Roger Bazeley
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NYPD – Operations, Mobile-HQ2004 Urban Security Alert
Photos: Roger Bazeley
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UK – High Visibility Graphics
Stratford Upon Avon-Cotswold's County/Town Police
GOAL: Improve All-weather/Night Safety, Patrol visibility/identity
Photos: Roger Bazeley
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UK Police Vehicles – Safety Graphics
Photos: Roger Bazeley
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SFPD – New Community Goals
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SFPD – Image Renewal Elements
Safety – Service – Equality
POLICEPOLICE
SFPDSFPD
SFPD-Fleet Identity Program:
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SFPD – Patrol Car Concept
Roger Bazeley, Designer
2004 Proposed Program
Photos: Roger Bazeley
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SFPD – Vehicle Concepts
Photos: Roger Bazeley
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SFPD – Vehicle Concepts
Photos: Roger Bazeley
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SFPD – Mobile Command 2
Photos: Roger Bazeley
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SFPD – New Design Strengths
Visually Safer Night and Day – Intersections – 911 RunsRenewed Image and Identity – Phoenix Symbol of RenewalSFPD Community Public Safety Mission Slogan
SAFETY – SERVICE – EQUALITYCommunications Clarity In Messaging – Public Safety/Emergency Priority
3M Reflective Yellow Safety Stripe, Red Emergency Accent – Safety LookPolice Blue the – Positive Color – “Fine Blue Line”
International Color for Police
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SCHOOL TRAFFIC AND PEDESTRIAN SAFETY IMPROVEMENT PROJECT – SAN FRANCISCO
1994-2009
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Thinking Out of The Box: SignsProposed New School Zone Signs – DesignStrategy-USA
APPROVED
3M Feedback signs
Proposed School Zone
Signs
APPROVED
4,000+ PED-Countdown Signals to be Installed at key school and PED crossings DPT/AAA/PTA
APPROVED
Designed: SCHOOL BUS LOADING SIGN and SCHOOL PASSENGER LOADING SIGNS for San Francisco School Zone installation. Approvedfor experimental testing 2/25/2007 by Caltrans.
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Safe Routes Site Plan Presidio Middle School SF
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School Site ImprovementsBold/Yellow School LADDER crosswalks
Photos: Roger Bazeley
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Before and AfterSchool PED Safety Improvements
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School Route – Side Walk Safety Improvements
Sidewalk ADA Safety Issues solved with increased width and bollards (yellow)
Clarendon Ave. Pump Station $7.5MM Sidewalk $45K
Ladders & PED Tactile Strips
Photos: Roger Bazeley
Project Sidewalk improvement for “Safe Routes to School” from Clarendon Elementary School - Concept and Design: Roger Bazeley
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School Yellow LADDER Crosswalks +FYG PED signs + Countdown Signals = 24/7 Awareness
FYG DOT School Signs
PED Countdown
Signals
Photos: Roger BazeleyProject Director/Manager
RESULTS: Implemented Improvements contributed to an overall 43% reduction in citywide vehicle pedestrian fatalities over a 5 year implementation period. K-12 school traffic injuries and fatalities dramatically decreased further.
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Three levels for intervening:
UpstreamInfluence overarching policies, practices and processes
MidstreamInterject safety issues into current project design & implementation
DownstreamRetrofit existing problems withnew technology
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Neighborhood/City/Region
Downtown/Strip Mall/School Site
Street/SchoolRoute/Intersection
Influence over-arching policies, practices. plans, and processes
Interject safety design issues into current or future project implementation
Retrofit existing problems with new technologies and modernization
Scale of Impact Varies
Upstream Midstream Downstream
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Project Benefits: Safer CommunitiesWorkshops, School/Community Audits, Building Active Partnerships
BE IN
VOLV
ED
BE INOVATIVE
Photos: Roger Bazeley
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Other Resources-Safety Projects
Community PartnershipsIndustrial Design and ArchitecturalCD-ROM Strategies and Resource Toolkit
School Traffic and Pedestrian Safety Improvement ProjectPublic Safety Improvement ProjectTransportation Safety and Marketing Improvement Project
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Summary – Safety Improvement Projects
Innovation in Problem SolvingOut of the Box SolutionsBuilding Community PartnershipsAdvocates for Positive Change and improvements in safety for our most vulnerable populations of school children, seniors, and the disabled