“bba 3 year programme” - best & top engineering...

School of Commerce and Management

SCM / BBA/ 2017

OUTLINE OF SYLLABI, COURSES & TESTS OF READING

FOR

“BBA 3 YEAR PROGRAMME”

Batch: 2017-2020

(Under Credit based Continuous Evaluation Grading System)

FOR

ACADEMIC SESSIONS: 2017-2020

SRI GURU GRANTH SAHIB WORLD UNIVERSITY

FATEHGARH SAHIB

(All copyrights reserved with the University)


SCM / BBA/ 2017

STUDY SCHEME AND SYLLABUS OF BBA-3 YEAR COURSE

1. Structure and Duration of the Course: Bachelors of Business Administration is a 3

Year Degree Programme consisting of six semesters Apart from the curriculum, the

students will have to undergo 6 to 8 weeks Industrial Training after their fourth semester

examination.

2. Course Eligibility: The admission to the course shall be open to any person who has

obtained aggregate 50% marks (45% marks in case of SC/ST) in 10+2.

3. No. of Seats: Presently the course is offered to 60 students.

4. Internal Assessment Policy :Internal assessment/exam = 40 marks Components of internal assessment:

a) 1st MST = 10 marks

b) 2nd MST = 10 marks c) Assignments/Tests/Presentations/ Quiz = 15 marks

d) Class Participation = 5 marks (*The above policy is applicable to all subjects except Practical and Internal Papers for which the

assessment policy has been explained along with the Course contents)

5. External Assessment Policy :

i. Examination of Odd Semesters is conducted in the month of November/ December and for

Even Semesters is conducted in the month of May/ June every year.

ii. The external paper will carry a total of 60 marks and the duration of examination for a

theory paper is 3 Hours for End Semester examination and 1½ Hour for Mid Semester

Examination.

iii. The pattern of External Examination will be as under:

a) The paper will be divided in three sections: A, B & C evenly distributed over entire

syllabus.

b) Section-A will be compulsory including ten short answer type questions of two marks

each, consisting of atleast three questions from each unit.

c) Section B will consist of six questions of five marks consisting of two questions from

each unit and candidates are required to answer any four questions.

d) Section C will consist of three questions of ten marks each having one question from

each unit and candidates are required to answer any two questions.

6. a. The first semester examination shall be open to a regular student who;

i. has been on the rolls of the University Department during the first semester

ii. has attended not less than 75% of the lectures, seminars, workshops, case discussions

etc.

iii. bears a good moral character

b. The Second semester onwards examinations shall be open to a regular student who:

i. has been on the rolls of the University Department during the respective semesters

ii. has not attended not less than 75% of the lectures, seminars, workshops, case

discussions etc.

iv. other conditions as specified by the University

c. A candidate who qualifies all the papers of first six semesters shall be awarded the

degree of BBA


SCM / BBA/ 2017

Proposed Scheme, Syllabi and Reading Material

First Semester: BBA Weekly Contact Hours: 28 Course Code

Title Schedule of Teaching

Total Hours

Credits Marks

(Hours/ Week)

L T P Internal External

BBA- 101 (A)

Punjabi: Lazmi 3 0 0 3 3 40 60

BBA-101 (B)

Punjabi: Elementary

BBA-102 Communication Skills in English

3 0 2 5 4 40 60

BBA-103 Management Concepts and Practices

5 0 0 5 5 40 60

BBA-104 Financial Accounting 4 1 0 5 5 40 60

BBA-105 Micro Economics 5 0 0 5 5 40 60

BBA-106 Workshop on Computer Fundamentals (I)

1 0 2 3 2 50 --

BBA -107 Seminar 2 - - 2 2 50 --

Total 23 1 4 28 26 300 300

Second Semester: BBA Weekly Contact Hours: 28

Course Code Title Schedule of Teaching

Total Hours

Credits Marks

(Hours/ Week)


BBA- 201 Organization Behaviour 5 0 0 5 5 40 60

BBA- 202 Principles and Practices of Banking

5 0 0 5 5 40 60

BBA- 203 Business Statistics 4 1 0 5 5 40 60

BBA- 204 Macro Economics 5 0 0 5 5 40 60

BBA- 205 Environmental Science 4 0 0 4 4 40 60

BBA- 206 Workshop on Executive Communication & PD (I)

2 0 2 4 2 50 --

BBA-207 Viva-Voce (E) - - - - 2 -- 50

Total 25 1 2 28 28 250 350


SCM / BBA/ 2017

Third Semester: BBA Weekly Contact Hours: 29

Course Code


Total Hours

Credits Marks

(Hours/ Week)


BBA- 301 Business Environment 5 0 0 5 5 40 60

BBA- 302 Business Laws 5 0 0 5 5 40 60

BBA- 303 Production and Operations Management

5 0 0 5 5 40 60

BBA- 304 Principles and Practices of Insurance

5 0 0 5 5 40 60

BBA- 305 Principles of Marketing Management

5 0 0 5 5 40 60

BBA- 306 Workshop on Internet and E-Commerce(Int)

2 0 2 4 3 100 ---

Total 27 - 2 29 28 300 300

Fourth Semester: BBA Weekly Contact Hours: 25 Course Code


Total Hours

Credits Marks

(Hours/ Week)


BBA- 401 Principles of Human Resource Management

5 0 0 5 5 40 60

BBA- 402 Business Research Methodology

5 0 0 5 5 40 60

BBA- 403 Cost Accounting 4 1 0 5 5 40 60

BBA- 404 Company Law 5 0 0 5 5 40 60

BBA- 405 Management Information Systems & DSS

5 0 0 5 5 40 60

BBA- 406 Viva-Voce (E) - - - - 3 -- 100

Total 24 1 0 25 28 200 400

# The students will undergo 6 to 8 weeks Industrial Training after their fourth semester

examination


SCM / BBA/ 2017

Fifth Semester: BBA Weekly Contact Hours: 28

Course Code


Total Hours

Credits Marks

(Hours/ Week)


BBA- 501 Business Ethics and Corporate Governance

5 0 0 5 5 40 60

BBA- 502 Project Management 5 0 0 5 5 40 60

BBA- 503 International Business 5 0 0 5 5 40 60

BBA- 504 Management Accounting 4 1 0 5 5 40 60

BBA- 505 Specialisation* 5 0 0 5 5 40 60

BBA- 506 Seminar on Summer Training Project (I)

3 - - 3 3 100 --

Total 27 1 0 28 28 300 300

Sixth Semester: BBA Weekly Contact Hours: 25

Course Code Title Schedule of Teaching

Total Hours

Credits Marks

(Hours/ Week)


BBA- 601 Operations Research 4 1 0 5 5 40 60

BBA- 602 Income Tax Laws 4 1 0 5 5 40 60

BBA- 603 Entrepreneurship & Small Business Management

5 0 0 5 5 40 60

BBA- 604 Financial Management 5 0 0 5 5 40 60

BBA- 605 Specialisation * 5 0 0 5 5 40 60

BBA- 606 Viva-Voce (E) - - - - 3 -- 100

Total 23 2 0 25 28 200 400

The students will have to select one of the following functional areas of management. One subject of the selected functional area shall be taught in Fifth semester and one in Sixth Semester


SCM / BBA/ 2017

Specialisation Code Subject

Marketing BBA – MKT - 505 Services Marketing

BBA – MKT- 605 Retail Management

Human Resources BBA- HR-505 Leadership & Skill

Development

BBA- HR-605 Industrial Relations & Labour

Laws

Finance BBA- FIN-505 Financial Services

BBA-FIN-605 Stock Market Operations


SCM / BBA/ 2017

Title: PUNJABI: LAZMI Course Code: BBA 101 (A)

COPY ATTACHED


SCM / BBA/ 2017

COPY ATTACHED

Title: ELEMENTARY PUNJABI

Course Code: BBA 101(B)


SCM / BBA/ 2017

COPY ATTACHED


SCM / BBA/ 2017

Title: COMMUNICATION SKILLS IN ENGLISH

Course Code: BBA 102

UNIT-1 STUDY OF SHORT STORIES Contact Hours: 10 L/T/P: 3/0/2

Popular short Stories, Oxford University press, 1989. Rpt. 2008. The following short stories from this anthology are prescribed:

1. A Cup Of tea 2. The Open Window 3. The Necklace 4. The Gateman’s Gift 5. Living or dead?

UNIT-2: GRAMMAR AND VOCABULARY Contact Hours: 30

1. Use of Tenses 2. Change of Voice 3. Change of Narration 4. Use of Conjunctions 5. Use of Prepositions 6. One word Substitution 7. Words often Confused and Misspelt 8. Common Errors in the usage of English Language

UNIT- 3: COMPOSITION Contact Hours: 10

1. Paragraph writing 2. Writing a review of a TV Serial 3. Translation of News item/ Article in newspaper / excerpt from Short Story into Punjabi or

Hindi. 4. Expansion of a given concept into a paragraph 5. Picture Caption Writing

PRESCRIBED BOOKS:

1. Best, Wilfred D. The Student’s Companion, New Delhi: Rupa & Co., 1958. 29th impression, 1994

2. Popular short Stories, Oxford University press, 1989. Rpt. 2008. 3. Singh, Achhru, University English Grammar and Vocabulary Study, Chandigarh: Unistar

Publishers. SUGGESTED READINGS

1. Frank, O’Holo, Writer’s work: A Guide to Effective Composition, Prentice Hall, New Delhi, 1976.

2. Sanyal, Mukti & Prasad, Tulika, Fluency in English, Macmillan 3. Sharma, S.C., Sharma, Pankaj, A textbook of grammar and composition, Mcmillan


SCM / BBA/ 2017

Instructions for Paper Setting: External Paper: 60 Marks Instructions for Paper setter: The external question paper will carry 60 marks and will be of three hours duration. It will consist of three sections named A, B and C. All questions are compulsory. Section A will be compulsory and will have ten parts (each having two subparts) of 2 marks each from Unit III.

Section B will have four questions of 5 marks each corresponding to sub parts of Unit II. 1. Paragraph writing 2. Translation of News item/ Article in newspaper / excerpt from Short Story into Punjabi or

Hindi. 3. Expansion of a given concept into a paragraph 4. Caption Writing

Section C will consist of two essay type questions from Popular Short Stories with internal Choice of 10 marks each.


SCM / BBA/ 2017

Title: MANAGEMENT CONCEPTS AND PRACTICES


Total Contact Hours: 60

Course Objective: The overall objective of this course is to familiarize the students with management

concepts as well as behavioral processes in the organization and applying the learned concepts in actual

business environment.

Unit I

Introduction to Management: Meaning, Objectives, Importance, Scope, Process, Levels of Management,

Managerial Skills & Roles; Evolution of Management Thought: Contribution by Henry Fayol and

F.W.Taylor; Planning: Meaning, Nature, Importance, Process, Type of Plans.

Unit II

Management By Objective: Meaning & Process; Decision-making: Meaning, Process; Organizing:

Meaning, Characteristics, Types of Organization; Delegation: Meaning, Elements; Centralization &

Decentralization: Meaning, Advantages and Disadvantages; Staffing: Meaning, Importance, Process.

Unit III

Directing: Meaning, Elements; Communication: Meaning, Process, Types, Barriers; Motivation:

Meaning, Theories: Maslow’s Need Hierarchy Theory, Herzberg’s Motivation-Hygiene Theory,

McGregor’s Theory X and Theory Y; Leadership: Meaning, Styles & Qualities of a good leader; Co-

ordination: Meaning, Need, Coordination v/s Cooperation; Controlling: Meaning, Types, Process,

Techniques: Traditional & Modern.

Suggested Readings:

1. Sharma, R.K., Gupta, Shashi K., Principles of Management, Kalyani Publishers, New Delhi.

2. Koontz, H and Wechrich, H., Management, New York, Tata McGraw Hill, New Delhi.

3. Gupta & Joshi, Management Practices & Organization Behavior, Kalyani Publishers, New Delhi.

4. Robbins, S P & Mary Coulter, Management, Pearson, New Delhi.

5. Gupta C.B., Human Resource Management- Text & Cases, Sultan Chand & Sons, New Delhi.

6. Rao, VSP, Human Resource Management, Excel Books, New Delhi.

Suggested Course Pedagogy: Case Study, Practical Assignments, Role Plays, Small Projects, Class

Room inputs


SCM / BBA/ 2017

Title: FINANCIAL ACCOUNTING



Course Objective: The objective of this course is to acquaint the students regarding various accounting

concepts & their application in managerial decision making besides apprising them of the latest

developments in the field.

Unit I

Basic Accounting- Nature, scope and objectives of accounting, Advantages and Limitations Accounting

vs. Book keeping, Accounting as information system, Users of accounting information, Accounting

Terminology, Accounting Principles: Concepts and Conventions, Basis of Accounting, Systems of

Accounting: Single Entry and Double entry, Accounting Equation & Process, Traditional & Modern rules

of Accounting, Branches of Accounting and their inter-relationships and difference, Accounting Cycle

Unit II

Preparation of Journal and Ledger, Relationship between Journal and Ledger, Cash Book: Simple, Double

Column, Triple Column, Petty Cash Book, Other subsidiary books, Recognizing of Capital and Revenue

Items; Provisions and Reserves

Unit III

Trial Balance, Need and Purpose, Preparation of Trial Balance, Errors in Trial Balance: Location,

Classification of Errors, Preparation of Final Accounts: Calculation of Cost of Goods Sold,

Manufacturing Account; Trading Account, Profit and Loss Account; Distinction between Trading and

Profit and Loss Account; Balance Sheet with adjustment entries

Suggested Readings:

1. Maheshwari, S.N., An Introduction to Accountancy, Vikas Publication, New Delhi.

2. Weygandt, Jerry J., Paul D. Kimmel and Donald E. Kieso, Financial Accounting, Wiley India,

New Delhi.

3. Pandey, I.M., Management Accounting, Vikas Publishing House, New Delhi.

4. Sharma, R.K., Fundamentals of Accounting, Kalyani Publications, New Delhi.

5. Gupta, Ambrish, Financial Accounting for Management , Pearson Education, New Delhi.

6. Khan & Jain, Management Accounting, Tata McGraw Hill, New Delhi.

Suggested Course Pedagogy: Case Study, Practical Assignments, Small Projects on Costing, Using

Actual Financial Statements, Class Room inputs

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SCM / BBA/ 2017

Title: MICRO ECONOMICS



Course Objective - Microeconomics is concerned with the analysis of economic phenomena from the

perspective of the individual. The course covers the basic concepts and tools needed to undertake the

analysis of such problems that arise due to the law of scarcity. In addition, the functioning of competitive

and non-competitive product markets is studied, as is the performance of the markets for resources. The

result should be a greater understanding of how and why consumers, firms, and markets in the U. S.

economy function the way they do.

Unit I

Microeconomics: Meaning; Nature and Scope; Basic concepts of Economics; Theory of firm: Profit

Maximization and Sales Maximization; Demand Theory & Analysis: Law of Demand and Demand

Function; Marginal Utility Analysis: Cardinal and Ordinal Utility Approach; Law of Diminishing

Marginal Utility and Law of Equi- Marginal Utility

Unit II

Indifference Curve Approach, Production and Cost Analysis; Meaning of Production; Production

Function, Return to a Factor and Returns to Scale; Cost Concepts. Traditional and Modern Theory of Cost

in Short and Long Run

Unit III

Market Structure and Business Decisions: Meaning and Characteristics of Different Market structures;

Price Determination; Firm’s Equilibrium and Industry’s Equilibrium under Perfect Competition,

Monopolistic Competition, Oligopoly and Monopoly.

Suggested Readings: 1. Jain, T.R., Micro Economics, VK Publishers, 4

th Edition

2. Dean, Jean, Managerial Economics, New Delhi, Prentice Hall, 1st Edition

3. Dwivedi, D. N., Managerial Economics, Vikas Publication, 7th Edition

4. Koustosiannis, A, Modern Micro Economics, Mc Millan, 2nd

Edition

Suggested Course Pedagogy: Combination of lectures, classroom demonstrations, self-learning, case

studies, computer lab sessions, and project work.


SCM / BBA/ 2017

Title: WORKSHOP ON COMPUTER FUNDAMENTALS (Int)



Course Objective: The objective of the programme is to make students averse with the basics of

computers and computer languages.

Unit I

Introduction – Characteristics of computer, Evolution of computers, Generation of Computers.

Basic Computer Organization – Input Unit, Output Unit, Storage Unit, Control Unit, Arithmetic and

Logical Unit, Central Processing Unit.

Processor - Instruction Set, Types of Processor, Memory – Types of memory, Types of Memory Chips,

Cache Memory, Storage, I/O Devices Computer Software- Software, Hardware, Types of Software,

Computer Programs- Algorithms, Flowcharts.

Unit II

Computer Languages: Machine Language, Assembly Language, High Level Language. Compiler, Linker,

Loader, Assembler, Characteristics of good programming language. Operating System - Introduction to

Operating System, Main Functions of Operating System, Basics of Windows Operating System.

Unit III

MSOffice: Introduction, Components of Office, MSWord: Creating new Document, Working with Fonts,

Paragraph formatting, Page Formatting, Printing Doc, Spell Check & Grammar Check, Consulting

Thesaurus, Inserting image & objects, Using Word’s Drawing features, Inserting tables, Converting text

to table and vice-versa. MS-Excel: Creating Spreadsheet, Formatting, Graph and Chart, Mathematical

calculation, sorting, filtering, pivoting, using financial accounting and statistical formulae.

Fundamentals of Networking: Types and Network and Topologies

Syllabus for Practical:

MS-Word, MS-EXCEL, MS-POWERPOINT

Suggested Readings:

1. Pradeep K. Sinha, Priti Sinha, Computer Fundamentals, BPB Publications, New Delhi

2. E. Balagurusamy, Fundamentals of Computer, Tata McGraw Hill, New Delhi

3. Basendra S.K., Computers Today, Galgotia Pub., New Delhi

4. Leon, Fundamentals of Information Technology, Vikas Publishing, New Delhi

5. Kakkar DN, Goyal R, Computer Applications in Management, New Age, New Delhi

6. V. Rajaraman, Fundamental of Computer, Prentice Hall of India, New Delhi

Suggested Course Pedagogy : Class Room inputs, Making excel sheets analysis based on dummy data

presentation and other Practical Assignments

Evaluation: Total Marks: 100

MSTs: 15 , Assignment: 20 , Class Participation: 15 , Practical: 30 and Viva: 20


SCM / BBA/ 2017

Title: SEMINAR



Sr. No. TOPICS

1. The Localization of Global

2. Green HR

3. Green Marketing

4. Agriculture Financing

5. SEBI

6. Modern India: Big Growth Big Problems

7. Challenges of Education Industry Today

8. IPL

9. Retail FDI in India

10. Business Ethics

11. The Consumer as Boss

12. Conflict Management

13. Celebrity Endorsement

14. Effects of Social Networking on Business

15. E-Commerce and Business

16. Innovation and Creativity in Business

17. Corporate Governance Issues in India

18. IPR Issues

19. Brand Management

20. Adoption of GST

21. Demonetisation

22. IT Act

23. Life Sketches of Indian Business Icons

24. Benchmarking

25. Quality Circles

26. Quality of Work Life

27. Performance Appraisal

28. Training & Development

29. RBI

30. IRDA

Assessment: 50 marks- Written Report: 20, Presentation: 20, Class Participation:10

*Faculty handling the subject can give any other relevant contemporary topic for seminar.


SCM / BBA/ 2017

Title: ORGANIZATION BEHAVIOR



Course Objectives: To provide a basic knowledge of main ideas and key theories relating to

organizational behaviour, develop an understanding of these and of related ideas and concepts, familiarize

the students with various behavioral processes in the organization.

Unit I

Organizational Behavior: Concepts, Features and Importance; Personality: Factors and theories of

Personality-Psycho-analytic theory, Trait theory, Type theory, Self-concept theory; Perception: Concept

and process, Role of Perception in Managerial Decision Making, Concepts of Attitudes, Values and

Beliefs.

Unit II

Learning: Concept, Principles, Theories- Classical conditioning, Operant conditioning, Cognitive

learning, Social learning model; Reinforcement and Types of Reinforcement; Motivation: Meaning,

Theories-Maslow’s Need Hierarchy Theory, Herzberg’s two-factor Theory, Theory X and Y; Leadership:

Meaning, theories-Trait theory, Fiedler’s Contingency theory, Path –Goal leadership theory, Leadership

styles (Blake & Mouton managerial grid, Hersey & Blanchard’s lifecycle approach). Communication:

Meaning, process, modes, types and barriers to communication;

Unit III

Power and Politics-Concept, sources of power, Causes and techniques of organisational politics; Concept

of Group Dynamics; Organizational Change and Development: Meaning and process; Organizational

Conflict: Nature and Types, Approaches of Managing Organizational Conflicts; Stress Management:

Concept, causes and coping with stress.

Suggested Readings:

1. Robbins Stephen P. , Organizational Behaviour, Pearson Education, 10th Edition

2. Pareek, Udai, Behavioural Process in Organization , Oxford, 3rd

Edition

3. Luthans, F., OrganisationalBehaviour, McGraw-Hill Publishing Co. , 7th Edition

4. Dwivedi, R.S., Human Relations and Organisational Behaviour, Oxford & IBH Publishing

Co. New Delhi, 5th Edition

5. Jeet S. Chandean, OrganisationBehaviour, Vikas Publication, 2nd

Edition

6. Chabbra, Taneja, OrganisationBehaviour, Dhanpat Rai& Co., 5th Edition

Suggested Course Pedagogy: Class room inputs, Case Analysis, Discussions about current issues

throughout the course.


SCM / BBA/ 2017

TITLE: PRINCIPLES AND PRACTICES OF BANKING



Course Objectives: The course aims to provide knowledge about the banking system in India

as well as its regulation and emerging trends. The course also aims to impart knowledge about

the latest developments in banking sector.

UNIT – I

Banking Services: – Meaning and Importance of Banking, Origin and growth of commercial

banks in India. Tangible Services: – Deposits, Withdrawals and Lending. Intangible Services:-

Improved Customer Services, Deficiency in Services, Ways to Improve the Services. Loans and

Advances :– Forms of Advances – General Loans, Overdrafts, Clean advances, Term advances,

Consumer Loans, Foreign bills purchases, Advances against Hire purchase advances, Industrial

advances , Advances to Small borrowers , Agricultural Financing-advances.

UNIT – II

Regulations for Banking Services – Banking Regulation Act 1949. RBI Act 1934. Negotiable

Instrument Act 1881:- Endorsement, Crossing of Cheques, Payment of Cheques, Collection of

Cheques, Bills of Exchange and Promissory Notes, Rights and Liabilities of parties to Negotiable

Instrument – Relationship between Banker and Customer.

UNIT – III

E – Banking Services – Internet Banking, Mobile Banking, ATM’s, Debit Card , Credit Cards.

Banking sector reforms – Basle II and III Norms, Capital Adequacy Norms. Global Financial

Crisis and India’s banking Sector. New Trends in Banking Services.

Suggested Readings:

1. Khubchandani,BS, ‘Practice and Law of Banking’, Mac Millan India Ltd 2000.

2. Nanda, KC, ‘Credit and Banking’,Response Book, Sage Publications , 1999.

3. Sundram & Varshney, ‘Banking and Financial System’, Sultan Chand &Sons.

4. Gurusamy,S, ‘Financial Services & System’,2009, Vijay Nicole imprints Pvt Ltd.

5. Heffernan, Shelagh, “Modern Banking”, 2005, John Wiley and Sons Ltd.

6. Bhasin, Niti, Indian Financial System : Evolution and Present Structure, New Century

Publications.

7. Agarwal, O.P., Banking and Insurance, Himalya Publishing House

8. Suneja, H.R., Practical and Law of Banking, Himalya Publishing House .

9. Saxena, G.S., Legal Aspects of Banking Operations, Sultan Chand and Sons

Suggested Course Pedagogy: Class room inputs, Case Analysis, Discussions about current issues

throughout the course.


SCM / BBA/ 2017

Title: BUSINESS STATISTICS



Course Objectives: To enhance the knowledge of statistics in business management, develop analytical

skills in both private and public business organizations in the country and build a culture of informed

decision making using statistical models

Unit I

Business Statistics: Definition, Function, Scope, Importance and Limitations; Measures of Central

Tendency: Definition, Types of Averages, Median, Mode, Arithmetic mean, Geometric mean, Harmonic

mean, Relation between mean, median and mode; Measures of Dispersion and Skewness-Absolute and

Relative measures of dispersion range, Quartile deviation, Mean and Standard Deviation, Empirical

relation between various measures of dispersion, Moments and Kurtosis.

Unit II

Correlation: Introduction and Types of Correlation, Methods of studying Correlation; Linear Regression:

Introduction, Comparison of Correlation and Regression analysis, Methods of studying Regression,

Properties of Regression lines.

Unit III

Probability: Introduction, Conditional probability, Independent, Dependent, Mutually exclusive,

Exhaustive and Complementary events; Distribution: Types of Distribution-Binomial, Poisson and

Normal distribution.

Suggested Readings:

1. Gupta, S.P., Statistics, Sultan Chand and Sons, 4th Edition

2. Gupta, S.C. , Fundamentals of Mathematical Statistics, Sultan Chand, 3rd

Edition

3. Srivastava, T.N., Statistics for Management, Tata McGraw Hill, 1st Edition

4. Beri, Business Statistics, Tata McGraw Hill, 5th Edition

5. Levin Rubin, Statistics for Management , Pearson, New Delhi, 9th Edition

6. Chandan J.S. , Statistics for Business & Economics, Vikas, 5th Edition

Suggested Course Pedagogy: Case Study, Practical Assignments, Small Projects, Class Room inputs


SCM / BBA/ 2017

Title: MACRO ECONOMICS



Course Objective: The objective of the course is to give students a thorough understanding of the

principles of economics that apply to the economic system as a whole. It places primary emphasis on the

fundamental determinants of national income and price levels, and also includes the study of measures of

economic performance, economic growth, and international trade.

Unit I Macro Economics: Origin & Growth; Micro Economics vs. Macro Economics, Meaning; Concept; Issues

in Macro Economics; Importance of Macro Economics, Factors of Production; Supply and Wage

Determination; Recardian and Modern Theory of Rent

Unit II

Theory of Interest-Classical and Loanable Funds Theory, Keynes’ Liquidity Preference Theory of

Interest, Analysis of National Income-Various Concepts, Determination of National Income: Keynesian

Perspective, Consumption Function & Multiplier, Business Cycle

Unit III

Inflation: Meaning, Types of Inflation, Theories of Inflation; Methods of Measuring Inflation, Economic

Effects of Inflation ,Deflation; Monetary Policy & Fiscal policy, Balance of Payments; Global Economic

Trends

Suggested Readings :

1. Dwivedi, D. N., Managerial Economics, Vikas Publication, 7th Edition

2. Dean, Joel, Managerial Economics, New Delhi, Prentice Hall,1st Edition

3. Jain, T.R., Macro Economics, VK Publishers, 5th Edition

4. Samuelson, Paul Anthony, William, Macro Economics, Tata McGraw Hill, 13th Edition

5. Jain, T.R., V.K. Ohri, Introductory Micro Economics and Macro Economics, VK Publishers, 7th

Edition

Suggested Course Pedagogy: Case Analysis, PPTs, Lecture Method, Presentations on Contemporary

Issues


SCM / BBA/ 2017

Title: ENVIRONMENTAL SCIENCE



UNIT I (10 Lectures)

Introduction to environmental studies: Multidisciplinary nature of environmental studies;

Scope and importance; Concept of sustainability and sustainable development

Natural Resources: Renewable and Non-renewable Resources

Land resources and land use change; Land degradation, soil erosion and desertification.

Deforestation: Causes and impacts due to mining, dam building on environment,

forests, biodiversity and tribal populations.

Water: Use and over-exploitation of surface and ground water, floods, droughts,

conflicts over water (international & inter-state).

Energy resources: Renewable and non-renewable energy sources, use of alternate

energy sources, growing energy needs, case studies.

UNIT II (14 Lectures)

Ecosystems: What is an ecosystem? Structure and function of ecosystem; Energy flow in an

ecosystem: food chains, food webs and ecological succession. Case studies of the following

ecosystems: a) Forest ecosystem

b) Grassland ecosystem

c) Desert ecosystem

d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans, estuaries)

Biodiversity and Conservation:

Levels of biological diversity: genetic, species and ecosystem diversity; Biogeographic

zones of India; Biodiversity patterns and global biodiversity hot spots

India as a mega-biodiversity nation; Endangered and endemic species of India

Threats to biodiversity: Habitat loss, poaching of wildlife, man-wildlife conflicts,

biological invasions; Conservation of biodiversity: In-situ and Ex-situ conservation of

biodiversity.

Ecosystem and biodiversity services: Ecological, economic, social, ethical,

aesthetic and Informational value.

UNIT III (16 Lectures)

Environmental Pollution

Environmental pollution : types, causes, effects and controls; Air, water, soil and

noise pollution

Nuclear hazards and human health risks

Solid waste management: Control measures of urban and industrial waste.

Pollution case studies.

Environmental Policies & Practices

Climate change, global warming, ozone layer depletion, acid rain and impacts on human

communities and agriculture


SCM / BBA/ 2017

Environment Laws: Environment Protection Act; Air (Prevention & Control of

Pollution) Act; Water (Prevention and control of Pollution) Act; Wildlife Protection

Act; Forest Conservation Act. International agreements: Montreal and Kyoto protocols

and Convention on Biological Diversity (CBD).

Nature reserves, tribal populations and rights, and human wildlife conflicts in Indian

context.

UNIT IV (7 Lectures)

Human Communities and the Environment

Human population growth: Impacts on environment, human health and welfare.

Resettlement and rehabilitation of project affected persons; case studies.

Disaster management: floods, earthquake, cyclones and landslides.

Environmental movements: Chipko, Silent valley, Bishnois of Rajasthan.

Environmental ethics: Role of Indian and other religions and cultures in

environmental conservation.

Environmental communication and public awareness, case studies (e.g., CNG

vehicles in Delhi).

Field work: Visit to an area to document environmental assets: river/ forest/ flora/fauna, etc.

Visit to a local polluted site-Urban/Rural/Industrial/Agricultural.

Study of common plants, insects, birds and basic principles of identification.

Study of simple ecosystems-pond, river, Delhi Ridge, etc.

Reference: 1. Carson, R. 2002. Silent Spring. Houghton Mifflin Harcourt.

2. Odum, E.P., Odum, H.T. & Andrews, J. 1971. Fundamentals of Ecology. Philadelphia:

Saunders.

3. Sharma, P.D. 1992. Ecology and Environment, Rastogi Publ. Meerut. 4. Bharucha, E. 2005. Textbook of Environmental Studies, Universities Press, Hyderabad.

5. Cunningham, W. P., Cooper, T. H., Gorhani, E. & Hepworth, M. T. 2001.

Environmental Encyclopedia, Jaico Publications House, Mumbai.

6. De, A. K. 1989. Environmental Chemistry, Wiley Eastern Ltd.

7. Pepper, I.L., Gerba, C.P. & Brusseau, M.L. 2011. Environmental and Pollution Science.

Academic Press.

8. Sengupta, R. 2003. Ecology and economics: An approach to sustainable development.

OUP.

9. Singh, J.S., Singh, S.P. and Gupta, S.R. 2014. Ecology, Environmental Science and

Conservation. S. Chand Publishing, New Delhi.

10. Sodhi, N.S., Gibson, L. & Raven, P.H. (eds). 2013. Conservation Biology: Voices

from the Tropics. John Wiley & Sons.

11. Wilson, E. O. 2006. The Creation: An appeal to save life on earth. New York: Norton.

Chapman, J.L. and Reiss, M.J. 1988. Ecology–Principles and Applications, Cambridge

University Press, U.K


SCM / BBA/ 2017

Title: WORKSHOP ON EXECUTIVE COMMUNICATION & PD (I)



Course Objective: Course is designed to improve the ability of students and sell their ideas in situations

like professional networking, company meetings, response to proposals for services, and interviews. It

teaches writing skills and workplace integration for new jobs. Particular emphasis is put on verbal

communication and preparation for verbal communication.

Unit I

Communication: Meaning and Definition, Process, Functions, Objectives & Importance, Essentials of

Good Communication, Types, Barriers and its Solutions. Communications Skills in Corporate Sector,

Drafting Business Letters, Cover Letter, Application, Memos, Brochure, Pamphlets, Notices,

Advertisements, E-Mails; Writing News Report and Event Report, Curriculum Vitae, Preparation for

Interviews, and Don’ts for the Interview.

Unit II

Basics of English Pronunciation: Importance of Stress and Proper Intonation. Spoken: Introducing

Oneself, Extempore, Fundamentals of Public Speaking, Debates/ Speeches and Role Play, Reading Skills:

Interpretation/ Critical Analysis of an unseen passage from a Newspaper article/ editorial Listening Skills:

Summary writing of an audio-video clip.

Unit III

Concept of Personality Development, Dimensions, Significance of Term; the Concept of Failure and

Success, Attitude, Self Esteem, Goal Setting: Smart Goals, Utilizing Constructive Criticism, Stress

Management; Time Management; Confidence Building Leadership Skills; Work Ethics. Wardrobe for an

Executive, Grooming, Professional Accessories, Your Voice and Vocabulary in Business, Stationery

Protocol and Letters, Social Engagements, Social Functions, Event Preparation, Toasting, Gift

Giving, VIP and Executive Hosting; Corporate Travel

Suggested Readings:

1. Bhattacharya, Indrajit. An Approach to Communication Skills. Dhanpat Rai & Co. pvt. Ltd., New

Delhi. 2012

2. D’Souza, Rozy. : A Worshop for University Students, Sterling publishers, New Delhi, 1973.

3. Murphy, H.A. and Hilderlrand, W. and Thomas, P.J., Effective business communication Tata McGraw

Hill Companies.

4. Patnaik, Priyadarshi, Group Discussion and Interview Skills, Cambridge university press India pvt.

Ltd.

5. Pushp Lata and Kumar Sanjay. Communication Skills. Oxford University, press. 2011

6. Raymond, L. and Flately, M., Basic communication: skills for empowering the internet generation,

Tata McGraw Hill

7. Sen, Leena: Communication Skills. PHI Learning Private Limited, New Delhi. 2nd Ed.

8. Robbins, Stephen P., Stuart-Kotze, Robin, Coulter, Mary: Management. PHI Learning Private

Limited, New Delhi.

Suggested Course Pedagogy: Class room inputs, Presentations, Group Discussions, Personal Interview

of the Student

Assessment Policy: Total Marks 50: MST: 20, Assignments: 10, Presentations: 10, Viva: 10.

http://www.mmmts.com/download-0987892_file/Presentations/all_slide_show/Stress_Management/Stress%20Management.swf

http://www.mmmts.com/download-0987892_file/Presentations/all_slide_show/Stress_Management/Stress%20Management.swf


SCM / BBA/ 2017

Title: BUSINESS ENVIRONMENT



Course Objective- To understand the overall business environment and evaluate its various components

in business decision making. The aim of this course is to highlight those external factors which can affect

the decision making process.

Unit I

Concept and Introduction to Business and Business Environment; Business Environment: Need to Scan

the Business Environment, Techniques for environment analysis, Elements of Environment:, Economic,

Political and Government Environment, Technological Environment, Types of Economies, Major

Problems of Indian Economy - Economic Growth, Poverty, Population and Unemployment. Role of

Economic Planning

Unit II

Economic Reforms; Recent Industrial Policy, Industrial Licensing, Monetary Policy, Union Budget and

Recent Fiscal Policy of India, Public sector in India: Concepts, Philosophy and Objectives, Performance,

Privatisation, Joint sector and Co-operative Sector in India, Concepts of Liberalization, Privatization,

Globalization, Disinvestment and Divestment, Corporate Social Responsibility of Business, Consumer

Protection Act 1986, The Environment Protection Act.

Unit III

SEBI guidelines relating to Capital Issues, Foreign Trade Policy ( Recent EXIM Policy),Role of WTO,

IMF & World Bank in World Economy , Balance of Payment, Foreign Exchange Management

Act(FEMA), Competition Act 2002(Earlier MRTP Act)

Suggested Readings:

1. Cherunilam, Francis, Business Environment, Himalaya Pub. House, 11th Edition

2. Aswathappa,K., Essentials of Business Environment, Himalaya Pub. House, 2nd

Edition

3. Justin Paul, Business Environment, New Delhi, Tata McGraw Hill, 3rd

Edition

Suggested Course Pedagogy: Case Analysis, Role Plays, PPTs, Lecture Method, Presentations on

Contemporary Issues


SCM / BBA/ 2017

Title: BUSINESS LAWS



Course Objective: To make the student familiar with practice of all importance of law in the modern

competitive business world. The subject explains the fundamental principle of statutory provisions

relating to law of contract, sale of goods, Agency etc.

Unit I

Law of Contract: Definition & Nature of Contract; Indian Contract Act 1872: Meaning and Essentials of a

Valid Contract, Types of contracts; Offer and Acceptance: Meaning, Essentials of a Valid Offer and

Acceptance, Revocation of Offer and Acceptance; Consideration: Meaning, Essentials of a Valid

Consideration; Capacity to Contract: Meaning, Parties Incompetent to enter into a Contract.

Unit II

Free Consent: Meaning, Essentials of Coercion, Undue Influence, Fraud, Misrepresentation, Mistake:

Meaning, Types; Performance: Performance and Tender of Performance, Essentials of Valid Tender of

Performance, Performance of Joint Promises; Discharge of Contract: Meaning and Modes Discharge of

Contract; Breach of Contract: Meaning and Remedies for Breach of Contract; Agency: Meaning and

Various Types of Mercantile Agents.

Unit III

The Sales of Goods Act, 1930: Meaning of Sales, Essentials for Contract of Sale; Conditions and

Warranties: Meaning, Types of Conditions and Warranties, Implied Warranties, Doctrine of Caveat

Emptor; Transfer of Ownership: Meaning, Rules regarding Transfer of Ownership; Performance of

Contract of Sale: Meaning, Duties and Rights of the Buyer and Seller; Rights of Unpaid Seller and other

Remedial Measures.

Suggested Readings:

1. Kapoor, N. D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi, 8th Edition.

2. Singh. Avtar, Principles of Mercantile Law, Eastern Book Company, 8th

Edition, 2008.

3. Datey, V. S., Business and Corporate Laws, Taxmann Allied Services (P) Ltd., NewDelhi, 5th

Edition

4. Gulshan, S. S., Business Law Including Company Law, New Age International Publication, New

Delhi, 12th Edition

5. Mathur, B. Satish, Business Law: An Overview, Tata McGraw Hill, 1st Edition

Suggested Course Pedagogy: Class Room inputs, Practical Assignments, Presentations, Case Analysis


SCM / BBA/ 2017

Title: PRODUCTION AND OPERATIONS MANAGEMENT



Course Objectives: This course addresses issues and methods of production/operations management. It

focuses on the problems that frequently confront production/operations managers.

Unit I

Introduction to Production and Operation management: Nature. Production System, Production Cycle,

Classification of Operation, Responsibilities of Operation Manager; New Product Development, Product

Design; Production Planning and Control: Concepts, Objectives, Functions, Work study - Productivity,

Method study- Work Measurement.

Unit II

Scheduling: Project Scheduling, Types and Control; Demand Forecasting: Meaning, Need, Steps of

Forecasting, Types and Limitations of Forecasting; Facility Location and Layout Inventory: Location

Analysis Techniques and Importance, Factors in Location analysis; Facility Layout: Objectives, Types of

Layout and Meaning of Capacity Planning.

Unit III

Inventory Control Concepts, Objectives and Classification of Inventory; Modern Productivity

Techniques: Just in Time, KANBAN, TQM (Total Quality Management), Six Sigma and Kaizen;

Introduction to Statistical Quality Control: Process Charts & Acceptance Sampling, PERT and CPM.

Suggested Readings:

1. Aswathappa, Shridhara K. Bhat ,Production & Operations Management, Himalaya Publishing

House,2nd

Edition.

2. Elwood S. Buffa, Modern Production/Operations Management, Wiley Series, 8th Edition

3. James R. Evans, David R. Anderson, Dennis J. Sweeney and Thomas A. Williams, Applied

Production and Operations Management, West Publishing Company, International Edition,

Minnesota, 9th Ed.

4. Chunawalla, S.A., Basics of Production and Operations Management, Himalaya Publishing

House, 1st Edition

5. Chary, S.N., Production and Operations Management, Tata McGraw Hill, 4th Edition

6. Khanna, R.B., Production and Operations Management, Prentice-Hall of India, 1st Edition

Suggested Course Pedagogy: Class room inputs, Case Study Analysis, Presentations


SCM / BBA/ 2017

Title: PRINCIPLES AND PRACTCES OF INSURANCE



Course Objectives: The course aims to provide knowledge about the insurance services in

India as well as its regulation and emerging trends.

UNIT – I

Insurance: - Definition of insurance, Characteristics of insurance, Principles of contract of

insurance. General Concepts and importance of Insurance, Types of insurance(Life and Non-

Life) Insurance organization and management – Organization forms in Life and Health

insurance – Organisational structure – Life insurers management and Office administration –

Insurance documentation. Insurance intermediaries:- Role of Insurance intermediaries in

emerging markets – Agency Regulation – Prerequisites – Training procedures for becoming an

agent – Remuneration and other benefits – Agency commission structures – Functions of an

agent.

UNIT – II

Underwriting and claims: – Computation of premium and Bonuses, Claims, Annuities,

Pensions. Claim processing and settlement: – Role of Surveyors, Opportunity to appeal ,

Considerations in deriving gross premiums ,Premium rate structure , Surplus and its distribution ,

Annual claim costs, Premium rate variables ,Need for underwriting , Principles in underwriting ,

Features affecting Insurability.

UNIT – III

Pricing of insurance products – Impact of Legislation and Competition on Pricing – Taxation

and Policies – Market related policies – Cost Consciousness – Accounting practices – Scale of

operations – Factors having impact on the demand for insurance – Rigidities in the present

pricing system – Getting out of a controlled price regime – Price behaviors in a deregulated

market. Insurance and IRDA: IRDA Act 1999, Provisions, Duties, Powers and Functions of

IRDA, Composition and Grievance Mechanism and Insurance Ombudsman.

Suggested Readings :

1. Mishra MN , Mishra SB , Insurance Principles & Practice, Sultan Chand and Sons.

2. James L Athearn, Risk and Insurance, West Publication Co.

3. Tripathy Nalini Prava and Pal Prabir, Insurance Theory and Practice, Prentice Hall India.

4. Gupta PK , Insurance & Risk Management ,Himalaya Publishing House, Delhi.

5.Kenneth black Jr., Harold D. Skipper.Jr: “Life and Health Insurance”,2000, Pearson Education.

6. Srinivasan,DC and Shashank srivastsava: “Indian Insurance Industry”, 2003, New century

publications.

7. Ganguly, Anand “Insurance management”,2001, New Age publications.

Suggested Course Pedagogy: Class Room inputs, Practical Assignments, Presentations, Case

Analysis


SCM / BBA/ 2017

Title : PRINCIPLES OF MARKETING MANAGEMENT



Course Objectives: The course is planned to develop marketing decision-making skills, understanding

changes in consumer and business needs due to globalization.

Unit I

Introduction to marketing: meaning, nature and scope of marketing, core concepts, marketing

philosophies, marketing system, marketing process; Strategic Planning in Marketing Management:

meaning and steps in strategic planning, Concept of Marketing mix; Marketing environment: Meaning &

types of marketing environment; Marketing information system: Concept and process of marketing

information system; Market segmentation, targeting, positioning and differentiation.

Unit II

Consumer Behaviour: Meaning, Factors Influencing Consumer Buying Behaviour, Buyer decision

Process, Types of purchase decision; Product: Meaning, Levels of product, Product Classifications,

Product Line and Mix decisions, Stages of Product Life Cycle, New Product Development Process;

Pricing: Meaning, Factors considering for setting prices & Pricing strategies.

Unit III

Marketing channels: Meaning, Types of channel management system, Factors affecting Choice of

Channels of Distribution, Channel design decisions, Channel management decisions, Physical

distribution: Meaning, Logistic functions; Promotion-Mix: Meaning, Elements and Strategies of

promotion mix.

Suggested Readings:

1. Armstrong, G & Kotler, Philip, Marketing: An Introduction, Pearson, New Delhi.

2. Kotler Philip, Keller, Koshy, Jha, Marketing Management, Pearson, New Delhi.

3. Kotler, Philips, Principles of Marketing, Pearson, New Delhi.

4. Saxena Rajan, Marketing Management, Tata McGraw-Hill Publishing Co. Ltd., New Delhi.

Suggested Course Pedagogy: Case Study, Practical Assignments, Role Plays, Small Projects, Class

Room inputs


SCM / BBA/ 2017

Title: WORKSHOP ON INTERNET AND E-COMMERCE ( Int)



Course Objectives: To prepare students competent enough to take up to employment and self-

employment opportunities in E-Commerce fields. The course will provide adequate knowledge and

understanding about E-Com practices, exposure to environment and operations in the field of E-

Commerce to the students. To inculcate amongst the students training and practical approach by exposing

them to modern technology in Commercial Operations.

UNIT I

Fundamentals of Information Technology: Concept and Scope of IT, Elements of Computer

System- Computer Hardware and Software, Input, Output and Storage devices; Introduction to

Operating System: Meaning, Functions and Types of Operating System; Introduction to Internet:

Concept, Advantages and Disadvantages of Internet, Internet Domain, Intranet and Extranet,

Internet and WWW.

UNIT II

Introduction to E-Commerce: Definition of E-Commerce, Features, Working of E-Commerce,

Advantages and disadvantages of E-Commerce, Types of E-commerce, E-Commerce vs.

traditional commerce; E-Payment: Meaning, Benefits, Types/Methods of E-payment system; E-

Security: Meaning, Security Threats, Security Issues, Tools to achieve E-commerce Security.

UNIT II

E-Banking- Concept of E-Banking, Process, Benefits and Limitations of E-Banking, Traditional

vs. E-Banking; E-Trading: Meaning, Features, Traditional trading vs E-Trading, Advantages and

Disadvantages; E-Marketing: Definition, Strategies of E-Marketing, Four P’s applied to E-

Marketing, Traditional vs. E-Marketing; Legal and Ethical issues related to E-Commerce.

Suggested Readings:

1. Diwan, Prag and Sushil Sharma: Electronic Commerce, A Manager’s Guide to

E,Business Vanity Books International, Delhi.

2. Kalakota, Ravi and Shinston Andrew B: Frontiers of Electronic Commerce, Addision

Wesley.

3. Minoli and Minoli: Web Commerce Technology Handbook, Tata McGraw Hill, New

Delhi.

4. Schneider, Gray P.: Electronic Commerce, Course Technology, Delhi. .


Contemporary Issues

Evaluation: Total Marks: 50 : MST: 10 , Assignment: 20 Presentation: 10 and Viva: 10


SCM / BBA/ 2017

Title: PRINCIPLES OF HUMAN RESOURCE MANAGEMENT



Course Objective: The objective of the course is to provide a basic conceptual framework for future

managers by introducing the students with the concepts like recruitment, training and maintaining good

industrial relations while learning wide range of duties in today’s increasingly complex workplace.

Unit I

Human Resource Management (HRM): Concept, Scope and Functions, Importance; Human Resource

Planning: Meaning, Need, Importance and Process; Job Analysis: Concept, Job Description and Job

Specification. Recruitment: Meaning, Factors, Sources of Recruitment; Selection: Meaning, Selection

Tests and Interview, Barriers to effective Selection.

Unit II

Induction: Meaning, Process, Problems associated with Induction; Promotion: Meaning, Significance,

Basis, Sound Promotion Policy; Demotion: Meaning, Reasons; Transfer: Meaning, Purpose, Sound

Transfer Policy; Separation: Meaning and Types; Training: Concept, Methods and Types of Training,

Difference between Training and Development.

Unit III

Human Resource Development (HRD): Meaning, Importance, Difference between HRD and HRM;

Performance Appraisal: Meaning, Objectives, Process, Methods and Essentials of an Effective Appraisal

System; Quality of Work Life (QWL): Meaning, Principles, Dimensions of QWL; Quality Circles:

Meaning, Structure, Advantages and Disadvantages.

Suggested Readings:

1. Aswathappa, K., Human Resource Management, Tata McGraw-Hill, New Delhi, 6th Ed.

2. Rao, VSP, Human Resource Management, Excel Books, 2nd Edition

3. Gupta, Shashi and Joshi, Rosy, Human Resource Management with Case Study, Kalyani

Publishers, New Delhi, 6th Ed.

4. Flippo, E., Fundamentals of Human Resource Management, McGraw Hill, 3rd Ed.

5. Gomez-Mejia, L., Managing Human Resources, Pearson Education, 4th Edition

6. Ivantsevich, J., Human Resource Management, Tata McGraw-Hill, 11th Edition

7. Dessler, Gary, Human Resource Management, Delhi, Pearson Education, 2003.


Contemporary Issues


SCM / BBA/ 2017

Title: BUSINESS RESEARCH METHODOLOGY

Course Code : BBA 402


Course Objective: The objective of this course is to have a general understanding of Research Methodology and Business as applicable to Business Management and its use and relevance in areas of Management & Research. To develop the skills and to identify the appropriate statistical techniques for the analysis of data; and to learn how to collect, analyze, present and interpret research data.

Unit I Research Methodology: Meaning, Objectives, Motivation, Types, Significance, Scope & Process of

Research; Defining the research problem and its steps; Literature Review: Importance, Sources; Research

Designs: Meaning, Need, Features, Important concepts & Types of Research design; Sampling Design:

Concept, steps, characteristics & techniques of sampling.

Unit II Data Collection: Concept and methods of data collection; Questionnaire: Meaning, process, questionnaire

and schedule; Scaling: Meaning, primary scales, scale construction techniques, comparative and non-

comparative scaling techniques, scale evaluation; Processing & Analysis of Data: Meaning, types and

problems in processing of data, Introduction to analysis of data and its types.

Unit III Hypothesis Testing: Meaning, characteristics, types and basic concepts of testing of hypothesis;

Interpretation & Report Writing: Meaning, techniques & precautions in interpretation, Meaning,

significance, steps in writing report, Layout of research report, Mechanics and Precautions of writing a

research report, Bibliography and References.

Suggested Readings:

1. Beri, G.C, Marketing Research, Tata Mc Graw Hill, 4th

Edition

2. Cooper and Schindler, Business Research Methods, Tata Mc Graw Hill, 9th

Edition

3. Gravetter, Research Method for Behavourial Sciences, Cengage Learning

4. Kothari., C.R., Research Methodology Methods & Techniques, New Age International Publishers,

New Delhi, 2nd

Edition, 2009.

5. Malhotra, Naresh and Dash, Satyabhushan, Marketing Research: An Applied Orientation, 6th Edition,

Pearson, 2010

6. Panneer Selvam, Research Methodology, Prentice Hall of India, Edition 2008

7. Saunders, Research Methods for Business students, Pearson Education, 2nd

Edition, 2007

Suggested Course Pedagogy: Case Study, Practical Assignments, Role Plays, Small Projects, Class Room inputs


SCM / BBA/ 2017

Title: COST ACCOUNTING



Course Objective: The objective is to understand the concepts of cost and using the costing techniques

for business decision making and being familiar with the terminologies for cost control.

Unit I

Cost Accounting: Introduction, Meaning of Cost, Costing and Cost Accounting, Comparison between

Financial Accounts and Cost Accounts, Application and Importance of Cost Accounting, Designing and

installing a Cost Accounting system, Cost concepts and Classification of Costs, Cost Unit, Cost Center,

Elements of Cost: Material Cost, Labour Cost, Overhead Cost, Preparation of cost sheet.

Unit II

Cost Determination: Unit Costing, Contract Costing, Process Costing : Treatment of normal loss,

abnormal loss and abnormal effectiveness, Marginal Costing and Break Even Analysis: Concept of

Marginal costing and absorption costing , CVP Analysis, Break-even point, Margin of safety,

Applications of Marginal Costing for managerial decision making. Uniform Costing: Concept,

Advantages, Applicability of Uniform Costing.

Unit III

Standard Costing and Variance Analysis: Standard costing and Historical costing, Establishment of cost

standards, Steps involved in standard costing, Variance analysis: Material variance, Labour variances &

Overhead variances (including problems). Introduction to Contemporary accounting Issues: ABC, Target

Costing, Life Cycle Costing, Value Chain Analysis

Suggested Readings:

1. Shukla, M.C., T.S. Grewal, M.P. Gupta, Cost Accounting: Text and Problems”, S. Chand &

Sons, New Delhi

2. Lal, J., Cost Accounting, Tata McGraw Hill, New Delhi

3. Maheshwary, S.N., S.N. Mittal, Cost Accounting: Theory and Problems, Shri Mahavir Book

Depot, New Delhi

4. Tulsian, P.C., Cost Accounting, Tata McGraw Hill, New Delhi

5. Kishore, Ravi M., Cost Accounting & Financial Management, Taxmann’s, New Delhi

Suggested Course Pedagogy: Class room inputs, Case Analysis, Small Projects


SCM / BBA/ 2017

Title: COMPANY LAW



Course Objectives: To define fundamental legal terminology regarding contracts, torts,

property, and wills; differentiate between business ethics and legal issues; identify and explain

required elements of torts, requirements of contracts, sales contracts, corporations, partnerships,

agency, creditors' rights, bankruptcy, and commercial paper; and examine various consumer laws

as applied to business and individuals.

Unit I

Nature and Administration of the Companies Act, 2013; Company: Meaning, Salient Features,

Types of Companies; Difference between a Company and Partnership Firm; Formation of

Company: Promotion, Registration of Companies and Commencement of Business.

Unit II

Memorandum of Association: Meaning, Contents and its Alteration, Doctrine of Ultra vires;

Articles of Association: Meaning, Contents, and its Alteration, Prospectus and its Contents.

Unit III

Shares and Share Capital, Members and Shareholders, Company Meetings and Proceedings,

Winding of a Company

Suggested Readings:

1. Kapoor, N.D., Elements of Company Law, Sultan Chand & Sons, New Delhi, 28th

Edition

2. Kapoor, N.D., Business Law, Sultan Chand & Sons, New Delhi, 29th

Edition

3. Chawla, Garg & Sarin, Mercantile Law, Kalyani Publishers, 7th

Edition

4. Gogna, PPS, A Text Book of Company Law (Corporate Law), S. Chand, 9th

Edition

5. Singh, A., Company Law, Eastern Book Co., India, 9th

Edition

6. Bagrail, Ashok K., Company Law, Vikas Publications, 11th

Edition

Suggested Course Pedagogy: Class room inputs, Case Analysis, Small Projects


SCM / BBA/ 2017

Title: MANAGEMENT INFORMATION SYSTEM & DSS



Course Objectives: To introduce the students to the Management Information Systems and its

application in organizations, expose the students to the managerial issues relating to information systems

and help them identify and evaluate various options in Management Information Systems, understand

that most Decision Support Systems are designed to support rather than replace decision makers and the

consequences of this perspective for designing DSS, discuss organizational and social implications of

Decision Support Systems.

Unit I

MIS need and concepts - Characteristics-Functions-Structure of MIS- Typology of MIS. Classification of

MIS- Operations Support Systems – Management Support Systems - Conceptual and detailed designs of

MIS-Systems implementation strategies and process – system evaluation and maintenance. Role of MIS

director.

Unit II

Advanced concepts in Information Systems-Enterprise Resource Planning- Supply Chain Management-

Customer Relationship Management - Data Mart, Data Warehousing and Data Mining.

Introduction to Decision Support Systems (DSS) – characteristics and Objectives, Role of Decision

Support Systems and its applications – Components of Decision Support Systems: Data Subsystem,

Model Subsystem and User- interface.

Unit III

Group Decision Support Systems (GDSS)- Experts Systems – Executive Information – Systems and its

integration with DSS – Decision-making: Concept, Process, Simon’s model, Information System Support

for Decision Making Phases, Decision making under assumed certainty, risk and uncertainty.

Suggested Readings:

1. James, A.O’Brien, Introduction to Information Systems, Tata McGraw-Hill Publishing Co.

Ltd., New Delhi

2. Efraim Turban, Jay E. Aronson and Ting-Peng Liang, Decision Support Systems and Intelligent

Systems, Prentice-Hall of India, New Delhi

3. George M.Marakas, Decision Support Systems, Prentice-Hall of India, New Delhi.

Suggested Course Pedagogy : Class Room inputs, Making sheets analysis based on dummy data

presentation, Case study Analysis.


SCM / BBA/ 2017

Title: BUSINESS ETHICS AND CORPORATE GOVERNANCE



Course Objective: To acquire knowledge of ethics, emerging trends in good governance practices and

sustainability.

Unit I

Meaning of Business Ethics: Scope, Need and Purpose, Importance, Approaches, Relation between ethics

and business ethics, Evolution of business ethics,Ethical decision making, Some Unethical Issues,

Theories of Business Ethics, Benefits from Managing Ethics at workplace, Ethical organizations,

Corporate Code of Ethics: Environment, Accountability, Diversity, and Discrimination, Globalization and

Business Ethics

Unit II

Introduction to the corporation: The nature, significance, formation and historical development of the

corporation, significant characteristics of the corporation, introduction to agency concepts (board and

managers/stockholders, majority and minority stockholders) and to ‘agency problem’, Corporate

Governance: Meaning, Issues, Corporate Governance Systems, Indian model of Governance; Corporate

governance in developing and transition economies: Introduction, Problems and Challenges.

Unit III

The Internal and external institutions of corporate governance (Shareholders, Stakeholders, Community,

State, Directors and Managers), Board of Directors as a powerful instrument in governance: Role of

Board, Governance issues related to board, Role of directors; Role of public policies in governing

business: Introduction, framing, Involvement of business in public policy decision making

Suggested Readings:

1. Sharma, J.P., Corporate Governance, Business Ethics & CSR, Ane Books Pvt. Ltd., New Delhi.

2. Fernando. A.C., Corporate Governance: Principles, Policies and Practices, Pearson Education.

3. Tricker, Bob, Corporate Governance-Principles, Policies, and Practice (Indian Edition), Oxford

University Press, New Delhi.

4. Joseph, Weiss W., Business Ethics, Cengage Learning

5. Mauel, Velasquez, Business Ethics, Pearson Edu., New Delhi

6. Harvard Business Review, Harvard Business Review on Corporate Governance, Harvard

Business Press.

7. Lipman, F.D. and Lipman, L.K., Corporate Governance Best Practices: Strategies for Public,

Private, and Not-for-Profit Organizations, Wiley & Sons.

Suggested Course Pedagogy: Case Study, Small Projects, Class Room inputs, assignments


SCM / BBA/ 2017

Title: PROJECT MANAGEMENT

Course Code: BBA502


Course Objective: This course is designed to impart knowledge about tools and techniques required for

successful selection of projects as well as implementation of project related activities to ensure that

projects are delivered within budget and schedule.

Unit I

Project Management: Definition, Concepts and Characteristics, Project Life Cycle: Phases & Facets, Role

of a Project Manager; Generation and Screening of Business Ideas: Concepts and Process , Project

Scheduling: Network Analysis, Techniques-PERT & CPM; Resource Scheduling: Resource allocation

method, splitting and multitasking; Multi project resources scheduling, Project Quality Management:

Quality Management Systems & TQM in Projects

Unit II

Market & Demand analysis: Situational Analysis, Sources of Data Collection, Demand Forecasting

Techniques, Characterization of Market & Planning; Technical analysis: Choice of Technology, Location

and Layout; Financial Analysis: Estimating project cost, Sources of finance- Venture Capital, Private

Equity, Angel Investing etc., Project Risk analysis, Project Investment Criteria: Discounting and Non-

discounting Techniques, Project Cash Flows,

Unit III

Project Appraisal: Technical Feasibility, Economic Feasibility, Financial Evaluation, Appraisal under

Risk and Uncertainty, Sensitivity Analysis, Administrative and Managerial Appraisal

Implementation: Project planning and control, using the schedule variance analysis and the cost variance

analysis project organization; Review of Project cost and implementation time, Project Audit: Process;

Control of Projects: control systems, control of constraints – cost and time; Project Closure/ Termination:

Meaning of closure/ termination, Termination steps, Final closure.

Suggested Readings:

1. Harvey Maylor, Project Management, Pearson Education, New Delhi, 2nd

Edition.

2. Prasanna Chandra, Projects: Planning, Analysis, Selection, Implementation & Review, Tata

McGraw-Hill Publishing Company Ltd., New Delhi, 7th Edition.

3. Gray, Clifford F., Larson, Desai, Project Management, Tata McGraw Hill, 4th Edition

4. Panneerselvam, R., Senthilkumar P., Project Management, Prentice Hall, 2008

5. United Nations Industrial Development Organisation, Guide to Practical Project Appraisal –

Social Benefit Cost Analysis in Developing Countries, Oxford & IBH.

6. Jack R. Meredith, Project Management: A Managerial Approach, Wiley Publications, 1st Edition.

7. Iyer,P. Parameshwar, Engineering Project Management with Case Studies, Vikas Publishing

House Pvt. Ltd. New Delhi, 2nd

Edition

Suggested Course Pedagogy: Discussion about contemporary issues throughout the syllabus on each

topic, Concept clarity with the aid of case analysis.


SCM / BBA/ 2017

Title: INTERNATIONAL BUSINESS



Course Objective: To enlighten the students about challenges and opportunities of a global business and

their management as well as to learn about the management of contemporary factors affecting

international business environment.

Unit I

Introduction to International Business: Importance, Nature and Scope of International Business; Modes of

Entry into International Business; Environmental Context of International Business: Framework for

analyzing International Business Environment–Domestic, Foreign and Global environments and their

impact on International Business Decisions, International Global HRM and its challenges, IPR Issues

Unit II

International Financial Environment: Foreign investments- Pattern, Structure and Effects; Movements in

Foreign Exchange and Interest Rates and their Impact on Trade and Investment Flows; International

Economic Institutions and Agreements: WTO, IMF, World Bank, UNCTAD, and other Regional Trade

Agreements: EU, NAFTA, SAARC, TRIPS, TRIMS etc.; International Commodity Trading and

Agreements, Balance of Payments Statement: Causes of Disequilibrium

Unit III

Global Trading Environment: World Trade in Goods and Services–Major Trends and Developments;

World Trade and Protectionism–Tariff and Non-Tariff Barriers; Countertrade; International Marketing

and competing in Global markets, Standardization vs. Customization, E business, Globalisation &

Society: Emerging Developments and Other Issues; Growing Concern for Ecology; IT and International

Business

Suggested Readings:

1. Cherunilam, Francis, International Business, PHI Learning, New Delhi

2. Bhattacharya, B., Going International: Response Strategies of the Indian Sector, Wheeler

Publishing, New Delhi.

3. Griffin, Ricky W. and Pustay, Michael W, International Business: A Managerial Perspective,

Addison Wesley Readings.

4. Paul, Justin, International Business, PHI Learning, New Delhi

5. Hill, Charles, International Business, Tata McGraw Hill, New Delhi

6. Sharan, V., International Business, Pearson, New Delhi

7. Aswathappa K., International Business, Tata McGraw Hill, New Delhi

Suggested Course Pedagogy: Case studies, Role plays, Class discussions, etc


SCM / BBA/ 2017

Title: MANAGEMENT ACCOUNTING



Course Objectives: The Course objective is to acquaint students with the basic concepts of management

accounting and the usefulness of various accounting system and also to provide students with the

capability of decision-making and making them aware on the basic essence of accounting.

Unit I

Management Accounting: Concept, nature and scope, Advantages and Limitations, Role of

Management Accountant, Inter-relationship between Financial, Cost & Management Accounting.

Financial Analysis: Concepts, Tools of Financial Analysis: Comparative Financial Statements, Common

Size Financial Statements, Trend Analysis

Unit II Ratio Analysis: Nature and Interpretation, Classification of Ratios, Limitations of Ratios, DUPONT

Control Chart. Funds & Cash Flow Analysis: Concept, Sources and Uses of Funds, Flow of Funds,

Construction of Funds Flow Statement. Concept of Cash from operations, Cash from Operating

Activities, Cash from Financing Activities, preparation of Cash Flow Statement.

Unit III

Budgets and Budgetary Control: Concept, Advantages and Limitations of Budgetary Control,

Preparation of Different Budgets: Fixed and Flexible Budgeting, Performance Budgeting and Zero

Base Budgeting, Responsibility Accounting – concept and types of Responsibility Centres, Inventory

Control: Meaning, Types, Tools & Techniques

Suggested Readings:

1. Bhattacharya, Management Accounting, Pearson Pub., 1st Edition

2. S.N. Maheshwari, An Introduction to Accountancy, Vikas Publication, 10th Edition

3. Jerry J. Weygandt, Paul D. Kimmel and Donald E. Kieso, Financial Accounting, 8th Edition

4. Gupta, Ambrish, Financial Accounting for Management , Pearson Education, 3rd

Edition

5. I.M. Pandey, Management Accounting, Vikas Pub., 3rd

Edition

6. Rustagi, Management Accounting, Taxmann’s, 2nd

Edition

7. Kishore, Ravi M., Advanced Management Accounting, Taxmann’s, 2nd

Edition

8. Khan & Jain, Management Accounting, Tata McGraw Hill, 4th Edition

Suggested Course Pedagogy: Case Analysis, PPTs, Lecture Method, Presentations on Contemporary

Issues

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SCM / BBA/ 2017

Title : SERVICES MARKETING

Course Code : BBA – MKT - 505


Course Objective: The course is designed to acquaint students with the unique challenges of marketing

and managing services and delivering quality service to customers. The attraction, attention and building

of strong customer relationships through quality service at the heart of the course content.

Unit I

Service Marketing: Concept, nature, scope, features of services, significance of service marketing,

Difference between goods and services; Marketing Challenges in Service business; Service Classification;

Concept of Service Marketing Mix;; Consumer Behaviour in Service; Customer Perception and

Expectation of Services.

Unit II

Services Market Segmentation and Targeting: Process of segmentation and targeting in services;

Positioning: steps in developing positioning strategy; New service development process; Pricing of

services; Communication and promoting services: Designing a specific service promotion; Service

development and design: Meaning, Concept, Service Marketing Triangle.

Unit III

Servicescape: Concept, types and Service scape effect on behaviour; Service quality and productivity:

Defining and measuring service quality, Service Quality gaps, Closing the service quality gaps, Managing

productivity and differentiation in services organizations; Service recovery management; Customer

service function: Customer retention benefits and its strategies;

Suggested Readings:

1. Zeithmal, V. A. and Bitner, M. J., Services Marketing, Tata McGraw-Hill Publishing Company

Ltd., New Delhi. (Latest Edition)

2. Apte, Govind, Services Marketing, Oxford University Press, New Delhi. (Latest Edition)

3. Rao, Rama Mohana, Services Marketing, Person Education, New Delhi. (Latest Edition)

4. Shankar, Ravi, Service Marketing, Excel Books, New Delhi. (Latest Edition)

Suggested Course Pedagogy: Class room inputs, Case Analysis, Applications and PPTs.


SCM / BBA/ 2017

Title: LEADERSHIP & SKILL DEVELOPMENT

Course Code: BBA – HR - 505


Course Objectives: To Increase the cognitive understanding of Student’s about Concept of leadership,

leadership principles, and to inculcate in them the ability to evaluate relevance of theoretical concepts so

that they can apply those concepts to practical situations of their work life as well as personal life.

Unit I

Leadership: Meaning, Definitions & Importance , Traits of Leadership , Qualities of Leader’s, Leadership

Roles and Functions, Difference b/w Leadership and Management, Leadership Styles in special context to

Indian Managers., Leadership Power and Politics in Leadership.

Unit II

Leadership Theories : Trait Theories: Are Leader’s Born or Made?, Behavioural Theories-Leadership

Grid, , Ohio State University Studies & Michigan State University Studies on leadership, ,

Types of Traditional & Contemporary Leadership:- Transactional Leadership, Transformational

Leadership , Charismatic Leadership, Servant Leadership. Concept of Authentic Leadership and Ethical

Leadership.

Unit III

Role of Motivation theories in Leadership: Equity Theory, Expectancy Theory, Reinforcement Theory,

Path-Goal Theory. Leadership Communication: Process & Barriers, Leading Teams: Types of Teams,

Team formation stages, How to create an effective team? , Leading Change, Conflict Management by

leaders: Styles of conflict resolution, Coping Strategies to be used by leaders.

Suggested Readings:

1. Daft, Richard I., Leadership, Cengage publishers, New Delhi.

2. Vijayaragavan, Dr. G., High Performance Leadership, Himalya publishing house, New Delhi.

3. Mohan, Dr. Chandra, Leadership and management, Himalya publishing house, New Delhi.

4. Lussia and Achna, Effective Leadership, PHI, New Delhi.

5. Northouse, Peter G., Leadership : Theory & Practice, Sage Publishers, New Delhi.

Suggested Course Pedagogy: Case studies, Role plays, Class discussions


SCM / BBA/ 2017

Title : FINANCIAL SERVICES

Course Code : BBA-FIN-505

Total Contact Hours: 60 Course Objectives: The Course aims to make the students aware of the different financial services, their

working and regulation in India . The course also aims to impart knowledge about the latest

developments in financial services scenario.

Unit I

Financial Services - Financial services in India, types, and importance, Mutual Funds and AMCs - mutual

funds, various types of mutual funds schemes, advantages and disadvantages of investing in mutual funds,

legal structure and the regulation of mutual funds in India .Lease - leasing, benefits and limitations, types

of leasing, Hire Purchase - important financial innovations— lease financing and hire-purchase financing

Unit II

Merchant Banking and Financial Services: Introduction, concept of merchant banking, financial system in

India, development of merchant banks and regulations, Issue Management - pre-issue and post-issue

management activities performed by merchant bankers, Underwriting and Brokerage - role played by

underwriters and brokers in issue management and their responsibilities ; Credit Rating - Introduction to

credit rating, processes, scope of credit rating agencies in India

Unit III

Venture Capital Funds -Introduction of venture capital fund, features, emergence of venture capitalism in

India. Factoring - process and features of factoring, types of factoring contracts, advantages and

disadvantages of factoring, differences between factoring and bill discounting, process of factoring in

India Depository System in India - depository system, the Depository Act of 1996 and depository

participants. NSDL, CDSL and benefits of a depository system

Suggested Readings:

1. Bhole, L. M., Financial Institutions and Markets, Tata McGraw-Hill Publishing Co. Ltd., New

Delhi.

2. Khan, M.Y., Financial Services, Tata McGraw-Hill Publishing Co. Ltd., New Delhi.

3. Pathak, Bharati V., The Indian Financial System: Markets, Institutions and Services, Pearson,

New Delhi.

4. Bhasin, Niti, Indian Financial System, New Century Publications, New Delhi

5. Gurusamy, Financial Markets and Institutions, Tata McGraw-Hill Publishing Co. Ltd., New

Delhi.

6. Gupta & Aggarwal, Financial Services, Kalyani Publishers.

Suggested Course Pedagogy: Class room inputs, Case Analysis, Applications and PPTs.


SCM / BBA/ 2017

Title: OPERATIONS RESEARCH



Course Objective: This course is designed to provide students to apply major quantitative techniques in

order to improve managerial decisions. To develop analytical, critical thinking, and problem-solving

skills in a business context.

Unit I

Quantitative techniques: Meaning, Scope of Quantitative Techniques and Operations Research in

Management, Advantages and Limitations of Quantitative Techniques, OR Models, LPP: Meaning of

Linear Programming, General Mathematical Formulation of LPP, Graphical Analysis, Simplex Method,

Two-phase Method, Big M-Method. Duality and Post Optimality Analysis Advantage and Limitations of

LPP. Sequencing: Concepts, Solutions of processing ‘n’ jobs through – ‘1’, ‘2’, ‘3’ and ‘m’ machines.

Processing ‘2’ jobs through ‘m’ machines.

Unit II

Transportation Problems :Transportation Model Mathematical Formulation, Initial Basic Feasible

Solution, Vogel's Approximation Method, Optimization (Minimization and Maximization) Using

Modified Distribution Method and Stepping Stone Method, Applications of transportation Model,

Assignments Problems: Concepts and solutions, Formulation of Assignment Problems, Solution of

Assignment Problems Using Hungarian Method (Minimization and Maximization ) Route Allocation.

Unit III

Game theory: Concepts, Solutions of 2-person games, Pure & Mixed strategy games, Odds method,

Dominance Method. Elementary Replacement problems: Concepts and solutions – Replacement of

items that deteriorate with time (with & without change in money value) and items that breaks down

suddenly. Inventory Control- Introduction, reasons for carrying inventory, concept of EOQ, EOQ

Models – deterministic and probabilistic.

Suggested Readings:

1. Baruah, Srinath, Basic Mathematics and its Application in Economics, Macmillan India Ltd, 2nd

Edition

2. Ed.Hillier, Fredrick S. and Lieberman, Gerald J., Operations Research, Tata McGraw Hill, 8th

Edition

3. Saha, Suranjan, Practical Business Mathematics and Statistics, Tata McGraw Hill, 10th Edition

4. Tiwari, N.K., Shishir Shandilya, Operations Research, PHI, New Delhi

5. Swarup, K., Gupta, P. K. and Mohan, M., Operations Research, Sultan Chand & Sons, 2nd

Edition

6. Sharma, J.K., Operations Research, Laxmi Publishers, New Delhi, 5th Edition

7. Bhat, K. Sridhara, Operations Research, Himalaya Pub., New Delhi

8. Jensen, Bard, Jensen, Operations Research Models and Methods, Wiley Pub., New Delhi

Suggested Course Pedagogy: Class room inputs, Practical Assignments


SCM / BBA/ 2017

Title: INCOME TAX LAWS



Course Objective: The objective of this course is to enable students to develop an understanding of

income tax laws, and to enable them to calculate taxes.

Unit I

Income Tax Act 1961 – Introduction, Basic Concepts, Capital & Revenue, Residential Status, Incidence

of Tax, Income Exempted from Tax, Income from Salary: Definition of Salary head, Characteristics of

Salary, Computation of Salary Income, Salary U/s 17, Allowances, Perquisites and their Types,

Deductions U/s 16 and U/s 80C.

Unit II

Income from House Property: Definition of head, Exempted Incomes, Annual Value and Its

Determination, Deductions out of annual value, Income from Business or Profession: Definition of head,

Scope, Deductions under Section 30- 36.

Unit III

Income from Capital Gains: Meaning of assets, transfer, method of computation, Exemptions in respect of

Capital Gains U/s 10 and 54, Income from Other Sources: Meaning, Scope of income chargeable (Sec-

56), Basis of computation of income (Sec 57 & 58), Deductions from Gross Total Income.

Suggested Readings:

1. Ahuja, G. K.& Ravi Gupta, Systematic Approach to Income Tax, Bharat Law House Pvt. Ltd.,

New Delhi.

2. Singhania, Dr. Vinod K., Kapil Singhania, Direct Tax Planning and Management, Taxmann

Publications, New Delhi.

3. Hariharan, Income Tax Law & Practice, Tata McGraw Hill, New Delhi.

4. Jyoti Rattan, Taxation Laws, Bharat Law House Pvt. Ltd., New Delhi.


Contemporary Issues


SCM / BBA/ 2017

Title: ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT



Course Objective: This course is designed to prepare a ground where the students view,

Entrepreneurship as a desirable and feasible career option. In particular the paper seeks to build the

necessary competencies and motivation for a career in Entrepreneurship. After studying this course, the

students would be able to build on personal as well as external resources with a view to successfully

launching and subsequently managing their enterprises.

Unit I

Entrepreneurship: Meaning and Significance, Types of Entrepreneurs, Entrepreneurial Competencies,

Intrapreneursip & Entrepreneurship, Entrepreneurial Motivation: Compelling Factors (Kakinada

Experiment), Women Entrepreneurship, Rural Entrepreneurship, Role of Innovation and Creativity in

Entrepreneurship: The Business Idea Generation Methods

Unit II

Relationship between Entrepreneurship Development and Economic Development, Factors Affecting

Entrepreneurial Growth: Economic & Non Economic Factors, Role of Entrepreneurship in India,

Problems Associated with Entrepreneurship in India, Role of Government, Promotional Agencies,

Schemes and Institutions for Entrepreneurship Development in India

Unit III

New Venture Development: Methods and Procedures. Overcoming Hurdles in New Venture

Development, Feasibility study, Small Scale Industry: Definition, Role and Problems of SSI, New

Industrial Policy for SSI, Industrial Sickness: Causes, Consequences and Remedial Measures, Challenges

of SSI sector and MSMEs in India..

Suggested Readings:

1. Hisrich, Entrepreneurhip (SIE), Tata McGraw Hill, 6th Edition

2. Charantimath, Poornima M, Entrepreneurship Development and Small Business Enterprise,

Pearson, 1st Edition (2006)

3. Gupta, Dr. C.B., Srinivasan, Entrepreneurship Development in India, Sultan Chand & Sons, 2nd

Revised Edition (2010)

4. Desai, Vasant, Small –Scale Industries and Entrepreneurship, Himalaya Publishing House, New

Delhi (2006)

5. Dollinger M.J., ‘Entrepreneurship strategies and Resources’, 3rd edition, Pearson Education,

New Delhi 2006.

6. Roy, Rajeev, Entrepreneurhip, Oxford Univ. Press, 2nd

Edition

7. Kurakto, Entrepreneurship-Principles and practices, Thomson publication, 7th Edition

8. Timmons, New Venture Creation, Tata McGraw Hill, 7th Edition

Suggested Course Pedagogy: Discussion about contemporary issues throughout the syllabus on each

topic, concept clarity with the aid of case analysis, Biographies of successful entrepreneurs.


SCM / BBA/ 2017

Title: FINANCIAL MANAGEMENT



Course Objectives: To provide students with a heightened appreciation of the role of a financial manager

within a firm and to understand the tools and the nature of the decisions that financial managers must

make to satisfy the stakeholders. Along with this objective, the students must be able to use the

applications of capital structure, capital budgeting and working capital management models.

Unit I

Introduction: Concept of finance function, Scope and objectives of finance, Profit maximization vs.

Wealth Maximization, Agency Problem, Concepts in Valuation: Time value of money

Capital Budgeting Decisions: Discounted and Non-Discounted Cash Flow Techniques for appraising

capital investments.

Unit II

Financing decision: Markets & Sources of finance- Long term & Short term, Capital Structure decision:

NI, NOI, Traditional and Modigliani Miller approach, Leverage analysis: Financial, Operating and

Combined leverage, EBIT-EPS analysis

Cost of Capital: Cost of equity, preference shares, debentures and Retained earnings, Weighted average

cost of capital.

Unit III

Dividend Policy Determinants, Theories & Bonus Issue, Working Capital Management: An Overview,

Determinants & Approaches, Working Capital Cycle, Introduction to Management of Cash, Receivables

and Inventories, Financing Working Capital needs

Suggested Readings:

1. Pandey, I.M., Financial Management, Vikas Publishing House, 10th Edition

2. Srivastava, Rajiv, Financial Management, Oxford Univ. Press, 2nd

Edition

3. Kapil, Sheeba, Financial Management, Pearson Edu., 2nd

Edition

4. Prasanna Chandra, Financial Management (Theory& Practice), Tata McGraw Hill, 7th Ed.

5. Khan & Jain, Financial Management, Tata McGraw Hill, 5th Edition

6. Rustagi, R.P., Principles of Financial Management, Taxmann’s, 6th Edition



SCM / BBA/ 2017

Title : RETAIL MANAGEMENT

Course Code: BBA – MKT- 605


Course Objective: To develop knowledge of contemporary retail management issues at the strategic level.

Describe and analyse the way retailing works, specifically the key activities and relationships. Also

provide an academic underpinning to the above through the application of retailing theory and research.

Unit I

Retailing – Definition, Scope, Economic significance, Opportunities in retailing, Types of Retailing &

Retailers, Types of retail formats, Multichannel retailing including online retailing (E-tailing), Indian vs

Global Scenario, Franchising in retailing, Retail Marketing mix; Retail consumer buying behaviour Social

factors influencing buying decisions in retailing.

Unit II

Retailing Strategy: Retail strategy, Target market and retail planning process, Retail organization

structure: Major functional areas, careers in retailing; Retail Location & Site Selection: Location

opportunities, Factors affecting retail location decision, factors affecting Site selection

Unit III Gaining competitive advantage through HRM, Designing retail organization structure, Motivating retail

employees; Store design: Interiors & exteriors, Store layout, Types of layouts, Factors affecting store

layout, Retail Communication Mix: Developing brands and building customer loyalty, Promotion

strategy, planning a retail promotion strategy. Retail Strategies – Differentiation strategies – Growth

strategies – Expansion Strategies – Pricing strategies; Role of IT in retailing

Suggested Readings:

1. Pradhan, Swapana, Retailing Management, Tata McGraw-Hill Education, New Delhi. (Latest

Edition)

2. Gilbert, Dravid, Retail Marketing , Pearson Education, New Delhi. (Latest Edition)

3. Lamba, A. J., The Art of Retailing , Tata McGraw-Hill Education, New Delhi. ((Latest Edition)

4. Berman, Barry & Joel R Evans, Retail Management-A Strategic Approach, Prentice Hall, New

Delhi ((Latest Edition)



SCM / BBA/ 2017

Title: INDUSTRIAL RELATIONS & LABOUR LAWS

Course Code: BBA-HR-605


Course Objective: This course is designed to make the students aware of the scenario about

Industrial and Labor Laws systems in India. It focuses on the statutory framework

Unit I

Labour Legislation: Need, importance, The Industrial Disputes act, 1947: (a) Definitions

(Section-2) (b) Authorities under the Act (Section 3-9), Works Committee, Conciliation Officer,

Board of Conciliation, Court of Enquiry, Labour Courts, Tribunals, National Tribunals.

Concepts of Arbitration & Adjudication, Strikes and Lock—outs, Prohibition of Strike and Lock-

out, Illegal Strike and Lock-out Lay off, Retrenchment .

Unit II

Introduction to The Factories Act, 1948:Objectives, Need ,Workers health and Welfare related

Provisions (Section 11-20) (Section 42-50) & Provisions of Working Hours for the Adult

(Sections 51-66), The Trade Union Act, 1926 : Major Definitions, Registration of Trade Union,

Rights of Registered Trade Union, General and Political Fund, Dissolution of trade unions,

Penalties.

Unit III

The Minimum Wages Act, 1948: Definition of Wages, Concept of Wages, Procedure for

Fixation and Revision of Minimum Wages. Important Provisions. Payment of Gratuity Act: -

Definitions of Family, appropriate Government, Continuous Service, Family, payment of

gratuity, Determination of gratuity, Inspectors, Penalties. The Child Labour (Prohibition and

Regulation) Act, 1986: Nature, scope and Objective, Prohibition of Employment of Children in

certain occupation,

Suggested Readings:

1. Padhi, P.K, Labor and Industrial Laws, PHI Publication , 2nd

Edition

2. Singh. B.D, Industrial Relations and Labour Laws, Excel books , First Edition,2008

3. Sinha P.R.N, Sinha Indu Bala & Shekhar Seema Priyadarshini, Industrial Relation, Trade

Union and Labour Legislation, Pearson Education, Fourth Impression, 2009.

Suggested Course Pedagogy:

Discussion about contemporary issues throughout the syllabus on each topic.

Concept clarity with the aid of case analysis.

Use of videos to illustrate concepts & Role plays for demonstration


SCM / BBA/ 2017

Title: STOCK MARKET OPERATIONS

Course Code: BBA –FIN -605


Course Objective: The current course is destined to provide basic knowledge of working of

stock markets and the various parties involved in the procedures. The course also provides

insight in the drawbacks of Indian stock markets and comparison with International best

practices.

Unit I

Overview of Indian Securities Market: Meaning, Functions & Intermediaries, Security Markets

Regulatory Environment in India, Role of Primary market, Problems in New Issue market, SEBI

guidelines for public issues: Pricing of issue, promoters' contribution, appointment and role of

merchant bankers, underwriters, brokers, registrars and bankers, Listing of Securities: Merits &

Demerits, Listing Requirements of NSE & BSE, Fee, Listing of bonus Issue, Rights Issue.

Unit II

Secondary market: Role, Importance & Functions, Organisation of Stock exchanges, NSE, BSE

and OTCEI, Trading mechanism: Screen based trading; Internet based trading, Types of Orders,

Different Types of Settlements, NEAT and BOLT systems, Types of Traders, Risk Management

in BSE & NSE, Margins, Circuit Breakers.

Unit III

Depositories in India, Share price indices: Need, Importance, Computation Methods, Scrip

Selection Criteria and Removal, Derivative Trading: Meaning, Importance & Uses, Types of

derivative contracts, FIIs: Participation in Indian stock market, Foreign Stock Exchanges-

Introduction to NASDAQ, NYSE, LSE, Defects in Indian Stock Markets.

Suggested Readings:

1. Chandra, Prasanna, Investment Analysis, New Delhi, Tata McGraw Hill.

2. Pandian, P., Security Analysis and Portfolio Management, New Delhi, Vikas Pub. House.

3. Kevin, S., Security Analysis and Portfolio Management, New Delhi, Prentice Hall.

4. Bodie, Zvi, Kane, Marcus, Mohanty, Investments, New Delhi, Tata Mc-Graw-Hill.

5. Singh, Preeti, Investment Management, New Delhi, Himalaya Pub. House.

6. Fischer, Donald E., Security Analysis and Portfolio Management, New Delhi, Pearson.

7. Bhalla, V.K., Investment Management, New Delhi, S. Chand Publishers.

Suggested Course Pedagogy:

Discussion about contemporary issues throughout the syllabus on each topic.

Concept clarity with the aid of case analysis.

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