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B.B.A.-Business AdministrationRestructured CBCS curriculum with

Effective from June, 2016

Sl.No. Sub. Code Title of the paper

1 16UBU1MC01 BUSINESS MANAGEMENT2 16UBU1MC02 FINANCIAL INSTITUTIONS3 16UST1AL01 INTRODUCTION TO

STATISTICS4 16UBU2MC01 FINANCIAL ACCOUNTING5 16UBU2MC02 FUNDAMENTALS OF

INVESTMENTS6 16UBC2AL01 LEGAL ASPECTS OF

BUSINESS7 16UBU3MC01 COST ACCOUNTING8 16UBU3MC02 PRINCIPLES OF MARKETING9 16UCA3AL01 FINIANCIAL ACCOUNTING

PACKAGE USING TALLY10 16UBU4MC01 ELEMENTS OF OPERATIONS

RESEARCH11 16UBU4MC02 INDUSTRIAL RELATIONS12 16UBU4ES01 CORPORATE ACCOUNTING13 16UBU4ES02 CONSUMER BEHAVIOUR14 16UBC4AL01 ELEMENTS OF COMPANY

LAW15 16UBU5MC01 STRATEGIC MANAGEMENT16 16UBU5MC02 FINANCIAL MANAGEMENT17 16UBU5MC03 HUMAN RESOURCE

MANAGEMENT

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18 16UBU5ES01 INDIRECT TAX19 16UBU5ES02 SUPPLY CHAIN

MANAGEMENT20 16UBU5SK01 MANAGEMENT

ACCOUNTING21 16UBU5SK02 RURAL MARKETING22 16UBU6MC01 ENTREPRENEURSHIP23 16UBU6MC02 PRODUCT BRAND AND

SERVICE MANAGEMENT24 16UBU6MC03 PROJECT MANAGEMENT25 16UBU6MC04 INTERNATIONAL BUSINESS

MANAGEMENT26 16UBU6MS01 WORKING CAPITAL

MANAGEMENT27 16UBU6MS02 RETAIL MANAGEMENT

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16UBU1MC01 BUSINESS MANAGEMENT

SEMESTER: I CREDIT: 6CATEGORY: MC NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To enable the students to appreciate the contribution

made by management thinkers towards thebasicprinciples and functions of management.

2. To familiarize students with the principles, functions andtechniques used to effectively managebusinessenterprises.

3. To provide opportunities to apply the general functionsof management in day-to-day managerial practice.

UNIT 1: MANAGEMENTDefinition & Meaning of Management - Importance ofManagement - Nature & Characteristics of Management -Management as a Science or Art? - Levels of Management -Managerial Skills - Roles of a Manager - Managerial Functions -Approaches to Management - Management Principles -Contribution to Management Thought by Henry Fayol, F.W.Taylor, Elton Mayo & Douglas McGregor & Peter F. Drucker -Social Responsibility & Ethics-concepts.UNIT 2: PLANNINGMeaning - Nature - Importance - Limitations - Principles ofPlanning - Planning Process - Types of planning - Types of plans(Objectives, Strategy, Policies, Procedures, Methods, Rules,Budgets, Programmes) - Types of strategy - Obstacles toeffective planning - Decision making - Importance – Process-Decision Tree.

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UNIT 3 : ORGANISINGMeaning - Nature & Elements - Importance - Process ofOrganizing - Principles of Organization - Formal & InformalOrganization - Departmentation - Importance - Bases or Types -Span of Management - Factors - Theory of Graicunas -Delegation - Importance - Process - Decentralization -Distinction between Delegation and Decentralization -Centralization - Organization structure - Types - Organizationcharts & manuals - Staffing - Recruitment - Sources - Selection -Selection Procedure - Training - Need for training - Advantages -Methods of Training - Methods of Executive Development -Performance Appraisal.UNIT 4 : DIRECTINGNature - Meaning - Significance - Principles - Techniques -Supervision - Motivation - Nature & Importance of Motivation -Job Enrichment - Theories of Motivation (Maslow's NeedHierarchy Theory-Herzberg's Motivation Hygiene Theory,) -Leadership - Nature - Functions - Importance - Styles ofLeadership - Leadership as a Continuum - Theories ofLeadership (Trait Theory, Behavioural Theory) -Communication - Elements of Communication Process -Channels of Communication - Methods of CommunicationUNIT 5 : CONTROLLINGMeaning - Nature - Elements of control - Significance - ControlProcess - Problems in control process - Control techniques(Traditional & Non-Traditional) - Coordination - Nature -Coordination & Cooperation - Importance – ProblemsCOURSE TEXT:C. B. Gupta, Business Management, Sultan Chand & Sons, NewDelhi, 2014COURSE REFERENCES:1.DinkarPagare, Principles of Management, Sultan Chand &Sons, New Delhi, 2012

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2.Sherlekar&Sherlekar, Principles of Business Management,Himalaya Publishing House, New Delhi, 20123.L M Prasad, Principles of Management, Sultan Chand & Sons,New Delhi, 2015

16UBU1MC02 FINANCIAL INSTITUTIONS

SEMESTER : I CREDIT3CATEGORY: MC NO. OF HOURS / WEEK:3

OBJECTIVES:1. To introduce to the students the various concepts in Banking.2. To identify the functions of commercial banks & central bank.3. To introduce the concept of financial instruments, Monetary &Fiscal Policy.UNIT 1: OVERVIEW OF INDIAN FINACIAL SYSTEMOverview of Indian Banking System - Evolution - Structure ofBanking - Structure of Banks - Kinds of Banks - CommercialBanks - Functions - Central Bank (RBI) - Functions - Guidelines- Banking Regulations - Indian Financial System - MajorComponents - ATM - TDS - NEFT - RTGS - IMPS - TeleBanking - Internet Banking - Credit Card - Debit Card - RetailBanking - Universal Banking - Recent Developments in IndianFinancial SystemUNIT 2: FUNCTIONS OF BANKSBanker-Customer Relationship - Banker's Special Relationship -Payment & Collection of Cheques& other NegotiableInstruments - Opening of Accounts of Various Types ofCustomers - Ancillary Services - Home Loans - Personal Loans -Consumer Loans - Different Modes of Charging Securities -Types of Collaterals & their Characteristics

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UNIT 3: FINANCIAL & NON-BANKING FINANCIALINSTITUTIONSIFCI - Objectives - Functions - IDBI - Formation of IDBI -Objectives - Functions - ICICI - Products & Services - NBFC -Development Finance Institutions - Leasing Companies -Investment Companies - Corporate Development Companies -Role of NBFCUNIT 4: FINANCIAL INSTRUMENTSMoney & Currency - Cheques - Bills of Exchange - PromissoryNotes - Acceptances - Pay-in-Slip - Demand Drafts - E-Banking- Essentials of Bank Computerization - Banking Services withrespect to DistributionUNIT 5 : MONETARY POLICY & FISCAL POLICYTrade Cycle - Inflation - Deflation - Causes & Consequences -Monetary Policy - Objectives - Instruments - Incentives - Role ofMonetary Policy of India - Limitations - Fiscal Policy -Objectives - Public Finance - Tax - Direct & Indirect Tax - VAT- CENVAT - GST - Meaning & Benefits - Budgets - Kinds -Zero Based Budgeting - Fiscal DeficitCOURSE TEXT:1. D Muraleedharan, Modern Banking : Theory & Practice, 20142. Sekar, Banking Theory & Practice, Vikas Publishing House,2000COURSE REFERENCES:1. Indian Institute of Banking & Finance, Banking: AnIntroduction, 20152. Indian Institute of Banking & Finance, Principles & Practicesof Banking, 20123. Nirmala Prasad & Chandra Doss, Banking & FinancialSystem, Himalaya Publishing House, New Delhi, 2003

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16UST1AL01 INTRODUCTION STATISTICS

SEMESTER: I CREDITS:3CATEGORY: AL NO. OF HOURS/WEEK:6

OBJECTIVE:1. To introduce basic concepts of statistics.2. To provide statistical techniques for business data

analysis.

UNIT 1: INTRODUCTIONOrigin and development of Statistics – Definition of Statistics-Importance and Scope of Statistics – Limitations of Statistics –Misuse of Statistics- Collection of data: Census method –Sampling method-simple, stratified, systematic randomsampling-judgement, convenient, quota sampling- SamplingErrorUNIT 2: PRESENTATION OF DATADiagrammatic representation of data-bar diagram-pie diagram-histogram-Frequency polygon and frequency curve-pictogramand cartogram-measures of Central tendency: simple average,mean, median, and mode-geometric mean and Harmonic mean –weighted arithmetic meanUNIT 3: MEASURES OF DISPERSIONRange- Quartile deviation- Mean Deviation- Standard Deviation-Coefficient of Variation-Combined Mean andStandarddeviation-Skewness: Karl Pearson andBowley’sCoefficient of Skewness.UNIT 4: CORRELATION & REGRESSIONScatter diagram- Karl Pearson’s Coefficient of Correlation -Rank Correlation- Regression Analysis: Importance ofRegression Analysis- Regression Equations.

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UNIT 5: TIME SERIESComponents of time series-measurements of trend-graphicalmethod-Semi Average method, Moving Average Method andMethod of Least Squares-Measurements of Seasonal Variation-Method of Simple Averages, Ratio-to-Trend Method, Ratio toMoving Average Method and Link Relative Method .COURSE TEXTS:

1. S.P. Gupta, Statistical Method, Sultan Chand & SonsPublishers, New Delhi, 2010

2. S.G Gupta & V.K Kapoor, Fundamental Of AppliedStatistics,Sulthan Chand &Sons Publishers, New Delhi, 2010

3. R.D Sharma, Business Statistics,Pearsons Publishers, 2010

16UBU2MC01 FINANCIAL ACCOUNTING

SEMESTER: II CREDIT: 6CATEGORY: MC NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To enable the students to understand the need for makingadjustments while Preparing final accounts of a sole trader.2. To facilitate students to convert incomplete records intosystematic accounting.3. To understand the accounting procedure for different kinds ofbusinesses Viz., Branch, Hire Purchase, Departments etc.

Unit 1: FINAL ACCOUNTSFinal accounts of sole trader - Depreciation Accounting-meaning, causes, objectives, methods- Straight Line andDiminishing Balance including change in the method ofdepreciation.

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Unit 2: BRANCH ACCOUNTS & DEPARTMENTALACCOUNTSBranch Accounts – need - Dependent branch- features – debtorssystem – Stock and Debtors System. Departmental accounts –purpose, allocation of expenses – departmental trading account -Inter-department transfers at cost & profit – general profit/lossaccountUNIT 3: HIRE PURCHASE & FIRE INSURANCEHire Purchase features, terms – maintenance of accounts in HP –books of hire purchaser and hire vendor- Default andRepossession – debtors system – Hire purchase vs.Instalment –Insurance claims – loss of stock.UNIT 4: PARTNERSHIPAdmission of a partner – Retirement of a partner – Death of apartner.Unit 5: INDIAN ACCOUNTING STANDARDS & IFRSIntroduction – Meaning – Objectives – Need for AccountingStandards (1, 2, 3, 4, 6 & 9) – Scope – Indian AccountingStandards issued by Accounting Standards Board of ICAI –IFRS – Introduction – Needs & Significance.COURSE TEXTS:1. Jain &Narang, Financial Accounting: Kalyani Mumbai 18thedition: Kalyani,2011.2. Gupta R.L., & Radhaswamy M, Financial Accounting, 16thedition, Sultan Chand & Sons, New Delhi, 2010COURSE REFERENCES:1. Gupta R.L.,& Gupta V.K Financial Accounting, Sultan ChandPublications,NewDelhi,20102. Tulsian P.C, Financial Accounting, Tata McGraw-HillPublication, New Delhi, 2012.

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16UBU2MC02 FUNDAMENTALS OF INVESTMENTS

SEMESTER: II CREDIT: 3CATEGORY: MC NO. OF HOURS / WEEK: 3

OBJECTIVES:1. To understand the basics of investment.2. To identify the risk and return involved in managinginvestments.3. To familiarize the students on the understanding of RBI &SEBI.

UNIT 1 : INVESTMENT BASICSObjectives of Investment- Characteristics of Investment –Investment Process- Risks - Return - Yield - Risk & ReturnRelationship – Inflation role in investment- Types of Investor–Speculation –Gambling- HedgingUNIT 2: INVESTMENT ALTERNATIVENon marketable Financial Assets- Money Market Instruments-Bonds or Debentures- Types- Equity Shares- Types- MutualFund Basics- Financial Derivatives- Life Insurance- Gold &Silver- Real Estates.UNIT 3 : STOCK EXCHANGE OF INDIAHistory & Evolution of stock exchange in India- BSE-NSE-Over the counter Exchange of India( OTCEI)- Inter connectedstock exchange- Stock Exchange Members- Functions of StockExchange Members-Agency Brokers.UNIT 4 : FUNDAMENTAL ANALYSISConcepts of: Economy Analysis - Industry Analysis - CompanyAnalysis - Financial Analysis - Technical Analysis - Definition& Assumptions - Price Chart - Dow Theory - Elliot WaveTheory

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UNIT 5 : STOCK MARKET REGULATIONIntroduction- SEBI- Primary Market Regulation- SecondaryMarket Regulation- Regulation of Mutual Fund.COURSE TEXT:1. YogeshMaheshwari, Investment Management, PHI Learning,20082. M.Ranganathan, R.Madhumathi, Security Analysis andPortfolio Management, Pearson, Second Edition, 2012,COURSE REFERENCES:1. PunithavathyPandian, Security Analysis and PortfolioManagement, Vikas publishing House Pvt. Ltd, New Delhi,20092. Dr.R.P.Rustagi, Investment Analysis and PortfolioManagement, Sultan Chand & Sons, 2012

16UBC2AL01 LEGAL ASPECTS OF BUSINESS

SEMESTER: II CREDITS: 3CATEGORY: AL NO. OF HOURS/WEEK: 6

OBJECTIVES:1. To enlighten the students the elements of general contract andspecial contracts.2. To enable the students to understand and deal with variouscontracts in his day-to-day life, be it for his business orprofession.3. To expose the students to legislation relating to sales.UNIT 1: CONTRACT ACT – AN OVERVIEWNature of a contract - kinds of contracts- Offer - acceptance -Consideration - Capacity to contract.

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UNIT 2: LEGAL ASPECTS OF CONTRACTFree consent - Legality of object - Contingent contract -Performance of contract - Discharge of contract.UNIT 3: INDEMNITY AND GUARANTEEContract of indemnity and guarantee – Meaning – Essentials –Rights of indemnity holder – Rights of indemnifier – Contract ofguarantee – Essentials of contract of guarantee – Kinds ofguarantee – Revocation of guarantee – Rights of surety –Discharge of surety from liability.UNIT 4: BAILMENT AND PLEDGEContract of bailment and pledge – Meaning and essentials –Duties of Bailor – Duties of Bailee – Types of Bailment – Rightsof Bailor and Bailee – Bailee’s lien – Rights of finder of goods –Pledge or Pawn – Essentials of Pledge – Pawnor – Duties –Pawnee – Rights – Duties – Mortgage – Pledge by non-owner.UNIT 5: SALE OF GOODS ACTFormation of a contract of sale – conditions and warranties –caveat emptor –passing of property – sale by non-owners –exceptions – delivery of goods – rules – rights and duties of abuyer - unpaid seller – rights of an unpaid seller – remedies forbreach of sale – auction sales.COURSE TEXTS:1. N.D.Kapoor, Element of Mercantile Law, Sultan Chand &Sons, New Delhi, 2003.2. V.Balachandran& S. Thothadri, Business Law, Tata Mc. GrawHill Publication, 2011.COURSE REFERENCES:1. M.C.Sukla, Mercantile Law, S.Chand& Co., New Delhi, 2003.2. R.S.N.Pillai&Baghavathi, Business law, S.Chand& Co., 2004.

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16UBU3MC01COST ACCOUNTING

SEMESTER: III CREDITS: 6CATEGORY: MC NO. OF HOURS/WEEK: 6

OBJECTIVES:1. To familiarize the students on the importance of costascertainment, reduction & control.2. To develop the skills needed to apply costing techniques foreach element of cost.3. To help students to understand the procedures to calculate thecost of the products and services.UNIT 1: INTRODUCTION TO COST ACCOUNTING(ONLY THEORY)Introduction-Meaning Of Cost, Costing, Cost Accounting, AndCost Accountancy-Cost Units-Cost Centres-Cost Objects-CostDrivers-Scope Of Cost Accounting-Objectives Of CostAccounting-Difference Between Cost Control And CostReduction - Advantages Of A Cost Accounting System -Limitations Of Cost Accounting-Importance Of Cost Accounting- Essentials Of A Good Cost Accounting System-ClassificationOf Costs-Methods Of Costing-Techniques Of Costing

UNIT 2: COST SHEETPreparation of cost sheet – Prime Cost – Works Cost –Production Cost – Cost of Production – Administration andSelling cost- Cost of SalesUNIT 3: MATERIALS & LABOURIntroduction-Material Control - Valuation Of Material Receipts-Storage -Inventory Control-Material Issue Procedure-ValuationOf Material Issues - Valuation Of Returns And Shortages-Selection Of Pricing Method – LIFO, FIFO, Simple average and

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weighted average - Treatment Of Normal And Abnormal LossOf Materials - Labour -Classification Of Labour Cost- Time andPiece rate system-Labour Cost Control- Idle Time-Overtime-Labour Turnover.UNIT 4: OVER HEADSIntroduction-Classification Of Overheads-Accounting OfManufacturing Overheads-Steps For The Distribution OfOverheads-Methods Of Absorbing Overheads To VariousProducts Or Jobs-Types Of Overhead Rates – Machine hour rate– Accounting Of Administrative Overheads-Accounting AndControl Of Selling And Distribution Overheads – Activity BasedCostingUNIT 5: JOB, BATCH AND CONTRACT COSTINGMethods Of Costing-Job Costing-Procedure Of Job CostAccounting-Batch Costing- Introduction-Meaning Of ContractCosting-Recording Of Contract Costs-Meaning Of The TermsUsed In Contract Costing - Cost Plus Contract.COURSE TEXT:

1. Jain &Narang, Cost Accounting, Kalyani Publishers,New Delhi, 2015

COURSE REFERENCES:1. Murthy &Gurusamy S, Cost Accounting, Tata Mc-Graw

Hill, 20122. T.S. Reddy &Y. Hari Prasad, Cost Accounting,

Margham Publications, Chennai, 2010

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16UBU3MC02 PRINCIPLES OF MARKETING

SEMESTER: III CREDIT: 6CATEGORY: MC NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To enable the students to understand the elements of thecomplex world of marketing.2. To impart to the students the need for marketing science in themodern business world.UNIT 1: CONCEPT OF MARKETINGDefinition & Meaning of Marketing - Understanding the MarketPlace & Customer Needs - Designing a Customer DrivenMarketing Strategy - Preparing an Integrated Marketing Plan andProgram - Capturing Value from Customers - ChangingMarketing Landscape - Marketing Strategy - Marketing Mix -4P's & 7C's of Marketing - Analyzing Marketing Environment -Micro Environment - Macro Environment - DevelopingMarketing Information - Marketing Research - Analyzing andUsing Marketing InformationUNIT 2: CONSUMER & SEGMENTATIONCharacteristics affecting Consumer Behaviour - Types of BuyingDecision Behaviour - Buyer Decision Process - Buyer DecisionProcess for New Products - Business Markets & Business BuyerBehaviour - Market segmentation - Requirements for EffectiveSegmentation - Segmentation of Business & InternationalMarkets - Market Targeting - Differentiation & PositioningUNIT 3: PRODUCT & PRICEProduct - Levels of a product - Product & service classification -Product & Service decisions - Branding - Labeling - Packaging -New Product Development Process - Product Life CycleStrategies - Price - Major Pricing Strategies - Internal and

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External Considerations affecting Price Decisions - New ProductPricing Strategies - Product Mix Pricing Strategies - PriceAdjustment Strategies - Price Changes - Public Policy &MarketingUNIT 4 : PLACE & PROMOTIONMarketing Channels - Importance - Levels of Channels -Channel Members - Channel Behaviour& Organization -Channel Design Decisions - Channel Management Decisions -Marketing Logistics & SCM - Retailing - Wholesaling -Promotion Mix - Marketing Information Model - Need -Communication Process - Steps in developing EffectiveMarketing Communication - Advertising & Public Relations -Personal Selling & Sales Promotion - Online Marketing - DirectMarketing -UNIT 5 : ESTABLISHING COMPETITIVE ADVANTAGECompetitor Analysis - Identifying Competitors - AssessingCompetitors - Selecting Competitors to Attack and avoid -Designing a competitive intelligence system - Competitivestrategies - Approaches to marketing strategy - Basic competitivestrategies - Competitive positions - Market Leader strategies -Market Challenger strategies - Market Follower strategies -Market Nicher strategies - Balancing Customer and CompetitorOrientations - Sustainable MarketingCOURSE TEXT:1. Philip Kotler, Gary Armstrong, Principles of Marketing, ASouth Asian Perspective, Pearson Education, 2012, 14th EditionCOURSE REFERENCES:1. RajanSaxena, Marketing Management, Tata McGraw HillEducation, 20122. Harsh V. Verma&EktaDuggal, Marketing, Oxford UniversityPress India, 2015

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16UCA3AL01 FINANCIAL ACCOUNTING PACKAGEUSING TALLY

Semester: IV Credits: 3Category: AL No. of Hrs/week: 6 Hrs

Objective:1. To impart the students with the basic principles and

concepts of accounting.2. To provide Knowledge on the use and application of

computer in accounting.3. To implement all the concepts in using packages.

UNIT I18HrsERP: Introduction – Need for ERP – Advantages – MajorERP Packages -Benefits of ERP – SAP: Introduction - Overview- SAP-History – Features - Organization – TechnologyUNIT II 18HrsSAP Implementation Tools (Asap and Solution Manager) -System Landscape - Roles And responsibilities of a Consultant -Types of Projects - Change Transport System – ABAP :Overview – Features - ABAP Dictionary – Advantages.UNIT III 18HrsSAP: Business Modules - SAP FI (Financial Accounting)Overview – GUI - Logon to SAP Environment – ScreenElements - Creating Favorites – Transaction – Configuration(IMG)UNIT IV 18HrsFINANCIAL ACCOUNTING : Basic Settings- Overview ofOrganizational Elements in Accounting - Organizational Units-Define and Assign Organizational Units for Finance - VariantPrinciple - Fiscal Year and Posting Periods - Field StatusVariants - Document types and Number Ranges - Posting Keys -Define Tolerance for GL Accounts and Employees - GlobalParameters

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UNIT V 18HrsFI Master Data Overview - Chart of Accounts - Types of Chartof Accounts - Define and Assign Chart of Accounts - DefineAccount Groups and Screen Layout for GL Accounts,- DefineRetained Earnings Account, - GL Accounts Master Records –Postings - Display GL Account Balances and Document.TEXT BOOK:

1. Enterprise Resource planning (ERP): Text and casestudies by Murthy, C S V, HPH Teach yourself SAP in24 hours by George Anderson; Danielle Larocca -Pearson Education

2. SAP business 1.0 Software www.sap.com/confactsap 3.4to 3.7

REFERENCE BOOKS:1. SAP FICO BOOKS; 2.4 edition, CreateSpace

Independent Publishing Platfor,, 2014.2. Financial Accounting with SAP: Quick Reference Guide

to SAP FI,1st Edition, SAP Press, 20103. Financial Planning and analysis with SAP, Malcilm J.

Faulkner, William D.Newman, , SAP Press, 2014

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16UBU4MC01 - ELEMENTS OF OPERATIONSRESEARCH

Semester: IV Credits: 6Category: MC No. of Hrs/week: 6 Hrs

OBJECTIVES:

1. To familiarize the students with the concepts, toolsand practices of operation research.

2. To enable the students to learn about the decisionmaking process using operations research inbusiness firms.

3. To enable students to learn basic simple problems inLPP, transportation and game theory.

UNIT I NTRODUCTION TO OPERATIONSRESEARCH

Meaning – definition – origin and history – characteristicfeatures – need – scope – steps – techniques – application –limitations

UNIT II LINEAR PROGRAMING PROBLEM (LPP)

Meaning – Requirements – assumptions – applications -Formulating LPP – advantages – limitations – formulatingLP model (simple problems only)

UNIT III OBTAINING OPTIMAL SOLUTION FORLINEAR PROGRAMING PROBLEM (LPP)

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Graphical method – problems – Simplex method for ≤ typeof LPP & for slack variable case – maximization function –minimization function (simple problems only)

UNIT IV TRANSPORTATION PROBLEMS (INITIALBASIC FEASIBLE SOLUTION)

Assumptions – degenerate solution – North-west cornermethod – least cost method – Vogel’s approximationmethod – Assignment problems – Features –Transportation problem Vs Assignment problem –Hungarian Method (Simple problems only)

UNIT V GAME THEORY

Meaning – types of games – basic assumptions – findingvalue of game for pure strategy – mixed strategy –Indeterminate matrix and average method – graphicalmethod – pure strategy – saddle point – pay-off matrix –value of game (simple problems only)

Proportion of theory and problems: 10 % and 90 %

COURSE TEXT:

1. Agarwal N P and Sonia Agarwal, OperationsResearch and Quantitative techniques, R B S APublishers, New Delhi, 2009

2. Anand Sharma, OperationsResearch, HimalayanPublishing House, 2014 , Mumbai

3. GURUSAMY S, ElementsofOperationsResearch,Vijay Nicole Imprints, 2015, Chennai

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COURSE REFERENCES:

1. Gupta P K & Gupta S P, Quantitative Techniques &Operations Research, Sultan Chand and Sons,2014, New Delhi

2. Kapoor V K, Operations Research Techniques forManagement, Sultan Chand and Sons, 2012, NewDelhi

3. Kanti Swarup, P.K.Gupta & Man Mohan,Operations, ResearchJain Book Agency, 2014, NewDelhi

E-resources http://www.learnaboutor.co.uk/ http://www.theorsociety.com/ www.orcomplete.com http://www.orsi.in/

16UBU4MC02 INDUSTRIAL RELATIONS

SEMESTER: IV CREDITS: 3CATEGORY: MC NO. OF HOURS / WEEK: 3

OBJECTIVES:1. To enable the students to understand the concept of Industrialrelations,2. To facilitate students to meaning of Industrial Conflict, itsvarious causes and types as per Industrial Dispute Act of 19483. To understand the concept of Collective Bargaining, itsfunctions and to have a knowledge of Trade Unions its featuresand functions4.To enable the students know how to handle grievance, itsnature and causes and procedure to handle it

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UNIT 1 : INTRODUCTIONIndustrial Relations An Overview Concept of IndustrialRelations – Characteristics – Scope – Factors influencingindustrial relationship – Importance of harmonious industrialrelations – objectives - approachesUNIT 2 : INDUSTRIAL CONFLICTMeaning – Causes – Types – Prevention – settlement – IndustrialDispute Act of 1948UNIT 3 : COLLECTIVE BARGAININGMeaning – functions – process – Workers’ participation inmanagementUNIT 4 : TRADE UNIONSDefinition – features – functions – measures to strengthen tradeunion movement in IndiaUNIT 5 : GRIEVANCE HANDLINGMeaning- Nature and Causes - Grievance procedure –disciplinary procedure – indiscipline – causes of indiscipline.COURSE TEXT:1. N.D. Kapoor, A handbook on Industrial Laws, Sultan Chand& Sons, New Delhi,20052.H.Samuel , Industrial Law, Vikhas Publications New Delhi,2002COURSE REFERENCES :1. Malhotra, The Law of Industrial Disputes, VikhasPublications New Delhi.2004.2. J.R. Carby Hall, Principles of Industrial Law, PearsonPublication, 2003.

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16UBU4ES01 CORPORATE ACCOUNTING

SEMESTER: IV CREDITS: 3CATEGORY: ES1 NO. OF HOURS/ WEEK: 6

OBJECTIVES:1. To understand the advanced concepts in Accounting and

Finance2. To enable a student to analyze the financial statements3. To understand the various costs in manufacturing.

UNIT 1: FINANCIAL STATEMENTSObjectives of financial statements –Preparation and presentationof financial statements of companies under (schedule III). Profit& loss a/c - Balance sheetUNIT 2: CASH FLOW STATEMENTMeaning and Importance – Advantages & Limitations of CashFlow Statement – Preparation of Cash Flow StatementUNIT 3: UNDERWRITINGUnderwriting –Purpose and importance – Underwritingcommission – types of underwriting – Marked, unmarked andFirm UnderwritingUNIT 4 : REDEMPTION OF SHARES & DEBENTURESRedemption of Debentures (using profits only) - DebentureRedemption Reserve – Redemption of preference shares –Provision of companies act – Capital profits and revenue profits– Minimum fresh issue of shares.UNIT 5: PROFITS PRIOR TO INCORPORATIONTreatment of Profits or Loss Prior to Incorporation – Relevanceof ‘Date of Commencement of Business’ – Methods ofascertaining Profit or Loss prior to incorporation (P&L A/c andBalance Sheet Method) - Buyback of shares-Rights issue-

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Calculation of right price-Bonus issue-Rules Regarding bonusissueCOURSE TEXT:1. T.S. Reddy & Dr. A. Murthy, Corporate Accounting : VolumeOne, Margham Publications, 20152. Gupta &Radhaswamy, Advanced Accounting, Sultan Chand &Sons, 2015COURSE REFERENCES:1. R L Gupta &Radhasamy, Corporate Accounting, SultanChand & Sons, New Delhi, 20142. Shukla M.C.&Grewal T.S., Corporate Accounting, Chand &Co., Publications, New Delhi, 20083. R S N Pillai, Bhagawathi, S. Uma, Fundamentals of AdvancedAccounting Volume II, Sultan Chand & Sons, New Delhi, 2012

16UBU4ES02 CONSUMER BEHAVIOUR

SEMESTER : IV CREDITS: 3CATEGORY: ES 1 NO. OF HOURS/WEEK: 6

OBJECTIVES:1. It helps students to understand the behavior of consumersbefore and after purchase.2. It helps students gain conceptual knowledge of motivation,perception, personality and other behavioral studies influencethe consumer's purchase decisions.3. It also gives an insight to the students about the decision-making process and its significance of the consumer behaviorstudy in various other areas.

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UNIT 1: INTRODUCTION TO CONSUMER BEHAVIOURMeaning- Types of consumers- Interdisciplinary nature of CB -Scope and Application of CB- Market segmentation and CB -Consumer ResearchUNIT 2: CONSUMER DECISION MAKING PROCESSProblem Recognition - Pre Purchase Search- Purchasing Process- Post Purchase Behavior- Models of Consumer decision making- Customer LoyaltyUNIT 3: INDIVIDUAL DETERMINANTS OF CONSUMERBEHAVIOURPersonality- Motivation- Perception - Learning - Attitudes -Concepts OnlyUNIT 4: EXTERNAL DETERMINANTS OF CB :FAMILY, AGE & GENDERFunctions- FLC stages - Family Decision Making - Role of Childin Decision Making - Women’s Buying Behavior.UNIT 5: INFLUENCE OF CULTURE AND SUBCULTUREON CONSUMER BEHAVIOURCharacteristics - Measurement of Culture - Content analysis-Consumer Fieldwork-Subculture - religious - regional- racial-age and gender culture - Nature, Purpose, Factors,Organizational buying decisions: Types, Process, Criteria forSegmenting Organizational MarketsCOURSE TEXT:1. Schiffman, L.G., Kanuk. L. L, & Kumar. S. R, ConsumerBehavior, Prentice Hall Publications, 2010, 10th EditionCOURSE REFERENCES:1. Suja R. Nair, Consumer Behaviour& Marketing Research,Himalaya Publishing House Pvt. Ltd., 20162. Srabanti Mukherjee, Consumer Behaviour, Cengage Learning,2012

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16UBC4AL01 ELEMENTS OF COMPANY LAW

SEMESTER: IV CREDIT: 3CATEGORY: AL HOURS/WEEK: 6

OBJECTIVES:1. To develop an understanding of the regulation of registeredcompanies and to provide thorough understanding of the variousprovisions of the Indian Company Law2. To provide conceptual understanding of the cases ofCompany Law.UNIT-I: INTRODUCTIONCompany – meaning- definition - characteristics –CorporateVeil- lifting of corporate veil - Types of companies – on basis ofaffiliation, members, liability, ownership and control – oneperson company – small company – meaning of LLP - features -advantages and disadvantages.UNIT–II: INCORPORATION AND ITS CONSEQUENCESFormation of a company - Promoters – meaning and importance- position , duties and liabilities-Incorporation of a company- preincorporation contracts –certificate of incorporation –certificateof commencement of business – Memorandum of Association –contents of memorandum of Association – alteration - Doctrineof ultra vires – Articles of Association – contents – limitations inits alteration. –Doctrine of indoor management. .UNIT – III: FINANCIALSTRUCTUREShares – meaning - classes of shares - equity shares – types –preference shares – meaning – types – difference between equityand preference shares – sweat equity shares – ESOS - issue ofshares at premium - transfer and transmission of shares(physical and electronic transfer)UNIT - IV: PROSPECTUSProspectus – definition; abridged prospectus; statement in lieu ofprospectus; shelf prospectus - contents, registration,misstatements and penalties

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UNIT – V: MEMBERSHIPMembership - modes of acquiring membership includingthrough depository mode; restriction on membership – rights andprivileges of members.COURSE TEXT:

1. Kapoor N.D., Elements of company law, Sultan ChandPublications, 2014.

COURSE REFERENCES:1. Ghosh P.K & Balachandran .V, Company Law and practice,Sultan chand and sons, 20142. Sangeeth Kedia, Advanced company law and practice, PoojaLaw Publishing co, 2014

16UBU5MC01 STRATEGIC MANAGEMENT

SEMESTER: V CREDIT: 6CATEGORY: MC NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To make the student understand the basic conceptualframework of Strategic management2. To understand the competitive advantage of Management3. To make them understand the various level of strategies likeBusiness , corporate LevelUNIT 1: STRATEGY & PROCESSConcept of Strategy - Level of Strategy - Conceptual Frameworkfor Strategic Management - Benefits - Strategic ManagementProcess - Strategic Intent - Vision, Mission and Purpose -Business Definition - Objectives - Goals - Social ResponsibilityUNIT 2: COMPETITIVE ADVANTAGEThe External Environment Analysis - SWOT Analysis - MichaelPorter Five Force Model (Industry Environment Analysis) -Strategic Groups - Competitor Analysis - Analyzing Internal

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Organization - Resources, Capabilities & Core Competencies -Building Core Competencies - Outsourcing - McKinsey 7SModelUNIT 3: BUSINESS LEVEL STRATEGIESGeneric Strategies - Stability, Expansion, Retrenchment,Combination Strategies - Business Level Strategies - Purpose ofBusiness Level Strategy - Types of Business Level Strategy -Cost Leadership Strategy - Differentiation Strategy - FocusStrategy - Integrated Cost Leadership/Differentiation StrategyUNIT 4: CORPORATE LEVEL STRATEGIESStrategy in Global Environment - Corporate Strategy - Purpose -Vertical Integration - Diversification - Reasons forDiversification - Strategic Alliance - Mergers & Acquisitions -Reasons for Acquisitions - Problems in Achieving AcquisitionSuccess - Joint Ventures - Building & Restructuring theCorporation - Strategic Analysis & Choice - ETOP - CorporatePortfolio Analysis - Gap Analysis - Selection of MatrixUNIT 5: STRATEGY IMPLEMENTATION &EVALUATIONStrategy Implementation - Objectives - Process - Benefits -Resource Allocation - Designing Organizational Structure -Designing Strategic Control System - Matching Control &Structure to Strategy - Implementing Strategic Change - Politics- Power & Conflict - Strategic Evaluation - Objectives - Benefits- Techniques - Strategic Control – ProcessCOURSE TEXT:1. Hitt, Ireland, Hoskisson, Strategic Management, ThomsonLearning, 7th EditionCOURSE REFERENCES:1. M A Hitt, Strategic Management, Cengage Learning, 20112. David R Fred, Strategic Management: Concepts & Cases,Pearson Education, 2012

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16UBU5MC02 FINANCIAL MANAGEMENT

SEMESTER: V CREDITS: 6CATEGORY: MC NO. OF HOURS/WEEK: 6

OBJECTIVES:1. To expose the students to the fundamentals of finance.2. To develop an understanding of tools that are used to valueinvestment projects.3. To provide knowledge using concepts, methods & proceduresinvolved in managerial decision making.UNIT 1 : FINANCIAL MANAGEMENTIntroduction- Meaning- Evolution- Importance- Conflicts inProfit Versus Value Maximization- Principle- Role of ChiefFinancial Officer(CFO)- Relationship of Financial Managementwith Related Disciplines- concept of Time Value of Money-Compounding and discount- simple interest & compoundinterest.UNIT 2 : CAPITAL STRUCTURECapital structure theories- Net income approach – traditionalapproach – net operating income approach – MM approach -over capitalization and under capitalization.- Designing a capitalstructure - key concepts of designing optimal structure- optimalcapital structure- EBIT-EPS Analysis- cost of capital, capitalstructure and Market Price of share.UNIT 3 : BUSINESS RISK AND FINANCIAL RISKDebt versus Equity Financing - types of Leverages – operatingleverages – financial leverage – combined leverage - Cost ofcapital- significance- Determination- Cost of Long Term Debt-Cost of Preference share capital - cost of Equity share capital-cost of Retained Earnings- Weighted Average Cost of Capital(WACC).

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UNIT 4 :CAPITAL BUDGETINGCapital budgeting – Definition – Purpose – Process – Types ofcapital investment decisions – Project’s cash flow – Basicprinciples for measuring project’s cash flow - Traditionaltechnique – ARR – Pay back method – Discounted methods –NPV-Discounted pay back method- Profitability index – IRRUNIT 5 : SOURCES OF FINANCE (ONLY THEORY)Introduction – Financial needs and sources of finance of abusiness – Long term sources of finance- Venture capitalfinancing – Debt securitization – Lease financing – Short termsources of finance – Other sources of financing – Internationalfinancing.COURSE TEXTS:1. S. N. Maheswari, Financial Management, Sultan Chand &Sons, 2015COURSE REFERENCES:1. I M Pandey, Financial Management, Vikas Publishing House,20152. Prasanna Chandra, Financial Management, Tata Mc-GrawHill, 2004

16UBU5MC03 HUMAN RESOURCE MANAGEMENT

SEMESTER: V CREDITS: 6CATEGORY: MC NO. OF HOURS/WEEK: 6

COURSE OBJECTIVES:1. To highlight the importance of HRM in an organization.2. To familiarize the students with the processes and mechanismof managing human resources.3. To develop a competitive advantage by using its humanresource.

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UNIT 1 : INTRODUCTIONNature of HRM - Scope - Objectives - Importance - SystemApproach to HRM - Functions of HRM - HRM & CompetitiveAdvantage - Skills & Roles of HR Manager - Meaning ofStrategic HRM - - Personnel Management DefinitionUNIT 2 : JOB ANALYSIS & HRPJob Analysis - Uses - Process - Methods of Collecting JobAnalysis Data - Job Description - Job Specification - HumanResource Planning (HRP) - Objectives of HRP - Importance ofHRP - Process of HRP - Effective HRP - Attrition Management -Retention Management - OutsourcingUNIT 3 : RECRUITMENT & SELECTIONRecruitment - Meaning & Definition - Constraints & Challenges- Sources of Recruitment - Methods of Recruitment - Selection -Definition - Purpose - Selection Process - Application Blank -Curriculum Vitae - Testing - Employment Interview - InterviewProcess - Medical Screening - Appointment OrderUNIT 4 : TRAINING & PERFORMANCE APPRAISALTraining - Need for Training - Training Vs. Development -Areas of Training - Types of Training - Methods of Training -Succession Planning - Performance Appraisal - Objectives -Process of Performance Appraisal - Methods of PerformanceAppraisal - Traditional & Modern Methods - EssentialCharacteristics of an Effective Appraisal - Potential AppraisalUNIT 5 : EMPLOYEE GRIEVANCES, DISCIPLINE &STRESS MANAGEMENTIncentives - EAP - Employee Welfare Facilities - Teams - Teamwork - Team Building - Employee Grievances - EmployeeGrievance Procedure - Discipline - Kinds - Approaches toDiscipline - Punishments - Essentials of Good DisciplinarySystem - Job Stress - Stress ManagementCOURSE TEXT:

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1. V S P Rao, Human Resource Management, Excel Books, 2010

COURSE REFERENCES:1. C B Gupta, Human Resource Management, Sultan Chand &Sons, New Delhi, 20122. Aswathappa K, Human Resource Management, Tata Mc-Graw Hill Education, 20103. Wayne Mondy Robert, Human Resource Management,Pearson Education, 12th Edition, New Delhi, 2010

16UBU5ES01 INDIRECT TAX

SEMESTER: V CREDITS: 3CATEGORY: ES 2 NO. OF HOURS/ WEEK: 6

OBJECTIVES:1. To make a student to understand the various indirect taxes inIndia2. To enable a student to understand the indirect tax structure inIndia.UNIT 1 :INTRODUCTIONDirect and Indirect Taxes, Features of indirect taxes, Principalindirect taxes, Administration of indirect taxesUNIT 2 :CENTRAL EXCISE DUTYConstitutional provisions, Types of excise duties, Sources ofcentral excise law, Levy of duty, Goods and excisable goods,Manufacture and Manufacturer, General procedures, SSIexemption.

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UNIT 3 :CUSTOMS DUTYConstitutional provisions, Sources of customs law, Levy ofcustoms duty, Exemption from customs duty, Classification andValuation of imported/export goodsUNIT 4 :VATVAT in Indian context, Constitutional provisions relating toState-Level VAT, VAT rates and coverage of goods, Input taxcredit (ITC), VAT procedures

UNIT 5 :SERVICE TAXIntroduction, Genesis of service tax in India, ConstitutionalProvisions, Sources of service tax law, Definition of service,Charge of service tax, Negative list of servicesCOURSE TEXT:1. ICAI, study material, paper 4 – Indirect tax, July 2015COURSE REFERENCES:1. VinodSinghania K. & Monica Singhania, Students Guide toIncome Tax, Taxman Publications, 20122. Gaur V.P., and Narang D.B., Income Tax Law and Practice,Kalyani Publishers3. Mehrotra& Dr. Goyal, Income Tax Law andPractice,SahityaBhawan Publications

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16UBU5ES02 SUPPLY CHAIN MANAGEMENT

SEMESTER: V CREDITS: 3CATEGORY: ES2 NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To introduce The Concept and Impact of Logistics and SupplyChain Management, With A Competitive Strategy Overview.2. To expose The Various Dimensions of Financial Supply ChainManagement with the Perspective Of e-Finance.3. To make the student understand the basic function ofOutsourcing, procurement, Inventory, warehousing &Transportation.UNIT 1: INTRODUCTION TO SUPPLY CHAINMANAGEMENTConceptual Model of SCM - Evolution of SCM - SCMApproach - Elements in SCM - SCM Principles inManufacturing Management - Key Concepts in LeanManufacturing - Elements of Lean Manufacturing - Drivers -Characteristics - Levels - Approaches - Methods - Benefits &Disadvantages - SCM for Mass Customization.UNIT 2: OUTSOURCING & PROCUREMENTOutsourcing concepts - Control Measures - 4 M's Management -Procurement Management in Supply Chain - Purchasing Cycle –Different principles of purchasing- Material RequirementPlanning - Evolution of 3PL - 3PL Implementation - Operationsof Indian 3PL's - 4PL - Components - Financial Supply Chain-Elements of Financial Supply Chain - e Financial Supply Chain.UNIT 3: LOGISTICS COMPONENTS & INVENTORYMANAGEMENTLogistics Process - Components - Characteristics of logisticscomponents - Inventory Planning - Inventory - Types ofinventory - Conceptual Framework of Inventory - EOQ Model -

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ABC Analysis –ABC_ VED analysis - Inventory ControlProcedures - Distribution Requirement Planning (DRP) –JITSystem- Prerequisites of JIT system.UNIT 4: WAREHOUSING & TRANSPORTATIONWarehousing - Need for Warehousing Management - Role ofWarehousing in Logistics System - Types of Warehouses -Warehouse Functions – Transportation – Modes - Multi ModalNetworks- Material Handling - Types of Material Handlingequipment’s - Protective Packaging – Forms of ProtectivePackaging.UNIT 5: INTRODUCTION TO LOGISTICSMANAGEMENTLogistics Management - Elements - Achievement of CompetitiveAdvantage through Logistics - Source of Competitive Advantage- Marketing & Logistics Interface - Work of Logistics -Integrated Logistics - Operational Objectives - Barriers toIntegration - Logistical Performance Cycles - Principles ofDesigning or Evaluating LIS Applications - LogisticsInformation Architecture

COURSE TEXT:1. Ailwadi, Satish. C, Singh, P. Rakesh, Logistics Management,PHI Learning Private Limited, 2nd Edition, 20122. Altekar, Rahul. V, Supply Chain management, PHI LearningPrivate Limited, 20123. Sanjay Dalmia, Financial Supply Chain Management, TataMc-Graw Hill Publications, 1st Edition, 2008COURSE REFERENCES:1. Vinod V. Sople, Logistics Management, Pearson Education,2nd Edition, 20092. N. Chandrasekaran, Supply Chain Management, OxfordUniversity Press India, 1st Edition, 2010

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3. D K Agrawal, Logistics & Supply Chain Management,Macmillan Publishers, 2009

16UBU5SK01 MANAGEMENT ACCOUNTING

SEMESTER: V CREDITS: 4CATEGORY: SK NO. OF HOURS/WEEK: 6

OBJECTIVES:1. To make a student understand and identify the various costsinvolved in the business.2. To help students analyze the various costs which will assist indecision making.3. To help students in setting budgets and analyze the variance.UNIT 1 : INTRODUCTIONNature and Scope of Management Accounting – FinancialStatement Analysis– Comparison between Cost accounting andManagement accounting, Financial accounting and Managementaccounting-Fund flow statement – Meaning- Objectives-Importance- Advantages- Limitations- Difference between Fundflow statement and Balance Sheet, Difference between Fundflow statement and Cash flow StatementUNIT 2 :RATIO ANALYSISMeaning of ratio analysis- modes of expression of ratios- steps inratio analysis-Advantages of Ratio analysis- Limitations of Ratioanalysis- Classification of Ratio analysis- Functionalclassification- Profitability Ratios- Turnover Ratios- FunctionalRatios and computation of various ratios - Conversion of ratiosinto Balance SheetUNIT 3 : MARGINAL COSTINGMeaning, Characteristics of Marginal Costing, facts aboutmarginal costing - Distinction between Marginal and Absorption

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Costing, Advantages and Limitations of Marginal Costing, Cost-Volume-Profit Analysis methods of break even analysis –algebraic calculation - Margin of Safety- Decision making –Make or buy – key factor – product eliminationUNIT 4 : BUDGETARY CONTROLMeaning of Budget and Budgeting, Essentials of Budget,Characteristic of Budget, Objectives of Budgeting, Meaning ofBudgetary Control, Different Types of Budgets – Zero basedbudgets- Preparation of Budgets – flexible – sales – production –direct material usage budget – direct material purchase budget -direct labour budget – factory overhead budget – selling anddistribution cost budget – administration cost budget – cashbudget - production cost budget.UNIT 5 : STANDARD COSTINGIntroduction - Setting up of Standard Cost, Types of Standards,Need for Standard Costs - Types and classification of Variances– Sales variances – Material variances(without opening andclosing stock) – labor variances(with out idle time) – variableand fixed overhead variances(with out calendar variance) -preparation of operating statement(only using absorptioncosting).

COURSE TEXT:1. Jain &Narang, Management Accounting, Kalyani Publishers,20152. S.N. Maheswari, Management Accounting, Sultan Chand &Sons, 2015COURSE REFERENCES:1. T.S. Reddy & Y. Hari Prasad, ManagementAccounting,Margham Publications, Chennai, 2015

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16UBU5SK02 RURAL MARKETING

SEMESTER: V CREDIT: 4CATEGORY: SK NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To enable the students to understand the elements of theunexplored rural markets.2. To identify the significance and strategies of rural markets.3. To familiarize the students with innovations in ruralmarketing.UNIT 1 : RURAL MARKETING – INTRODUCTIONDefining Rural Markets – Scope - Characteristics and Potential -Road Blocks - Rural Myths - Rural Marketing Mix - Evolutionof Rural Marketing - Rural Marketing Environment - RuralInfrastructure - Rural vs Urban MarketingUNIT 2 : CONSUMER BEHAVIOUR & RESEARCHRural Consumer Behavior - Factors influencing rural ConsumerBehaviour - Rural Buyer Decision Process – Rural ProductAdoption Process.UNIT 3 : SEGMENTATION & PRODUCT STRATEGYRural Segmentation - Prerequisites for Effective Segmentation -Bases for Segmentation - Targeting - Positioning - Rural Productconcept - Classification of Rural Products - Product Decisions &Strategies - New Product Development for rural - RuralBranding - Fake Brands - Packaging – LabelingUNIT 4 : PRICING, DISTRIBUTION & PROMOTIONPricing in Rural India - Factors influencing price in rural markets- Price Strategies -Rural Distribution channels & Models -Channel members - Channel behavior -Rural Communication -Challenges –Developing Rural Communication - Promotiontechniques

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UNIT 5: RURAL SERVICES MARKETING &STRATEGIESChanging scenario of Rural Markets - TelecommunicationServices - ITC e-Choupal - Financial Services - i Shakti - nLogue - Healthcare services - Future of Rural Marketing – RuralCRM- Definition- Rural Marketing Strategies of FMCGcompanies - Emergence of Organized RetailingCOURSE TEXT:1. PradeepKashyap, Rural Marketing, Pearson EducationPublications, 2012COURSE REFERENCES:1. C.S.G., Rural Marketing, Pearson Education Publications,20092. Awadhesh Kumar Singh &SatyaPrakashPandey, RuralMarketing : Indian Perspective, New Age InternationalPublications, 2007

16UBU6MC01 ENTREPRENEURSHIP

SEMESTER : VI CREDITS: 6CATEGORY : MC NO. OF HOURS / WEEK :6

OBJECTIVES:1. To give a basic understanding on Entrepreneurship.2. It also helps in understanding various theories ofEntrepreneurship.3. To give a basic understanding of venture promotion andraising fund concept

UNIT 1 : ENTREPRENEUR & ENTREPRENEURSHIPEntrepreneur : Definition & Concept - Characteristics -Entrepreneurship : Definition, Concept & Characteristics -Emergence of Entrepreneurship - Classification of Entrepreneur

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- Functions of Entrepreneur - Qualities of an Entrepreneur -Business Plan WritingUNIT 2 : THEORIES OF ENTREPRENEURSHIPSociological Theories (Theory of Religious Belief Max Weber) -Economic Theories (Schumpeteris Theory of Innovation,Harvard School Theory) - Views on Entrepreneurship (Walker) -Models of EntrepreneurshipUNIT 3: PROMOTION OF A VENTUREOpportunity Analysis - Environment & Entrepreneurship -Technological Environment - Competitive factors - Steps insetting up a small scale industrial enterprise - Legal requirementsfor establishing a new unit - Policies of GovernmentUNIT 4 : RAISING OF FUNDS & ENTREPRENEURIALBEHAVIOURRaising of Funds - Internal and External - Sources of Finance toEntrepreneurs - Capital structure - Capitalization - Venturecapital - Origin, Concept - Features - Innovation & Entrepreneur- Social Responsibility - Institutions providing Financialassistance to Indian Entrepreneurs - Role of FinancialInstitutions towards EntrepreneurshipUNIT 5 : EDP & ENTREPRENEURSHIPEDP : Meaning & Objectives - Indian EDP model - Phases ofEDP - Evaluation of EDP - Role & Achievements of EDP -Rural Entrepreneurship - Women Entrepreneurship - Concept -Factors Governing - Schemes for Women EntrepreneursCOURSE TEXT:

1. Mohanty&SangramKeshari, Fundamentals ofEntrepreneurship, PHI Learning Private Limited, 2013

COURSE REFERENCES:1. H. Nandan, Fundamentals of Entrepreneurship, PHI LearningPrivate Limited, 3rd Edition, 20132. C. B. Gupta & S. S. Khanka, Entrepreneurship & SmallBusiness Management, Sultan Chand & Sons, New Delhi, 2014.

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16UBU6MC02 PRODUCT, BRAND & SERVICEMANAGEMENT

SEMESTER : VI CREDITS: 6CATEGORY :MC NO. OF HOURS / WEEK:6

OBJECTIVES:1. To give a basic understanding on Brand and productmanagement and its implications.2. It also helps in understanding various branding strategies.3. To give a basic understanding of service marketing.UNIT 1 : INTRODUCTION TO PRODUCTMANAGEMENTProduct Management - Need - Importance - Role of ProductManager - Role of Products - Levels of Products - Deciding theLevel of Product Offered - Converting Ideas into Products -Product Customization - Deciding Product Features - ProductLife Cycle - New Product Development - Product Innovation -Competitor Analysis - Product Market Analysis on PackagedDrinking Water, Soft Drinks, Toothpaste, Mobile Phones.UNIT 2: CONCEPT & BRAND COMPETITIONMeaning - Brand Management - Brand - Brand & Products -Brand Perspectives - Anatomy of a Brand - Why Brands MakeSense? - Economic Ideal - Competition Disarms - ProductCommonality - Brand Power - Customer Loyalty - Brand &TrustUNIT 3: BRAND EVOLUTION & POSITIONINGBrand Levels - Brand Evolution - Value Hierarchy - Evolution ofBrand Positioning - Position & Product Position - 3C's ofPositioning - Competitive Positioning - Positioning Strategy -Brand Success

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UNIT 4 : BRAND EQUITY & IDENTITYBuilding superior brands - Brand equity - Brand imageconstellation - Brand image dimensions - Brand equity Assets &Liabilities -Brand identity - Levels – PerspectivesUNIT 5 : INTRODUCTION TO SERVICE MARKETING& DISTRIBUTIONServices Defined - Services marketing -Services Marketing inIndia- Service Economy- Growth of Service Sector - Reasons forGrowth in Service Sector – Scope - Characteristics andChallenges - Database Marketing - Service Distribution - ServiceTransactions - Banking Services - Channels for ServiceDistribution - Services e-retailing - Service Quality Management- Service Failures & RecoveryCOURSE TEXT:1. KaushikMukerjee, Product Management : Text & Cases,PHI Learning, 20102. RamanujMajumdar, Product Management in India, PHILearning, 3rd Edition, 20073. Harsh V. Verma, Brand Management, Excel Books,New Delhi, 20064. K. Rama MohanaRao, Services Marketing, PearsonEducation Publications, 2011

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16UBU6MC03 PROJECT MANAGEMENT

SEMESTER: VI CREDIT: 6CATEGORY: MC NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To familiarize students with the steps involved in managing aproject.2. To familiarize the methods of financing of projects andincontrolling its cost.3. To understand the risk of the project and closure of theproject.UNIT 1: INTRODUCTIONProject management: Definition- History of project management- Project characteristics - Taxonomy of projects - Projectenvironment - Project as a conversion process - Project life cycle– Project Selection Methods – Project Portfolio Process – ProjectManager roles and responsibilities- Project Teams.UNIT 2: MARKET & DEMAND ANALYSISSituational Analysis- steps in Market and Demand Analysis -Collection of Secondary Information – Conduct a market Survey– Characteristics of the market – Demand forecasting –Uncertainties in Demand Forecasting – Technical Analysis:Manufacturing Process technology- Technical Arrangements-Material Inputs and utilities – Plant location & capacity –structure & Civil works 0 Environmental aspects – ProjectCharts & layout – Schedule for Project implementation.UNIT 3: FINANCIAL ESTIMATION & PROJECTIONProject cost estimation - Project financing – Means of Financing– Working capital advances- Financial evaluation of projects -Financial projections - Project planning and scheduling –Estimation of sales and Production, Resource analysis,

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Justification and Evaluation - Teams and organization - Projectcost control.UNIT 4: PROJECT RISK ANALYSISSources, Measures and Perspective on Risk – Sensitivity analysis– scenario analysis- Break Even analysis – Hiller Model –Simulation Analysis – Decision Tree Analysis – Managing risk –Risk Analysis in Practice – How financial Institutions analyzerisk.UNIT 5: PROJECT EVALUATION, AUDIT & CLOSUREProject management Information system-Project ControlProcess-Monitoring Time Performance-Integrated informationsystem–Developing a status report – Project Audit process-Project Closure- Future Project management.COURSE TEXT:1. Chandra Prasanna, Projects – Planning, Analysis, Selection,Implementation and Review, Tata McGraw Hill, New Delhi,2014, 8th Edition.2. Clifford F. Gray & Erik W. Larson, Project Management –The Managerial Process , Tata McGraw Hill, New Delhi, 2014,3rd Edition.COURSE REFERENCES:1. Maylor Harvey, Project Management, Pearson Education,New Delhi, 2004.2. Rao P.C.K, Project Management & Control, Sultan Chand &Sons, New Delhi, 2004.3. Harvey Maylor, Project Management, Third Edition, PearsonEducation, 2006.

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16UBU6MC04 INTERNATIONAL BUSINESSMANAGEMENT

SEMESTER : VI CREDITS: 6CATEGORY: MC NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To enable the students to understand the various modes ofentering global markets.2. To impart the students with regional economic integrations.3. To examine the international monetary, strategy & marketingenvironment.UNIT 1: OVERVIEW OF INTERNATIONAL BUSINESSInternational Business - Objectives - Modes of InternationalBusiness - Exports & Imports - Licensing - Franchising -Management Contracts - Joint Ventures - Turnkey Projects -Wholly - owned Subsidiaries - Strategic Alliances - Mergers &Acquisitions - Contract Manufacturing - Why to Go forInternational Business? - Impediments in International Business- Globalization - Advantages - Implications - ImpactUNIT 2: INTERNATIONAL BUSINESS ENVIRONMENT& INTERNATIONAL TRADEInternational Business Environment - International PoliticalEnvironment - Political System - Political Risk - Legal System -International Economic Environment - Economic Development -Economic Systems - Key Economic Parameters - InternationalTrading Environment - International Trade Theory -Comparative Advantage Theory - Heckscher-Ohlin Theory -India's Foreign Trade - GATT - WTOUNIT 3: REGIONAL ECONOMIC INTEGRATIONRegional Economic Integration - Levels of Economic Integration- NAFTA - Features & Impact - ASEAN - Vision, Free TradeAreas & Economic Community - SAARC - Objectives -

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Principles - Potential Areas of Cooperation - Problems - Role ofIndia - BRICS - Objectives - Focus of BRICS - Target Sectorsfor BRICS TradeUNIT 4: INTERNATIONAL MONETARY SYSTEMFDI - Types of FDI - Growth of FDI - FDI Destinations - FDISources - Methods for making FDI - Why Organizations go forFDI? - FDI & Host Nation - FDI & Home Nation - ForeignExchange Market - Players - Major Foreign Exchange Markets -Factors in Exchange Rate Determination - Uses - ForeignExchange Rate - Foreign Exchange Rate Classification - IMF -World Bank - IFC - IDAUNIT 5 : INTERNATIONAL STRATEGY & MARKETINGInternational Strategy - Strategy of International Business -Organization Strategy of International Business - InternationalMarketing - Market Analysis - Environmental Analysis -International Product Policies & Decisions - InternationalMarket Selection Process - India - An Emerging Market -International HRM - MeaningCOURSE TEXTS:1. Sanjay Misra, P.K. Yadav, International Business : Text &Cases, PHI Learning, New Delhi, 20092. Francis Cherunilam, International Business : Text & Cases,PHI Learning, New Delhi, 20103. John Daniels, International Business : Environments &Operations, Pearson Education, 2009COURSE REFERENCES:

1. Paul Justin, International Business, Prentice Hall ofIndia Pvt. Ltd., New Delhi, 5th Edition, 2011

2. K. Aswathappa, International Business, Tata Mc-GrawHill, 2012

3. Francis Cherunilam, International BusinessEnvironment, Himalaya Publishing House Pvt. Ltd.,2015

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16UBU6MS01 WORKING CAPITAL MANAGEMENTSEMESTER: VI CREDITS: 4CATEGORY: MS NO. OF HOURS/WEEK: 6

OBJECTIVES:1. To make a student understand the various sources of workingcapital.2. To make a student understand the management of workingcapital.UNIT 1 : CONCEPT OF WORKING CAPITALIntroduction – Meaning – Determinants – Issues – Estimating -Operating Or Working Capital Cycle.UNIT 2 : FINANICING OF WORKING CAPITALIntroduction – Sources Of Finance – Working Capital FinanceFrom Banks – Forms Of Bank Credit.

UNIT 3 : TREASUARY AND CASH MANAGEMENTMeaning – Functions – Management Of Cash – Methods – CashManagement Models – Recent Development – Management OfMarketable SecuritiesUNIT 4 : MANAGEMENT OF TRADE RECEIVABLEIntroduction – Aspects Of Management Of Debtors – FactorsDetermining Credit Policy – Factors Under The Control Of TheFinance Manager – Approaches To Evaluation Of Credit Policies– Financing Receivables.UNIT 5 : MANAGEMENT OF TRADE PAYABLES ANDINVENTORYIntroduction – Cost and Benefits of Trade Credit – Computationof Cost of Payables - Inventory Management.COURSE TEXTS:

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1. S. N. Maheswari, Financial Management, Sultan Chand& Sons, 2015

COURSE REFERENCES:1. Khan and Jain, Management Accounting & Financial

Management, Tata McGraw Hill publishers, New Delhi,2004

2. Pandey I.M., Financial Management, Tata McGraw HillPublishers, New Delhi, 2004

16UBU6MS02 RETAIL MANAGEMENTSEMESTER: VI CREDITS: 4CATEGORY: MS NO. OF HOURS/WEEK: 6OBJECTIVES:1. To understand the basic concepts of Retail Management.2. To provide an in-depth understanding of retail marketing,building sustainable relationship, buyer behaviour.3. To provide an understanding about retail locations.UNIT 1 : INTRODUCTION TO RETAIL MANAGEMENTRetail Management - Need - Retailing - Retailer Functions -Social & Economic Significance of Retailing - Opportunities inRetailing - The Retail Management Process - RetailerCharacteristics - Types of Merchandise - Variety & Assortment -Services Offered - Food Retailers - General MerchandiseRetailers - Non Store Retailers - Services Retailing - Types ofOwnershipUNIT 2 : RETAIL CHANNELSRetail Channels for Interacting with Customers - EvolutionToward Multi Channel Retailing - Capabilities Need for MultiChannel Retailing - Issues in Multi Channel Retailing -Shopping in the FutureUNIT 3 : RETAIL BUYING PROCESS

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Retail Buying Process - Types of Buying Decisions - SocialFactors Influencing Buying Process - Market SegmentationUNIT 4 : RETAIL STRATEGYRetail Strategy - Target Market & Retail Format - Building aSustainable Competitive Advantage - Growth Strategies - GlobalGrowth Opportunities - Strategic Retailing Planning ProcessUNIT 5 : PLANNING RETAIL LOCATIONS & RETAILCOMMUNICATIONTypes of Retail Locations - Unplanned Retail Locations -Shopping centers - Other Location Opportunities - Location &Retail Strategy - Legal Considerations - Evaluating SpecificAreas for Location - Site Characteristics - Trade AreaCharacteristics - Estimating Potential Sales for a Store Site -Retail Communication Mix - Methods of Communicating withCustomers - Store Layout - Visual MerchandisingCOURSE TEXT:1. Michael Levy, Barton A. Weitz& Ajay Pandit, RetailingManagement, Tata Mc-Graw Hill Publications, 8th Edition, 2012COURSE REFERENCES:1. SwapnaPradhan, Retailing Management :Text and Cases, TataMc-Graw Hill Publications, 4th Edition, 20132. S. C. Bhatia, Retail Management, Atlantic Publishers, 20083. Gibson G. Vedamani, Retail Management, 4th Edition, JaicoPublishing House, 2013

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BBA ALLED OFFERED TO OTHERDEPARTMENTS

16UBU2AL01 PRINCIPLES OF MARKETING

SEMESTER: I CREDITS: 3CATEGORY: AL NO. OF HOURS / WEEK : 6

OBJECTIVES:1. To enable the students to understand the elements of thecomplex world of marketing.2. To impart to the students the need for marketing science in themodern business world.UNIT 1: CONCEPT OF MARKETINGDefinition & Meaning of Marketing - Understanding the MarketPlace & Customer Needs - Designing a Customer DrivenMarketing Strategy - Preparing an Integrated Marketing Plan andProgram - Capturing Value from Customers - ChangingMarketing Landscape - Marketing Strategy - Marketing Mix -4P's & 7C's of Marketing - Analyzing Marketing Environment -Micro Environment - Macro Environment - DevelopingMarketing Information - Marketing Research - Analyzing andUsing Marketing InformationUNIT 2: CONSUMER & SEGMENTATIONCharacteristics affecting Consumer Behaviour - Types of BuyingDecision Behaviour - Buyer Decision Process - Buyer DecisionProcess for New Products - Business Markets & Business BuyerBehaviour - Market segmentation - Requirements for EffectiveSegmentation - Segmentation of Business & InternationalMarkets - Market Targeting - Differentiation & Positioning

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UNIT 3: PRODUCT & PRICEProduct - Levels of a product - Product & service classification -Product & Service decisions - Branding - Labeling - Packaging -New Product Development Process - Product Life CycleStrategies - Price - Major Pricing Strategies - Internal andExternal Considerations affecting Price Decisions - New ProductPricing Strategies - Product Mix Pricing Strategies - PriceAdjustment Strategies - Price Changes - Public Policy &MarketingUNIT 4 : PLACE & PROMOTIONMarketing Channels - Importance - Levels of Channels -Channel Members - Channel Behaviour& Organization -Channel Design Decisions - Channel Management Decisions -Marketing Logistics & SCM - Retailing - Wholesaling -Promotion Mix - Marketing Information Model - Need -Communication Process - Steps in developing EffectiveMarketing Communication - Advertising & Public Relations -Personal Selling & Sales Promotion - Online Marketing - DirectMarketing -UNIT 5 : ESTABLISHING COMPETITIVE ADVANTAGECompetitor Analysis - Identifying Competitors - AssessingCompetitors - Selecting Competitors to Attack and avoid -Designing a competitive intelligence system - Competitivestrategies - Approaches to marketing strategy - Basic competitivestrategies - Competitive positions - Market Leader strategies -Market Challenger strategies - Market Follower strategies -Market Nicher strategies - Balancing Customer and CompetitorOrientations - Sustainable MarketingCOURSE TEXT:1. Philip Kotler, Gary Armstrong, Principles of Marketing, ASouth Asian Perspective, Pearson Education, 2012, 14th EditionCOURSE REFERENCES:

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1. RajanSaxena, Marketing Management, Tata McGraw HillEducation, 20122. Harsh V. Verma&EktaDuggal, Marketing, Oxford UniversityPress India, 2015

16UBU3AL01 GLOBAL BUSINESS MANAGEMENT

SEMESTER: III CREDITS: 3CATEGORY: AL NO. OF HOURS/WEEK: 6

COURSE OBJECTIVES:1. To enable a student to understand the internationalenvironment2. To make a student understand the foreign entry strategies3. To make a student understand the importance of strategicallianceUNIT 1 : INTRODUCTIONInternational Business - Why Study International Business? -International Business Activities - The Era of Globalization -The Contemporary causes of GlobalizationUNIT 2 : INTERNATIONAL ENVIRONMENTLegal Environment, Technological Environment, TheAccounting Environment, The Political EnvironmentUNIT3: INTERNATIONAL STRATEGIC MANAGEMENTInternational Strategic Management - The Challenges ofInternational Strategic Management - Components of anInternational Strategy - Developing International Strategies -Levels of International Strategy

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UNIT 4 : STRATEGIES FOR ANALYZING & ENTERINGFOREIGN MARKETSForeign Market Analysis - Choosing a Mode of Entry -Exporting to Foreign Markets - International Licensing -International Franchising - Specialized Entry Modes forInternational Business (Contract Manufacturing, ManagementContract, Turnkey Project) - Foreign Direct Investment (TheGreenfield Strategy, Acquisition Strategy, Joint Ventures)UNIT 5 : INTERNATIONAL STRATEGIC ALLIANCEInternational Corporate Cooperation - Benefits of StrategicAlliance - Scope of Strategic Alliance - Implementation ofStrategic Alliance - Pitfalls of Strategic AllianceCOURSE TEXT:1.Ricky W. Griffin & Michael W. Pustay, International Business- Pearson Publications, 6th EditionCOURSE REFERENCES:1. John D. Daniels, Lee H. Radebaugh, Daniel P. Sullivan &PrashantSalwan, International Business, Pearson Publications,12th Edition2.Sumati Varma, International Business, Pearson Publications,20123. Charles W. L. Hill, K Arun, International Business :Competing in the Global Marketplace, Tata McGraw-HillEducation Pvt. Ltd, 10th Edition

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16UBU3AL02 HUMAN RESOURCE MANAGEMENT

SEMESTER: III CREDITS: 3CATEGORY: AL NO. OF HOURS/WEEK: 6

COURSE OBJECTIVES:1. To highlight the importance of HRM in an organization.2. To familiarize the students with the processes and mechanismof managing human resources.3. To develop a competitive advantage by using its humanresource.UNIT 1 : INTRODUCTIONNature of HRM - Scope - Objectives - Importance - Functions ofHRM - Skills & Roles of HR ManagerUNIT 2 : JOB ANALYSIS & HRPJob Analysis - Methods of Collecting Job Analysis Data - JobDescription - Job Specification - Human Resource Planning(HRP) - Objectives of HRP - Importance of HRP - Process ofHRPUNIT 3 : RECRUITMENT & SELECTIONRecruitment - Meaning & Definition - Challenges - Sources ofRecruitment - Selection - Definition - Purpose - SelectionProcess - Application Blank - Curriculum Vitae - Testing -Employment Interview - Interview Process - Medical Screening -Appointment OrderUNIT 4 : TRAINING & PERFORMANCE APPRAISALTraining - Need for Training - Training Vs. Development -Areas of Training - Types of Training - Methods of Training -Performance Appraisal - Objectives - Process of PerformanceAppraisal - Methods of Performance Appraisal - Traditional &Modern Methods - Essential Characteristics of an EffectiveAppraisal

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UNIT 5 : EMPLOYEE GRIEVANCES, DISCIPLINE &STRESS MANAGEMENTTeams - Team work - Team Building - Employee Grievances -Employee Grievance Procedure - Discipline - Kinds -Approaches to Discipline - Punishments - Essentials of GoodDisciplinary SystemCOURSE TEXT:1. V S P Rao, Human Resource Management, Excel Books, 2010COURSE REFERENCES:1. C B Gupta, Human Resource Management, Sultan Chand &Sons, New Delhi, 20122. Aswathappa K, Human Resource Management, Tata Mc-Graw Hill Education, 20103. Wayne Mondy Robert, Human Resource Management,Pearson Education, 12th Edition, New Delhi, 2010

16UBU4AL01 ORGANIZATIONAL BEHAVIOUR

SEMESTER: IV CREDIT: 3CATEGORY: AL NO. OF HOURS / WEEK: 6

OBJECTIVES:1. To familiarize the students with the behavioral patterns ofhuman beings at individual and group levels in the context of anOrganization.2. To enable the students to understand the prediction andcontrol of human behavior in an Organization.UNIT 1 : INTRODUCTION TO OBDefinition of Organization - Characteristics of Organization -Importance of Organization - Theories of Organization -Classical Theory - Neo Classical Theory - Elements & Criticism

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- Organizational Behaviour - Scope of OB - Elements of OB -Approaches to OB - Disciplines that contribute to OB Field -Challenges & Opportunities for OB - OB Model (Autocractic,Custodial) - Biographical CharacteristicsUNIT 2 : ATTITUDES & VALUESAttitude Definition - Characteristics of Attitude - Importance -Source of Attitude - Components of Attitude - AttitudeMeasurement - Developing Positive Attitude - Job Satisfaction -Values - Importance - Types of ValuesUNIT 3 : PERSONALITYPersonality Definition - Factors Influencing Personality -Theories of Personality - Frudian Theory, Jungian PersonalityType, Neo Frudian Personality Theory, Myers-Briggs TypeIndicator - The Big Five Force Personality Model - PersonalityTraitsUNIT 4 : PERCEPTION & MOTIVATIONPerception Definition - Importance - Types of Perception - Usesof Perception - Factors that influence perception - MakingJudgment about others - Perceptual Errors - Definition ofMotivation - Importance of Motivation - Relevance ofMotivation to OBUNIT 5 : GROUP DYNAMICSDefining Groups - Classifying Groups - Stages of GroupDevelopment - The Five Stage Model - Group Roles - GroupNorms & Status - Group Size - Group Cohesiveness - Teams -Types of Teams - Difference between Groups & TeamsCOURSE TEXTS:1. Robbins P. Stephen, Organizational Behavior, PHI Learning /Pearson Education, 2011.

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COURSE REFERENCES :1. Luthans Fred, Organizational Behavior, Tata McGraw Hill,20102. Schermerhorn, Hunt & Osborn, Organizational behavior,John Wiley, 9th Edition, 2008.3. Ivancevich, Konopaske&Maheson, Organizational Behavior&Management, Tata McGraw Hill, 2008.