bba marketing bba china business alex tham departmental major allocation coordinator bba marketing...
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Learning through real life experiences Interactive International i-PracticalInternetTRANSCRIPT
BBA Marketing BBA China Business
Alex ThamDepartmental Major Allocation Coordinator
BBA Marketing Program Leader & Admissions Tutor
Why Choosing Department of Marketing?
Learning through real life experiences
Interactive
International
i-Practic
al Internet
Interactive
Interactive
YOU & students in MKT Dept
Professors
Alumni
Industry &
Industry
Leaders
Interaction with the industry- Marketing Student Consultancy Projects - Strategic Management Consultancy Project in Chinese Enterprises
Internet
Prepare students for successful careers in digital marketing
Core courses include: E-marketing, Social Media Marketing, Data-centric Marketing
Consultancy project topics
8
Trainings related to the Internet
Topic: Social Commerce & Social Media Marketing - the New Digital Era
Speaker: Wilson Wong Background: Group Account
Director, X Social Group 2008 MKT Graduate
Business Leader Forumevery Thursday 19:00-20:30 LT-1
International
Student Exchange Programme Around 150 students to go for exchange in 2015-16
Overseas Internship (around 50 students in 2015 working outside HK) International Voluntary Services Our students coming from India, Korea, Taiwan, Norway, Malaysia,
Mainland China, Turkey, and Pakistan
11
International Exposure
Yes but … Almost everyone can run. However, are you
the winner in Marathon competitions? If you want to be successful in Marketing,
you need to have our professional practical trainings.
Graduates in any majors could also work in the marketing field, right?
The number of full-time job offers they received is
3.1
44% of them work in the organizations with more than 1000 employees
Their average monthly salary =
$15,084
Popular employment sectors include Business Service, Civil Service, Banking and Finance, Wholesale and Retail Trade and Real Estates
CityU Marketing Graduates
Source: CityU Graduate Exit Report 2014
5 years later, YOU can be the …Position Experience
(Years)Annual Salary Range (HK$)
Marketing Manager 5 – 10+ 420K – 850KPR Manager 5 – 8+ 360K – 720KMarketing Research Manager
6 – 10 600K – 900K
10 years later, YOU can be the …
Marketing Director 10 – 15+ 800K – 2M+Digital Marketing Director 10 - 15 1M – 1.5MHead of Corporate Communications / Affairs
15+ 1.4M – 2M+
Head of Market Research 15+ 1.2M – 1.7M+
Marketing careers can lead you to TOP management positions
According to the 2H 2015 HK Market Trends and Salary Report by Ambition
Core CoursesConsumer Behavior Marketing Research Strategic MarketingAdvanced Marketing SeminarAdvertising & Promotion
China / International Marketing
Internet
Advertising Management and IMC
China Business Workshop
e-Marketing
Service Marketing Partnership & Channel Management in China
Social Media Marketing
Event Marketing Marketing in China Data-centric Marketing
Creativity in Marketing
International Marketing
Customer Relationship Management
The courses in BBA Marketing
Management in China
China Marketing Environment in China
Partnership & Channel Management in China
Marketing in China China Business Workshop
Acc. & Taxation Systems in the Chinese Mainland
Marketing Research Contemporary Economic and Financial Issues in China
Chinese Multinational
e-Marketing Economic Law of China
Strategic Management Consultancy Project in Chinese Enterprises
Cultural Advertising
Event Marketing
The courses in BBA China Business
The number of full-time job offers they received is
2.3
68% of their major work bases are in Hong Kong
Their average monthly salary =
$15,344
31% of them receive HK$200,000 or above annual salary.
CityU China Business Graduates
Source: CityU Graduate Exit Report 2014
MKT quota: 63 / CB quota: 18 Interview the applicants at the first choice If there are still vacancies, we may consider
the applicants at the second or later choice Selection criteria: GPA, Interview
Performance, Choice Ranking of the applicants
Official Date of Interview: early July Early interview if you are not available
Quota and Interview
Important Tips
Attend our briefing at 14:00-15:00 on Feb 3 at LT-10
Attend our Business Leader Forums Each Thur 7-8:30pm LT-1 in Feb and Mar Starting on Feb 4, 2016
Read newspapers and a business book Be calm and always smile Prepare for the reason why we need to admit you
Your strengths related to our program(s)
Right Choic
e
Ability
Future Trend
Interest
How to choose a suitable program?
To Create your own success stories with us
BBA MarketingAlex Tham: [email protected]
BBA China BusinessTeresa Dong: [email protected]