bbc bitesize gcse business – video...
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BBC Bitesize GCSE Business – Video Brief BBC Learning
April 2019
BBC Bitesize: GCSE Business Video Brief
March 2019
1
Contents About BBC Bitesize ....................................................................................................................... 2
Who is the BBC Bitesize audience? ..................................................................................................... 2
Style, tone and the Bitesize brand ...................................................................................................... 2
The commission .................................................................................................................................. 3
Look and feel ....................................................................................................................................... 3
GCSE Business .............................................................................................................................. 4
Requirements .............................................................................................................................. 5
Outline of work ................................................................................................................................... 5
General points ..................................................................................................................................... 5
Storyboards and scripts ...................................................................................................................... 6
Suggested titles ................................................................................................................................... 6
Education consultant .......................................................................................................................... 8
Deliverables......................................................................................................................................... 8
Sustainable productions ..................................................................................................................... 8
Working together......................................................................................................................... 9
Who’s responsible for what? .............................................................................................................. 9
The BBC Learning team ....................................................................................................................... 9
Schedule/project management .......................................................................................................... 9
The process................................................................................................................................ 11
Proposal ............................................................................................................................................ 11
Proposal deliverable list ................................................................................................................ 11
Selection ............................................................................................................................................ 12
Pitch .................................................................................................................................................. 12
Key dates ........................................................................................................................................... 12
APPENDIX ..................................................................................................................................... I
BBC Bitesize: GCSE Business Video Brief
March 2019
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About BBC Bitesize
Who is the BBC Bitesize audience? Bitesize is the BBC’s study support service for students, helping 4-16+ year olds with their
coursework, homework and preparation for tests and exams. Bitesize covers core subjects at
primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, across KS3,
GCSE, Welsh CA3 and TGAU, and Scottish National 4 and 5 and Higher. It also covers Functional Skills
Maths and English in England and equivalent Core Skills qualifications in Scotland, Wales and
Northern Ireland.
Bitesize is used by approximately three-quarters of secondary school students in the UK. It received
an average of 2.5 million unique UK users per week – with weekly traffic peaking at 3.5 million.
Style, tone and the Bitesize brand BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and
trustworthy information that is produced in a high quality and entertaining way.
Bitesize values:
• Quality learning resources with high production values, tailored to the needs of our
audience
• Clear, concise delivery of the key educational points - bite-sized chunks
• Diverse and inclusive
• Factually correct, high-quality and curriculum-relevant
• Simple, straightforward language
• Funny, quirky or irreverent tone where appropriate
• Accessible to every level of academic ability
The video links below - whilst not necessarily being representative of the style we’re looking for from
this specific commission - give an indication of the variety of GCSE Bitesize videos currently available:
Exam and revision techniques: Planning your revision
http://www.bbc.co.uk/programmes/p03ntp1w
GCSE Media Studies: Copyright
https://www.bbc.com/bitesize/guides/zc8tv4j/video
Functional Skills – Maths: Average spend
http://www.bbc.co.uk/programmes/p05yx22x
GCSE Design & Technology: Developments in modern materials
https://www.bbc.com/bitesize/guides/zn67xfr/video
GCSE Computer Science: Data types – arrays
https://www.bbc.com/bitesize/guides/z788jty/video
Given the videos are being produced for the GCSE Bitesize audience we tend to steer clear of talking
animals and inanimate objects in animations (which can ‘age-down’ content).
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The commission This commission is for live action, animation or live action/animation mix content.
We are open to ideas for live video, animation or a mixture depending on best fit for each of the
videos. There may be options for using on-screen text or graphics creatively or other effects to
underline learning points.
The BBC reserves the right to award this contract in the way that provides the best service and value
for money.
For this commission we expect 30 minutes of video, edited into 36 bitesize clips (see breakdown of
edits - page 5)
Delivery of all content is required by the 29th November 2019.
The video content needs to appeal to KS4 students but should not alienate or patronise a wider
audience. Videos should be concise, lively, imaginative and accurate.
Subject specialism is not a prerequisite (although clearly it would be useful) – what we’re looking for
are creative and engaging solutions.
Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs
of the Bitesize audience and a clear approach to addressing those needs is expected. Companies
should have experience delivering engaging content for young audiences, ideally including short
form content.
Deadline for submissions is 5pm on Thursday 23rd May 2019.
Look and feel Each video should provide an engaging and succinct explanation of the content and be appropriate
for 14-16 year olds. We are looking for engaging presenters, useful visuals, exciting animation and
real world applications – dry voiceovers on slideshow presentations or experts straight to camera
simply won’t do for this audience.
We are focussing on areas where students need extra help to understand aspects of the course and
for topics to come alive through a visual stimulus. The videos should aim to simplify complex
concepts and show elements of business in action, in real-life situations.
Our research suggests that students will benefit from seeing real-world business situations
(particularly for video sets B and C – pages 7 and 8), and we would expect to see inspiring real
examples of businesses as much as is appropriate.
Humour may work for some of these films but we must ensure it is aimed at KS4-aged students, and
that it does not detract from the learning objectives.
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GCSE Business The Department for Education made changes to the GCSE Business curriculum in England for
teaching in 2017 (first exams in 2019). BBC Bitesize content will need to be brought up-to-date with
these changes.
On the Bitesize website, GCSE Business will exist as a series of study guides, including:
Webpages with text summaries and images (Revision chapters)
10-question multiple choice quizzes, or alternative (Test chapters)
On the Bitesize Revision App, GCSE Business will exist as a series of flashcards, including text summaries, glossary terms, audio and video content, infographics and quizzes. This App flashcard content is a condensed version of the website content.
To both the website and the App content, we would like to add:
15 x 1-minute short-form ‘Skills and techniques’ videos to provide students with explanations of difficult GCSE Business concepts, and to support them in their exam preparations (set A)
5 x 3-minute short-form videos to provide students with an insight into different ‘Real-life business’ situations, demonstrating multiple inter-connected business topics (set B)
Re-versions of set B above; 10 x 1-minute short-form videos (set C)
We also promote content on Facebook, Twitter and Instagram, and would like to add:
Re-versions of any of the above content; 6 x 30-second teasers, including one trailer for each of the series, ‘Skills and techniques’ and ‘Real-life business’ (set D)
This commission is for video content only.
The video content should appeal to GCSE Business students in the 14-16 age range working towards
and revising for their GCSE exams. Videos need to cover the basics but should also include more
advanced elements and ideas for higher-ability students. Special thought should be given to how the
videos can be made as accessible as possible to students of differing academic abilities.
Videos should be concise, lively and imaginative, and should present the information in a way that is
interesting to everyone.
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Requirements
Outline of work 36 x short-form videos (30 minutes original content / 13 minutes re-versions*)
*Proposed budgets should clearly indicate costs to cover re-versions.
NB: Within these totals, there is flexibility to make some videos shorter and others longer, as
the learning requires.
Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite – with no connecting story arc.
Videos will be published on bbc.com/bbc.co.uk, the Bitesize App and other channels as
appropriate.
Videos should include voiceover, music and sound effects where appropriate.
All video content should use the learning outcomes provided by Bitesize as the basis for their
scripts. Bitesize is open to discussion about the number and breadth of learning outcomes.
General points The videos should encourage multiple viewings and sharing with friends.
Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly.
Video content should be engaging and informative. The video content should present the
key points using a practical approach. We are open to all fresh, creative ideas.
We are not necessarily looking for responses featuring established star names for the voice
overs or people on screen – in fact up-and-coming talent would be preferred.
Films should be linear – interactivity is out of scope for this commission.
Bitesize will require final sign-off on voices and on-screen talent, as well as initial concepts,
scripts, sfx, rough cuts/animatics and final versions.
Where used, music should be production/mood music rather than commercial.
The overall tone should be informal, chatty and appealing to the audience.
It is vital that the content feels part of the students’ world – the subject area can seem daunting so using easily-accessible examples should pique their interest.
Content should feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is ‘trying too hard’.
The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity
is very important.
It is essential that, where applicable, the characters featured represent the diversity of the
Bitesize audience in terms of gender, gender identity, sexuality, race, ethnicity, disability,
socio-economic status and regionality. For example, approximately 25% of school children
today identify themselves as not being White British. BBC Bitesize celebrates diversity in all
its forms: BBC Bitesize has produced a ‘Diversity and Inclusion Commissioning Guidelines’
document to support the attainment of the BBC and BBC Bitesize’s diversity targets.
With regard to gender, we are keen to ensure that these videos appeal to girls as well as
boys.
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Please note that although Bitesize currently incorporates video clips for use in class by
teachers, this commission is part of our student-facing content and will sit within our Study
Guides.
Storyboards and scripts The company awarded the contract will produce initial concepts, storyboards and scripts for each of
the videos above.
Bitesize requires full consultation during the scripting process, including the reviewing of drafts to
ensure the scripts hit the learning points, and full sign-off on completed scripts.
Suggested titles The list below (see appendix for more detail) shows potential video titles. These lists have been put
together in consultation with GCSE Business teachers and consultants. However, we are open to
these lists and the content being amended as part of pre-production, in consultation with the BBC:
SET A: SKILLS AND TECHNIQUES (15 x 1 minute)
Title Short description
A1 Breakeven/margin of safety How to create and interpret a break-even chart
A2 Calculate Average Rate of Return (ARR) How to calculate Average Rate of Return
A3 Calculate interest How to calculate interest
A4 Cash flow What is cash flow?
A5 Quantitative/qualitative data What is Quantitative / qualitative data?
A6 Calculate profit/loss How to calculate gross profit, net profit and net loss
A7 Net profit margin and gross profit margin What is net profit margin/gross profit margin?
A8 Bar Gate Stock Control Managing stock
A9 Difference between quality control and quality assurance What is quality control/quality assurance
A10 Economic cycle - recession and boom, upward spiral The economic or business cycle
A11 SMART objectives What are SMART objectives?
A12 Answering case study questions Tackling case studies
A13 Understanding command words (1) Exam tips: discuss v evaluate
A14 Understanding command words (2) Exam tips: state v outline
A15 Understanding command words (3) Exam tips: explain v analyse
SET B: REAL-LIFE BUSINESS CONTEXTS (5 x 3 minutes)
Title Short description
B1 Entrepreneur Entrepreneurial approach to starting a business. What are the business risks and rewards? The importance of business planning, setting aims and objectives and market research could also be discussed.
B2 Effective Human resources
The importance of getting the right people in the right jobs, maintaining employee motivation and increasing productivity. Adapting to changing business environments, the need for flexible job roles and responsibilities, recruitment and employee development.
B3 Technology and its effects on changing business
The impact of technology on businesses, focussing on new methods of advertising and connecting with customers, the types of technology they use and why, and the influence of choice in terms of sales, costs and marketing, e.g. Just Eat / Deliveroo food delivery apps, Uber taxi app, Apple Pay
B4 Business growth Growing and developing a business in a changing business environment
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B5 The effect of global markets Competing internationally
These real-life business contexts should emphasise the synoptic nature of GCSE Business – bringing
many business topics together in a single case study.
SET C: REAL-LIFE BUSINESS CONTEXTS EDITS (10 x 1-minute re-versions from SET B)
Title Short description
C1
Entrepreneur
2 x 1-minute re-versions covering two or more of the following topics
The role of entrepreneurship - Entrepreneur motives/ objectives
Risk and rewards
Business plans – importance and purpose
Business aims and objectives when starting up
C2 Effective Human resources
2 x 1-minute re-versions covering two or more of the following topics
Organisational structure of the business
Different ways of working
Different job roles and responsibilities
How businesses recruit – process, documents (job description, person specification), internal / external recruitment
Effective training and development
Motivation - importance and methods
C3 Technology and its effects on changing business
2 x 1-minute re-versions covering two or more of the following topics
Different types of technology used by businesses
How technology influences business activity in terms of sales, costs and marketing mix
Identifying and meeting customer needs – perhaps through better communication with customers due to social media
Digital communication
Added value
Importance of branding
E-commerce
Market research – collected via technology
C4 Business growth
2 x 1-minute re-versions covering two or more of the following topics
Business planning
Business finance – sources of finance
Using financial data to make decision to grow – gross / net profit margin, ARR
Importance of cash flow
Impact of technology – e.g. social media allows greater customer base and greater marketing /advertising opportunities
Effects of business cycle – recession or boom
C5 The effect of global markets
2 x 1-minute re-versions covering two or more of the following topics
Market share
Sources of finance
Impact of technology – the use of internet and e-commerce
Barriers to trade – tariffs, exchange rates
Changing marketing mix to meet customer needs
Relationship with suppliers
How to keep different stakeholders happy
SET D: SOCIAL CLIPS (6 x 30-second re-versions from SETS A, B and C)
Title Short description TBC TBC
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Education consultant You will need to contract and work with an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant to our audience. You will be expected to identify a subject specialist as part of your
proposal. All content (i.e. video concepts, initial scripts, final scripts, animatics/rough cuts, fine
cuts/final versions, etc.) will need to be reviewed by the consultant before they are sent to us.
Deliverables Final videos in electronic format – 36 x HD (a technical specification will be provided), both
compressed and uncompressed. Uncompressed audio provided in multiple editable audio
layers.
A video holding image that reflects the content of the film 1008 x 567px at 72 dpi
XML transcripts for subtitles (template will be provided).
Post-production paperwork (template will be provided).
All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with
BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link
provides further information:
http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
Sustainable productions BBC Learning is working to ensure that all its projects are environmentally sustainable. As part of this,
we ask that any independent supplier we work with has an environmental sustainability policy,
carbon literacy aware staff (free training can be found here - http://wearealbert.org/help/get-
trained) and that all productions, where appropriate, complete an Albert carbon footprint
calculation.
A good way to demonstrate your environmental credentials is to undertake Albert certification.
Please see here for more details http://www.bbc.co.uk/responsibility/environment/albert-plus or
contact [email protected] for more information.
More details can be found at http://wearealbert.org/ and
http://www.bbc.co.uk/responsibility/environment/industry-collaboration.
BBC Bitesize: GCSE Business Video Brief
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Working together
Who’s responsible for what? You will be responsible for:
project management and production of deliverables to agreed deadline and budget
chairing regular production meetings and communicating project plans and status
quality assurance of content (in cooperation with the educational consultant)
We will be responsible for:
sharing project documentation from the wider suite of Bitesize Business content if available
collaboration throughout the production and delivery
sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,
essential cast members, voice-casting, music, sounds effects, rough-cuts/animatics and final
delivery – within an agreed timeframe
We will be jointly responsible for:
ensuring the learning outcomes are met
ensuring that content is best-fit for the Bitesize audience
The BBC Learning team Oonagh Jaquest – Editor, Bitesize
Howard Freeman – Producer, Bitesize
Shane Eldershaw – Assistant Producer, Bitesize
Laura O’Dwyer – Production Manager
Schedule/project management Although key points such as casting, concepts, script, animatic/rough draft and final delivery
sign-off, etc will be identified in the Editorial Specification, all Bitesize production follows an
iterative development process. We will require accommodation for feedback cycles
(including, but not limited to: initial outlines; scripts – versions 1 and 2; storyboard/animatic
– versions 1 and 2; key talent; music/sound sign off; finished film – rough and fine) in the
schedule. We will feed back ASAP (usually within 72 hours) on all editorial decisions, in line
with the schedule.
Final delivery for the project is Friday 29th November 2019.
This project is highly dependent on specific delivery dates that will be defined in the contract. As
such we would like you to give particular attention to clause 9 in our standard terms which states
the following:
If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2
for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other
rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this
Agreement.
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Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for
anything delivered prior to termination. For this reason we would ask that you give timeframes and
delivery the highest priority.
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The process
Proposal Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Please submit proposals to Laura O’Dwyer (Production Manager, Bitesize) at
Laura.O’[email protected] . Proposals that that are larger than 7 MB may not be accepted by our
email system. Please let us know, prior to the deadline, if your proposal is 7+ MB and we will agree
another delivery method.
The delivery date for the submission of proposals is 5pm Thursday 23rd May 2019. Please note that
submissions received after this deadline WILL NOT be considered.
Please use the following three videos to base your proposal on (highlighted in yellow in the
appendix):
A6 - Calculating profit and loss
B1 - Entrepreneur
C1a - Entrepreneur: Risks and rewards
If there are any general questions about the project, rather than those specific to your own
approach, we will distribute responses to all companies pitching.
To allow you to work up your summary creative solutions in relation to this commission, we have
provided further information (see appendix) on the videos. For each video, we have provided a
potential title and a list of learning outcomes - what the students should know after they’ve watched
the videos.
Proposal deliverable list
Company overview
What relevant experience does your company have to deliver this project? We’re interested
in hearing about relevant previous projects, your experience in creating content for young
audiences and your understanding of the challenges of this commission.
Creative approach
Demonstrate what creative approach you would take for this commission in order to cover
learning points described. Please include:
o design ideas or concepts
o an episode summary
Summary creative solutions to the videos listed above
Resourcing
Please define your project team within your response, including an indication of core staff
members and freelance support. Please outline any talent, including – writer, director,
subject matter experts, etc.
Logistics
How do you intend to deliver the project? Please outline your technical approach, project
management approach and approach to risk management.
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Budget
The BBC Learning tariff ranges from £500 to £2000 per minute. Budget is dependent on the idea and
editorial ambition.
Your budgeting should not assume the BBC will deliver archive at no cost. [Independent Producers
have access to the BBC archives subject to the usual copyright restrictions of reuse]
Please provide a budget summary, more details may be requested at a later date.
The finer details of the payment schedule will be agreed with the BBC Production Manager on
commission. However, without exceptional business justification, BBC Learning will pay no more
than 5% of the total fee on signature, no less than 50% of the total fee on final acceptance of (i)
project delivery and (ii) post-production paperwork and the remainder of the payments against
delivery milestones as agreed within the budget summary.
Proposed payment schedule:
o 5% on signature of agreement
o 20% on script sign off
o 25% on sign-off of all rough cuts and metadata
o 50% on BBC acceptance of full delivery, final paperwork and post-production
paperwork
Schedule
Please include an indication of key milestones and sign-off points for the BBC, as well as any
audience testing.
Selection The BBC will use the following standard criteria to evaluate the proposals submitted:
creative approach – originality / suitability for Bitesize audience
ability to meet editorial requirements, including appropriate consideration of diversity and
inclusion
pricing / value for money
project management / production plan (schedule and budget)
prior experience of company and core staff experience
Any queries on this commission should be emailed to Howard Freeman
Pitch Shortlisted companies will be invited to a face-to-face pitch at MediaCityUK, Salford the week of
17th June 2019.
Key dates
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Brief published Thursday 25th April 2019
Deadline for questions 5 pm, Friday 3rd May 2019
Response to questions Thursday 9th May 2019
Deadline for proposal submission 5 pm, Thursday 23rd May 2019
Invitation to pitch notification Tuesday 4th June 2019
Face-to-face pitch w/c 17th June 2019
Notification of Contract Award Wednesday 26th June 2019
Final delivery Friday 29th November 2019
I
APPENDIX SET A: SKILLS AND TECHNIQUES (15 x 1 minute)
Title Short description To cover – learning objectives
A1 Breakeven/margin of safety How to create and interpret a break-even chart Understand break even and margin of safety
Creating a break even chart
Interpreting a break even chart
A2 Calculate Average Rate of Return (ARR) How to calculate Average Rate of Return
What is average rate of return?
Why calculate ARR?
How to calculate average rate of return Average rate of return (%) = average annual profit (total profit / no. of years) x 100 cost of investment
How to evaluate the result
A3 Calculate interest How to calculate interest
What is interest?
How to calculate interest
Understand how businesses might be affected by changes in the rate of interest (e.g. how fluctuating interest rates can affect businesses that rely on overdrafts and loans for finance and how fluctuating interest rates can affect consumer and business spending.)
A4 Cash flow What is cash flow?
What is cash flow?
What is cash flow forecasting?
Key aspects of a cash flow forecast: Cash inflow and Outflows, Cash flow in - cash flow out = Net Cash Flow, Opening and closing balance
What is negative cash flow?
A5 Quantitative/ qualitative data
What is Quantitative / qualitative data?
Define quantitative data with examples
Define qualitative data with examples
Explain the difference between the two
Explain how they can complement one another.
A6 Calculate profit/loss How to calculate gross profit, net profit and net loss
Gross Profit = Revenue - Cost of Goods Sold
Net Profit = Gross Profit - Expenses
A7 Net profit margin and gross profit margin
What is net profit margin/gross profit margin? Gross Profit/Sales Revenue x 100
Net Profit/Sales Revenue x 100
A8 Bar Gate Stock Control Managing stock What is bar gate stock control?
Define buffer stock
Interpretation of bar gate stock graphs
A9 Difference between quality control and quality assurance What is quality control/quality assurance
What is quality assurance? What is quality control? What is the difference between quality control and quality assurance?
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A10 Economic cycle - recession and boom, upward spiral The economic or business cycle
What is the business cycle?
Recession, Downturn or slump – output falls
Upturn or boom – output increases
A11 SMART objectives What are SMART objectives? What are SMART objectives? (Specific, Measurable, Agreed, Realistic, Time bound) Examples of SMART business objectives What is the purpose or value of SMART objectives?
A12 Answering case study questions Tackling case studies PInCC – Product, Industry, Customer and Competitor
Synoptic nature of Business – drawing on several topics
A13 Understanding command words (1)
Exam tips: discuss v analyse What does the command word ‘discuss’ mean in the context of an exam question?
What does the command word ‘evaluate’ mean in the context of an exam question?
A14 Understanding command words (2)
Exam tips: state v outline What does the command word ‘state’ mean in the context of an exam question?
What does the command word ‘outline’ mean in the context of an exam question?
A15 Understanding command words (3)
Exam tips: explain v evaluating What does the command word ‘explain’ mean in the context of an exam question?
What does the command word ‘analyse’ mean in the context of an exam question?
SET B: REAL-LIFE BUSINESS CONTEXTS (5 x 3 minutes)
Title Short description To cover – learning objectives
B1 Entrepreneur
Entrepreneurial approach to starting a business. What are the business risks and rewards? The importance of business planning, setting aims and objectives and market research could also be discussed.
The role of entrepreneurship - Entrepreneur motives/ objectives
Risk and rewards
Business plans – importance and purpose
Business aims and objectives when starting up
B2 Effective Human resources
The importance of getting the right people in the right jobs, maintaining employee motivation and increasing productivity. Adapting to changing business environments, the need for flexible job roles and responsibilities, recruitment and employee development.
Organisational structure of the business
Different ways of working
Different job roles and responsibilities
How businesses recruit – process, documents (job description, person specification), internal / external recruitment
Effective training and development
Motivation - importance and methods
B3 Technology and its effects on changing business
The impact of technology on businesses, focussing on new methods of advertising and connecting with customers, the types of technology they use and why, and the influence of choice in terms of sales, costs and marketing, e.g. Just Eat / Deliveroo food delivery apps, Uber taxi app, Apple Pay
Different types of technology used by businesses
How technology influences business activity in terms of sales, costs and marketing mix
Identifying and meeting customer needs – perhaps through better communication with customers due to social media
Digital communication
Added value
Importance of branding
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E-commerce
Market research – collected via technology
B4 Business growth Growing and developing a business in a changing business environment
Business planning
Business finance – sources of finance
Using financial data to make decision to grow – gross / net profit margin, ARR
Importance of cash flow
Impact of technology – e.g. social media allows greater customer base and greater marketing /advertising opportunities
Effects of business cycle – recession or boom
B5 The effect of global markets Competing internationally
Market share
Sources of finance
Impact of technology – the use of internet and e-commerce
Barriers to trade – tariffs, exchange rates
Changing marketing mix to meet customer needs
Relationship with suppliers
How to keep different stakeholders happy
These real-life business contexts should emphasise the synoptic nature of GCSE Business – bringing many business topic together in a single case study.
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SET C: REAL-LIFE BUSINESS CONTEXTS EDITS (10 x 1-minute re-versions from SET B)
Title Short description Learning objectives
C1a C1b
Entrepreneur An entrepreneur talks about starting their own business
2 x 1-minute re-versions covering two or more of the following topics
The role of entrepreneurship - Entrepreneur motives/ objectives
Risk and rewards
Business plans – the role and importance & purpose
Business aims and objectives when starting up
C2a C2b
Effective Human resources A company talks about the importance of getting the right people in the right jobs, maintaining employee motivation and increasing productivity.
2 x 1-minute re-versions covering two or more of the following topics
Organisation structure of the business
Different job roles and responsibilities
Different ways of working
How businesses recruit – process, documents (job description, person specification), internal / external recruitment
Effective training and development
Motivation - importance and methods
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C3a C3b
Technology and its effects on changing business
An individual / company talks about the impact of technology on the business, focussing on new methods of advertising and connecting with customers
2 x 1-minute re-versions covering two or more of the following topics
Different types of technology used by businesses
How technology influences business activity in terms of sales, costs and marketing mix
Identifying and meeting customer needs – perhaps through better communication with customers due to social media
Digital communication
Added value
Importance of branding
E-commerce
Market research – collected via technology
C4a C4b
Business growth A company talks about how they have grown and developed their business in a changing business environment
2 x 1-minute re-versions covering two or more of the following topics
Business planning
Business finance – sources of finance
Impact of technology – e.g. social media allows greater customer base and greater marketing /advertising opportunities
Using financial data to make decision to grow – gross / net profit margin, ARR
Importance of cash flow
Effects of business cycle – recession or boom
C5a C5b
The effect of global markets A company talks about how they compete internationally
2 x 1-minute re-versions covering two or more of the following topics
Market share
Relationship with suppliers
Impact of technology – the use of internet and e-commerce
Changing marketing mix to meet customer needs
Barriers to trade – tariffs, exchange rates
Sources of finance
How to keep different stakeholders happy
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Set C – re-version example