BBC Worldwide: Global Strategy

Prepared by:Jay R ModiMarwan Al-QaydyEvangeline Bays

Overview & History Industry Analysis SWOT Analysis Financial Standing Problem Analysis Critical Success Factors Alternative & Recommendations Discussion Questions

Vision Statement

“Entertaining the World, Bringing Value to the BBC”

Overview

• Current BBC WW Strategy• Future Strategy

BBC & BBC WW History & Organization• Public service broadcaster• Established by Royal Charter• Funded by License Fee• Undergoes Renewal process every 10 years• Exists to serve the public interest

Industry Analysis

• Advertising• Broadcasting & Cable TV• Publishing & Movies

SWOT AnalysisStrength:• Strong Brand Perception• Solid Financial Standing• Diversity in Delivery Methods

Weakness:• Conservative & too much ‘British’• International Facilities are understaffed• Limited communication with Parent company-

BBC

Opportunities:• Strong Online Presence.• Potential Growth in some Global Markets • Flexibility & Willingness to partner• Increasing Popularity of Satellite radio

programs

Threat:• Over Saturated Local Market• Loss of Control over Intellectual Property• Unfamiliarity with the BBC URL.

Problem Analysis:• Limited Revenues from US Market• Limited Brand Awareness internationally• Perceived as ‘News Provider’ only• Limited coordination in the US

Financial Analysis

9%

39%

4%12%

32%

4%Channels

TV Sales

C & P

Magazines

Home Ent.

D Media

BBC WW FY2005-06 profits by Division

Financial Analysis

9.369

47.803

3.9236.944

11.026

05

101520253035404550

₤

Thousands

Sales

Australia

U.S

Canada

France

Germany

BBC WW Global TV Revenues, FY2005-06(₤000s)

Critical Success Factors:• Carefully Segmented Audience.• Wider Coverage• Strong Local Presence

Alternative• Further Penetration of Key Overseas Markets• Growth in online Activities• Acceleration of faster-growing division, to

support acquisition

Recommendations• Increase Brand awareness• Late comer = Double task• Picking the right partner• Improving the ‘passion communities’

Discussion Questions• What is the problem of licensing your

programs to local US media companies?• Why is the focus on the US market?• What are the risks that could be faced?

Overview• Current BBC WW Strategy• Future Strategy