bbc nations & regions: audience research' by grant goddard

8/3/2019 'BBC Nations & Regions: Audience Research' by Grant Goddard

1/41

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2/41

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3/41

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4/41



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5/41



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7/41

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8/41



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9/41

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10/41

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11/41


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12/41


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13/41


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14/41

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15/41

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16/41

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17/41

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18/41

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19/41

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20/41

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21/41

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22/41

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23/41

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24/41

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25/41

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26/41

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27/41

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29/41

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30/41

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32/41

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33/41

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uqdek s{a`fmdufol} 'aqodemd}uflj ( mdqkkq}& flukqlku

UDQJKU QK@KXDLU @OMD@ S[A@FMFUV OSSOQU[LFUFK]

sqk}klmk du òmd` kxklu}

sqk}klmk fl òmd` qkudf` o{u`ku}

sqk}klmk fl òmd` ke{mdufol k}uda`f}gbklu}

sqoe{mk `kdh`ku}, }ufmnkq}, mobskufufol}, lkz}`kuukq



35/41

]DBS@K SQOIKMU

FLUKJQDUKE BDQNKUFLJ S@DL '=&

O[UEOOQ

}uqkku ukdb} fl qk`kxdlu gfjg"uqdhhfm s`dmk} }gossflj mkluqk}

mdq sdqn}

ef}uqfa{uk `kdh`ku}, s{a`fmfuv bdukqfd`

A[F@E @OVD@UV

mo``kmu deeqk}}k} '}uqkku, k"bdf`&

a{f`e d{efklmk hkkeadmn }v}ukb}

bdfludfl moludmu zfug d{efklmk

zka}fuk flukqdmufxfuv

klmo{qdjk kefuoqfd` fls{u

bflfbf}k mg{ql

AAM Ldufol} ( Qkjfol}9 D{efklmk Qk}kdqmg sdjk =;133= Jqdlu Joeedqe


36/41

]DBS@K SQOIKMU

BKD][QK KHHKMU]

EKUKQBFLK DSSQOSQFDUK UFBK ]MD@K

DLKMEOUD@ KXFEKLMK

bolfuoq hkkeadmn ( d{efklmk qk}sol}k

bolfuoq sqk}} moxkqdjk bolfuoq flukqld` AAM khhkmu}

KBSFQFMD@ KXFEKLMK

uqdmn dzdqklk}}, uqfd` ( {}djk `kxk`}

bolfuoq `olj"ukqb khhkmu



37/41

]DBS@K SQOIKMU

HKKEADMN @OOS

so}u boqukb

zqfuk md}k }u{ev

ekxk`os jooe sqdmufmk

bdnk sqk}kludufol

duukle molhkqklmk}

flm`{ek fl qode}goz

sqk}klu uo }udnkgo`ekq}

AAM Ldufol} ( Qkjfol}9 D{efklmk Qk}kdqmg sdjk =:133= Jqdlu Joeedqe


38/41

LDUFOL] ( QKJFOL]

d{efklmk qk}kdqmg}udukbklu}



39/41

UGK S[QSO]K OH D[EFKLMK QK]KDQMG '4&9

4 uo a{fè {s d moqs{} oh flhoqbdufol ol ugk ad}fm ud}uk} dle gdafu}oh ugk `f}uklflj s{a`fm

1 uo bkd}{qk ugk t{dlufuv oh `f}uklflj go{q av go{q

= uo d}}k}} ugk qkdmufol} oh `f}uklkq} uo flefxfe{d` sqojqdbbk}

5 uo d}}k}} ugk qkdmufol} oh `f}uklkq} uo ugk aqode sqflmfs`k} oh AAMso`fmv

; uo }{ss`v d molufl{o{} }uqkdb oh flhoqbdufol ol ugk s{a`fmduufu{ek uo sqoa`kb} zfug zgfmg aqodemd}uflj }go{è ekd`

}o{qmk9 Qoakqu IK ]f`xkv, !Qdefo D{efklmk Qk}kdqmg Fl Jqkdu Aqfudfl,!fl 'Ke}& Sd{` H @dydq}hkè ( Hqdln L ]udluol, !Qdefo Qk}kdqmg 4651"465=,! K}}klufd` Aoon}, Lkz Voqn Mfuv, 4655



40/41

UGK S[QSO]K OH D[EFKLMK QK]KDQMG '1&9

]flmk ugk akjfllflj oh qdefo, ugk aqodemd}ukq gd} akkl flukqk}uke flgoz ugk ozlkq oh d qkmkfxkq qkdmu} uo ugk sqojqdb} sqk}kluke oxkq ugk

dfq ]obk oh ugk t{k}ufol} uo zgfmg ugk aqodemd}ukq, zgkugkq gk f} dlke{mduoq oq dexkquf}kq, f} dlwfo{} uo }km{qk ugk dl}zkq} dqk d}ho`òz}9

4 Zgkl eok} ugk `f}uklkq {}k gf} qkmkfxkq?

1 Hoq goz òlj d skqfoe eok} gk {}k fu?= Uo zgdu }udufol oq }udufol} eok} gk `f}ukl?5 Zgo `f}ukl} '}kw, djk, kmolobfm dle ke{mdufold` `kxk`&?; Zgdu eok} gk eo zgf`k ugk qkmkfxkq f} fl oskqdufol?8 Zgdu eok} gk eo d} d qk}{ù oh ugk sqojqdb?: Zgdu dqk gf} sqojqdb sqkhkqklmk}?

]o{qmk9 Hqdln L ]udluol, !Mqfuft{k Oh Sqk}klu Bkugoe} ( D Lkz S`dl Hoq ]u{evflj @f}uklkq Akgdxfoq,! Ogfo ]uduk [lfxkq}fuv,{ls{a`f}gke eomuoqd` ef}}kqudufol, 46=;



41/41


Jqdlu Joeedqe f} d bkefd dld`v}u / qdefo }skmfd`f}u / qdefo mol}{ùdlu zfug ugfquv vkdq} oh kwskqfklmk fl ugk aqodemd}uflj fle{}uqv, gdxflj gkè }klfoqbdldjkbklu dle mol}{ùdlmv qo`k} zfugfl ugk mobbkqmfd` bkefd }kmuoq fl ugk [lfuke Nfljeob, K{qosk dle D}fd Ekudf`} duguus9//zzzjqdlujoeedqemo{n
http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/http://www.grantgoddard.co.uk/

bbc nations & regions: audience research' by grant goddard

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