Future Media BBC MMXI

BBC Online: Innovation & Delivery

Kerstin MogullBBC Future Media13 October 2011

Future Media BBC MMXI

Content: What I Will Cover

• Context & trends

• BBC’s strategy proposals – Delivering Quality First

• Delivering Quality First for Online

• The Lessons

• An illustration: London 2012

Future Media BBC MMXI

Evolution of our Services

1922 1970 2011 20XX

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Device(Common Standards)

AudienceBBC Delivery(Distribution)

Evolution of Delivery: from Analogue…

BBC Content

Future Media BBC MMXI

Evolution of Delivery: … to Digital

BBC Content Many Devices(No commonStandards)

AudienceGatekeeper(ISPs / Platforms / networks)

Future Media BBC MMXI

Some old and new competitors

Future Media BBC MMXI

Trends: Media consumption across TV, radio and online

Source: Internal analysis, April 2011

Weekly media hours consumed per UK head

Future Media BBC MMXI

2005 2006 2007 2008 20102009Avera

ge W

eekly

iPla

yer D

ow

nlo

ad

R

equests

8m

10m

12m

14m

16m

18m

20m

22m

24m

26m

28m

30m

32mJa

nM

ar

May

Jul

Sep

Nov

Jan

Mar

May

Jul

Sep

Nov

Jan

Mar

May

Jul

Sep

Nov

Jan

Mar

May

Jul

Sep

Nov

Jan

Mar

May

Jul

Sep

Nov

Jan

Mar

May

Jul

Sep

5m

25m

45m

65m

85m

105m

125m

Avera

ge W

eekly

BB

C O

nlin

e U

niq

ue

Use

rs

BBC Online

BBC iPlayer (Dec 2007)

Performance: BBC Online and iPlayer

Source: Sage, iStats

Future Media BBC MMXI

I N T E R N E T

I N T E R N E T

Linear

On demand

Multi-mediaGlobal

Interactive

Multi-device

Social Personalised

I N T E R N E T

I N T E R N E T

I N T E R N E T

I N T E R N E T

LinearLinearLinear

On demand

On demand

On demand

Multi-mediaMulti-mediaMulti-mediaGlobalGlobalGlobal

InteractiveInteractiveInteractive

Multi-deviceMulti-deviceMulti-device

SocialSocialSocial PersonalisedPersonalisedPersonalised

Trends: Online

Future Media BBC MMXI

Delivering Quality First: The Challenges

• Licence Fee fixed at £145.50 until 2007

• 16% savings by 2016▪ To pay for World Service and other obligations▪ To absorb rising prices

• Similar savings for other cultural institutions and government bodies

• The BBC’s funding is part of a bigger story across the public sector and the whole British economy.

Future Media BBC MMXI

Delivering Quality First: The Solution

• Live within its means▪ Efficiencies▪ Scope reductions or ‘cuts’▪ Significant job losses c2000

• Concentrate on what matters most▪ Quality and creativity▪ Key services, key genres▪ Transform itself for the future▪ Reinvestment in quality content▪ One BBC with more collaboration▪ New platforms, new ideas, new ways of working

Future Media BBC MMXI

2013

Delivering Quality First for Online: Fewer things Better

Future Media BBC MMXI

Delivering Quality First for Online: Four Screens

Future Media BBC MMXI

Delivering Quality First: Smart TVs

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Delivering Quality First: Mobile

Future Media BBC MMXI

Lessons along the way

• Bring the audience along▪ Be where the audience/consumer is ▪ Make it easy to use digital technology – help those left

behind

• Bring the organisation along▪ Leaders aligned around digital agenda▪ Understand and simplify a complex world▪ Plain English▪ Editorial & technology working together▪ Room for innovation (and failure)

• Be good at implementation▪ Be agile and responsive - iterative▪ Back more than one horse▪ Understand the new business models

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Technology and Editorial working in partnership

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2012 Olympics: An Opportunity

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2012 Olympics: Proposals

Future Media BBC MMXI

2012 Olympics: Proposals

Future Media BBC MMXI

2012 Olympics: Proposals

Future Media BBC MMXI

BBC Online: Innovation & Delivery

Kerstin MogullBBC Future Media13 October 2011