Slide 1

BBC Radio 3 Sunday Feature: Sun, 18:45-19:30

Summary

• Sunday Feature has an audience of 94k live listeners each week in the latest

quarter, with a broadly stable audience around the 100k mark.

• The programme’s audience skews more female (56% vs. 44% for Radio 3), older

(66% aged 65+ vs. 47% for Radio 3) and more ABC1 (94% vs. 73%) than the

Radio 3 average.

• The audience appreciation tracks below the Radio 3 average but showed mild

uplift in 2016.

• The vast majority of live listening (90%) is done in home, with 10% in car.

• On-demand listening drives the online listening requests for the programme,

although request numbers aren’t significant.

Av. Hrs per listener:

00:33

Share of listening:

1.7%

Weekly Reach (000’s):

94

Proportion who

also listen to: Breakfast Mon-Fri 06.30-09.00: 44%

Words & Music Sun 17.30-18.45:

58%

Radio 3 in Concert Sun 19.30-

21.00: 60%

AI average:

76

Slide 3

SN

AP

SH

OT

– S

un

da

y F

ea

ture

: Su

n, 1

8:4

5-1

9:3

0

Source: RAJAR Q2 2017 15+/Pulse (latest quarter)

Average age:

65 Proportion target

audience:

(35-54 ABC1s): 10%

44% 56%

Slide 4

Live radio listening

performance &

appreciation

2.0

2.3

1.9

1.8

1.2

2.5

1.4

1.7

0

0.5

1

1.5

2

2.5

3

Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17

143 123 88 106 83

143 93 94

0

50

100

150

200

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Reach in 2017 has remained steady just below the 100k

mark while share moved up to a more healthy 1.7%

Source: RAJAR Q2 2017 15+

Source: Pulse Panel

75

76

82 82

2015 2016

Sunday Feature

Radio 3 Average

The show’s appreciation (AI) comes in below the

Radio 3 average, yet saw a marginal rise in 2016

Appreciation Index

00:33

00:28

00:35 00:33

00:30 00:32

Adults 15+ 35-54 55+

Q2 16 Q2 17

Slide 7

Average hours per listener stands at 33mins,

steady on the year and slightly higher for those

over 55

Ave. hours per listener

Source: RAJAR Q2 2017 15+

0

20

40

60

80

100

120

18:15 18:30 18:45 19:00 19:15 19:30 19:45

Q2 2016

Q1 2017

Q2 2017

Audience reach shifts only mildly downwards

throughout the programme

Slide 8

Reach (000s) Sunday Feature Sun, 18:45-19:30

Source: RAJAR Q2 2017 15+

Slide 9

The Audience

The audience skews

more well off:

94% are ABC1

The programme

attracts a more

female audience:

56% vs 44%

94%

6%

ABC1

C2DE

0%

9% 2%

8%

16% 66%

15-24 25-34 35-44

45-54

55-64

65+

44% 56%

male

female

The audience skews

65+:

66% are 65+

The audience is more female, older and well-off than the Radio 3 average

Source: RAJAR Q2 2017 15+

Radio 3 average

55% male

Radio 3 average

47% are 65+

Radio 3 average

73% ABC1

Two thirds of listeners are aged 65+, and an overwhelming 94% are ABC1

Slide 11

The audience is predominantly aged 55+ with

reach among 35-54s falling in the longer term

9

77

0

20

40

60

80

100

120

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q4

2008

Q1

2009

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

Q2

2013

Q3

2013

Q4

2013

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

35-54s 55+

Reach (000s) by age groups for Sunday Feature Sun, 18:45-19:30

Source: RAJAR Q2 2017 15+

Slide 12

Listening by platform and

location

90% 10% 0%

The Sunday evening slot sees the majority of

people reached at home (90%), with a tenth in

their cars

Source: RAJAR Q2 2017 15+

0

10

20

30

40

50

60

70

80

90

18:15 18:30 18:45 19:00 19:15 19:30 19:45

At Home

In A Car/Van/Lorry

At Work/Elsewhere

At home listening sees a minor downward shift

into second half of show

Slide 14

Reach (000s) Sunday Feature Sun, 18:45-19:30

Source: RAJAR Q2 2017 15+

Slide 15

DAB is now the dominant platform for listening to

the programme

DAB

AM/FM

Online

2014: 76.7%

2017: 39.1%

2014: 16.9%

2017: 59.3%

2014: 0%

2017: 0%

Source: RAJAR Q2 2017 15+

Slide 16

Online listening to the programme tends to be

driven by on-demand requests

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

5 4 6

3 2 3 4 3 3 2 3 2

8

5

9

4 4

9

12

5 7

5 7 8

0

5

10

15

20

Tho

usa

nd

s

Catch-up UK Requests

Live UK Requests

Live & Catch-up: Sunday Feature slot iPlayer Requests

Slide 17