bbdo - dull party liberation front

5
Dull party Liberation Front No more dull parties!

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Post on 01-Nov-2014

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No more dull company parties!Under the concept of ‘Dull Party Liberation Front’, 5 companies from the BBDO Group put their heads together and organized a fresh and original New Years event for their customers and personnel.VVL BBDO, Proximity BBDO, Change BBDO, Think BBDO and N BBDO knew to seduce 600 guests to attend the party by a teasing pre-campaign. N BBDO was responsible for the event organization of the party. A better visit card could not be given for an ‘experience agency’.

TRANSCRIPT

Page 1: BBDO - Dull Party Liberation Front

Dull party Liberation FrontNo more dull parties!

Page 2: BBDO - Dull Party Liberation Front

Organize the annual New Years Party for clients & employees of the BBDO Group (600 guests)Date: 1st of February 2008

Briefing

Page 3: BBDO - Dull Party Liberation Front

Central idea

Dull Parties Liberation Front = front against dull parties

Online teasing track as invitation

No-nonsense event with good No-nonsense event with good food, great performances of Lady Linn and DJ Bobby Ewing and a fabulous party!

Page 4: BBDO - Dull Party Liberation Front

Central ideaSurprising venue: the basement of Tour&TaxisNo boring speeches and a lounge room for conversations corresponding gang-city

Page 5: BBDO - Dull Party Liberation Front

Results

Happy clients

A great event to socialize with clients in an informal way